Image by: Image by: Brian Solis and JESS3.
This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving.
The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.
It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network.
It will give you the essentials of understanding the practical side of growing a business.
• Reward, donations and preorder Crowdfunding
• Linkedin for lead generation
• Monetizing social media channels such as Facebook
• Video marketing and channels such as YouTube
• Must know techniques using Email and marketing automation
• Key Trends
• Copywriting: Classic
• Conversion tactics
The course will also have get you started on business creation by taking you have you do a project.
About the Instructor and Course Designer
Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia.