The Legacee Academy

Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)

  • 06-Jul-2020
  • A Six-Module Full On-Line Class

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  • This is just like taking a regular on-line class. Just sign-up—we will send you more information. If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page.
  • Would you like us to make this program available before its normal rotation cycle?

    Learning options include:

    a. Enhance Expertise with Self-Paced Learning. Take your time. You have 30-days.

    b. Grow Skills With a Short Course. — Get the theory down the first week and for the next 3 practice your skills — all in a 30-day time frame.

    c. Full Class. Designed for groups rather than individuals, it’s a practical alternative to courses offered at universities.

    d. Customized. A great option for individuals and groups. Want a learning program that works for you?

    Contact us at info@legacee.com.

If you have questions on the differences between full classes, Short Courses and the differences between Level I Learning (for expertise) and Level II Learning (for skill building) consult the following page:

https://legaceeacademy.org

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Landing pages are necessary to get the highest conversion rate from PPC ads, gateway pages or e-mail campaigns. Good landing pages only have two purposes: to generate leads or revenues. Sounds easy but are quite many subtle issues involved in getting a conversion a viewer to take action.

There are three major tasks associated with the coming up with a landing page that works:

a. Writing engaging copy,

b. Designing the page, and

c. Systematically testing the page to optimize it.


An On-Line Class

About The Program Designer


Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. These include the major competencies of: the skill of building skills, digital marketing, and transformational leadership. Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. Finally, he continues to research and publish on major developments in the future of work and 21st Century skills. He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.


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  • Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)

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