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Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.
It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.
Module 1: Why Use Video? Understanding It's Business Case
Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD
There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone.
This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale.
Module 2. The Top Platforms — What Each Does Well
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Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video.
From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time.
Module 3: Setting-Up a YouTube Channel
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With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor.
Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs.
But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities.
Module 4. Must Use Video Optimization Techniques
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Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.
Module 5: Video Marketing: Strategy and Tactics That Work
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One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.
Module 6. Planning and Executing a Campaign
Mahatma Gandhi at railway station in the early 1940's