The Legacee Academy

Work Skills For Individuals & Organizations

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INFLUENCER MARKETING





Upcoming Programs In This Series

    • 11-Apr-2022
    • 29-May-2022
    • A 6-module Online Full Class.
    Register


    This is a classic pattern. One still in use today. It induces a set of leads and prospects to take action to buy. Image by: The Literary Digest


    Let's face it, you won't write standout copy if what was learned by writing scholarly research papers. If you write like a professor — you will fail touch your your readers in a meaningful way. After all, who wants to read something that's both uninteresting and unintelligible?

    You might say this is a partly a "college writing deprogramming" class. One designed up skill your ability to integrated text and images and script short videos to reach out and energize the niche.

    Discover More About:

    • The rules of copywriting and storytelling

    • Classic appeals that work — and will always work — because they are timeless.

    • How to design emotional appeals

    • Holding people's attention, getting their interest, designing motivational calls to action

    • How to use imagery with copy

    Module 1. Curating: Finding Content to Share (Without spending alot of time on it)


    One of the downsides of publishing is that you have to regularly "feed the beast." And this is a beast that can take up a lot of time. Therefore, it becomes important to become efficient.

    Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.

    Module 2: Creating Digital Media Ads — That Sell

    Collage of Hungarian ads from the 1920s. Notice, the essential elements of this pattern.

    The major players in the ad space (i.e. Google and Facebook) have taken a great deal of the creativity out the process creating ads. An ad in social media requires much less skill than what one needs to generate a one-page display ad for magazines found on the news stand — thankfully. 

    Anyone of us can create a simple ad and spend money to impress the boss with impressions and click throughs. But to create a good ad? Can can you come up with an ad that induces someone to buy or take action?

    It' partly art, but it's also knowing how to integrate the four elements that define the format. If you really understand these elements, you can generate both leads and revenues.

    Module 3:  Crafting eMails that are Opened, Get Read and Motivate


    One of the biggest complaints business people have about college graduates are, "They just can't write." OK. Sure. Some don't know grammar and others forget to use a spell checker. 

    But when you drill down and get to the heart of the complaint, what you find most employees write boring — just like their professors. This commonly shows up as dull, drab and just plain hard to read emails. 

    Let's face it, you won't write very good marketing copy using just text. The world has moved on and continues to move away from test only messages.


    Module 4: How To Write Create Long Form Articles and White Papers For Websites and Blogs and Lead Generation


    Painting by Rembrandt (1606–1669)

    In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. 

    Good copy shares two characteristics: it gets your interest and motivates you to  do something — such as making that click to a landing page.

    Module 5: The Power of Stories, Myths and Archetypes


    Apple's 1984 Super Bowl Commercial

    In the age of machine learning and technological disruption, it's easy to assume all is new and original. Not so. Some things are timeless —  a pattern that repeats with slight differences each generation.

    In marketing, it's just as important to understand what does change and what doesn't. What will not change is people's deep and abiding love of stories. 

    Stories Work. In fact, they work better than facts and stats when it comes to exerting influence. They have become integrated into the structure of many campaigns. 

    A story that lasts for three or four thousand years resonates is a deep way with every generation. To understand this pattern, we delve into myths and archetypes — something understand by the creators of the 1984 Apple commercial. 

    Module 6: Using Story Telling in Marketing: Scripting Short Videos for Social Media


    "It usually takes me more than three weeks to prepare a good impromptu speech."— Mark Twain


    It doesn't take a great deal of creativity to upload a video of your new puppy. But if you have a higher purpose than feeding the Ego with likes, you will need to understand how to a script a social media video. 

    If you want to make something memorable, embed it in a story. That's why some of the best commercials are have the structure long known to story tellers. 

    Since it's unlikely that few of us will be a creative at an ad agency, we will focus on stories told on social media channels such as YouTube. 

    Now you to can experience the joy of being both the actor, writer, the director and the post production crew of your production.


    • 25-Apr-2022
    • 27-Jun-2022
    • A 10-Module On-Line Full Class with Instructor
    Register




    Murray Johannsen's Instructor Bio


    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.


Courses in the Series

Copywriting. Let's face it, scholar English (the writing style for all those research papers) doesn't hack it in the real world. Write scholar and you write boring.

Video Essentials. You don't have to spend 15K on your video — but you best have one. For some, video is the major form of content consumed. Still rarely taught in b-schools. 

Curating. Get ready to feed the beast.  

The Linked Profile. The profile ranks up there as one of the most important pieces of writing you can do. 

Influencer Marketing Concepts. Somethings don't change, some things do. If you never had a marketing class, best understand the core ideas that have stood the test of time and will be with use in the future.

Choose A  Format  Right  For  You


Our Four Phase Delivery Process

Needs Analysis


Steps

a. Choose a role or map your skills on the stage of business (Optional but highly recommended)

b. For Expertise, choose your ConcentrationFull Class, or self-paced module.

c. For Skills, decide on either Dual Track Coachingor Impact Coaching. Contact us to coordinate on module(s).


Enrolling


This part of the process is easy. It's like buying any product by credit card for the first time. 

Steps:

1. Choose a public program on this site OR contact us for customized training. 

2. Register and pay for the course of learning.

3. Fill Out Your Profile.

4. Stay on top of the orientation emails you will receive. 

Orientating


Taking on orientation program is optional, but highly recommended. We run three orientations:

1. Orient Yourself to Moodle. Never taken on online class? We got you covered.

2. Enhance Expertise. For the full classes, we focus on improving reading comprehension, focusing attention, and how to reduce the forgetting curve.

3. Upgrade Skills. Few know how to practice. Fewer still know the mental practices that accelerate skill development.

Learning


Engage in one or more of our four, six, twelve or sixteen- week courses. 

Proof of learning does not involve grades (unless needed for employer reimbursement). As evidence of successful completion you receive a certificate (for expertise) and badges (for coaching). 

Develop artifacts elated to the work you do in a course. This can be shared on sites like Linkedin as part of your profile.  

Finally, reflect on experience to develop lessons learned. 

Strive For Excellence


Mastery Level 1: Developing Expertise


Mastery Level 2: Developing Skills


Bring Learning Inside Your Organization


Questions? Contact  Us

24/7 voicemail at:

1-805- 409-0180.


Want a FREE Zoom CONSULTATION?

Make an appointment

Who Would Benefit

The Entrepreneur. It's about developing a strong personal brand and taking steps to monetize what you believe in.

The Entrepreneurially Minded.  It's about developing a strong personal brand and taking steps to monetize what you believe in. The key is monetization.

The Digital Marketing Specialists. Perfect for the working professional who wants to break into business or to upgrade a specific skill-set. 

College Students

 Need An Internship? These are oriented to working on real world campaigns, using our digital media channels, creating copy and video
  



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