The Legacee Academy

What You Must Know to Raise Money With Crowdfunding

  • 16-Jan-2017
  • 25-Feb-2017
  • A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)


  • This is just like taking a regular on-line class. Just sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page.
  • You can get access to a single course module in a Full Class if you would like. This is ideal for those who value independence — you won’t be bothered with much more than an occasional email. Self-paced Short Courses stay open for two weeks. However, you will need to let us know which module in the class you want access to by contacting:
  • It’s just like taking a class, but you don’t have an instructor and classmates. This is pure learning and you don’t have to waste your time replying to posts. Consequently, there are no grades. We do recommend that you do all readings, assignments and exercises however
  • The Dual-Track is a learning approach where in a two-week cycle, you learn content one-week and focus on application the next. You meet with your assigned course instructor at the start, weekly during delivery, and at the end. It’s at the end that we do a lessons learned review.
  • One meets with your assigned instructor at the beginning, weekly during delivery, and at the end. Each module, takes about two weeks to complete. The first week is dedicated to reading and understanding the content. The second week to practice and reflect on what was learned.
  • These are not priced because since the program is designed specifically for individuals for organizations. Contact us at:
    for more information.

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Image by: Image by: Magic Fox Graphics

The existence of the crowdfunding sites has created a new options for both individuals, social enterprises, and for profit start-ups to raise money free frees them from the the tyranny of bankers (who always require collateral) and investors (who desire excessive returns). Of course, you can still spend 4 months and hundreds of courses on an a business plan. 

Or you can invest the time the real world business model: getting revenues, customers or and following. But to do so, you have to understand the nature of the game, But this course is NOT about equity and debt crowdfunding, it focuses on using reward (preorder) and donations. 

This it is part of a series of classes on how to make crowdfunding work. But like many things, one has to understand that one can have a great site but still not reach your goals because other campaign tools where weak don't work. For example, it's one thing to make a video, it's a whole other thing to make one that converts viewers into backers.

Class Modules

Module 1: Must Know Essentials About the Crowdfunding

Image by: Luxmart
In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

Module 2: Must Know Internet Marketing Tools

Image by: Bizking2u

"If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

Module 3: Campaign Strategy & PreCampaign Actions

Image by: Lumaxart

Like many things in life, a good stare of your success is based on your plan. If the plan doesn't doesn't work, neither will the campaign. If you want to go on a journey, it's best to have a map or your likely to get lost. 

Module 4. Benchmarking Successful (and Unsuccessful) Campaigns

In college, we are supposed to do our individual work and not "borrow" from someone else. However, that's not the way the real world works. WE NEED TO BORROW from others and many others are more than willing to share. Strangely enough, successful people are more than will to share what makes them successful with those who are not. 

Module 5: Executing the Campaign

Image by lumaxart

Now the hard part—time to walk the walk and talk the talk. Assuming the plan is good (a big assumption), the tools are sharp and ready to cut through the noise, now you have to make sure you are doing the right thing, at the right time. That's a lot of being right.  
Module 6: Lessons Learned
Let's face it, most people refuse to learn from experience. It teaches them them little that they do not ignore. And so, the school of life is never listened to, the same mistakes are made over and over again. This lack of learning applies to projects, an act in three plays: strategy, execution and lesson learned. It's use is made more important since most individuals and organizations refuse to do it. 

A Six-Week Class With an Instructor
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