The Legacee Academy

Legacee Academies On-Line Short Courses

Short Courses You Can Enroll In Now

Most programs are customized & personalized on the Dual Track Program, but some are Self-Paced. 

Learning should never stop, no matter where we are and what we are doing.

Future Open Enrollmnt Online Short Courses

    • 18-Feb-2019
    • 18-Mar-2019
    • Available as 30-day Dual Track Short Course (Level II: Skill Learning)
    Register


    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx



    In the old days, a resume used to be enough. NOT TRUE TODAY. 

    Now employers wonder why you have a resume but don't have a profile

    With over 560 million members, Linkedin is one of the most important professional networks in the world.  According to a recent study, over 90% of the recruiters and HR professionals use it as a major tool for sourcing talent. 

    This Course:

    Helps Employers Find You. As one sharp VP in Human Resources said, "We need to reach candidates earlier, before they're being pursued by competitors." 

    Helps You Find Good Employers. Linkedin allows you a way to see into the darkness to access the jobs not get advertised.

    Shows Your How to Expand Your Social Capital. After all, it helps to build a large network of hiring managers and HR recruiters.



    Image by: dodgers


    Take all Four-Modules as Full Class — OR— Just One as a Short Course

    Module 1: How HR Recruiters Use Linkedin (and how to Get on Their Dashboard)

    Image by: Dom 497

    We start with understanding who someone who can hire you thinks — and how they will use Linkedin to find you.

    Module 2: The Tricks To Creating a Top of the Line, Searchable Profile

    Getting found involves the smart use of your profile. You must write it to be found and, get them interested enough to find you. 

    Module 3: Building A High Value Network 

    Image by: Martin Grandjean

    Linkedin acts as like a magnet—it attracts recruiters and employers to you — IF you construct your network properly.

    Module 4: The Essentials of Search For That Dream Internship or JobImage by: LuxMaxArt             

      Some really important things aren't taught in classrooms — like how to search for a job on Linkedin. Find out how. 


      Articles of Interest

      Hot Jobs. What Job Categories Are Rapidly Growing

      Profile or Resume? Which is More Important.

      Do Employers Care about Grades? What Straight A Students Get Wrong

      But like many complex tools, it one must put in the time and effort to master it. What you get back from it, depends on what you put into it.

      • 25-Feb-2019
      • Available as: a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)
      Register


      "How well we communicate is determined not by how well we say things, but by how well we are understood." Andrew Grove, CEO, Intel Corp., One-on-One With Andy Grove, (G. P. Putnam's and Sons, 1987)

      Module Description

      Enhancing the ability to communicate starts with understanding each of the components of the communication process. It means looking at the many sources of misunderstanding that can exist between you and another and taking appropriate action.


      Topics Covered

      • Communication In The Real World

      • Communication Models

      • Sender/Receiver Model

      • One and Two-Way Communication

      • The Full-Duplex Method 

      Would you like us to make this program available before its normal rotation cycle?

      Learning options include:

      a. Enhance Expertise with Self-Paced Learning. Take your time. You have 30-days.

      b. Grow Skills With a Short Course. — Get the theory down the first week and for the next 3 practice your skills — all in a 30-day time frame.

      c. Full Class. Designed for groups rather than individuals, it’s a practical alternative to courses offered at universities. 

      d. Customized. A great option for individuals and groups. Want a learning program that works for you?

      Contact us at info@legacee.com.


      • 04-Mar-2019
      • Available as: a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)
      Register


      Painting of Joan of Arc

      If you act to change the existing order of things, you are on the Quest of Heroes. This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

      The story of the hero is ancient, yet still alive today. Many of our greatest works of literature and our most popular movies have as their fundamental focus the Quest of the Hero. 

      And in the story of the hero, we see our own story—or what might be your own story. For it is true today as it was in the past, that doing anything great is going to be difficult. 

      Yet, we can earn from those who have gone before, and make our own road easier, the journey quicker, the path less likely to end up in failure.

       

        Learning Objectives
        Level I: Knowledge and Understanding
          • Identify the essential elements needed to move from average to great.
          • Delve into the power of myth to understand the challenges you will face.
          • Get inspiration from the Hero archetype in the great stories from the past 
          • Understand the Four Core Competencies of Transformational Leaders
          • Know why transformational leaders and Great Founders need to act less like managers and more like heroes.
          Level II: Skills Development
          • Assess where you are on your Quest
          • Choose your path, construct your vision for what you will do next
          • Find two heroes that will serve as an example and source of inspiration
          • Delve into identifying flaws limiting your success

          We all face a choice, to strive to do something great or to die forgotten. Don't become just a name on a stone — unremembered after the children and grandchildren are gone. 

          For Heroes do great things, not mundane things. And because they do great things, they will not die forgotten.


          Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon


          • 04-Mar-2019
          • A Twelve-Module Program. Available as a twelve-week Full Class with Instructor (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)
          Register


          Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

          Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

          This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

          1) Scale a new business, 

          2) Launch a new product;

          3) Take an existing product into a new niche

          4)  Display perform as a marketing professional.

          You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

          Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

          Course Learning Objectives

          1. Enhance your expertise in 12 critically important marketing competencies

          2. Grasp the most important issues and problems encountered in digital marketing today.

          3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

          4. Learn tools and concepts practiced in the real world and tested on the firing line of experience

          Modules

          0. Course Overview

          1. Trend Spotting: How to do Environmental Scanning

          2. Developing A Sustainable Competitive Advantage

          3. Identifying and Overcoming Market Entry Barriers

          4. Ways to define the ideal Market Niche through Segmentation

          5. Defining Positioning and Branding for Products and Services 

          6. The Essentials of Sound Pricing and Effective Sales Promotions

          7. Combining Sound Strategy with Robust Business Models

          8. Standing Out From the Crowd and the Competition: How to Use Differentiation

          9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

          10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

          11. Being Newsworthy: What's Needed to Get Free Media Publicity

          12. Strategy and Tactics: Executing a Flawless Marketing Campaign

          About the Instructor 

          Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 


          • 18-Mar-2019
          • 17-Jun-2019
          • A 6-module Online Program. Available as a FULL CLASS with an Instructor Over 6-weeks. (Level I Learning: Expertise Development) or as a Dual Track Short Course (Level II Learning: Skill Development)
          Register

          “When the going gets tough, the tough get going.” — Kennedy Family Motto

           

          This class is about developing more insight into the kind of success required to deal to deal with difficult times and challenging situations. 

           For example, to be resilient in the face of adversity is one of the most important elements of successful entrepreneurs.

          Learn, Practice and Improve of psychological pillars that help you to overcome adversity.


          "Remember, anything worth doing, is going to be difficult." — M. Johannsen, Advice to future entrepreneurs



          • 08-Apr-2019
          • Available as: a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)
          Register


          Image by fazen

          The old saying, "It's not what you know but who you know has a great deal of truth. This module focuses on a key factor of success — your personal and professional relationships. Plus it expands your social capital. 

          Knowing how to relationships present many benefits. To sum up: 

          • Employees all want to work with someone they like, 

          • They only listen to those they trust

          They know how to convey a positive first impression,

          • They want to work for someone who has credibility, and 

          • They prefer to work with someone who has the empathic skills to deal with their less desirable emotions.

          And of course, one cannot exercise influence if the relationship is not sound. This is one thing, we never get too good at. 




          • 15-Apr-2019
          • A 6-module online program. Available as a six-week Full Class with Instructor (Level I: Learning Expertise) OR OR a Dual Track Short Course (Level II: Skill Learning)
          Register


              

          "There are no dead-end jobs. There are only dead-end people." -- Thomas Sowell, writer

          Just as a house cannot stand without a strong foundation, so it is with leadership. To lead, one must study leadership. 

          A common failing of the business schools is to clearly distinguish between the role of manager and leader. Typically, professors teach that leadership is a small subset of management, all you have to do is "mange" people. Ya, sure. .

          It implies that all managers need to do is act like an orchestra director, wave the wand, and beautiful music will come forth. And of course, they assume that people want to be "managed."

          The truth is, people want someone who will lead them, someone they can follow. Instead, they suffer under managers who boss them around and manage them the same way they manage the work.

          Module 1: The Nature of Being a Manager and a Leader


          One of the sources of confusion even in the minds of the business professors, is the difference between functioning as a manager and acting like a leader. Both are critically important roles for those going into business and government. So while there are no lack of educational programs to teach management, there are fewer that focus on leadership.

          Module 2: Choosing the Right Leadership Style

          Image by Majorly

          A style differs from a trait in a very fundamental way. For while traits are difficult (some say impossible) in the short run to change, the choice of a style should be based on the situation (context). Of course, many leaders lack behavioral flexibility, they cannot change their style based on the situation. For example, autocratic leaders are typically stuck, it is the only style they know so they keep using it even when it doesn't make sense. The style one choose in a crisis is different than the one exercises in times of less stress. Knowing what style to choose and when to choose it is an extremely important aspect of leadership.

          Module 3: The Best Leadership Traits

          Edmund Leighton (1853–1922): Duty

          The focus here is on the focus on Expectancy Theory: how what the leader expects and what the followers expect become dominant factors. The focus in on both the expectations and the nature of the situation. Some aspects of this include: defining goals, clarifying the path, removing obstacles and providing support.

          Module 4: Leadership Skills — What to Develop and How to Development Them

          Image by Cruz

          The accounting profession has it work, people are not expenses on the income statement, they are really assets on the balance sheet. And assets appreciate or depreciate. If you want an human assets to appreciate, it's all about growing knowledge and skills. This session looks at the skills and knowledge leaders must build.

          Module 5: What Leaders Must Know About Power and Influence

          Image by: Mgiganteus

          For leaders to be effective, they must exert power, they must know how to influence. There are many different types of influence, and it is a smart leader who knows what type of influence to use in what situation. Learn about personal and positional power, selfish and social influence and nine different types of influence that you can cultivate and develop.

          Module 6: Why Followers Follow

          Image: Ali Mansuri

          Leaders don't operate in a vacuum, to understand leaders, you have to focus on followers. They have certain needs that leaders should be aware of, they can even cause a leader to do stupid things. Some followers choose leaders with virtues, others choose those with pathologies. It's important to understand why one is attracted to a certain type of leader since it tells you a great deal about yourself—both your good points and your bad ones. 




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