The Legacee Academy

Full Classes by Concentration

Full Classes is our term for learning events used for our longer programs. 

Most of these events are open to the public; but some are only open to members. Those only open to members are not displayed on the public pages of the site.


The Anatomy Lecture of Dr. Nicolaes Tulp: Rembrandt (1606–1669)


Full Classes are focused programs within a concentration that take 30 days or more to complete. Each come with an instructor and you are expected to complete assignments and turn them in. 

These are available to members at a 15% to 25% discount. Guests can access a Full Class at a 10% price reduction.

Upcoming Online Full Classes

    • 25-Feb-2018
    • 24-Jun-2018
    • A 15-Week On-Line Full Class With Instructor (Concentrations: Entrepreneurial Digital Marketing: Track I & Enterprise Digital Marketing: Track 1)


    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business. 

    • Reward, donations and preorder Crowdfunding

    Linkedin for lead generation

    • Monetizing social media channels such as Facebook

    • Video marketing and channels such as YouTube

    • Must know techniques using Email and marketing automation

    • Key Trends

    Copywriting: Classic 

    • Conversion tactics

    The course will also have get you started on business creation by taking you have you do a project. 

    About the Instructor and Course Designer

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

    • 02-Apr-2018
    • 13-May-2018
    • A Six-Module Full Class On-Line (Concentration: Skill Mapping Ends Nov 20)
    Register



    “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

    Standing pat on existing competencies is a recipe for disaster; for job you have today is not the one you’ll have tomorrow. Skill mapping is about discovering what competencies to build now and in the future.

    "A competitive world has two possibilities for you. You can lose. If you want to win, you can change." — Lester Thurow

    The path to success has been compared to climbing a mountain. The greater the achievement, the tougher the climb. To succeed, you will need climbing skills. But first, you need a map. For it doesn't pay to be lost and confused, uncertain of direction, full of doubt over what roles you want to play, what mountain you want to climb. 

    There is a solution, a method called Skill Mapping. It's a set of practical techniques that allow you to decide the work role(s) wanted, the skills needed and the actions required. So first come up with a map you can follow then build the skills you need. There are six modules in this course presented as steps on a journey.

    Steps You Must Take To Map Your Future

    1. Define Your Current and Future Roles

    2. Continually Scan the Environment

    3. Document Opportunities and Threats

    3. Know Thyself

    5. Define Strengths and Weaknesses

    6. Take Action

    Take as an on-line class or with your own Master Instructor for individualized mentoring and coaching on the Dual Track


    Step 1: Visualize Current and Future Roles

    "The door of opportunity frequently opens for those best prepared to walk through it." — Murray Johannsen


    Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

    Now you will be looking at three roles, your current one, the next one and your aspirational role. After all, if you don't have a destination on the journey of life, you are forever lost. 

    Step 2: Continuously Scan the Environment



    Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    

    Step 3: Decide on Your Threats and Opportunities

    "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010


    You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 

    Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

    It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

    Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

    Step 4:  Assess Your Core 5 Competencies

    “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen




    Image by: AnonMoos

    You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

    In the Core Five model, every role has a unique set of five competencies. They are:

    • Technical. 

    • Leadership. 

    • Management. 

    • Strategy and Tactics, and 

    • Self-Mastery. 

    Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

    Step 5:  Determine Your Own Strengths and Weaknesses

    “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War

    As Legacees founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

    And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

    Step 6: Take Action

    Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

    Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

    This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

    One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  

    This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.

    And to make the course more enjoyable, there are:

    Memorable Quotes. Lots of them from the famous and the wise.

    Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.


    • 16-Apr-2018
    • 27-May-2018
    • A Six-Module Full Class On-Line (Concentration: Verbal Communication Skills & Leadership Foundations Ends Mar 12 )
    Register

    7

      "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Despite it importance, few people spend the time to really understand it or to improve the component skills of interpersonal communication. So you might way, the competition is weak.

    Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

    Not sure how to choose between your options?

    Consult our Guide To Choices


    LEARN THESE SIX INTERPERSONAL SKILLS

    TWO-WAY COMMUNICATION: Using the Full-Duplex Method to drastically reduce miscommunication

    LISTENING Skills: Six types of listening: Five that improve listening and one that doesn't

    NONVERBAL Communication: How to better read face and hear the meaning in tones and intonation

    The Use of QUESTIONS: Eight types of questions that shape a conversation

    Your RELATIONSHIPS: How to generate positive impressions, increase trust, & be better liked

    INTERVIEWING: Technically, the communication aspect of interviewing includes all the above elements. However, most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.













    • 04-Jun-2018
    • A Six-Module Full Class On-Line (Concentration: Digital Marketing: Track 1 Ends Nov 12)
    Register


    Image by lumaxart

    Today, you can seek financial independence by creating a personal brand. For once you have a  large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans. 

    The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.

    Learning Areas:

    Module 1: Opportunity and Peril: The Social Media Landscape

    Module 2: Must Know Truths about Personal & Organizational Branding

    Module 3: Getting Noticed — Choosing Your Positioning and Differentiation

    Module 4: Find Your Voice—How To Construct Powerful Messages

    Module 5: Choosing The Right Mix Channels and Mediums

    Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message


    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

    Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.


    • 04-Jun-2018
    • 15-Jul-2018
    • A Six-Week Full Class On-Line With Instructor (Transformational Leadership Concentration)
    Register

    “When the going gets tough, the tough get going.” --Kennedy Family Motto

     

    This class is about developing more insight into the kind of success required to deal to deal with difficult times and challenging situations. For example, to be resilient in the face of adversity is one of the most important elements of successful entrepreneurs.

    Learn, Practice and Improve of psychological pillars that help you to overcome challenge.


    See Full Class Description for "Tough as Nails"


    "Remember, anything worth doing, is going to be difficult." — M. Johannsen, Advice to future entrepreneurs


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