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The Legacee Academy

Work Skills For Individuals & Organizations

Search Engine Optimization: How To Get Free Website Traffic (Concentration: Digital Marketing)

  • 06-Jan-2020
  • A 6-Week On-Line Full Class With Instructor


  • Would you like us to make this program available before its normal rotation cycle?

    Learning options include:

    a. Enhance Expertise with Self-Paced Learning. Take your time. You have 30-days.

    b. Grow Skills With a Short Course. — Get the theory down the first week and for the next 3 practice your skills — all in a 30-day time frame.

    c. Full Class. Designed for groups rather than individuals, it’s a practical alternative to courses offered at universities.

    d. Customized. A great option for individuals and groups. Want a learning program that works for you?

    Contact us at

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a 30-day money-back guarantee.
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Image by: Koushikchakraborty13

There is no substitute for getting eyeballs to the web site. And one of the most cost effective ways to do so is by having optimized gateway pages.

Gateway pages are specially written and designed pages which do two things: they wow your readers and appear high on search engine result pages. Besides that, search engine optimization is a gift that keeps on giving. Once a page ranks high, it tends to stay there month after month, year after year. Search Engine Optimization (SEO) is ideal if you lack megabucks for advertising, but have strong website branding and positioning.

In this online class you will:

• Stay on top of things by accessing high quality information sources.

• Discover how to do key word positioning.

• Find out ways to standout from the pack with key word differentiation.

• Design an interesting gateway page.

• Discover how to use different search engine optimization methods.

"If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” David Ogilvy

An On-Line Class

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  • Search Engine Optimization: How To Get Free Website Traffic (Concentration: Digital Marketing)

About Your Instructor

He Plays These Roles on the Stage of Business: 

  • Founder and Business Owner
  • Professor (Live and Online)
  • Corporate Trainer (Live and Online)
  • ExecutiveCoach
  • Career Coach for Students

Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. 

These include the major competencies of: skill mastery, digital marketing, and transformational leadership. 

Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. 

Finally, he continues to write and publish on major developments in the future of work and 21st Century skills. 

He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.

Professor Johannsen's Instructor Bio

Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

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