The Legacee Academy

Extend Your Brand — Expand Your Network (Concentration: Digital Marketing)

  • 21-Sep-2020
  • A 3-Module On-Line Full Class

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  • This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding.
  • Individualized instruction — start any time. The focus on skills and the ability to apply theory.

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a money-back guarantee.
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"Opportunity dances with those on the dance floor." — Unknown

In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

Module 1: The Social Media Landscape:Spread Your Message Far and Wide


Image by: Ibrahim.ID

Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

"We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. Social Media Branding: Do's and Don'ts For Entrepreneurs


Image by: The Opte Project

Module 2: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

"I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy


Painting by Rembrandt

The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

Module 3: Smart Curating: Getting Content The Easy Way

Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

Questions? Feel free to contact Mr. Johannsen by:

·       eMail: Info@legacee.com 

·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

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  • Extend Your Brand — Expand Your Network (Concentration: Digital Marketing)

The Dual Track Coaching In a Full Class


Individualized instruction — start any time. One meets with your assigned master instructor at the beginning, weekly during delivery, and at the end. 

Each module takes two weeks to complete. The first week is dedicated to reading and understanding the content. The second week to focused practice and reflection on what was learned.

This is coaching with a difference. The focus is on skill building and the ability to apply theory.  

The Instructor-Led Full Class


This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding.

Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

24/7 voice mail at:

1-805- 409-0180.

Contact us by email:

 info@legacee.com.

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