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The Legacee Academy

Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)

  • 06-May-2019
  • A Six-Module Full Class On-Line (Track II)

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Landing pages are necessary to get the highest conversion rate from PPC ads, gateway pages or e-mail campaigns. Good landing pages only have two purposes: to generate leads or revenues. Sounds easy but are quite many subtle issues involved in getting a conversion a viewer to take action.

There are three major tasks associated with the coming up with a landing page that works:

a. Writing engaging copy,

b. Designing the page, and

c. Systematically testing the page to optimize it.


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  • Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)

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