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Today, you can seek financial independence by creating a personal brand. For once you have a large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans.
The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.
Module 1: Opportunity and Peril: The Social Media Landscape
Module 2: Must Know Truths about Personal & Organizational Branding
Module 3: Getting Noticed — Choosing Your Positioning and Differentiation
Module 4: Find Your Voice—How To Construct Powerful Messages
Module 5: Choosing The Right Mix Channels and Mediums
Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message
"I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy
Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.