The Legacee Academy

Running Cost Effective Email Campaigns (Concentration: Digital Marketing)

  • 17-Jun-2019
  • A Six-Module Full Class On-Line (Track II)


  • Would you like us to make this program available before its normal rotation cycle?

    Learning options include:

    a. Enhance Expertise with Self-Paced Learning. Take your time. You have 30-days.

    b. Grow Skills With a Short Course. — Get the theory down the first week and for the next 3 practice your skills — all in a 30-day time frame.

    c. Full Class. Designed for groups rather than individuals, it’s a practical alternative to courses offered at universities.

    d. Customized. A great option for individuals and groups. Want a learning program that works for you?

    Contact us at

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a 30-day money-back guarantee.

Image by: aylmao1999

According to the Direct Marketing Association as of 2009, email marketing delivers $43.62 for every dollar spent. Whether this number is true or not (after all, the DMA is not the most unbiased of sources), the consensus of experts is that email works. And what makes email marketing so effective? Fundamentally, it's about getting people to give you permission to send them information; the mechanics of email campaigns; and your ability to send interesting, relevant content.

Four Course Modules

a. Email Marketing Strategy: The Must Understand Rules of the Game

b. How to Run and Optimize an email Marketing Campaign

c. Copyrighting Guidelines: How to Write Compelling Headlines, Motivational Prompts and Interesting Newsletters

d. Proven Methods you can Use to Build an In-house List.

Take Aways. This is an applied course. You will: 

Develop Interesting headers

Devise compelling paragraphs

Design a newsletter or email promotion

Put together an email campaign.

Evaluate results and suggest improvements

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  • Running Cost Effective Email Campaigns (Concentration: Digital Marketing)
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