The Legacee Academy

Work Skills For Individuals & Organizations

Use What's Free: How To Use Publicity to Access The Media (Concentration: Digital Marketing)

  • 08-Jun-2020
  • A 6-Week On-Line Full Class With Instructor (Digital Marketing)

Registration

  • Would you like us to make this program available before its normal rotation cycle?

    Learning options include:

    a. Enhance Expertise with Self-Paced Learning. Take your time. You have 30-days.

    b. Grow Skills With a Short Course. — Get the theory down the first week and for the next 3 practice your skills — all in a 30-day time frame.

    c. Full Class. Designed for groups rather than individuals, it’s a practical alternative to courses offered at universities.

    d. Customized. A great option for individuals and groups. Want a learning program that works for you?

    Contact us at info@legacee.com.

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a 30-day money-back guarantee.
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The Conversation Prism 2.0. Image by Brian Solis and JESS3

If you know how to use publicity, you will easily make your numbers. After all, getting your message out to millions through traditional media will rocket your numbers up. You don't have to change your message, if you have designed it to be newsworthy.

In a world where big media is controlled by big business, publicity offers a low-cost method of reaching a mass audience. Many a small business has used it successfully to grow rapidly. The Internet has generated new types of word of mouth–one based on email; and increasingly, on video. This is a course which is about using the Internet as part of a program for publicity.

You will Learn About:

• Understanding The Nature of Publicity

• Setting a Solid Foundation: Making Your Writing Newsworthy

• Publicity Strategy: Putting Together a Plan

• Publicity Tactic 1: Writing Engaging Pitch Letters

• Publicity Tactic 2: Writing and Distributing Publicity Releases

• Publicity Tactic 3: Constructing a Media List

• Publicity Tactic 4: Writing and Distributing Articles

• Publicity Tactic 5: Developing a Media Friendly "Press Room”

• The Future of Web Publicity    

An On-Line Class

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  • Use What's Free: How To Use Publicity to Access The Media (Concentration: Digital Marketing)

About Your Instructor

He Plays These Roles on the Stage of Business: 

  • Founder and Business Owner
  • Professor (Live and Online)
  • Corporate Trainer (Live and Online)
  • ExecutiveCoach
  • Career Coach for Students


Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. 

These include the major competencies of: skill mastery, digital marketing, and transformational leadership. 

Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. 

Finally, he continues to write and publish on major developments in the future of work and 21st Century skills. 

He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.

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