The Legacee Academy

Work Skills For Individuals & Organizations

        

The Full Class Format


“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” -- Charles Darwin

Upcoming Full Classes Online

Also Available On-Demand

    • 17-Oct-2022
    • 12-Dec-2022
    • A 8-week online training course focused on the key concepts and principles one must know in marketing.
    Register


    Overview

    In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

    This is not a course about media in decline: like television, radio, newspapers and magazines. This marketing class covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

    This online course  also serves as the strong foundation necessary in digital marketing. It's future oriented since it focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. We use one of the most popular learning management systems in the world — Canvas. To engage and apply, the course also includes Zoom labs.

    It presents the timeless principles that one needs to know to discover what doesn’t change in marketing. The core ideas that transcend marketing. There are eight of these.

    Concepts & Principles Covered in This 8-Week Online Marketing Course

      • ENVIRONMENTAL SCANNING and Trend spotting
      • Defining your target MARKET NICHE through SEGMENTATION
      • Standing Out from the crowd using POSITIONING and DIFFERENTIATION
      • BRANDING for Products and Services
      • The Essentials of Sound PRICING and SALES PROMOTIONS
      • Ethics and SOCIAL RESPONSIBILITY in Marketing
      • How Individuals and Organizations Make Buying Decisions
      • The MARKETING MIX: Channels and techniques for:
      • Digital Marketing,
      • Social media Marketing, and
      • Influencer Marketing

    And secondly, these ideas are meant to be applied. You can apply these to marketing a business or creating a personal brandOf course, it helps to understand marketing if you want to create a side hustle, get gig work, an internship or a full-time job. 

    It's Easy to Enroll

    Murray Johannsen's Instructor Bio


    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.


    • 24-Oct-2022
    • 18-Dec-2022
    • This is an eight-week on-line class with 3 college credits (MARKET 021-V03 (19161)


    Principles of Marketing — Highlights

    In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

    This is not a course about media in decline. It covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

    In this course, you can map out how to market a business or create a personal brand.

    This online course also serves as the strong foundation needed to get work in digital marketing or to have a side hustle or gig work.

    Concepts & Principles Covered in This 8-Week Online Marketing Course

    It presents the timeless marketing principles — what doesn’t change. You can:

      • Define your target MARKET NICHE through SEGMENTATION
      • ENVIRONMENTAL SCANNING and Trend spotting
      • Stand Out from the crowd by using POSITIONING and DIFFERENTIATION
      • Get a handle on BRANDING for Products and Services
      • The Essentials of Sound PRICING and SALES PROMOTIONS
      • Get on the right side of Ethics and SOCIAL RESPONSIBILITY
      • Find out why they Buy — Making Buying Decisions
      • The MARKETING MIX. Channels for:
      • Digital Marketing,
      • Social media Marketing, and
      • Influencer Marketing

    It's Easy to Enroll

    Course Details

    MARKET 021-V03 (19161); From October 24, 2022 to December 19, 2022

    This course is offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of stateIt comes with 3 credit hours.


    Need to Register? Need help?

    Contact LAVC Online Student Support

    About Your Instructor: Murray Johannsen


    Murray Johannsen is a business owner and founder who both teaches and has his own online training business. He has years of experience teaching entrepreneurial marketing and through the lens of what works in the real world from the experience gained by running numerous marketing campaigns. It's what digital entrepreneurs need to know to craft a successful Internet business model. 



    • Talk to the Instructor — Get Your Question Answered

    Sign-Up for a Zoom Meeting or send an email to johannmd@lavc.edu

    • 07-Nov-2022
    • 12-Dec-2022
    • A 6-module online course
    Register

     It doesn't pay to be lost and confused, uncertain of direction, full of doubt over what work roles you want to play, and what mountain you want to climb on the path to career success. 

    Set-up a FREE CONSULTATION

    Step 1: Craft Your Vision: Flesh Out The Four Roles To a Better Future

    This module is also currently available as a Self-paced Course OR with Coaching & Mentoring.



    Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

    See the Module Course Description 

    Step 2: Set-Up the Environmental Scanning Process




    Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    

    Step 3: Identify and Prioritize Threats and Opportunities

    "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010


    You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 

    Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

    It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

    Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

    Step 4Uncover Your Core Five Skill-sets, Your Virtues, Your Traits 

    “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen




    Image by: AnonMoos

    You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

    In the Core Five model, every role has a unique set of five competencies. They are:

    • Technical. 

    • Leadership. 

    • Management. 

    • Strategy and Tactics, and 

    • Self-Mastery. 

    Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

    Step 5:  Determine Your Own Strengths and Weaknesses

    “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War

    “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

    As Legacees founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

    And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

    Step 6: Take Action: Perfect The Art of Strategy and Tactical Execution


    Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

    Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

    This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

    One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  

    This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.

    And to make the course more enjoyable, there are:

    Memorable Quotes. Lots of them from the famous and the wise.

    Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

    Faded Laurels. Skills have to be refreshed. It doesn't pay to rest on what used to work.

    • 07-Nov-2022
    • 19-Dec-2022
    • A 6-week online training course focused on the key written and electronic skills employers want in those on the fast track.
    Register

    Why You Should Upgrade Your Communication Skills

     "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Communication Skills Employers Want In New Hires

    Source: National Association of Colleges and Employers 2018 Job Outlook Survey

    Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

    Make An Investment That Pays Off Many Times Over




    Develop Practical Written and Electronic Skills in both Live and Remote Work


    It's about practical techniques used in the real world. You learn or practice how to:


        Social Media Tools. It's pretty clear, people don't like text or read text. We need to jazz it up. 


        How Not to Write Boring. Professors you scholar English. A from writing guaranteed to cure insomnia. 


        Grammar Primer. How to write "good" isn't so easy, but it's still important. The foundations need to be understood.


            Four Powerful Persuasive Patterns. There are many that you can use to sell your idea.  


                Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 



                  Register on This Site


                  This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  

                  Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.

                  Professor Johannsen's Instructor Bio

                  Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

                  Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                  If you do have any question about this online class, feel free to contact Professor Johannsen by email at info@legacee.com

                  • Connect to the Instructor — Get Your Question Answered
                  • 14-Nov-2022
                  • 26-Dec-2022
                  • A 6-Module On-Line Full Class (Digital Marketing & Internship Tracks)
                  Register


                  Image by: Parceiromaste

                  Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

                  It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

                  It contains modules that focus on the topics below. This is an applied course — one learns skills through doing these three applications:

                  1. Setting-up your YouTube channel
                  2. Designing a process to regularly create videos — great videos
                  3. Putting together and distributing a high quality video.

                  Module 1. Getting in the Race: Choosing Your Channels and Your Tools

                  Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD

                  Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

                  From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to waste your time.

                  Module 2. Producing Your First and Your Second Video

                  Image by: Officialkalla

                  There has been a shift in marketing. In the old days, everything was text. Then images and text were combined. Now we are seeing futher movement way from text toward using video. And costs have come down. It's not the high cost of video we see in television or movies, but low cost messaging within the income of everyone with a decent smart-phone. That means the video is within the budge of all entrepreneurs who wish to use streaming video to enhance their brand, capture leads, improve the probability of conversion and close the sale.

                  Module 3: The Business Case: How You Can Make Money


                  Image by: Gaurav Shakya

                  With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't want to loss control of the fruits of your labor. 

                  Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. See also, Eavis, Peter (2016). How You're Making Facebook a Money MachineNew York Times, April 29.

                  Module 4. Getting Subscribers and Viewers

                  Image: Andrew King.

                  According to Statistica, "more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour." In today's world, you can have the best video, but no one will find you. But don't despair — there are people who want to see your content. But you have to help them out by optimizing video editing, metadata and the copy writing within the channel itself

                  Module 5: The Marketing Side of Video — If You Can't Market it: It Won't Be Seen


                  Image by: Halicki

                  One can always hope with a video that you have the "field of dreams" phenomonen — that if you make it, they will come. Sure, there are some people that have a viral video; just like some people do get struck on a golf course by lightening. But I would not put big money on it. If you want more of a sure thing, you need to engage in a vigorous marketing program. But marketing video is not exactly like marketing another piece of content — you need to approach it differently. In fact, a major reason individuals do video is to market other content.

                  Module 6. Course Wrap-up and Lessons Learned


                  Mahatma Gandhi at railway station in the early 1940's

                  One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.  No campaign is complete without a thorough process of figuring out what went well, which we will continue; and the what didn't work, so we don't do it again. That's not what most people do though. They keep repeating the same mistakes again and again. 

                  • 06-Feb-2023
                  • 05-Jun-2023
                  • This is Asynchronous on-line learning with 3 units of college credit

                   How This Course Enhances Communication Skills

                   "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

                  What Employers Want In New Hires

                  Source: National Association of Colleges and Employers 2018 Job Outlook Survey

                  Entrepreneur: Warren Buffett Advises Young People on How to Make Twice the Money They Already Make

                  Make An Investment That Pays Off Many Times Over




                  Develop 10 Practical Skills Useful in the Real World

                  This is not a course chock-full of theory you cannot use. It's about practical techniques used in the real world. You learn or practice how to:

                  Do An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.


                      Deploy Five types of Listening. All listening is not the same. There are five that improve listening and one that doesn't. 


                          Read Key Nonverbals. How to better read face and hear the meaning in tones and intonation.


                              Say Powerful Persuasive Patterns. There are many that you can use to sell your idea. Basic patterns one needs to know to sell.


                                  Generate Positive First Impression. How to generate positive impressions, increase trust, and get liked.


                                      Prepare Prepare For The Interview. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                                      To Communicate Using Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                                      Craft a Compelling LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.


                                      Write Engaging and Interesting Texts & Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 


                                      Finesse a Resume & Cover Letter. Craft your resume to be attractive to employers.


                                        To Enroll


                                        Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes Zoom labs. It's offered through the Los Angeles Community College District, Fees are low — only $46 per unit for California residents and $328 for out of state.

                                        This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN.


                                        To Get Assistance by email or voice and to enroll this course (Bus 032)

                                        Section 14858

                                        Need help? Contact LAVC Online Student Support.

                                        This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  

                                        Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.

                                        Professor Johannsen's Instructor Bio

                                        Please be patient. It takes a moment to load.

                                        Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  

                                        Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work (and getting better work). Murray has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                                        If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                                        • Talk to the Instructor — Get Your Question Answered
                                        • 06-Feb-2023
                                        • 05-Jun-2023
                                        • This is asynchronous on-line learning with 3 units of college credit

                                        OVERVIEW


                                        Course Description

                                        This course on human relations cover the practical application of psychological and sociological principles to the study of human relations in business and industry. Plus you will:

                                        • Understand human relations and its implications being a manager and leader.
                                        • Focus on important issues at work and working in organizations.
                                        • Increase personal influence and basic interaction skills.
                                        • Describe some of the emerging challenges facing management today.
                                        • Set specific goals for self-development.

                                        Topics Covered

                                        Week 1 – Course Onboarding

                                        Week 2 – Enhancing Personal Relationships

                                        Week 3 – Motivation at Work

                                        Week 4 – Understanding The Sources of Your Stress

                                        Week 5 – A Primer on Groups and Teams

                                        Week 6 –Organizational Survival Skills: Informal Groups

                                        Week 7 – Must Know Workforce Trends

                                        Week 8 – Improving Key Verbal Communication Skills

                                        Week 9 – What The Human Resource Function Does In Organizations

                                        Week 10 – Empower Yourself: The 9 Spheres of Power and Influence

                                        Week 11 – Choosing a Leadership Style That Works

                                        Week 12 – Choosing Roles that Work

                                        Week 13 – The Impact of AI & Machine Learning

                                        Week 14 – Techniques That Resolve Conflict

                                        Week 15 – Learning To Learn — Better


                                        This online class requires you to work independently. Still, there is many opportunities to interact with others as part of the written discussions and optional live forums on important issues of the day such as machine learning and working remotely.  


                                        Plus Professor Johannsen makes himself available via Zoom meetings to get to know people and answer question you have.


                                        Murray Johannsen's Instructor Bio

                                        (It takes a moment to load. Pls be patient).


                                        Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


                                        If you do have any question about this online class, feel free to contact Professor Johannsen by email at johannmd@laccd.edu. 

                                        To Enroll

                                        Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes optional Zoom meetings. It's offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of state.

                                        This open enrollment, online course in business communication comes with 3 credit hours. It can transfer other universities and will transfer to CSUN. 


                                        To Get Assistance by email or voice and to enroll this course (MGMT 031)

                                        Section 11471

                                        Need help? Contact Los Angeles Valley College Online Student Support.

                                        Murray Johannsen's Instructor Bio


                                        Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.


                                        You can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

                                      Past Courses & Classes: Available On-Demand for Organizations or Coaching Clients

                                      07-Nov-2022 How To Boost Performance with Better Practice (Concentration: Skill-Based Learning)
                                      03-Oct-2022 What You Must Know to Better Input and Retain Expertise (Concentration: Skill-Based Learning)
                                      03-Oct-2022 Copywriting Essentials: Creating Knock Your Socks Off Content To Wow Your Viewers (Concentration: Digital Marketing & Influencer Marketing)
                                      03-Oct-2022 Dare: Good To Great (Concentration: Dare, Transformational Leadership)
                                      26-Sep-2022 Business Communication Skills (Part 1) What You Need to Get a Good Paying Job (Concentration: Communication Skills)
                                      22-Aug-2022 INFLUENCE AT WORK: The Four Spheres of Personal Power (Concentration: Transformational Leadership)
                                      25-Jul-2022 Reach For the Stars: Developing Into a Great Transformational Leader (Concentration: Transformational Leadership)
                                      18-Jul-2022 INFLUENCE AT WORK: The Five Spheres of Organizational Power (Concentration: Transformational Leadership)
                                      11-Jul-2022 Learning How to Coach and Mentor While Developing an Essential Skill (Concentration: Skill Mastery)
                                      23-May-2022 LEADERSHIP ESSENTIALS: What You Must Know About Leadership (Concentration: Leadership Skills)
                                      23-May-2022 POWERFUL THOUGHTS: Improving Your Performance With Self-Talk (Concentration: The Mastery Practices & Transformational Leadership)
                                      23-May-2022 The Psychology of Leadership (Concentration: Leadership Skills)
                                      23-May-2022 At Rest: Practice 3 Powerful Relaxation Responses (Concentration: Resilience, Transformational Leadership & Mastery Practices)
                                      23-May-2022 Imagination and Vision: How to Construct Powerful Imagery That Gets Things Done (Concentration: The Mastery Practices & Transformational Leadership)
                                      16-May-2022 LEAD THE PACK: How To Build Teams and Facilitate Meetings (Concentration: Leadership Skills)
                                      16-May-2022 The ABCs of Performance Management (Concentration: Motivation at Work & Leadership Skills)
                                      25-Apr-2022 Word Magic: 6 Must Have Communication Skills (Concentration: Verbal Communication & Leadership Skills)
                                      25-Apr-2022 Digital Marketing Essentials (Concentration: Digital Marketing—University Format)
                                      25-Apr-2022 Become a Social Media INFLUENCER (Concentration: Influencer Marketing)
                                      18-Apr-2022 Leadership Communication Skills: What You Must Know to Influence a Group (Concentration: Verbal Communication & Leadership Skills)
                                      11-Apr-2022 Conversion: The Secrets of Turning Names Into Followers & Customers (Concentration: Digital & Influencer Marketing)
                                      21-Mar-2022 Running Cost Effective Email Campaigns (Concentration: Digital Marketing)
                                      14-Mar-2022 Managing Performance Problems (Concentration: Motivation at Work)
                                      07-Mar-2022 TOUGH AS NAILS: Building Six Skills To Enhance Mental Toughness (Concentration: Resilience)
                                      07-Mar-2022 The Psychology of Mindfulness (Concentration: Mastery Practices)
                                      11-Oct-2021 The Linkedin For Students: How to Build Your Network and Get on Recruiters Radar Screen (Concentration: Influencer Marketing)
                                      04-Oct-2021 Creating A Personal Brand: Getting Started as an Influencer (Concentration: Influencer Marketing)
                                      12-Apr-2021 Linkedin For Business: How To Generate Leads and Revenues (Concentration: Digital & Influencer Marketing)
                                      04-Jan-2021 4 Advanced Marketing Tactics You Must Know and Master (Concentration: Digital Marketing)
                                      06-Jul-2020 Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)
                                      08-Jun-2020 Use What's Free: How To Use Publicity to Access The Media (Concentration: Digital Marketing)
                                      06-Jan-2020 Search Engine Optimization: How To Get Free Website Traffic (Concentration: Digital Marketing)
                                      12-Sep-2019 An Essential Guide to Doing Business With Mainland Chinese

                                      Academy full classes present content weekly just like taking a regular university class. It's perfect for those who want:

                                      • Expertise within a certain time frame — most courses run four or six-weeks. 
                                      • A live instructor who guides and augments the content.
                                      • Optional coaching to take the content to the next level, that of skills.

                                       
                                      • All Sections
                                      All sections have graphics to make them visually pleasing. Most of these are great paintings from some of the grand masters. Many contain quotes.
                                      • Section I: Objectives
                                      This sets the scope for the module. 

                                      Description. Most modules have a description, a set of objectives (both Level I and Level II) and readings from a text.

                                      Learning Outcomes. There are two types. One is expertise or level I learning. The section are the skill one can develop. 

                                      • Section II: Contents
                                      Standard content items include:
                                      The Lecture. Normally, and, of course, videos. L

                                      ecture materials from experts in the field or video content created by academy instructors. Of course, we TED or carefully vetted videos from 

                                      Podcasts. We can also hear some of the greatest experts in the world appear on audio, many of which are published authors. 

                                      Readings. These are more than than the first three articles on a Google search, they are carefully chosen to  
                                      • Section III: Exercises and Application 
                                      What separates a course from a book are the exercises and application assignments. Exercises are usually posts worth sharing. Both are important for they form the basis for skill building.
                                      • Section IV: For More Information
                                      More articles, videos and resources designed to add to your expertise. 

                                      We also add fun material and content that is just plan interesting.  


                                      Two Ways To Develop Your Expertise



                                      Four Steps to Get Started

                                      Needs Analysis


                                      Steps

                                      a. Choose a role or map your skills on the stage of business (Optional but highly recommended)

                                      b. For Expertise, choose your ConcentrationFull Class, or self-paced module.

                                      c. For Skills, decide on either Dual Track Coachingor Impact Coaching. Contact us to coordinate on module(s).

                                      Enrolling


                                      This part of the process is easy. It's like buying any product by credit card for the first time. 

                                      Steps:

                                      1. Choose a public program on this site OR contact us for customized training. 

                                      2. Register and pay for the course of learning.

                                      3. Fill Out Your Profile.

                                      4. Stay on top of the orientation emails you will receive. 

                                      Orientation


                                      Taking on orientation program is optional, but highly recommended. We run three orientations:

                                      1. Orient Yourself to Moodle. Never taken on online class? We got you covered.

                                      2. Enhance Expertise. For the full classes, we focus on improving reading comprehension, focusing attention, and how to reduce the forgetting curve.

                                      3. Upgrade Skills. Few know how to practice. Fewer still know the mental practices that accelerate skill development.

                                      Learning



                                      Engage in one or more of our four, six, twelve or sixteen- week courses. 

                                      Proof of learning does not involve grades (unless needed for employer reimbursement). As evidence of successful completion you receive a certificate (for expertise) and badges (for coaching). 

                                      Develop artifacts elated to the work you do in a course. This can be shared on sites like Linkedin as part of your profile.  

                                      Finally, reflect on experience to develop lessons learned. 

                                      Strive For Mastery


                                      Mastery Level 1: Developing Expertise


                                      Proof of Learning 
For Coaching & Classes

                                      • Grades. Grades if needed them for reimbursement.
                                      • Feedback. Exercises and assignments receive both a numeric score and written comments. In coaching, feedback is primarily verbal.
                                      • Side Notes. A great tool that shows what you know and what you missed.
                                      • Proof of Completion. If you do the assignments, we will provide a certificate for you records.
                                      • Reflection Notes. A key tool in accelerating skill development, rarely used in universities. 
                                      • Badges. This are attached to specific competencies in a concentration.
                                      • Sharable Artifacts. Just what employers want to see, proof the you have done what you say you did. This typically show-up on Linkedin as a slide desk, video, or a visually pleasing writing assignment. 
                                      • Projects. You can share what you can did, typically the strategy, the plan and the results. 
                                      • Certificates. Complete a concentration and receive a certificate as recognition of your accomplishments.
                                      • Application Guides. In skill-based learning, you have specific guidance for practice the services as a skill building roadmap.

                                      Questions? Contact  Us



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