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The Legacee Academy

Work Skills For Individuals & Organizations


Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912)

Upcoming Classes and Courses Offered Online


Upcoming Courses & Classes: Also Available On-Demand

    • 29-May-2023
    • 14-Aug-2023
    • This is an on-line learning
    Register

     How This Online Course Enhances Communication Skills

     "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Develop 10 Practical Skills Useful in the Real World

    This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

    Do An Elevator Pitch. You only have 30 seconds to a minute to make a positive first impression.

    Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 

    Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.

    Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell. 

    Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.

    Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.

    To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.

    Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.

    Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 

    Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.

    What Employers Want In New Hires

    Source: National Association of Colleges and Employers 2018 Job Outlook Survey

    Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

    Make An Investment That Pays Off Many Times Over




    Hear from the course developer and chief instructor what it's all about. 

      To Enroll


      This is an open enrollment, online course in business communication comes. If you have questions and would like to set up on on-line Zoom meeting, use the link below or send an email to: info@legacee.com


      https://calendly.com/the_legacee_academy/session?

      All Full Classes Come with a Money-back Guarantee

      • 05-Jun-2023
      • 02-Jul-2023
      • Take on Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
      Register

      What You Will Learn

      Module Description

      Every time someone speaks in a group setting they are playing a role. These communication roles don’t last long -- from a minimum of a couple of seconds to a maximum of a couple of minutes. Yet these “microroles” greatly impact group effectiveness by determining how well the group handles information. In fact, these verbal patterns determine whether individuals even understand what’s going on.

      Benefits and Applications

      Facilitator skills are useful for anyone who would to build consensus and run better problem solving meetings. It's tailor made for: executives, entrepreneurs, managers, project managers, and supervisor's.

      Self-Paced Learning Objectives (For Expertise)

      • Understanding how to play the role in a group setting

      • Playing the 10 task roles that insure the job gets done.

      • How to play 6 relationship roles to build bonds between individuals

      • Recognizing and controlling the 10 self-oriented roles that disrupt groups

      • Identifying four personality types that produce dysfunctional behavior.

      Coaching Learning Objectives (For Skills)

      • Assess your ability to deliver and structure content.

      • Develop a persuasive pitch in a format of your choice
      • Put together an engaging video that holds the viewer's attention

      Content Preview

      Video content consisting of Legacee trailers, course previews, digital stories, pitch decks, and a taking head videos. Plus there are third-party YouTube and Vimeo video along with webinairs for a total of 95 minutes of viewing time — all available 24/7.

      • The Why Video — The reason playing micro-roles make a great deal of sense (6 minutes)
      • Two videos on Tasks Roles — What you can do to get things done (34 minutes)
      • Two videos on Relationship Roles — The glue that holds people together (24 minutes)
      • Three Videos on Self-Oriented Roles — These are the dysfunctional behaviors that cause no end of problems for groups (31 minutes)

      6 Well-written articles that avoid the confusion of scholar English so beloved by academics.

      3 application assignments

      1 self-assessment

      Best of all, great content with application options but no textbook.

      • START ANY TIME with Self-Paced and Customized Coaching programs.

      • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

      Self-Paced Learning Online: Our most Affordable Option 


      Self-paced online courses offer a better way to balance your responsibilities while advancing your knowledge. Take Control of Your Learning Journey with Self-Paced Online Courses. These format offers:

      • Flexibility. With self-paced online learning, you have the freedom to learn at your own convenience. No fixed schedules or deadlines. Learn when it suits you best.

      • 24/7 Accessibility. Expand your horizons without leaving your home. Access content on you phone, desktop or lap-top..

      • Work-Life Balance: Fit learning into your busy life whether you're a working professional, a parent, or a student.

      Switch Learning Methods. Start with self-paced and then shift to coaching to focus on mastery

      Experience the freedom, flexibility, and personalization that self-paced online courses offer. Start your learning journey today and discover a world of possibilities.

      You don't have to hurry. You have 60-days to complete this learning class.

      Option 2: Dual-Track Coaching


      Tap into the Power of Online Coaching for Transformational Growth.

      Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you?

      Experience:

      Personalized Guidance: Benefit from one-on-one sessions with a qualified coach who understands your unique goals, challenges, and aspirations.

      Convenience and Flexibility: Connect with your coach from anywhere in the world through online platforms, with flexible session timings to accommodate your busy lifestyle.

      Steady Progress Each Week: Stay on track with regular check-ins and personalized support, pushing you beyond your comfort zone to achieve your desired outcomes.

      Confidentiality and Privacy: Enjoy a safe and confidential space to explore sensitive topics, with the assurance that your conversations are protected.

      Accelerate your Learning. Not only do you learn expertise, but you have guided practice to turn you expertise into a skill. 


      COACHING programs can be offered on a subscription or installment basis.

      Set-up a 20-minute FREE CONSULTATION.

      • 05-Jun-2023
      • 02-Jul-2023
      • Take on Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
      Register

      When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

      This course focuses on: the content and the presentation. 

        Module Description

        Average speakers use a presentation to inform. Great leaders use the platform to persuade, motivate, and inspire. They know techniques one has to learn and practice to wow the audience.

        Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories, and anecdotes, they are skills at framing questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories, and anecdotes, the ability to ask and answer questions, etc.

        Skilled presenters realize they must capture the audience’s interest in the first few minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

        When the best visuals are combined without a dynamic, credible speaker, there is magic in words. Be ready to learn how to cast a few spells.

        Benefits and Applications

        It's tailor made for: executives, entrepreneurs, managers, project managers, and supervisor's — anyone who needs to make a great presentation. This Structure also works really well for those doing videos.

        Self-Paced Learning Objectives (For Expertise)

        • Know the structure of persuasive presentations.
        • Discover the content elements underlying a great speech.
        • Be able to describe the process delivery no speaker can afford to ignore.
        • Discover tactics that increase persuasiveness during delivery.

        Coaching Learning Objectives (For Skills)

        • Assess your ability to deliver and structure content.

        • Develop a persuasive pitch in a format of your choice
        • Put together an engaging video that holds the viewer's attention

        Content Preview

        How To Video content. This consists of Legacee 37 minutes of trailers, course previews, digital stories, pitch decks, lectures and a taking head videos. This is focused 

        Modeling. Plus there are extensive use of third-party YouTube modeling videos along with webinairs for a total of more the 2 hours of viewing time — all available 24/7. You can model seven different types of presentation. This include: lectures, demonstrations, inspirational and motivational speech, emotional appeals, advocacy, product introductions, and entrepreneurial pitches to investors. 

        1 Podcast by real work experts with both education and experience

        5 Well-written articles that avoid the confusion of scholar English so beloved by academics.

        2 exercises and 1 application assignment

        2 self-assessments. One focused on content delivery. The other on you presentation.

        Best of all, great content but no textbook.

        Topics

        a. The Opening: Delivery Getting The Relationship Right

        b. The Great Opening: Getting Their Attention, Motivating Them to Listen, and Cueing

        c. The Body of the Pitch: Delivery — The Visual and the Auditory

        d. The Body of the Pitch: Structuring Your Content

        e. Wrapping-Up: So Much to Do In So Little Time

        All for $19.95

        • START ANY TIME with Self-Paced and Customized Coaching programs. 

        • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

        Self-Paced Learning Online: Our most Affordable Option 


        Self-paced online courses offer a better way to balance your responsibilities while advancing your knowledge. Take Control of Your Learning Journey with Self-Paced Online Courses. These format offers:

        • Flexibility. With self-paced online learning, you have the freedom to learn at your own convenience. No fixed schedules or deadlines. Learn when it suits you best.

        • 24/7 Accessibility. Expand your horizons without leaving your home. Access content on you phone, desktop or lap-top..

        • Work-Life Balance: Fit learning into your busy life whether you're a working professional, a parent, or a student.

        Switch Learning Methods. Start with self-paced and then shift to coaching to focus on mastery

        Experience the freedom, flexibility, and personalization that self-paced online courses offer. Start your learning journey today and discover a world of possibilities.

        You don't have to hurry. You have 60-days to complete this learning class.

        Option 2: Dual-Track Coaching


        Tap into the Power of Online Coaching for Transformational Growth.

        Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you?

        Experience:

        Personalized Guidance: Benefit from one-on-one sessions with a qualified coach who understands your unique goals, challenges, and aspirations.

        Convenience and Flexibility: Connect with your coach from anywhere in the world through online platforms, with flexible session timings to accommodate your busy lifestyle.

        Steady Progress Each Week: Stay on track with regular check-ins and personalized support, pushing you beyond your comfort zone to achieve your desired outcomes.

        Confidentiality and Privacy: Enjoy a safe and confidential space to explore sensitive topics, with the assurance that your conversations are protected.

        Accelerate your Learning. Not only do you learn expertise, but you have guided practice to turn you expertise into a skill. 


        COACHING programs can be offered on a subscription or installment basis.

        Set-up a 20-minute FREE CONSULTATION.

        • 12-Jun-2023
        • 09-Jul-2023
        • Available Self-Paced or with Coaching on the Dual Track
        Register


        The video will introduce the concept of the "Great Founder Paradigm," a framework that highlights the key competencies not typically taught in universities that are essential for becoming a successful entrepreneur.


        Module Description

        You will have a deeper understanding of the competencies required to become a Great Founder and the mindset needed to achieve entrepreneurial success. So, whether you are a startup founder or an executive looking to grow your business, this is a must take for anyone looking to unlock the secrets of the entrepreneurial mind.


        "Life teaches, but only if you're willing to learn." — Anonymous

        Benefits and Applications

        It's tailor made for current and future entrepreneurs — anyone who has started or is thinking about progressing on the entrepreneurial journey. 

        Self-Paced Learning Objectives (For Expertise)

        • Know the structure of persuasive presentations.
        • xx
        • Bx
        • xx
        • xx

        Coaching Learning Objectives (For Skills)

        • Assess your ability to deliver and structure content.

        • xx

        Content Preview

        How To Video content. This consists of Legacee x minutes of trailers, course previews, digital stories, pitch decks, lectures and a taking head videos. 

        Modeling. Plus there are extensive use of third-party YouTube modeling videos along with webinars for a total of more the x hours of viewing time — all available 24/7.

        1 Podcast by real work experts with both education and experience

        9 Well-written articles that avoid the confusion of scholar English so beloved by academics.

        2 exercises and 2 application assignments

        2 self-assessments. One focused on content delivery. The other on you presentation.

        Best of all, great content but no textbook.

        This is the perfect resource for entrepreneurs and executives who are driven to achieve success in their business ventures. For it should be clear, that one you must manage, you MUST BE MORE THAN A MANAGER if you are to experience great success.

        • START ANY TIME with Self-Paced and Customized Coaching programs.

        • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

         Remember: You have a Money—Back Guarantee

        Self-Paced Learning Online: Our most Affordable Option 


        Self-paced online courses offer a better way to balance your responsibilities while advancing your knowledge. Take Control of Your Learning Journey with Self-Paced Online Courses. These format offers:

        • Flexibility. With self-paced online learning, you have the freedom to learn at your own convenience. No fixed schedules or deadlines. Learn when it suits you best.

        • 24/7 Accessibility. Expand your horizons without leaving your home. Access content on you phone, desktop or lap-top..

        • Work-Life Balance: Fit learning into your busy life whether you're a working professional, a parent, or a student.

        Switch Learning Methods. Start with self-paced and then shift to coaching to focus on mastery

        Experience the freedom, flexibility, and personalization that self-paced online courses offer. Start your learning journey today and discover a world of possibilities.

        You don't have to hurry. You have 60-days to complete this learning class.

        Option 2: Dual-Track Coaching


        Tap into the Power of Online Coaching for Transformational Growth.

        Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you?

        Experience:

        Personalized Guidance: Benefit from one-on-one sessions with a qualified coach who understands your unique goals, challenges, and aspirations.

        Convenience and Flexibility: Connect with your coach from anywhere in the world through online platforms, with flexible session timings to accommodate your busy lifestyle.

        Steady Progress Each Week: Stay on track with regular check-ins and personalized support, pushing you beyond your comfort zone to achieve your desired outcomes.

        Confidentiality and Privacy: Enjoy a safe and confidential space to explore sensitive topics, with the assurance that your conversations are protected.

        Accelerate your Learning. Not only do you learn expertise, but you have guided practice to turn you expertise into a skill. 


        COACHING programs can be offered on a subscription or installment basis.

        Set-up a FREE CONSULTATION

        Find a Time • Talk With One of Our Advisors • Act Now


        • 12-Jun-2023
        • 09-Jul-2023
        • Take on Online Self-Paced Course (For Expertise) OR as Dual Track Coaching (For Skills)
        Register

        If you act to change the existing order of things, you are on the Quest of Heroes.

        Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon.

        Module Description

        This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

        Benefits and Applications

        It's been said the average man lives a life of quite desperation. The acceptance of what is no the way of the hero. For hero is on a quest to accomplish something great — like growing a business from a small start-up to a large enterprise.

        Self-Paced Learning Objectives (For Expertise)

        • Identify the essential elements needed to move from average to great.
        • Delve into the power of myth to understand the challenges you will face.
        • Get inspiration from the Hero archetype in the great stories from the past Know why transformational leaders and Great Founders 

        Coaching Learning Objectives (For Skills)

        • Assess flaws that limit your success
        • Choose your path, construct your vision for what you will do next
        • Find two heroes that will serve as an example and source of inspiration

        Content Preview

        How To Video content. This consists of Legacee x minutes of trailers, course previews, digital stories, pitch decks, lectures and a taking head videos. This is focused 

        Modeling. Plus there are extensive use of third-party YouTube modeling videos along with webinairs for a total of more the x hours of viewing time — all available 24/7.

        x Podcast by real work experts with both education and experience

        x Well-written articles that avoid the confusion of scholar English so beloved by academics.

        x exercises and 1 application assignment

        x self-assessments. One focused on content delivery. The other on you presentation.

        Best of all, great content but no textbook.

        All for $19.95

        • START ANY TIME with Self-Paced and Customized Coaching programs. 

        • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

        Self-Paced Learning Online: Our most Affordable Option 


        Self-paced online courses offer a better way to balance your responsibilities while advancing your knowledge. Take Control of Your Learning Journey with Self-Paced Online Courses. These format offers:

        • Flexibility. With self-paced online learning, you have the freedom to learn at your own convenience. No fixed schedules or deadlines. Learn when it suits you best.

        • 24/7 Accessibility. Expand your horizons without leaving your home. Access content on you phone, desktop or lap-top..

        • Work-Life Balance: Fit learning into your busy life whether you're a working professional, a parent, or a student.

         Switch Learning Methods. Start with self-paced and then shift to coaching to focus on mastery

        Experience the freedom, flexibility, and personalization that self-paced online courses offer. Start your learning journey today and discover a world of possibilities.

        You don't have to hurry. You have 60-days to complete this learning class.

        Option 2: Dual-Track Coaching


        Tap into the Power of Online Coaching for Transformational Growth.

        Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you?

        Experience:

        Personalized Guidance: Benefit from one-on-one sessions with a qualified coach who understands your unique goals, challenges, and aspirations.

        Convenience and Flexibility: Connect with your coach from anywhere in the world through online platforms, with flexible session timings to accommodate your busy lifestyle.

        Steady Progress Each Week: Stay on track with regular check-ins and personalized support, pushing you beyond your comfort zone to achieve your desired outcomes.

        Confidentiality and Privacy: Enjoy a safe and confidential space to explore sensitive topics, with the assurance that your conversations are protected.

        Accelerate your Learning. Not only do you learn expertise, but you have guided practice to turn you expertise into a skill. 


        COACHING programs can be offered on a subscription or installment basis.

        Set-up a 20-minute FREE CONSULTATION.

        • 28-Aug-2023
        • 17-Dec-2023
        • This is Asynchronous on-line learning with 3 units of college credit

         How This Course Enhances Communication Skills

         "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

        What Employers Want In New Hires

        Source: National Association of Colleges and Employers 2018 Job Outlook Survey

        Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

        Make An Investment That Pays Off Many Times Over




        Develop 10 Practical Skills Useful in the Real World

        This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

        Do An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.


            Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 


                Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.


                    Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell.


                        Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.


                            Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                            To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                            Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.


                            Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 


                            Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.


                              To Enroll


                              Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes Zoom labs. It's offered through the Los Angeles Community College District, Fees are low — only $46 per unit for California residents and $328 for out of state.

                              This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN.


                              To Get Assistance by email or voice and to enroll this course (Bus 032)

                              Section 14858

                              Need help? Contact LAVC Online Student Support.

                              This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  

                              Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.

                              Professor Johannsen's Instructor Bio

                              Please be patient. It takes a moment to load.

                              Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

                              Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                              If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                              • Talk to the Instructor — Get Your Question Answered
                              • 28-Aug-2023
                              • 17-Dec-2023
                              • This is asynchronous on-line learning with 3 units of college credit

                              OVERVIEW


                              Course Description

                              This course on human relations cover the practical application of psychological and sociological principles to the study of human relations in business and industry. Plus you will:

                              • Understand human relations and its implications being a manager and leader.
                              • Focus on important issues at work and working in organizations.
                              • Increase personal influence and basic interaction skills.
                              • Describe some of the emerging challenges facing management today.
                              • Set specific goals for self-development.

                              Topics Covered

                              Week 1 – Course Onboarding

                              Week 2 – Enhancing Personal Relationships

                              Week 3 – Motivation at Work

                              Week 4 – Understanding The Sources of Your Stress

                              Week 5 – A Primer on Groups and Teams

                              Week 6 –Organizational Survival Skills: Informal Groups

                              Week 7 – Must Know Workforce Trends

                              Week 8 – Improving Key Verbal Communication Skills

                              Week 9 – What The Human Resource Function Does In Organizations

                              Week 10 – Empower Yourself: The 9 Spheres of Power and Influence

                              Week 11 – Choosing a Leadership Style That Works

                              Week 12 – Choosing Roles that Work

                              Week 13 – The Impact of AI & Machine Learning

                              Week 14 – Techniques That Resolve Conflict

                              Week 15 – Learning To Learn — Better


                              This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  


                              Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.


                              Murray Johannsen's Instructor Bio

                              (It takes a moment to load. Pls be patient).


                              Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


                              If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                              To Enroll

                              Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes optional Zoom meetings. It's offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of state.

                              This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN. 


                              To Get Assistance by email or voice and to enroll this course (MGMT 031)

                              Section 11471

                              Need help? Contact Los Angeles Valley College Online Student Support.

                              Murray Johannsen's Instructor Bio


                              Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.


                              You can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

                              • 23-Oct-2023
                              • 17-Dec-2023
                              • This is an eight-week on-line class with 3 college credits (MARKET 021-V03 (19161)


                              Principles of Marketing — Highlights

                              In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

                              This is not a course about media in decline. It covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

                              In this course, you can map out how to market a business or create a personal brand.

                              This online course also serves as the strong foundation needed to get work in digital marketing or to have a side hustle or gig work.

                              Concepts & Principles Covered in This 8-Week Online Marketing Course

                              It presents the timeless marketing principles — what doesn’t change. You can:

                                • Define your target MARKET NICHE through SEGMENTATION
                                • ENVIRONMENTAL SCANNING and Trend spotting
                                • Stand Out from the crowd by using POSITIONING and DIFFERENTIATION
                                • Get a handle on BRANDING for Products and Services
                                • The Essentials of Sound PRICING and SALES PROMOTIONS
                                • Get on the right side of Ethics and SOCIAL RESPONSIBILITY
                                • Find out why they Buy — Making Buying Decisions
                                • The MARKETING MIX. Channels for:
                                • Digital Marketing,
                                • Social media Marketing, and
                                • Influencer Marketing

                              It's Easy to Enroll

                              Course Details

                              MARKET 021-V03 (19161); From October 24, 2022 to December 19, 2022

                              This course is offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of stateIt comes with 3 credit hours.


                              Need to Register? Need help?

                              Contact LAVC Online Student Support

                              About Your Instructor: Murray Johannsen


                              Murray Johannsen is a business owner and founder who both teaches and has his own online training business. He has years of experience teaching entrepreneurial marketing and through the lens of what works in the real world from the experience gained by running numerous marketing campaigns. It's what digital entrepreneurs need to know to craft a successful Internet business model. 



                              • Talk to the Instructor — Get Your Question Answered

                              Sign-Up for a Zoom Meeting or send an email to johannmd@lavc.edu


                            24/7 voicemail at: 1-805- 409-0180.

                            Contact us by email

                            Want a FREE CONSULTATION?

                            Make an appointment


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