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The Legacee Academy

Work Skills For Individuals & Organizations

Murray Johannsen: Principles of Marketing (Market 21) at Los Angeles Valley College (LAVC)

  • 23-Oct-2023
  • 17-Dec-2023
  • This is an eight-week on-line class with 3 college credits (MARKET 021-V03 (19161)


  • You would enroll and pay through the university, not through this site. Please see below. If you do have questions, do connect by email at or book a meeting on Zoom through the calendar.

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Principles of Marketing — Highlights

In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

This is not a course about media in decline. It covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

In this course, you can map out how to market a business or create a personal brand.

This online course also serves as the strong foundation needed to get work in digital marketing or to have a side hustle or gig work.

Concepts & Principles Covered in This 8-Week Online Marketing Course

It presents the timeless marketing principles — what doesn’t change. You can:

    • Define your target MARKET NICHE through SEGMENTATION
    • ENVIRONMENTAL SCANNING and Trend spotting
    • Stand Out from the crowd by using POSITIONING and DIFFERENTIATION
    • Get a handle on BRANDING for Products and Services
    • The Essentials of Sound PRICING and SALES PROMOTIONS
    • Get on the right side of Ethics and SOCIAL RESPONSIBILITY
    • Find out why they Buy — Making Buying Decisions
    • The MARKETING MIX. Channels for:
    • Digital Marketing,
    • Social media Marketing, and
    • Influencer Marketing

It's Easy to Enroll

Course Details

MARKET 021-V03 (19161); From October 24, 2022 to December 19, 2022

This course is offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of stateIt comes with 3 credit hours.

Need to Register? Need help?

Contact LAVC Online Student Support

About Your Instructor: Murray Johannsen

Murray Johannsen is a business owner and founder who both teaches and has his own online training business. He has years of experience teaching entrepreneurial marketing and through the lens of what works in the real world from the experience gained by running numerous marketing campaigns. It's what digital entrepreneurs need to know to craft a successful Internet business model. 

  • Talk to the Instructor — Get Your Question Answered

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An On-Line Class

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  • Murray Johannsen: Principles of Marketing (Market 21) at Los Angeles Valley College (LAVC)

About Your Instructor

He Plays These Roles on the Stage of Business: 

  • Founder and Business Owner
  • Professor (Live and Online)
  • Corporate Trainer (Live and Online)
  • ExecutiveCoach
  • Career Coach for Students

Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. 

These include the major competencies of: skill mastery, digital marketing, and transformational leadership. 

Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. 

Finally, he continues to write and publish on major developments in the future of work and 21st Century skills. 

He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.

Professor Johannsen's Instructor Bio

Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

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