The Legacee Academy

Running Effective Email Marketing Campaigns

  • 19-Feb-2018
  • A Six-Module Full Class On-Line (Digital Marketing Concentration: Track II. Ends Apr 1.


  • This is just like taking a regular on-line class. Just sign-up—we will send you more information. If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page.
  • The Dual-Track is a learning approach on a 30-day cycle. You have your own mentor and coach. We focus on content, practice and application. You meet live or online with your assigned Master Instructor at the start, at least once a week during delivery, and at the end to sort through lessons learned.
  • One meets with your assigned Master Instructor at the beginning, weekly during delivery, and at the end. Each module, takes about two weeks to complete. The first week is dedicated to reading and understanding the content. The second week to practice and reflect on what was learned.
  • These are not priced because since the program is designed specifically for individuals for organizations. Contact us at:
    for more information.

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a 30-day money-back guarantee.
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Image by: aylmao1999

According to the Direct Marketing Association as of 2009, email marketing delivers $43.62 for every dollar spent. Whether this number is true or not (after all, the DMA is not the most unbiased of sources), the consensus of experts is that email works. And what makes email marketing so effective? Fundamentally, it's about getting people to give you permission to send them information; the mechanics of email campaigns; and your ability to send interesting, relevant content.

Four Course Modules

a. Email Marketing Strategy: The Must Understand Rules of the Game

b. How to Run and Optimize an email Marketing Campaign

c. Copyrighting Guidelines: How to Write Compelling Headlines, Motivational Prompts and Interesting Newsletters

d. Proven Methods you can Use to Build an In-house List.

Take Aways. This is an applied course. You will: 

Develop Interesting headers

Devise compelling paragraphs

Design a newsletter or email promotion

Put together an email campaign.

Evaluate results and suggest improvements

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