An On-Line Class
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- Murray Johannsen: Principles of Marketing (Market 21) at Los Angeles Valley College (LAVC)
He Plays These Roles on the Stage of Business:
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| Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. These include the major competencies of: skill mastery, digital marketing, and transformational leadership. Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. Finally, he continues to write and publish on major developments in the future of work and 21st Century skills. He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University. |
Professor Johannsen's Instructor Bio
Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.
Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.
