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The Legacee Academy

Work Skills For Individuals & Organizations

Linkedin For Business: How To Generate Leads and Revenues (Concentration: Digital & Influencer Marketing)

  • 12-Apr-2021
  • 22-May-2022
  • A 6-Week On-Line Full Class

Registration

  • This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding.
  • Individualized instruction — start any time. The focus on skills and the ability to apply theory.
  • Would you like us to make this program available before its normal rotation cycle?

    Learning options include:

    a. Enhance Expertise with Self-Paced Learning. Take your time. You have 30-days.

    b. Grow Skills With a Short Course. — Get the theory down the first week and for the next 3 practice your skills — all in a 30-day time frame.

    c. Full Class. Designed for groups rather than individuals, it’s a practical alternative to courses offered at universities.

    d. Customized. A great option for individuals and groups. Want a learning program that works for you?

    Contact us at info@legacee.com.

Registration is closed

Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

Class Modules

This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

   • Develop both personal positioning
   • Put together your branding strategy
   • Develop more high quality leads

   • Take more effective conversion actions


1. The Essentials of Branding, Positioning and Differentiation


Image by: Ivan Walsh

You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.


2. Branding Tricks: The Top-Drawer Profile, Company and Showcase Page

"A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


Image by: dodgers


A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.


3. Growing A Targeted Network



It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

4. Publishing: Projecting Expertise and Boosting Social Capital

"If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


Image by lumaxart


Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

You also receive two bonuses modules:

How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.


Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 



An On-Line Class

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  • Linkedin For Business: How To Generate Leads and Revenues (Concentration: Digital & Influencer Marketing)

About Your Instructor

He Plays These Roles on the Stage of Business: 

  • Founder and Business Owner
  • Professor (Live and Online)
  • Corporate Trainer (Live and Online)
  • ExecutiveCoach
  • Career Coach for Students


Murray Johannsen is founder and President of Legacee and The Legacee Academy where he heads-up the focus on high demand skill-sets not taught well (or at all) by most b-schools. 

These include the major competencies of: skill mastery, digital marketing, and transformational leadership. 

Murray also keeps one foot in the academia by serving as an adjunct professor at UCLA and other universities. 

Finally, he continues to write and publish on major developments in the future of work and 21st Century skills. 

He has a MBA from the University of Iowa and a M.A. in Psychology from Harvard University.

Professor Johannsen's Instructor Bio

Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

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