The Legacee Academy

Work Skills For Individuals & Organizations

        

The Full Class Format


“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” -- Charles Darwin

Upcoming Full Classes Online

Also Available On-Demand

    • 17-Jan-2022
    • 14-Mar-2022
    • A 10-Module On-Line Full Class with Instructor
    Register




    Murray Johannsen's Instructor Bio


    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

    • 24-Jan-2022
    • 09-May-2022
    • A 15-week online training course focused on the key written and verbal skills employers covet
    Register

    Why You Should Upgrade Your Communication Skills

     "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Communication Skills Employers Want In New Hires

    Source: National Association of Colleges and Employers 2018 Job Outlook Survey

    Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

    Make An Investment That Pays Off Many Times Over




    Develop 10 Practical Skills Useful in the Real World

    This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

    Do An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.


        Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 


            Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.


                Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell.


                    Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.


                        Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                        To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                        Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.


                        Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 


                        Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.


                          Register on This Site


                          This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  

                          Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.

                          Professor Johannsen's Instructor Bio

                          Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

                          Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                          If you do have any question about this online class, feel free to contact Professor Johannsen by email at info@legacee.com

                          • Connect to the Instructor — Get Your Question Answered
                          • 24-Jan-2022
                          • 02-May-2022
                          • A 15-Week On-Line Full Class
                          Register


                          Image by: Image by: Brian Solis and JESS3.

                          This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

                          The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

                          It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

                          It will give you the essentials of understanding the practical side of growing a business.

                          Modules in this program include:

                          1. Choosing Your Personal Brand


                          Flame Tree Publishing 2014 logo, Image by: Nick Wells of Flame Tree Publishing Ltd

                          Everything first starts with a decision. Everything flows from the decision. You have to first understand before you can do. And that means to understand what it means by taking a session from the corporation playbook and dig into branding. 

                          You can have a :

                          • Personal brand,
                          • Corporate one, 
                          • Social one,

                          and for the entrepreneurially inclined, you can do two. 

                          But you have to start with one before developing the other This module is designed to clarify your understanding of a brand, one  that has an associated business model. One that can potentially lead you to financial freedom and defining a life that really matters. 

                          Module 2: Enhancing Your Personal Brand: Spreading Your Message Far and Wide

                           

                          Image by: The Opte Project 

                          "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn." Social Media Branding: Do's and Don'ts For Entrepreneurs

                          Module 3.  Standout From the Pack with POSITIONING & DIFFERENTIATION


                          Manjuvajramandala with 43 deities, from Tibet. Tempera on cotton.

                          Together, positioning and differentiation form a critical set of foundation concepts site owners ignore at their own peril. One without the other means one risks having a marketing program that will not work.

                          Positioning in effect determines the nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.

                          Module 4: Must Know Essentials About the Crowdfunding Industry


                          Image by lumaxart

                          In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

                          Module 5: The Marketing Tools Most Useful In Successful Crowdfunding


                          Image by: Bizking2u

                          "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

                          Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

                          Module 6: The Social Media Landscape


                          Social media icons collection Image by: Ibrahim.ID


                          It's often been said that before you start a journey, you need to have a map or you are forever lost. The social media landscape keeps changing. What worked five years ago is unlikely to work as well today. 

                          And yet, there are certain landmarks that do not change, that are timeless. Email will always factor into your messaging. A website is of strategic importance. 

                          This module focuses on the big picture, a strategic roadmap that will will have more details filled in as we go through the class. 

                          Module 7. Copywriting: How To Write Powerful Content


                          Rembrandt (1606–1669)

                          The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

                          You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter.

                          Module 8: Curating Content

                          If everyone is thinking alike, then somebody isn't thinking.— George S. Patton

                          Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.


                          Module 9:  Email Marketing Campaigns: The Rules of the Game 


                          Image by: Phillip Grondin

                          Every game has its rules, and email marketing has a set of rules one must learn to do it well. Of course, one can just buy a list and sent out 50,000 and hope for the best. However, a wiser person (or a person with not a lot of money) will tend to figure out out to make best use of limited resources, which in most cases include both time and money. 


                          Module 10: Why You Should Use Videos




                          Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD


                          There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 


                          This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

                          Module 11: Digital Advertising: A Way of Reaching Millions in Minutes



                          Source: Unsplash


                          The large ad networks such as Google, Facebook, Linkedin and even Amazon are a marketers dream and a privacy nightmare. More than many other social channels, the business model is built on knowing a great deal about users — such that it can be an efficient and effective ad spend for marketers.


                          In the early days, one could still build organic traffic (such as Google allows for); but this is not that easy anymore. Discover both the benefits and the disadvantages and common tricks for using this form of promotion.

                          About the Instructor and Course Designer


                          • Murray Johannsen's Instructor Bio

                            Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills

                            Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

                          This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

                          Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

                          If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

                          • 07-Feb-2022
                          • 06-Jun-2022
                          • This is Asynchronous on-line learning with 3 units of college credit

                          Why You Should Upgrade Your Communication Skills

                           "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

                          What Employers Want In New Hires

                          Source: National Association of Colleges and Employers 2018 Job Outlook Survey

                          Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

                          Make An Investment That Pays Off Many Times Over




                          Develop 10 Practical Skills Useful in the Real World

                          This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

                          Do An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.


                              Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 


                                  Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.


                                      Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell.


                                          Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.


                                              Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                                              To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                                              Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.


                                              Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 


                                              Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.


                                                To Enroll


                                                Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes Zoom labs. It's offered through the Los Angeles Community College District, Fees are low — only $46 per unit for California residents and $328 for out of state.

                                                This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN.


                                                To Get Assistance by email or voice and to enroll this course (Bus 032)

                                                Section 14858

                                                Need help? Contact LAVC Online Student Support.

                                                This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  

                                                Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.

                                                Professor Johannsen's Instructor Bio

                                                Please be patient. It takes a moment to load.

                                                Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

                                                Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                                                If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                                                • Talk to the Instructor — Get Your Question Answered
                                                • 07-Feb-2022
                                                • 06-Jun-2022
                                                • This is asynchronous on-line learning with 3 units of college credit

                                                OVERVIEW


                                                Course Description

                                                This course on human relations cover the practical application of psychological and sociological principles to the study of human relations in business and industry. Plus you will:

                                                • Understand human relations and its implications being a manager and leader.
                                                • Focus on important issues at work and working in organizations.
                                                • Increase personal influence and basic interaction skills.
                                                • Describe some of the emerging challenges facing management today.
                                                • Set specific goals for self-development.

                                                Topics Covered

                                                Week 1 – Course Onboarding

                                                Week 2 – Enhancing Personal Relationships

                                                Week 3 – Motivation at Work

                                                Week 4 – Understanding The Sources of Your Stress

                                                Week 5 – A Primer on Groups and Teams

                                                Week 6 –Organizational Survival Skills: Informal Groups

                                                Week 7 – Must Know Workforce Trends

                                                Week 8 – Improving Key Verbal Communication Skills

                                                Week 9 – What The Human Resource Function Does In Organizations

                                                Week 10 – Empower Yourself: The 9 Spheres of Power and Influence

                                                Week 11 – Choosing a Leadership Style That Works

                                                Week 12 – Choosing Roles that Work

                                                Week 13 – The Impact of AI & Machine Learning

                                                Week 14 – Techniques That Resolve Conflict

                                                Week 15 – Learning To Learn — Better


                                                This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  


                                                Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.


                                                Murray Johannsen's Instructor Bio

                                                (It takes a moment to load. Pls be patient).


                                                Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


                                                If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                                                To Enroll

                                                Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes optional Zoom meetings. It's offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of state.

                                                This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN. 


                                                To Get Assistance by email or voice and to enroll this course (MGMT 031)

                                                Section 11471

                                                Need help? Contact Los Angeles Valley College Online Student Support.

                                                Murray Johannsen's Instructor Bio


                                                Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.


                                                You can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

                                                • 04-Apr-2022
                                                • 16-May-2022
                                                • A 8-week online training course focused on the key concepts and principles one must know in marketing.
                                                Register


                                                Overview

                                                In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

                                                This is not a course about media in decline: like television, radio, newspapers and magazines. This marketing class covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

                                                This online course  also serves as the strong foundation necessary in digital marketing. It's future oriented since it focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. We use one of the most popular learning management systems in the world — Canvas. To engage and apply, the course also includes Zoom labs.

                                                It presents the timeless principles that one needs to know to discover what doesn’t change in marketing. The core ideas that transcend marketing. There are eight of these.

                                                Concepts & Principles Covered in This 8-Week Online Marketing Course

                                                  • ENVIRONMENTAL SCANNING and Trend spotting
                                                  • Defining your target MARKET NICHE through SEGMENTATION
                                                  • Standing Out from the crowd using POSITIONING and DIFFERENTIATION
                                                  • BRANDING for Products and Services
                                                  • The Essentials of Sound PRICING and SALES PROMOTIONS
                                                  • Ethics and SOCIAL RESPONSIBILITY in Marketing
                                                  • How Individuals and Organizations Make Buying Decisions
                                                  • The MARKETING MIX: Channels and techniques for:
                                                  • Digital Marketing,
                                                  • Social media Marketing, and
                                                  • Influencer Marketing

                                                And secondly, these ideas are meant to be applied. You can apply these to marketing a business or creating a personal brandOf course, it helps to understand marketing if you want to create a side hustle, get gig work, an internship or a full-time job. 

                                                It's Easy to Enroll

                                                Murray Johannsen's Instructor Bio


                                                Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


                                                Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.


                                              Academy full classes present content weekly just like taking a regular university class. It's perfect for those who want:

                                              • Expertise within a certain time frame — most courses run four or six-weeks. 
                                              • A live instructor who guides and augments the content.
                                              • Optional coaching to take the content to the next level, that of skills.

                                               
                                              • All Sections
                                              All sections have graphics to make them visually pleasing. Most of these are great paintings from some of the grand masters. Many contain quotes.
                                              • Section I: Objectives
                                              This sets the scope for the module. 

                                              Description. Most modules have a description, a set of objectives (both Level I and Level II) and readings from a text.

                                              Learning Outcomes. There are two types. One is expertise or level I learning. The section are the skill one can develop. 

                                              • Section II: Contents
                                              Standard content items include:
                                              The Lecture. Normally, and, of course, videos. L

                                              ecture materials from experts in the field or video content created by academy instructors. Of course, we TED or carefully vetted videos from 

                                              Podcasts. We can also hear some of the greatest experts in the world appear on audio, many of which are published authors. 

                                              Readings. These are more than than the first three articles on a Google search, they are carefully chosen to  
                                              • Section III: Exercises and Application 
                                              What separates a course from a book are the exercises and application assignments. Exercises are usually posts worth sharing. Both are important for they form the basis for skill building.
                                              • Section IV: For More Information
                                              More articles, videos and resources designed to add to your expertise. 

                                              We also add fun material and content that is just plan interesting.  


                                              Two Ways To Develop Your Expertise



                                              Four Steps to Get Started

                                              Needs Analysis


                                              Steps

                                              a. Choose a role or map your skills on the stage of business (Optional but highly recommended)

                                              b. For Expertise, choose your ConcentrationFull Class, or self-paced module.

                                              c. For Skills, decide on either Dual Track Coachingor Impact Coaching. Contact us to coordinate on module(s).

                                              Enrolling


                                              This part of the process is easy. It's like buying any product by credit card for the first time. 

                                              Steps:

                                              1. Choose a public program on this site OR contact us for customized training. 

                                              2. Register and pay for the course of learning.

                                              3. Fill Out Your Profile.

                                              4. Stay on top of the orientation emails you will receive. 

                                              Orientation


                                              Taking on orientation program is optional, but highly recommended. We run three orientations:

                                              1. Orient Yourself to Moodle. Never taken on online class? We got you covered.

                                              2. Enhance Expertise. For the full classes, we focus on improving reading comprehension, focusing attention, and how to reduce the forgetting curve.

                                              3. Upgrade Skills. Few know how to practice. Fewer still know the mental practices that accelerate skill development.

                                              Learning



                                              Engage in one or more of our four, six, twelve or sixteen- week courses. 

                                              Proof of learning does not involve grades (unless needed for employer reimbursement). As evidence of successful completion you receive a certificate (for expertise) and badges (for coaching). 

                                              Develop artifacts elated to the work you do in a course. This can be shared on sites like Linkedin as part of your profile.  

                                              Finally, reflect on experience to develop lessons learned. 

                                              Strive For Mastery


                                              Mastery Level 1: Developing Expertise


                                              Proof of Learning 
For Coaching & Classes

                                              • Grades. Grades if needed them for reimbursement.
                                              • Feedback. Exercises and assignments receive both a numeric score and written comments. In coaching, feedback is primarily verbal.
                                              • Side Notes. A great tool that shows what you know and what you missed.
                                              • Proof of Completion. If you do the assignments, we will provide a certificate for you records.
                                              • Reflection Notes. A key tool in accelerating skill development, rarely used in universities. 
                                              • Badges. This are attached to specific competencies in a concentration.
                                              • Sharable Artifacts. Just what employers want to see, proof the you have done what you say you did. This typically show-up on Linkedin as a slide desk, video, or a visually pleasing writing assignment. 
                                              • Projects. You can share what you can did, typically the strategy, the plan and the results. 
                                              • Certificates. Complete a concentration and receive a certificate as recognition of your accomplishments.
                                              • Application Guides. In skill-based learning, you have specific guidance for practice the services as a skill building roadmap.

                                              Questions? Contact  Us



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