The Legacee Academy

The Structure of Full Classes

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” -- Charles Darwin

These typically consist of six modules, normally taken in a six-week cycle or twelve-week cycle depending on how learning is applied.  For example, skill-based learning takes a little but longer since we must allow time for practice.

The General Structure of a Module in a Full Class. 

Upcoming Full Classes

    • 11-Feb-2019
    • 18-Mar-2019
    • A Six-Module Full Class On-Line (Level 1 Learning: Expertise Development) OR Available As A Dual Track Full Class (Level II Learning: Skill Development)

    Image by: The Literary Digest

    You might say this is a "college writing deprograming class." Let's face it, you won't write very good marketing copy using what was learned by writing scholarly research papers. The world has moved on; and the real world doesn't value black and white text the way it used to.

    Discover More About:

    • The rules of copywriting

    • Classic techniques that work and will always work

    • How To design emotional appeals

    • Hold people's attention

    • Designing motivational calls to action

    • How to use imagery with copy


    EVEN with email, good content still rules. In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. For example, if you write like a professor — you will fail at marketing. You will learn about two major forms of email marketing. The first is the promotional email. This is normally a stand alone product promoting a particular offer or event. The other form is the email based newsletter.

    Module 2: Persuasive Patterns

    There are classic persuasive patterns that work. These are useful in writing copy that gets people to take action.  

    Module 3: Generating And Modeling Good Copy

    Good copy shares two characteristics: it gets your interest and motivates you to  do something — such as making that click to a landing page.

    Module 4: Creating Ads That Sell: Integrating Words and Images

    Let's face it, you won't write very good marketing copy using just text. The world has moved on and continues to move away from test only messages.

    Module 5: The Power of Stories, Myths and Archetypes

    We will delve into both Jung and Campbell: giants with deep insights into the strong psychological and motivation forces illustrated by myths and archetypes.

    Module 6: Writing Motivational Posts and Emails

    There is an art to getting someone to make the click. There is even an art to getting a person to open up your eMail.  This is where writing boring is fatal; for who wants to read a another boring piece of writing. Brings back bad memories of reading journal articles. 

    Here you will learn about:

    • How to Grab Attention With a Headline
    • What Can Motivate Action With a Descirption
    • Structures for Compelling Calls To Action

    • 18-Feb-2019
    • 18-Mar-2019
    • Available as 30-day Dual Track Short Course (Level II: Skill Learning)

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx

    In the old days, a resume used to be enough. NOT TRUE TODAY. 

    Now employers wonder why you have a resume but don't have a profile

    With over 560 million members, Linkedin is one of the most important professional networks in the world.  According to a recent study, over 90% of the recruiters and HR professionals use it as a major tool for sourcing talent. 

    This Course:

    Helps Employers Find You. As one sharp VP in Human Resources said, "We need to reach candidates earlier, before they're being pursued by competitors." 

    Helps You Find Good Employers. Linkedin allows you a way to see into the darkness to access the jobs not get advertised.

    Shows Your How to Expand Your Social Capital. After all, it helps to build a large network of hiring managers and HR recruiters.

    Image by: dodgers

    Take all Four-Modules as Full Class — OR— Just One as a Short Course

    Module 1: How HR Recruiters Use Linkedin (and how to Get on Their Dashboard)

    Image by: Dom 497

    We start with understanding who someone who can hire you thinks — and how they will use Linkedin to find you.

    Module 2: The Tricks To Creating a Top of the Line, Searchable Profile

    Getting found involves the smart use of your profile. You must write it to be found and, get them interested enough to find you. 

    Module 3: Building A High Value Network 

    Image by: Martin Grandjean

    Linkedin acts as like a magnet—it attracts recruiters and employers to you — IF you construct your network properly.

    Module 4: The Essentials of Search For That Dream Internship or JobImage by: LuxMaxArt             

      Some really important things aren't taught in classrooms — like how to search for a job on Linkedin. Find out how. 

      Articles of Interest

      Hot Jobs. What Job Categories Are Rapidly Growing

      Profile or Resume? Which is More Important.

      Do Employers Care about Grades? What Straight A Students Get Wrong

      But like many complex tools, it one must put in the time and effort to master it. What you get back from it, depends on what you put into it.

      • 11-Mar-2019
      • A 6-module online program. Available as a six-week Instructor-Led Full Class (Level I: Learning Expertise) OR as a twelve-week Dual Track Full Class (Level II: Skill Learning)
      • 10


      "When managers and other responsible persons in business organizations are asked how much of the work day is spent in communicating, the replies range from 85 to 99 percent." -- Harold Zelko and Frank Dance (1965)

      This course focuses on six essential leadership communication skills—the kind of skills that lead to increased levels of responsibility and increased pay. 

      After all, one cannot be effective as a leader if one doesn't posses stellar communication skills. 

      And really, you can never get too good at the art of communication.

      Modules include:

      • 25-Mar-2019
      • A 6-module Online Program. Available as a Twelve-Week Dual Track Full Class (Level II: Skill Learning)

      "A competitive world has two possibilities for you. You can lose. If you want to win, you can change." — Lester Thurow, former Dean, MIT Sloan School.

      Standing pat on existing competencies is a recipe for disaster; for skills today are not the one's you’ll need tomorrow.

      The path to success has been compared to climbing a mountain. The greater the achievement, the tougher the climb. To succeed, you will need climbing skills. But first, you need a map. For it doesn't pay to be lost and confused, uncertain of direction, full of doubt over what roles you want to play, what mountain you want to climb. 

      There is a solution, a method called Skill Mapping. It's a set of practical techniques that allow you to decide the work role(s) wanted, the skills needed and the actions required. So first come up with a map you can follow then build the skills you need. There are six modules in this course presented as steps on a journey.

      Steps You Must Take To Map Your Future

      1. Define Your Current and Future Roles

      2. Continually Scan the Environment

      3. Document Opportunities and Threats

      3. Know Thyself

      5. Define Strengths and Weaknesses

      6. Take Action

      Take as an on-line class or with your own Master Instructor for individualized mentoring and coaching on the Dual Track


      Step 1: Visualize Current and Future Roles

      "The door of opportunity frequently opens for those best prepared to walk through it." — Murray Johannsen

      Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

      Now you will be looking at three roles, your current one, the next one and your aspirational role. After all, if you don't have a destination on the journey of life, you are forever lost. 

      Step 2: Continuously Scan the Environment

      Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    

      Step 3: Decide on Your Threats and Opportunities

      "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010

      You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 

      Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

      It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

      Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

      Step 4:  Assess Your Core 5 Competencies

      “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen

      Image by: AnonMoos

      You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

      In the Core Five model, every role has a unique set of five competencies. They are:

      • Technical. 

      • Leadership. 

      • Management. 

      • Strategy and Tactics, and 

      • Self-Mastery. 

      Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

      Step 5:  Determine Your Own Strengths and Weaknesses

      “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War

      “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

      As Legacees founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

      And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

      Step 6: Take Action

      Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

      Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

      This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

      One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  

      This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.

      And to make the course more enjoyable, there are:

      Memorable Quotes. Lots of them from the famous and the wise.

      Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

      • 15-Apr-2019
      • A 6-module online program. Available as a six-week Full Class with Instructor (Level I: Learning Expertise) OR as a Dual Track Full Class (Level II: Skill Learning)

      Charles Lennox-Wright (1876-1932): Catching a Dream


      "Nurture your mind with great thoughts, for you will never go any higher than you think." -- British Statesman, Benjamin Disraeli

      Our thoughts are a major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset -- the way their mind thinks. They never learned the long known self-talk techniques from psychology and Buddhism that improve thought and individual performance.

      Your mind is like a garden. But rather than growing beautiful flowers, the winds of thought instead carry the seeds of weeds. Rather than seeing something beautiful, you have a tangled mess. But you can clear the weeds by using self-talk. 

      This class focuses on how to better use your self-talk to cultivate thought patterns that produce better results.

      Module 1: How To Benefit From the Proper Use of Self-Talk

      Image by: Pilsmo: Skism

      It's unfortunate that the right and proper self-talk is not commonly known. It's like having a powerful engine in a high performance vehicle and then not putting any gas in the tank. 

      Knowledge and Understanding

      • Understand the nature and importance of self-talk.
      • Identify the downside of negative thinking and the upside of positive thinking.
      • Discover how to better monitor your self-talk.

      Module 2: Reducing the Impact of Negative Self-Talk

      "Those who have emotional problems engage in negative self-talk about 50 percent of the time." -- R. M. Schwartz

      Evelyn De Morgan: Hope in the Prison of Despair

      Pull The Weeds In the Garden of Your Mind. Periodically, all of us must engage in “weed pulling” to diminish the impact of negative thoughts and thinking. 

      Knowledge and Understanding

      • Identify the major limiting beliefs that keep you from being more successful
      • Recognize the different types of negative self-talk
      • Know how you can diminish the impact of limiting beliefs

      Skill Building Practice

      • Practice four methods designed to decrease negative self-talk.

      Module 3: Making Powerful Thoughts More Powerful

      Painting by Alexandre Antigna (1817–1878) Le Feu (The Fire)

      Painting by: Alexandre Antigna (1817–1878): Le Feu (The Fire

      Cultivate the Flowers. Besides cleaning out the weeds in your mental garden, it’s important to nurture the flowers. These are the empowering beliefs and thoughts that we need to have positive expectations of the future. And to do that, we must understand and practice positive self-talk. This includes learning how to think positively and constructing helpful affirmations.

      Knowledge and Understanding

      • Discover a set of affirmations own that you can employ.
      • Find out which makes for a good phrase and what makes for bad one.
      • Discover a set of positive beliefs that form your core based on critical incidents that happened in your life. 

      Skill Building Practice

      • Develop your own affirmations
      • Know how to mentally strengthen a given affirmation while practicing them.
      Module 4: Cognitive Restructuring: Advanced Techniques

      Both psychology and Buddhism have many methods one can use employ effective thinking. Not all of these are easily learned.

      Knowledge and Understanding

      • Expectations: The Pygmalion and the Galatea Effect
      • The Mystery of Setting Good Intentions
      • The major cognitive bias many fail to detect
      • Ego Defense Mechanisms: Which ones are likely to trip you up
      • What cures depression can cure cognitive bias: Key takeaways from cognitive-behavioral therapy

    Past Full Classes

    04-Feb-2019 Vices To Virtues: Getting Good To Be Great (Concentration: The Transformational Leader)
    28-Jan-2019 Seeing With the Minds Eye: How to Construct Potent Imagery (Concentration: The Mastery Practices)
    28-Jan-2019 The ABCs of Performance Management (Concentration: Motivation at Work)
    10-Dec-2018 Meditation: Learn It, Practice It, Experience It (Concentration: The Mastery Practices)
    10-Dec-2018 The Psychology of Leadership (Concentration: Leadership Foundations)
    08-Oct-2018 Building an Essential Application Skill (Concentration: Skill-Based Learning)
    17-Sep-2018 Skill-Based Expertise: What You Must Know to Build Skills Faster (Concentration: Skill-Based Learning)
    17-Sep-2018 Skilled Practice: How To Boost Performance (Concentration: Skill-Based Learning)
    09-Jul-2018 Digital Marketing Essentials (Concentration: Digital Marketing)
    02-Jul-2018 Linkedin at Work: How to Find the Full-Time or Part-Time Work You Want (Concentration: Digital Marketing)
    04-Jun-2018 Creating a Sustainable Business Model With a PERSONAL BRAND (Concentration: Digital Marketing)
    02-Apr-2018 Using Facebook Ads To Drive Traffic and Leads (Concentration: Digital Marketing)
    19-Feb-2018 Running Effective Email Marketing Campaigns (Concentration: Digital Marketing)
    01-Jan-2018 Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)
    11-Sep-2017 The Psychology of Mindfulness (Concentration: The Mastery Practices)
    02-Sep-2017 Creating and Implementing Your Master Plan (Concentration: Digital Marketing)
    27-Aug-2017 Managing Performance Problems (Concentration: Motivation at Work)
    21-Aug-2017 Use What's Free: How To Use Publicity to Access The Media (Concentration: Digital Marketing)
    17-Jul-2017 VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Concentration: Digital Marketing)
    10-Jul-2017 LEAD THE PACK: How To Build Teams and Facilitate Meetings (Concentration: Leadership Foundations)
    01-Jan-2017 Search Engine Optimization: How To Get Free Website Traffic (Concentration: Digital Marketing)
    14-Sep-2016 INFLUENCE AT WORK: How to Enhance Your Personal Power (Concentration: Leadership Foundations)
    05-Sep-2016 The Transformational Leadership Bootcamp
    09-Mar-2016 An Essential Guide to Doing Business With The Chinese (Elective)

    Public Classes For the Next 3 Months

    • Online Full Classes
    Powered by Wild Apricot Membership Software