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The Legacee Academy

Work Skills For Individuals & Organizations

Creating A Personal Brand: Getting Started as an Influencer (Concentration: Influencer Marketing)

  • 04-Oct-2021
  • A Four-Module Full Class On-Line


  • This class runs on a cycle of one-module a week; which includes exercises and application assignments. It’s focused on the development of expertise (Level I Learning).
  • Get customized coaching via Facetime, Skype or Zoom each week. Meet with your Master Instructor before class starts and at ends (for debrief and lessons learned). In a two-week module completion cycle, the first week is dedicated to theory both weeks focused on application.

We use PayPal as our payment gateway so you can pay use standard credit cards or your PayPal account. As part of the registration process, the system will generate an invoice for your records. After you complete registration, you will receive an email containing general information about the concentration and program you have chosen. A member of our staff will also connect with you within 24 hours with more details. All programs are offered on the basis of a money-back guarantee.
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Every age has those who exercise influence.

Portrait of Benjamin Franklin. American writer, publisher, entrepreneur, scientist, diplomat, AND revolutionary. The only person who signed the three documents that ended the Revolutionary War and created the United States

And You too Can Be an Influencer

Today, it has never been easier to put together a following given the large size of the audience on the Internet and the use of social media.

But before you an become an influencer, you must think about your message, your positioning, and a personal brand.

The well thought out personal brand gives you the ability to: develop a fanbase, generate income, and getting found with your Linkedin Profile

And if you have the right kind of network, brands will approach you to buy-in to the network. For brands know that paid ads DO NOT resonate with many Gen Z and Millennials. 

For if you want to be an INFLUENCER, you have to have a business model so that can get full-time work, gig work and a side hustle or two. 

Bottomline: The 4-Modules in this class provide roadmap of the journey toward financial freedom. The time to get in the game is now. 

Module 1: The Great Founder Paradigm

Whether you work in a enterprise or be an entrepreneur, success starts with thinking and studying the successful. 

You have to think big — to start thinking like a Great Man or Great Woman. And that means understanding one of the most important classics in the field,  Napolean Hills, "Think and Grow Rich."

Module 2. Understanding The Ways of Money

Everything first starts with a decision. Everything flows from that decision. You have to know what it means to create a:

  • Personal brand,
  • Corporate one, 
  • Social one,

Even if you are working, you still need a personal brand. If not, you won't be found by recruiters using Linkedin. And for the entrepreneurially inclined you need to get a good understanding of the evolving influencer business models. 

This module is designed to clarify your understanding of branding, one essential element of a business model — something that can lead you to financial freedom and a life that really matters. 

Module 3.  Standout From The Pack: Define Your Positioning and Differentiate Yourself From Others

Together, positioning and differentiation form two critically important functions that we ignore at our peril. One without the other means your message is never heard or gets lost in the noise of competing voices.

Positioning in effect determines your MESSAGE, nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.

Module 4: Creating a Knock Your Socks Off LINKEDIN PROFILE

Getting found by the recruiters involves the smart use of your profile. The issue is two-fold:

  • First, being discovered during a search, and
  • Second, motivating the viewer to contact you.

The b-schools completely (or almost completely) ignore the use of Linked as a branding tool.  Strange don't you think? You can learn all about corporation marketing but your university refuses to teach you about having a personal brand, the essence of why a corporation will hire youBut you must take steps to map out your path 

You have ability to have a personal brand, to be a star on the stage of life. Step into the role.

Take Action Now

"Opportunity dances with those on the dance floor." — Unknown

In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

Module 1: The Social Media Landscape:Spread Your Message Far and Wide

Image by: Ibrahim.ID

Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

"We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. Social Media Branding: Do's and Don'ts For Entrepreneurs

Image by: The Opte Project

Module 2: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

"I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

Painting by Rembrandt

The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

Module 3: Smart Curating: Getting Content The Easy Way

Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

Questions? Feel free to contact Mr. Johannsen by:

·       eMail: or

·       Linkedin:

Want to extend your network?, See Part II in this series:

 "Extending Your Personal Brand To Expand Your Network"

This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

Every age has those who exercise influence.

Today, it has never been easier to put together a following. In the old days, this was hard. And given the large size of the audience on the Internet and the use of social media, you can develop a following.

And if you have the right kind of network, brands could would likely approach you to buy-in to the network. The time to get in the game is now. Brands know their traditional media does NOT resonate with the Gen Z and Millennials. 

Modules in This Full Class Consist of:

1. What it Takes To Create a Stand out PERSONAL, Corporate or Organizational BRAND

2. Standout From The Pack: Refining your Message: POSITIONING & DIFFERENTIATION

3. COPYRIGHTING: How to Really Write Powerful Content That Persuades and Sells

4. Smart CURATING: Generating Quality Content The Easy Way 

5. Show Me the Money: Influencer BUSINESS MODELS

6. Creating a Knock Your Socks Off LINKEDIN PROFILE

One doesn't have to be a pretty face to have a good personal brand, but you do need a message.

An On-Line Class

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  • Creating A Personal Brand: Getting Started as an Influencer (Concentration: Influencer Marketing)

About Your Instructor

He Plays These Roles on the Stage of Business: 

  • Founder and Business Owner
  • Professor (Live and Online)
  • Corporate Trainer (Live and Online)
  • ExecutiveCoach
  • Career Coach for Students

Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. 

These include the major competencies of: skill mastery, digital marketing, and transformational leadership. 

Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. 

Finally, he continues to write and publish on major developments in the future of work and 21st Century skills. 

He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.

Professor Johannsen's Instructor Bio

Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

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