The Legacee Academy

12 Timeless Marketing Concepts You Must Know and Master (Concentration: Digital Marketing)

  • 04-Jan-2021
  • A Twelve-Module Program. Full Class with Instructor (Level I: Expertise)


  • This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding.

Registration is closed

Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

1) Scale a new business, 

2) Launch a new product;

3) Take an existing product into a new niche

4)  Display perform as a marketing professional.

You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

Course Learning Objectives

1. Enhance your expertise in 12 critically important marketing competencies

2. Grasp the most important issues and problems encountered in digital marketing today.

3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

4. Learn tools and concepts practiced in the real world and tested on the firing line of experience


0. Course Overview

1. Trend Spotting: How to do Environmental Scanning

2. Developing A Sustainable Competitive Advantage

3. Identifying and Overcoming Market Entry Barriers

4. Ways to define the ideal Market Niche through Segmentation

5. Defining Positioning and Branding for Products and Services 

6. The Essentials of Sound Pricing and Effective Sales Promotions

7. Combining Sound Strategy with Robust Business Models

8. Standing Out From the Crowd and the Competition: How to Use Differentiation

9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

11. Being Newsworthy: What's Needed to Get Free Media Publicity

12. Strategy and Tactics: Executing a Flawless Marketing Campaign

About the Instructor 

Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

An On-Line Class

About The Program Designer

Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. These include the major competencies of: the skill of building skills, digital marketing, and transformational leadership. Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. Finally, he continues to research and publish on major developments in the future of work and 21st Century skills. He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.

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