The Legacee Academy

Use What's Free: How To Use Publicity to Access The Media

  • 21-Aug-2017
  • A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)


  • This is just like taking a regular on-line class. Just sign-up—we will send you more information. If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page.
  • The Dual-Track is a learning approach on a 30-day cycle. You have your own mentor and coach. We focus on content, practice and application. You meet live or online with your assigned Master Instructor at the start, at least once a week during delivery, and at the end to sort through lessons learned.
  • One meets with your assigned Master Instructor at the beginning, weekly during delivery, and at the end. Each module, takes about two weeks to complete. The first week is dedicated to reading and understanding the content. The second week to practice and reflect on what was learned.
  • These are not priced because since the program is designed specifically for individuals for organizations. Contact us at:
    for more information.

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a 30-day money-back guarantee.
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The Conversation Prism 2.0. Image by Brian Solis and JESS3

If you know how to use publicity, you will easily make your numbers. After all, getting your message out to millions through traditional media will rocket your numbers up. You don't have to change your message, if you have designed it to be newsworthy.

In a world where big media is controlled by big business, publicity offers a low-cost method of reaching a mass audience. Many a small business has used it successfully to grow rapidly. The Internet has generated new types of word of mouth–one based on email; and increasingly, on video. This is a course which is about using the Internet as part of a program for publicity.

You will Learn About:

• Understanding The Nature of Publicity

• Setting a Solid Foundation: Making Your Writing Newsworthy

• Publicity Strategy: Putting Together a Plan

• Publicity Tactic 1: Writing Engaging Pitch Letters

• Publicity Tactic 2: Writing and Distributing Publicity Releases

• Publicity Tactic 3: Constructing a Media List

• Publicity Tactic 4: Writing and Distributing Articles

• Publicity Tactic 5: Developing a Media Friendly "Press Room”

• The Future of Web Publicity    
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