This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:
• Develop both personal positioning
• Put together your branding strategy
• Develop more high quality leads
• Take more effective conversion actions
1. The Essentials of Branding, Positioning and Differentiation
Image by: Ivan Walsh
You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.
2. Branding Tricks: The Top-Drawer Profile, Company and Showcase Page
"A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx
A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.
3. Growing A Targeted Network
It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.
4. Publishing: Projecting Expertise and Boosting Social Capital
"If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source
Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.
You also receive two bonuses modules: