Image by: The Literary Digest
You might say this is a "college writing deprograming class." Let's face it, you won't write very good marketing copy using what was learned by writing scholarly research papers. The world has moved on; and the real world doesn't value black and white text the way it used to.
Discover More About:
• The rules of copywriting
• Classic techniques that work and will always work
• How To design emotional appeals
• Hold people's attention
• Designing motivational calls to action
• How to use imagery with copy
Module 1. WHY CONTENT IS KING
EVEN with email, good content still rules. In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. For example, if you write like a professor — you will fail at marketing. You will learn about two major forms of email marketing. The first is the promotional email. This is normally a stand alone product promoting a particular offer or event. The other form is the email based newsletter.
Module 2: Persuasive Patterns
There are classic persuasive patterns that work. These are useful in writing copy that gets people to take action.
Module 3: Generating And Modeling Good Copy
Good copy shares two characteristics: it gets your interest and motivates you to do something — such as making that click to a landing page.
Module 4: Creating Ads That Sell: Integrating Words and Images
Let's face it, you won't write very good marketing copy using just text. The world has moved on and continues to move away from test only messages.
Module 5: The Power of Stories, Myths and Archetypes
We will delve into both Jung and Campbell: giants with deep insights into the strong psychological and motivation forces illustrated by myths and archetypes.
Module 6: Writing Motivational Posts and Emails
There is an art to getting someone to make the click. There is even an art to getting a person to open up your eMail. This is where writing boring is fatal; for who wants to read a another boring piece of writing. Brings back bad memories of reading journal articles.
Here you will learn about:
- How to Grab Attention With a Headline
- What Can Motivate Action With a Descirption
- Structures for Compelling Calls To Action