This is a classic pattern. One still in use today. It induces a set of leads and prospects to take action to buy. Image by: The Literary Digest

Let's face it, you won't write standout copy if what was learned by writing scholarly research papers. If you write like a professor — you will fail touch your your readers in a meaningful way. After all, who wants to read something that's both uninteresting and unintelligible?

You might say this is a partly a "college writing deprogramming" class. One designed up skill your ability to integrated text and images and script short videos to reach out and energize the niche.

Discover More About:

• The rules of copywriting and storytelling

• Classic appeals that work — and will always work — because they are timeless.

• How to design emotional appeals

• Holding people's attention, getting their interest, designing motivational calls to action

• How to use imagery with copy

Module 1. Curating: Finding Content to Share (Without spending alot of time on it)

Painting by Rembrandt (1606–1669)

In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. 

Good copy shares two characteristics: it gets your interest and motivates you to  do something — such as making that click to a landing page.

Module 5: The Power of Stories, Myths and Archetypes

Apple's 1984 Super Bowl Commercial

In the age of machine learning and technological disruption, it's easy to assume all is new and original. Not so. Some things are timeless —  a pattern that repeats with slight differences each generation.

In marketing, it's just as important to understand what does change and what doesn't. What will not change is people's deep and abiding love of stories. 

Stories Work. In fact, they work better than facts and stats when it comes to exerting influence. They have become integrated into the structure of many campaigns. 

A story that lasts for three or four thousand years resonates is a deep way with every generation. To understand this pattern, we delve into myths and archetypes — something understand by the creators of the 1984 Apple commercial. 

Module 6: Using Story Telling in Marketing: Scripting Short Videos for Social Media

"It usually takes me more than three weeks to prepare a good impromptu speech."— Mark Twain

It doesn't take a great deal of creativity to upload a video of your new puppy. But if you have a higher purpose than feeding the Ego with likes, you will need to understand how to a script a social media video. 

If you want to make something memorable, embed it in a story. That's why some of the best commercials are have the structure long known to story tellers. 

Since it's unlikely that few of us will be a creative at an ad agency, we will focus on stories told on social media channels such as YouTube. 

Now you to can experience the joy of being both the actor, writer, the director and the post production crew of your production.

Murray Johannsen's Instructor Bio

Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.