"If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source
Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins.
Module 4: Crowdfunding Tools: Digital Advertising — A Way of Reaching Millions in Minutes
The large ad networks such as Google, Facebook, Linkedin and even Amazon are a marketers dream and a privacy nightmare. More than many other social channels, the business model is built on knowing a great deal about users — such that it can be an efficient and effective ad spend for marketers. In the early days, one could still build organic traffic (such as Google allows for); but this is not that easy anymore. Discover both the benefits and the disadvantages and common tricks for using this form of promotion.
Module 5: Crowdfunding Tools: Email Marketing: The Rules of the Game
Every game has its rules, and email marketing has a set of rules one must learn to do it well. Of course, one can just buy a list and sent out 50,000 and hope for the best. However, a wiser person (or a person with not a lot of money) will tend to figure out out to make best use of limited resources, which in most cases include both time and money.
Module 6: Crowdfunding Tools: Why You Should Use Videos
There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone.
This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale.
Module 7: The Social Media Landscape
"The prophet knows no more than ordinary man but he knows it earlier." — Dagobert D. Runes, philosopher, A Book of Contemplation
It's often been said that before you start a journey, you need to have a map or you are forever lost. The social media landscape keeps changing. What worked five years ago is unlikely to work as well today.
And yet, there are certain landmarks that do not change, that are timeless. Email will always factor into your messaging. A website is of strategic importance.
This module focuses on the big picture, a strategic roadmap that will will have more details filled in as we go through the class.
Now the hard part—time to walk the walk and talk the talk. Assuming the plan is good (a big assumption), the tools are sharp and ready to cut through the noise, now you have to make sure you are doing the right thing, at the right time. That's a lot of being right. Like many things in life, a good share of your success is based on your plan. If the plan doesn't doesn't work, neither will the campaign. If you want to go on a journey, it's best to have a map or your likely to get lost.
Let's face it, most people refuse to learn from experience. It teaches them them little that they do not ignore. And so, the school of life is never listened to, the same mistakes are made over and over again. This lack of learning applies to projects, an act in three plays: strategy, execution and lesson learned. It's use is made more important since most individuals and organizations refuse to do it.
