The Legacee Academy

VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Digital Marketing & Internship Tracks)

  • 24-Aug-2020
  • A 6-Module On-Line Full Class (Digital Marketing & Internship Tracks)

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  • Individualized instruction — start any time. The focus on skills and the ability to apply theory.
  • Individualized instruction — start any time. The focus on skills and the ability to apply theory.
  • These are not priced because since the program is designed specifically for individuals for organizations. Contact us at: services@LegaceePrime.com
    for more information.

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a 30-day money-back guarantee.
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Image by: Parceiromaste

Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

Module 1: Why Use Video? Understanding It's Business Case


Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD

There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 

This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

Module 2. The Top Platforms — What Each Does Well

Image by: Officialkalla

Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time. 

Module 3: Setting-Up a YouTube Channel


Image by: Gaurav Shakya

With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor. 

Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. 

But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. 

Module 4. Must Use Video Optimization Techniques

Image: Andrew King.

Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.

Module 5: Video Marketing: Strategy and Tactics That Work


Image by: Halicki

One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.

Module 6. Planning and Executing a Campaign


Mahatma Gandhi at railway station in the early 1940's



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  • VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Digital Marketing & Internship Tracks)

The Dual Track Coaching In a Full Class


This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

The Instructor-Led Full Class


Individualized instruction — start any time. The focus on skills and the ability to apply theory. One meets with your assigned master instructor at the beginning, weekly during delivery, and at the end.

Each module takes two weeks to complete. The first week is dedicated to reading and understanding the content. The second week to practice and reflect on what was learned.

This is coaching with a difference.

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