The Legacee Academy

Business Communication (A Los Angeles Valley College Class)

  • 30-Aug-2021
  • This is asyncronous on-line learning with college credit


  • You would enroll and pay through the university, not through this site. Please see below. If you do have questions, do connect by email at or book a meeting on Zoom through the calendar.


Why You Should Upgrade Your Communication Skills

 "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

What Employers Want In New Hires

Source: National Association of Colleges and Employers 2018 Job Outlook Survey

Make An Investment That Pays Off Many Times Over

A Sample Course Lecture On Video

By Murray Johannsen

A Second Sample Course Lecture


Develop 10 Practical Skills Useful in the Real World

This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

Do An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.

      Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 

          Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.

              Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell.

                  Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.

                      Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.

                      To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.

                      Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.

                      Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 

                      Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.

                        To Enroll

                        Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes Zoom labs. It's offered through the Los Angeles Community College District, Fees are low — only $46 per unit for California residents and $328 for out of state.

                        This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN.

                        To Get Assistance by email or voice and to enroll this course (Bus 032)

                        Section: BUS 032-V01 (13218)

                        Need help? Contact LAVC Online Student Support.

                        Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                        Questions? Sign-Up for a Zoom Meeting Time Below

                        • Talk to the Instructor — Get Your Question Answered

                        An On-Line Class

                        About The Program Designer

                        Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. These include the major competencies of: the skill of building skills, digital marketing, and transformational leadership. Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. Finally, he continues to research and publish on major developments in the future of work and 21st Century skills. He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.

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                        • Business Communication (A Los Angeles Valley College Class)

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