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Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912)


These programs is designed by Murray Johannsen, a business owner and a professor at both Korea University and the University of California, Los Angeles (UCLA). Mr. Johannsen has an MBA from the University of Iowa and an M.A. in Psychology from Harvard University. Feel free to contact him through LinkedIn or by email


Develop Expertise Useful in the Real World

    • 25-Feb-2018
    • 24-Jun-2018
    • A 15-Week On-Line Full Class With Instructor (Concentrations: Entrepreneurial Digital Marketing: Track I & Enterprise Digital Marketing: Track 1)

    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business. 

    • Reward, donations and preorder Crowdfunding

    Linkedin for lead generation

    • Monetizing social media channels such as Facebook

    • Video marketing and channels such as YouTube

    • Must know techniques using Email and marketing automation

    • Key Trends

    Copywriting: Classic 

    • Conversion tactics

    The course will also have get you started on business creation by taking you have you do a project. 

    About the Instructor and Course Designer

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

    • 05-Mar-2018
    • A 4-Week On-Line Full Class With Instructor in the Mastery Practices Series in the Method of Masters Concentration.

    "When the going gets tough, the tough get going.”  — Kennedy Family Motto

    Many problems bedevil us. We face rejection, job loss, lost friends and love ones, but still we must go on. In psychology, resilience is the capacity of people to cope with problems, issues, and catastrophes. 

    Underlying all success is the mental toughness to overcome defeats, losses, problems, obstacles, mistakes, the critics, the naysayers, the pessimists, the complainers, and those who say it can’t be done. The fundamental truth: nothing rolls down the hill until after it has been pushed up the hill. 

    Anything worth doing, is going to be difficult. 

    And since most everyone will face difficulties at some point of life, it is important to understand how resiliency works and how mental toughness can be enhanced.

    Learning Objectives

    • What resilience is — what it isn't
    • What it takes to increase your mental toughness
    • Why all great success rests on a foundation of resilience
    • The nature of control in achieving success — both internal locus and external.
    • How not to respond to adversity—the trap of learned helplessness.
    • Take assessments, perform exercises and do application assignments


      • 19-Mar-2018
      • A 4-Week On-line Short Course (Concentration: Skill Mapping)

      Melpomene (Tragedy) by Edward Simmons.

      "The door of opportunity frequently opens for those best prepared to walk through it." — Murray Johannsen

      Success is more than just living in the present. Some people have dreams, but few have vision. Some simple live in the present, but others use the present to prepare for the future.

      For example, birds live in the moment, but squirrels use the moment to prepare for the future. Birds exists day-to-day, squirrels store food in the summer for winter. And so it is with people.

      This module covers essential elements needed to stimulate foresight and construct a vision.


      Create Vision — Activate Imagination

      Learning Objectives:

      • Develop the information sources for a robust program of environmental scanning.
      • Develop a deeper understanding of foresight
      • Practice developing a vision for your future.

      John William Waterhouse (1849–1917): The Crystal Ball. But honestly, we don't need a crystal ball if we know how to use our imagination.

      • 02-Apr-2018
      • A 4-Week On-Line Short Course (Concentration Leadership Foundations: Level II Learning: Developing Expertise)

      Image by: A. Savan. Notice that the leader is out front, providing direction to those following.

      "You cannot manage men into battle. You manage things; you lead people."  Grace Hopper, Admiral, U. S. Navy (retired), Nova ( PBS TV), 1986

      To succeed you have to play two roles on the stage of business: manager and leader. For these two roles you want to be a star, a bit player.

      Yet many b-schools fail to clearly distinguish between these two vital roles. On the play of life, you are stuff with an ambiguous role. These professors typically say that leadership is just a small subset of management (called directing), and that people want to be managed. Such a lie. People don't want to be managed; but if you lead them, they will follow you anywhere.

      A depiction of elements of project management. Image by: alphamu57

      The truth is, both roles are critically important ones for success in business and government. People need someone to lead them, just as much as they need an effective manager. 

      Yet, too many suffer under incompetent managers and leaders who simply are bosses who throw their authority around. 

      But there is a huge difference between functioning as a manager and acting like a leader. You can't lead people the same way you would manage time, resources on the balance sheet or expenses on an income statement. 

      Discover what these are. Find out more about how to play each role so you too can be a star on the stage. 

      Mulbery Street, New York City, circa 1900

      Learning Objectives

      • Know the major functions, skills, and responsibilities associated with functioning as an effective manager.
      • Discover the major focus areas and behaviors associated with being an effective leader.
      • Dispel your confusion — understand the fundamental differences between being a leader and a manager.

      "Managers have subordinates—Leaders have followers." — Murray Johannsen

      On Expertise Development (Level I Learning)

      • Major Learning Formats: a. Full Classes and b. Short Courses

      • The Five Concentrations of the Legacee Academy 
      • A Sample Short Course: From Tough as Nails Sample Structure  

      On Skill-Based Learning (Level II Learning)

      • Turn Theory Into Skills: Dual Track Learning (Article and Video)

      Discover Skill-Based Learning: Program Overview

      • Overview: Getting From Novice to Mastery

      • Skills Mapping: How to Define the Skills Needed for Future Success
      • 02-Apr-2018
      • A Four-Week On-Line Short Course (Digital Marketing Concentration: Track I Ends Nov 6)

      Facebook has 1.6 billion monthly users and a market value of over $300 billion. That makes it the largest social media network in the world—an extremely important platform where you can generate leads and prospects and fans while interacting with friends.

      This course focuses on PAGES and FANS and REVENUES, not profiles and friends, for these are the key elements to utilizing the platform to grow brands and business.

      You will discover:

      Module 1: Facebook Advertising: Reaching Millions in Minutes


      Facebook Foundations: Critical Parts to a SophisticatedPlatform

       Setting Up a Dynamite Personal or Business Page

      Tools and Techniques to Build, Expand and Sustain a FanBase

      Facebook Marketing: Habits to Develop, Pitfalls to Avoid

      Image by: olga.palma

      • 16-Apr-2018
      • A 4-Week On-Line Short Course With Optional Coaching (Concentration: Digital Marketing: Track I)

      Grow Your Social Capital

      Not growing social capital is a hug mistake—like not saving for retirement, Sure you need to be competent but who you know matters. And have a large network matters when it comes to getting work.  

      For example, International and national business was much more difficult and expensive—fruitless hours prospecting, sitting in a planes cars and hotel rooms. Now you can generate national and international leads sitting at home.

      Today you may still have to travel, but you are traveling to meet someone who already knows you. More importantly, the issues of trust and credibility have been sorted out prior to the face-to-face. 

      Key Take Aways

       Benchmark individuals with really impressive profiles

       Discover the many ways you can project your expertise

       Define the essential attributes making up your “personal brand.”

      You have a two-week money back guarantee.

    Past events

    19-Feb-2018 Running Effective Email Marketing Campaigns
    19-Feb-2018 Be a Great Founder: Succeeding at Influencer Marketing (Short Course)
    18-Feb-2018 Face To Face: Enhance Your Interpersonal Communication Skills (Short Course)
    12-Feb-2018 Unlock the Power of REFLECTION: How To Learn From Experience (Short Course)
    05-Feb-2018 WORD MAGIC — 6 Must Have Interpersonal Communication Skills (a Full Class Online)
    22-Jan-2018 The Quest of Heroes: Succeeding As a Transformational Leader (Short Course)
    15-Jan-2018 Leadership Communication Skills: What You Must Know to Influence a Group
    01-Jan-2018 Best Practices in Conversion Using Ads and Landing Pages
    11-Dec-2017 Motivation Essentials: Three Needs You Must Know (Video Program)
    06-Nov-2017 The Psychology of Leadership
    23-Oct-2017 Seeing With the Minds Eye: How to Construct Potent Imagery
    09-Oct-2017 SKILL MAPPING: How To Define The Skills Needed For Future Success
    09-Oct-2017 Develop Top Drawer Relationships: Proven Techniques That Work (Short Course)
    02-Oct-2017 Creating a Sustainable Business Model With a PERSONAL BRAND
    25-Sep-2017 LEADERSHIP ESSENTIALS: What You Must Know About Leadership
    11-Sep-2017 The Psychology of Mindfulness
    11-Sep-2017 Copywriting At Work: Creating Great Content For Different Channels
    02-Sep-2017 Creating and Implementing Your Master Plan
    27-Aug-2017 Managing Performance Problems
    21-Aug-2017 Use What's Free: How To Use Publicity to Access The Media
    15-Aug-2017 TOUGH AS NAILS: Enhancing Resilience, Persistence and Mental Toughness (Concentration: Transformational Leadership)
    14-Aug-2017 PITCH PERFECT — The Secrets of Constructing Dynamite Presentations (Short Course)
    17-Jul-2017 VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue
    10-Jul-2017 LEAD THE PACK: How To Build Teams and Facilitate Meetings
    02-Jul-2017 12 Timeless Marketing Concepts You Must Know and Master
    01-May-2017 Getting Work Through LinkedIn
    06-Mar-2017 The ABCs of Performance Management
    06-Mar-2017 GREAT QUESTIONS: Powerful Ways To Use Queries To Influence (Short Course)
    27-Feb-2017 Play The Role: Communication Skills For Leading and Facilitating Better Meetings (Short Course)
    06-Feb-2017 What HR Doesn't Want You To Know—The Secrets To a Great Interview (Short Course)
    16-Jan-2017 Building an Essential Application Skill
    16-Jan-2017 What You Must Know to Raise Money With Crowdfunding
    16-Jan-2017 POWERFUL THOUGHTS: Improving Your Performance With Self-Talk
    01-Jan-2017 Search Engine Optimization: How To Get Free Website Traffic
    12-Dec-2016 Skilled Practice: How To Boost Performance
    21-Nov-2016 Meditation: Learn It, Practice It, Experience It
    07-Nov-2016 Vices and Virtues — Spotting Flaws and Developing Strengths
    31-Oct-2016 Skill-Based Expertise: What You Must Know to Build Skills Faster
    30-Sep-2016 The Essence of Wisdom (Video Program)
    14-Sep-2016 INFLUENCE AT WORK: How to Enhance Your Personal Power
    05-Sep-2016 The Transformational Leadership Bootcamp
    09-Mar-2016 An Essential Guide to Doing Business With The Chinese (Elective)

    Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912) 
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