The Legacee Academy

Work Skills For Individuals & Organizations


Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912)

Upcoming Classes and Courses Offered Online


Upcoming Courses & Classes: Also Available On-Demand

    • 10-Jan-2022
    • 07-Feb-2022
    • Available as a Short Course (Level II: Skill Learning)
    Register

    “People Don't Learn From Experience” — J. Edward Deming

    Taking This Program Allows You to in 30-Days:

    • Examine experience to change behaviors that don't work
    • Develop a new skill. We have many from which to choose.

    Find a Time • Talk With One of Our Advisors • Act Now

    What is Reflection?

    It's a way of not doing the same thing, the same way; but always expecting better results (the classic definition of managerial insanity). It is a:

    1. Mental process allowing you to monitor your behavior.

    2. Method for determining what's working and what's not. 

    3. Way to monitor practice to keep improving it.

    4. Learned process accelerating the drive to mastery.

    It's true, most people DON'T LEARN FROM EXPERIENCE and they practice a skill, but SHOW NO IMPROVEMENT OR SLOW IMPROVEMENT. The reason why? They don't use reflection. At very powerful technique that's rarely taught in universities (see story below)

    Learning reflection in this online course will help you to:

    • Not make the same mistake again,
    • Learn from experience, and
    • Enhance practice,

    Reflection is a learnable method to determine what's working and what's not. 

    Learning Outcomes

    "Life teaches, but only if you're willing to learn." — Anonymous


    Level I Learning: Expertise 
    • Identify the causes for not learning from experience
    • Know the 4 major types of reflection
    • Understand 3 major ways to accelerate learning
    Level II Learning: Skill Building
    • Practice reflection in learning a skill.
    • Explore using it as a means of examining an automatic, undesired behavior.

    This Online Course includes:

    • 2 Videos
    • 9 Readings
    • 2 Exercises
    • 2 Assignments

    A Personal Story On The Importance of Reflection

    To my lasting regret, understanding of reflection came much too late in life. What happened was this.

    When I was 52 years old, I accidentally learned about reflection. I happened to be sitting in a lecture at Korea University in Seoul. The course delved into world religions and this particular lecture dealt with Buddhism.

    The professor mentioned that Buddhism had a long tradition of learning through reflection. This aroused me from my normal state of lethargic mindlessness and I asked the professor, “What is reflection exactly?”

    She replied that it was a mental process where you periodically step back and think about an experience and then figure out what went well and what could have gone better. And then she said, “The school of life teaches; but only if you are willing to reflect on experience.”

    Here I was, a creature of the university. Much of my life was spent in a library with my nose in the textbook or in a state of confusion reading scholarly research journals. And yet, I had never been exposed to one of the most valuable tools of learning ever.  — Murray Johannsen, Course Developer & Instructor


    Remember: You have a Money—Back Guarantee 

    Customize Your Method of Learning


    Want personalized feedback or support? Get instruction from someone skilled at both teaching and coaching. It’s a practical alternative to courses offered at universities —plus you receive a badge and a certificate upon successful completion. Get the theory down the first week practice, focus on skill building the next three. 


    • 10-Jan-2022
    • 07-Feb-2022
    • Two Learning Options: An Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
    Register

    Dream big dreams; only big dreams have the power to move men’s souls.” — Marcus Aurelius

    Many are the doors of opportunity open to you. But you must imagine yourself stepping through those doors in the future." — M. Johannsen

    Choose Your Roles. You best map out the roles we want to play on the stage of work. For we can be a star, but only if we see it first in your imagination. 

    Future Proof Your Career. Some simply live in the present; but others — they use the present to construct a better future. For example, birds exist day-to-day, but squirrels. They store food in the summer for winter.

    This Course Has You:

    Construct Four Future Roles. A core part of skill mapping is to define the key skill-sets required to play a particular role. But first, you have to define your social roles. Three of them are future oriented, one is related to what you are currently doing.

    Identify Major Trends In Your Future. Futurists have done our work for us. Don't be blind-sided by the forces that will create or destroy careers.

    Exercise Your Imagination. Learn and practice a couple of guided visualization techniques.

    Remember, all great accomplishments start in our minds eye.

    Choose a Method of Learning

    a. Self-Paced Learning. Enhance your expertise. Take your time — you have 30-days.

    b. Short Course Coaching. Want personalized feedback or support? Get instruction from someone skilled at both teaching and coaching. It’s a practical alternative to courses offered at universities —plus you receive a badge and a certificate upon successful completion. Get the theory down the first week practice, focus on skill building the next three. 


    Money Back Guarantee.You can ask for a refund any time during the first two-weeks of  these 30-day programs.


    • 17-Jan-2022
    • 14-Mar-2022
    • A 10-Module On-Line Full Class with Instructor
    Register




    Murray Johannsen's Instructor Bio


    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

    • 24-Jan-2022
    • 02-May-2022
    • A 15-Week On-Line Full Class
    Register


    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business.

    Modules in this program include:

    1. Choosing Your Personal Brand


    Flame Tree Publishing 2014 logo, Image by: Nick Wells of Flame Tree Publishing Ltd

    Everything first starts with a decision. Everything flows from the decision. You have to first understand before you can do. And that means to understand what it means by taking a session from the corporation playbook and dig into branding. 

    You can have a :

    • Personal brand,
    • Corporate one, 
    • Social one,

    and for the entrepreneurially inclined, you can do two. 

    But you have to start with one before developing the other This module is designed to clarify your understanding of a brand, one  that has an associated business model. One that can potentially lead you to financial freedom and defining a life that really matters. 

    Module 2: Enhancing Your Personal Brand: Spreading Your Message Far and Wide

     

    Image by: The Opte Project 

    "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn." Social Media Branding: Do's and Don'ts For Entrepreneurs

    Module 3.  Standout From the Pack with POSITIONING & DIFFERENTIATION


    Manjuvajramandala with 43 deities, from Tibet. Tempera on cotton.

    Together, positioning and differentiation form a critical set of foundation concepts site owners ignore at their own peril. One without the other means one risks having a marketing program that will not work.

    Positioning in effect determines the nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.

    Module 4: Must Know Essentials About the Crowdfunding Industry


    Image by lumaxart

    In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

    Module 5: The Marketing Tools Most Useful In Successful Crowdfunding


    Image by: Bizking2u

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

    Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

    Module 6: The Social Media Landscape


    Social media icons collection Image by: Ibrahim.ID


    It's often been said that before you start a journey, you need to have a map or you are forever lost. The social media landscape keeps changing. What worked five years ago is unlikely to work as well today. 

    And yet, there are certain landmarks that do not change, that are timeless. Email will always factor into your messaging. A website is of strategic importance. 

    This module focuses on the big picture, a strategic roadmap that will will have more details filled in as we go through the class. 

    Module 7. Copywriting: How To Write Powerful Content


    Rembrandt (1606–1669)

    The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

    You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter.

    Module 8: Curating Content

    If everyone is thinking alike, then somebody isn't thinking.— George S. Patton

    Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.


    Module 9:  Email Marketing Campaigns: The Rules of the Game 


    Image by: Phillip Grondin

    Every game has its rules, and email marketing has a set of rules one must learn to do it well. Of course, one can just buy a list and sent out 50,000 and hope for the best. However, a wiser person (or a person with not a lot of money) will tend to figure out out to make best use of limited resources, which in most cases include both time and money. 


    Module 10: Why You Should Use Videos




    Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD


    There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 


    This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

    Module 11: Digital Advertising: A Way of Reaching Millions in Minutes



    Source: Unsplash


    The large ad networks such as Google, Facebook, Linkedin and even Amazon are a marketers dream and a privacy nightmare. More than many other social channels, the business model is built on knowing a great deal about users — such that it can be an efficient and effective ad spend for marketers.


    In the early days, one could still build organic traffic (such as Google allows for); but this is not that easy anymore. Discover both the benefits and the disadvantages and common tricks for using this form of promotion.

    About the Instructor and Course Designer


    • Murray Johannsen's Instructor Bio

      Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills

      Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

    This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

    Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

    If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

    • 24-Jan-2022
    • 09-May-2022
    • A 15-week online training course focused on the key written and verbal skills employers covet
    Register

    Why You Should Upgrade Your Communication Skills

     "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Communication Skills Employers Want In New Hires

    Source: National Association of Colleges and Employers 2018 Job Outlook Survey

    Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

    Make An Investment That Pays Off Many Times Over




    Develop 10 Practical Skills Useful in the Real World

    This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

    Do An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.


        Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 


            Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.


                Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell.


                    Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.


                        Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                        To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                        Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.


                        Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 


                        Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.


                          Register on This Site


                          This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  

                          Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.

                          Professor Johannsen's Instructor Bio

                          Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

                          Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                          If you do have any question about this online class, feel free to contact Professor Johannsen by email at info@legacee.com

                          • Connect to the Instructor — Get Your Question Answered
                          • 07-Feb-2022
                          • 07-Mar-2022
                          • Take on Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
                          Register

                          If you act to change the existing order of things, you are on the Quest of Heroes.

                          Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon.

                          This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

                            Learning Objectives
                            Level I Learning: Expertise
                              • Identify the essential elements needed to move from average to great.
                              • Delve into the power of myth to understand the challenges you will face.
                              • Get inspiration from the Hero archetype in the great stories from the past 
                              • Understand the Four Core Competencies of Transformational Leaders
                              • Know why transformational leaders and Great Founders need to act less like managers and more like heroes.
                              Level II Learning: Skills
                              • Assess where you are on your Quest
                              • Choose your path, construct your vision for what you will do next
                              • Find two heroes that will serve as an example and source of inspiration
                              • Delve into identifying flaws limiting your success



                              Want personalized feedback or support? Get instruction from someone skilled at both teaching and coaching. It’s a practical alternative to courses offered at universities —plus you receive a badge and a certificate upon successful completion. Get the theory down the first week practice, focus on skill building the next three. 



                              We all face a choice, to strive to do something great or to die forgotten. For Heroes do great things. And because they do great things, they will not die forgotten

                              • 07-Feb-2022
                              • 07-Mar-2022
                              • Take on Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
                              Register



                              Anything really worth doing, is going to be difficult. 

                              And since most everyone will face difficulties at some point of life, it is important to understand how resiliency works and how mental toughness can be enhanced.

                              Learning Objectives

                              • What resilience is — what it isn't
                              • What it takes to increase your mental toughness
                              • Why all great success rests on a foundation of resilience
                              • The nature of control in achieving success — both internal locus and external.
                              • How not to respond to adversity—the trap of learned helplessness.
                              • Take assessments, perform exercises and do application assignments


                              • 07-Feb-2022
                              • 06-Jun-2022
                              • This is Asynchronous on-line learning with 3 units of college credit

                              Why You Should Upgrade Your Communication Skills

                               "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

                              What Employers Want In New Hires

                              Source: National Association of Colleges and Employers 2018 Job Outlook Survey

                              Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

                              Make An Investment That Pays Off Many Times Over




                              Develop 10 Practical Skills Useful in the Real World

                              This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

                              Do An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.


                                  Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 


                                      Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.


                                          Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell.


                                              Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.


                                                  Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                                                  To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                                                  Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.


                                                  Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 


                                                  Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.


                                                    To Enroll


                                                    Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes Zoom labs. It's offered through the Los Angeles Community College District, Fees are low — only $46 per unit for California residents and $328 for out of state.

                                                    This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN.


                                                    To Get Assistance by email or voice and to enroll this course (Bus 032)

                                                    Section 14858

                                                    Need help? Contact LAVC Online Student Support.

                                                    This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  

                                                    Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.

                                                    Professor Johannsen's Instructor Bio

                                                    Please be patient. It takes a moment to load.

                                                    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

                                                    Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                                                    If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                                                    • Talk to the Instructor — Get Your Question Answered
                                                    • 07-Feb-2022
                                                    • 06-Jun-2022
                                                    • This is asynchronous on-line learning with 3 units of college credit

                                                    OVERVIEW


                                                    Course Description

                                                    This course on human relations cover the practical application of psychological and sociological principles to the study of human relations in business and industry. Plus you will:

                                                    • Understand human relations and its implications being a manager and leader.
                                                    • Focus on important issues at work and working in organizations.
                                                    • Increase personal influence and basic interaction skills.
                                                    • Describe some of the emerging challenges facing management today.
                                                    • Set specific goals for self-development.

                                                    Topics Covered

                                                    Week 1 – Course Onboarding

                                                    Week 2 – Enhancing Personal Relationships

                                                    Week 3 – Motivation at Work

                                                    Week 4 – Understanding The Sources of Your Stress

                                                    Week 5 – A Primer on Groups and Teams

                                                    Week 6 –Organizational Survival Skills: Informal Groups

                                                    Week 7 – Must Know Workforce Trends

                                                    Week 8 – Improving Key Verbal Communication Skills

                                                    Week 9 – What The Human Resource Function Does In Organizations

                                                    Week 10 – Empower Yourself: The 9 Spheres of Power and Influence

                                                    Week 11 – Choosing a Leadership Style That Works

                                                    Week 12 – Choosing Roles that Work

                                                    Week 13 – The Impact of AI & Machine Learning

                                                    Week 14 – Techniques That Resolve Conflict

                                                    Week 15 – Learning To Learn — Better


                                                    This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  


                                                    Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.


                                                    Murray Johannsen's Instructor Bio

                                                    (It takes a moment to load. Pls be patient).


                                                    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


                                                    If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                                                    To Enroll

                                                    Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes optional Zoom meetings. It's offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of state.

                                                    This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN. 


                                                    To Get Assistance by email or voice and to enroll this course (MGMT 031)

                                                    Section 11471

                                                    Need help? Contact Los Angeles Valley College Online Student Support.

                                                    Murray Johannsen's Instructor Bio


                                                    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.


                                                    You can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

                                                    • 07-Mar-2022
                                                    • 04-Apr-2022
                                                    • Take on Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
                                                    Register


                                                    Module Description:

                                                    Every time someone speaks in a group setting they are playing a role. These communication roles don’t last long -- from a minimum of a couple of seconds to a maximum of a couple of minutes. Yet these “microroles” greatly impact group effectiveness by determining how well the group handles information. In fact, these verbal patterns determine whether individuals even understand what’s going on.

                                                    Outcomes include:

                                                    • Understanding how to play the role

                                                    • Playing the 10 task roles that insure the job gets done.

                                                    • How to play 6 relationship roles to build bonds between individuals

                                                    • Recognizing and controlling the 10 self-oriented roles that disrupt groups

                                                    • Identifying four personality types that produce dysfunctional behavior.

                                                    This is for managers, supervisor's, and service professionals such as health care professionals, accountants, trainers, and consultants.


                                                    Option 1: Self-Paced Learning 

                                                    You will receive 8 videos two a week by email. 95 minutes total.

                                                    • The Why Video — The reason playing micro-roles make a great deal of sense (6 minutes)
                                                    • Two videos on Tasks Roles — What you can do to get things done (34 minutes)
                                                    • Two videos on Relationship Roles — The glue that holds people together (24 minutes)
                                                    • Three Videos on Self-Oriented Roles — These are the dysfunctional behaviors that cause no end of problems for groups (31 minutes)


                                                    All for $14.95

                                                    • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

                                                    • START ANY TIME on Self-Paced, Short-Courses and Customized Coaching programs.

                                                    Option 2: Dual Track Coaching

                                                    Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you? Strive for Mastery in 30-days. Meet at the start (to plan), once a week during delivery, and at the end (for lessons learned).

                                                    COACHING programs can be offered on a subscription or installment basis. Set-up a FREE CONSULTATION.

                                                    Find Out More

                                                    Get the Details on Dual Track Coaching

                                                    • 07-Mar-2022
                                                    • 04-Apr-2022
                                                    • Take on Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
                                                    • 9
                                                    Register

                                                    Average speakers use a presentation to inform. Great speakers use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience.

                                                    When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

                                                    Discover proven tactics to increase persuasiveness and the wow factor.


                                                    Option 1: Self-Paced Learning 

                                                    You will receive 5 videos  two a week — 37 minutes of video total.

                                                    1a The Opening: Delivery Getting The Relationship Right

                                                    1b. The Great Opening: Getting Their Attention, Motivating Them to Listen, and Cueing

                                                    2a. The Body of the Pitch: Delivery — The Visual and the Auditory

                                                    2b. The Body of the Pitch: Structuring Your Content

                                                    3a. Wrapping-Up: So Much to Do In So Little Time

                                                    All for $9.95

                                                    • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

                                                    • START ANY TIME on Self-Paced, Short-Courses and Customized Coaching programs.

                                                    Option 2: Dual Track Coaching

                                                    Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you? Strive for Mastery in 30-days. Meet at the start (to plan), once a week during delivery, and at the end (for lessons learned).

                                                    COACHING programs can be offered on a subscription or installment basis. Set-up a FREE CONSULTATION.


                                                    • 04-Apr-2022
                                                    • 16-May-2022
                                                    • A 8-week online training course focused on the key concepts and principles one must know in marketing.
                                                    Register


                                                    Overview

                                                    In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

                                                    This is not a course about media in decline: like television, radio, newspapers and magazines. This marketing class covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

                                                    This online course  also serves as the strong foundation necessary in digital marketing. It's future oriented since it focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. We use one of the most popular learning management systems in the world — Canvas. To engage and apply, the course also includes Zoom labs.

                                                    It presents the timeless principles that one needs to know to discover what doesn’t change in marketing. The core ideas that transcend marketing. There are eight of these.

                                                    Concepts & Principles Covered in This 8-Week Online Marketing Course

                                                      • ENVIRONMENTAL SCANNING and Trend spotting
                                                      • Defining your target MARKET NICHE through SEGMENTATION
                                                      • Standing Out from the crowd using POSITIONING and DIFFERENTIATION
                                                      • BRANDING for Products and Services
                                                      • The Essentials of Sound PRICING and SALES PROMOTIONS
                                                      • Ethics and SOCIAL RESPONSIBILITY in Marketing
                                                      • How Individuals and Organizations Make Buying Decisions
                                                      • The MARKETING MIX: Channels and techniques for:
                                                      • Digital Marketing,
                                                      • Social media Marketing, and
                                                      • Influencer Marketing

                                                    And secondly, these ideas are meant to be applied. You can apply these to marketing a business or creating a personal brandOf course, it helps to understand marketing if you want to create a side hustle, get gig work, an internship or a full-time job. 

                                                    It's Easy to Enroll

                                                    Murray Johannsen's Instructor Bio


                                                    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


                                                    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.



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