The Legacee Academy

Work Skills For Individuals & Organizations


The Full Class Format

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” -- Charles Darwin

Academy full classes present content weekly just like taking a regular university class. It's perfect for those who want:

  • Expertise within a certain time frame — most courses run four or six-weeks. 
  • A live instructor who guides and augments the content.
  • Optional coaching to take the content to the next level, that of skills.

  • All Sections
All sections have graphics to make them visually pleasing. Most of these are great paintings from some of the grand masters. Many contain quotes.
  • Section I: Objectives
This sets the scope for the module. 

Description. Most modules have a description, a set of objectives (both Level I and Level II) and readings from a text.

Learning Outcomes. There are two types. One is expertise or level I learning. The section are the skill one can develop. 

  • Section II: Contents
Standard content items include:
The Lecture. Normally, and, of course, videos. L

ecture materials from experts in the field or video content created by academy instructors. Of course, we TED or carefully vetted videos from 

Podcasts. We can also hear some of the greatest experts in the world appear on audio, many of which are published authors. 

Readings. These are more than than the first three articles on a Google search, they are carefully chosen to  
  • Section III: Exercises and Application 
What separates a course from a book are the exercises and application assignments. Exercises are usually posts worth sharing. Both are important for they form the basis for skill building.
  • Section IV: For More Information
More articles, videos and resources designed to add to your expertise. 

We also add fun material and content that is just plan interesting.  

Two Ways To Develop Your Expertise

Upcoming Full Classes Online

Also Available On-Demand

    • 27-Sep-2021
    • A 4-module Online Program. Available as a 4-week Full Class With Instructor (Concentration: The Transformational Leader)

    “Few men have virtue to withstand the highest bidder.”  George Washington 

    A Program For You, Your Children and Grandchildren — Learn It Yourself — Teach It To Them


    There is nothing worse then finding out you can't advance due to factors you control.

    Those with the moral authority to lead, have virtues followers identify with.  More importantly, they Take Action to practice and install these in day-to-day activities that make up work and life. After all, it’s a poor sort of ethical system if you can't use it to guide daily decisions and actions.  

    By taking this class you will learn:

    • Why humans are good and bad: but you can choose the good
    • how to reveal your flaws and search for the elusive fatal flaw
    • A powerful way to evolve yourself by defining your virtues
    • About installing your virtues —it’s about making yourself better

    Module 1: You’re Good and You’re Bad: The Paradox of Your Mind

    "Everybody has good and bad forces working with them, against them, and within them.” ― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

    “The insufferable arrogance of human beings to think that Nature was made solely for their benefit, as if it was conceivable that the sun had been set afire merely to ripen men's apples and head their cabbages.” — Cyrano De Bergerac

    Antonio Canova (1757–1822) Justice. Image by: Fondazione Cariplo

    Module Description

    The Ego, as the primary part of the mind that deals with realty, also has some characteristics that prevent it from achieving happiness. This session looks at a number of these limitations.

    Freud was the first Western psychologist to point out the Ego was wrapped in a cocoon of largely unconscious mechanisms that protect—the way a blanket protects a baby. However, in adults, these Ego defense mechanisms filter and distort realty in ways that prevent the Ego from dealing with anxiety and dangerous truths. And so the Ego stays immature--often entering a state of arrested development.

    Learning Objectives

    Level I: Knowledge and Understanding

    • Understand the major flaws associated with human nature.
    • Know the common model used in Western psychology for the nature of of your mind.

    Level II: Skills Development

    • Develop the insight to discover your flaws and search for the Fatal Flaw
    • Document your flaws as they exist.
    • Develop the insight to know what will make you virtuous
    • Develop the self-discipline to be able to develop a virtue.

    Key Concepts

    • Morality and Ethics
    • The Ego and The Unconscious
    • Jung" Shadow
    • Karma
    • Postive
    • Negative
    • Self-deception and Cognitive bias
    • Ego (Neurotic) Ego Defense Mechanisms

    Module 2: The Search For The Fatal Flaw

     “A Native American elder once described his own inner struggles in this manner: Inside of me there are two dogs. One of the dogs is mean and evil. The other dog is good. The mean dog fights the good dog all the time. When asked which dog wins, he reflected for a moment and replied, The one I feed the most.”   George Bernard Shaw

    Hieronymus Bosch The Seven Deadly Sins

    Hieronymus Bosch- The Seven Deadly Sins and the Four Last Things

    Module Description

    If each of us that the potential to do good and bad, we should understand the nature of the bad in hopes that we can prevent this from occurring. In other words, assuming free will (a big assumption), you will choose what path you travel down. Just as important, is your ability to recognize pathologies in others. In this case, we are going to focus on traits and behaviors, the kind of thing you can observe in yourself and see in others.

    In this module, you will do what very few people do — document your flaws. For example, if you ask the average person what their top ten weaknesses are, they would look confused, the offended before going into denial that they have any flaws at all. Or perhaps they will give you a fake one—the kind of thing that you would do if you were in an interview.

    The search for the fatal flaw is a characteristics that will cause you no end of grief if you do not take care of it.

    "Power Corrupts and absolute power corrupts absolutely." — Lord Acton. Said in 1887, these words still ring true today. But you should also understand that, money corrupts just as much as power.

    Learning Objectives

    Level I: Knowledge and Understanding

    • Identify the definitions of the seven deadly sins.
    •  Understand how Allport defined the different category of personality traits.
    •  Discover the Big Five personality traits

    Level II: Skill Development

    • Capture your "bad" personality traits..
    • Document your top sins and explain why these are a problem.
    • Document insights into emotions/states of mind that are considered to be weaknesses.

    Key Concepts

    • The Seven Deadly Sins
    • Negative emotions
    • Harmful states of mind
    • Personality Traits
    • Cardinal
    • Central
    • Secondary
    • The Fatal Flaw

    Module 3: Evolve Your self — Define Your Virtues

    Image from the ceiling from the Sistine Chapel. Painting by Michelangelo

    “The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues.” Elizabeth Taylor

    Module Description

    Most people, that vast majority I belief, never ask themselves what they should be, what they should become by the time they check out of life. Sure, everyone focus on money and having lots of it, but very few focus on this issues of the character. Do you want be kind? Or is this unimportant. How about creative? Or resilient? or Optimistic? It seems strange that we would spend more time on our taxes in a year than we would what kind of person we should be. In this section, you will put together a profile for your "Ideal Self."

    Learning Objectives

    Level I: Knowledge and Understanding

    • Understand the nature of the ideal self.
    • Know the nature of moral virtues as defined by the Catholic Church
    • Know that there are competitive traits helpful in sports
    • Identify traits commonly associated with great leadership

    Level II: Skill Development

    • Define a set of future roles you would like to play on the stage of life.
    • Evaluate what set of virtues will help you to play your next to rooms.

    “Virtues are too difficult,” I told him, shaking my head. “Look how old you are and you’ve hardly made a dent in them. I’ll admit, you seem to have zeal nailed, as well as faith and temperance. Self control? I’ve got my doubts based on your recent actions. I’m not seeing the kindness, love or generosity, either. That humility thing seems to be pretty far beyond your reach, too. Really, really far. I’m sorry to tell you this, but from what I can see, the sin of pride is a major component of your character. Dude, you’re old. You should have these things pretty well ticked off your shopping list by now. I’m seriously disappointed. Seriously.”

    Debra Dunbar, A Demon Bound

    Module 4: Take Action

    "We are what we repeatedly do, excellence then is not an act, but a habit.” — Aristotle

    “Waste no more time arguing about what a good man should be. Be one.” — Marcus Aurelius (Roman emperor, 121-180 AD. 

    Image taken by: Murray Johannsen

    “Where we stand in times of controversy is a measure of our character,” said the Rev.  Jesse Jackson, an Apple shareholder who attended the meeting. “Some leaders only follow opinion polls. Others stand up for their principles, refuse to compromise, and mold opinion. We have such a leader of Apple, Tim Cook.” Benner, (2016) Apple Shareholders Show Their Support for Tim Cook, New York Times, Feb 25..

    Module Description

    Once you know your starting point and your destination, you still have to get from here to there. And this frankly, is the hard part. It's easy to come up with the map, it's hard to walk down the path. For what you are striving to do is reduce your bad behaviors, flaws and sins and substitute a better set of behaviors which we call the virtues.

    Unfortunately, this is not like taking a class, which you will only due once. You will have to practice many times. And you will find that sometimes you take a step forward, you will take a step back and it seems like you are standing in place. Don't worry about it. 

    Learning Objectives

    Level I: Knowledge and Understanding

    • Understand the nature of procrastination
    • Understand why few have strong self-control and will-power to resist temptations
    • Discover how Ben Franklin was able to develop his virtues

    Level II: Skills Development

    • Practice using the same technique as Ben Franklin Technique to develop your virtues.
    • Develop a combination of techniques to mentally practice developing one virtue that is not being used.

    Other Skills To Develop

    • Reflection
    • Insight
    • Self-Control

    “Don't make another's pain the source of your own happiness.” Mark Frost, The Paladin Prophecy

    This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

    Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

    If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

    • 04-Oct-2021
    • A Four-Module Full Class On-Line

    Every age has those who exercise influence.

    Portrait of Benjamin Franklin. American writer, publisher, entrepreneur, scientist, diplomat, AND revolutionary. The only person who signed the three documents that ended the Revolutionary War and created the United States

    And You too Can Be an Influencer

    Today, it has never been easier to put together a following given the large size of the audience on the Internet and the use of social media.

    But before you an become an influencer, you must think about your message, your positioning, and a personal brand.

    The well thought out personal brand gives you the ability to: develop a fanbase, generate income, and getting found with your Linkedin Profile

    And if you have the right kind of network, brands will approach you to buy-in to the network. For brands know that paid ads DO NOT resonate with many Gen Z and Millennials. 

    For if you want to be an INFLUENCER, you have to have a business model so that can get full-time work, gig work and a side hustle or two. 

    Bottomline: The 4-Modules in this class provide roadmap of the journey toward financial freedom. The time to get in the game is now. 

    Module 1: The Great Founder Paradigm

    Whether you work in a enterprise or be an entrepreneur, success starts with thinking and studying the successful. 

    You have to think big — to start thinking like a Great Man or Great Woman. And that means understanding one of the most important classics in the field,  Napolean Hills, "Think and Grow Rich."

    Module 2. Understanding The Ways of Money

    Everything first starts with a decision. Everything flows from that decision. You have to know what it means to create a:

    • Personal brand,
    • Corporate one, 
    • Social one,

    Even if you are working, you still need a personal brand. If not, you won't be found by recruiters using Linkedin. And for the entrepreneurially inclined you need to get a good understanding of the evolving influencer business models. 

    This module is designed to clarify your understanding of branding, one essential element of a business model — something that can lead you to financial freedom and a life that really matters. 

    Module 3.  Standout From The Pack: Define Your Positioning and Differentiate Yourself From Others

    Together, positioning and differentiation form two critically important functions that we ignore at our peril. One without the other means your message is never heard or gets lost in the noise of competing voices.

    Positioning in effect determines your MESSAGE, nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.

    Module 4: Creating a Knock Your Socks Off LINKEDIN PROFILE

    Getting found by the recruiters involves the smart use of your profile. The issue is two-fold:

    • First, being discovered during a search, and
    • Second, motivating the viewer to contact you.

    The b-schools completely (or almost completely) ignore the use of Linked as a branding tool.  Strange don't you think? You can learn all about corporation marketing but your university refuses to teach you about having a personal brand, the essence of why a corporation will hire youBut you must take steps to map out your path 

    You have ability to have a personal brand, to be a star on the stage of life. Step into the role.

    Take Action Now

    Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

    As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

    On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

    Questions? Feel free to contact Mr. Johannsen by:

    ·       eMail: or

    ·       Linkedin:

    Want to extend your network?, See Part II in this series:

     "Extending Your Personal Brand To Expand Your Network"

    This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

    Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

    If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

    • 11-Oct-2021
    • Available as 30-day Dual Track Short Course (Level II: Skill Learning)

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx

    In the old days, a resume used to be enough. NOT TRUE TODAY. 

    Now employers wonder why you have a resume but don't have a profile

    With over 560 million members, Linkedin is one of the most important professional networks in the world.  According to a recent study, over 90% of the recruiters and HR professionals use it as a major tool for sourcing talent. 

    This Course:

    Helps Employers Find You. As one sharp VP in Human Resources said, "We need to reach candidates earlier, before they're being pursued by competitors." 

    Helps You Find Good Employers. Linkedin allows you a way to see into the darkness to access the jobs not get advertised.

    Shows Your How to Expand Your Social Capital. After all, it helps to build a large network of hiring managers and HR recruiters.

    Module 1: How HR Recruiters Use Linkedin (and how to Get on Their Dashboard)

    We start with understanding who someone who can hire you thinks — and how they will use Linkedin to find you.

    Image by: dodgers

    Module 2: The Tricks To Creating a Top of the Line, Searchable Profile


    Getting found involves the smart use of your profile. You must write it to be found and, get them interested enough to find you. 

    Module 3: Building A High Value Network 

    Image by: Martin Grandjean

    Linkedin acts as like a magnet—it attracts recruiters and employers to you — IF you construct your network properly.

    Module 4: The Essentials of Search For That Dream Internship or JobImage by: LuxMaxArt             

      Some really important things aren't taught in classrooms — like how to search for a job on Linkedin. Find out how. 

      Articles of Interest

      Hot Jobs. What Job Categories Are Rapidly Growing

      Profile or Resume? Which is More Important.

      Do Employers Care about Grades? What Straight A Students Get Wrong

      But like many complex tools, it one must put in the time and effort to master it. What you get back from it, depends on what you put into it.

      • 11-Oct-2021
      • Available as an Instructor-Led Full Class over 6-weeks OR as 12-week Dual Track Coaching
      • 10


      "When managers and other responsible persons in business organizations are asked how much of the work day is spent in communicating, the replies range from 85 to 99 percent." -- Harold Zelko and Frank Dance (1965)

      This course focuses on six essential leadership communication skills—the kind of skills that lead to increased levels of responsibility and increased pay. 

      After all, one cannot be effective as a leader if one doesn't posses stellar communication skills. 

      And really, you can never get too good at the art of communication.

      Modules include:

      This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

      Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

      If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

      • 25-Oct-2021
      • This is an eight-week on-line class with 3 college credits (MARKET 021-V03 (22251)

      Overview of Principles of Marketing (Market 21)

      In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

      This is not a course about media in decline: like television, radio, newspapers and magazines. This marketing class covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

      This online course  also serves as the strong foundation necessary in digital marketing. It's future oriented since it focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. We use one of the most popular learning management systems in the world — Canvas. To engage and apply, the course also includes Zoom labs.

      This course does two really important things. It presents the timeless principles that one needs to know to discover what doesn’t change in marketing. The core ideas that transcend marketing. There are eight of these.

      Concepts & Principles Covered in This 8-Week Online Marketing Course

      • ENVIRONMENTAL SCANNING (Trend spotting & environmental scanning)

      • Business Models. Entrepreneurs need one, establish businesses have one. 

      • Identifying and Overcoming MARKET ENTRY BARRIERS

      • Defining your target MARKET NICHE through SEGMENTATION

      • Defining POSITIONING and BRANDING for Products and Services 

      • The Essentials of Sound PRICING and SALES PROMOTIONS

      • Standing Out From the Crowd Using DIFFERENTIATION

      • The Digital MARKETING MIX: Its about growing media such as the social media channels 

      Application of The Theory 

      These ideas are meant to be applied. You can apply this to marketing a business or creating a personal brand. Of course, it helps to understand marketing if you want to create a side hustle, get gig work, an internship or a full-time job. 

      It's Easy to Enroll

      IF YOU ARE NEW: contact the Welcome Center for In-Person & Online Student Support if you need registration assistance or have questions. 

      IF YOU ARE ALREADY A STUDENT: Register online through the Portal,

      This course is offered through the Los Angeles Community College District. Fees are low — only $46 per unit for California residents and $328 for out of stateIt comes with 3 credit hours and can transfer other universities. For example, it will transfer to California State University, Northridge.

      Course Details

      MARKET 021-V03 (22251); October 25, 2021 to December 19, 2021

      Need help? Contact LAVC Online Student Support.

      Short Bio on Your Instructor: Murray Johannsen

      Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also runs a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, yoo can also connect with him on Linkedin.

      • Talk to the Instructor — Get Your Question Answered

      Sign-Up for a Zoom Meeting

      The LAVC Marketing Course Description (3 Credit Units). This introductory marketing course presents basic information including: the marketing environment and the roles of market research, advertising, public relations, product, place (distribution), promotion and pricing decisions in the marketing process. It covers customer motivation, distribution channels, social marketing, and ethics in marketing. Additional topics are sales forecasting, decision making relative to product development and management, trademarks, domestic and international markets, personal selling, and additional factors.

      • 01-Nov-2021
      • A Six-Module On-Line Full Class

      Portrait of Ben Franklin


      This is due to the fact that leadership is influence, and we don't influence things, we influence people. And the more you understand about how cognition affects behavior, the better you will understand what you see.

      Module 1: How To Emerge as a Leader

      Edmund Leighton (1853–1922) God Speed

      Assume you have just been given a position with a new title—you are in charge of a group of strangers. The title and the position help, but you still have a challenge, you must emerge as there leader.

      Module 2: What Makes a Group a Group and a Team a Team

      Shea Smith drops back to pass. Image by BrokenSphere

      Another type of leader in demand in today's world is the one you can build teams. A team leader is difficult, much tougher than being a supervisor of a group. However, teams are worth going after since teams out perform groups. And companies that know how to develop teams and their leaders typically out perform those who don't.

      Module 3: Avoiding The Bad Leader

      Stalin, Lenin, Kalinin in 1919. Image by: E rulez

      We tend to focus on the good, but we also need to understand the bad. Bad leadership has two aspects to it: the first is the person who is not effective as a leader, who has little influence or who has to rely almost exclusively on authority. A second dimension is the person who has a great deal of influence who can cause people who can engage in unethical or immoral actions.

      Module 4: Personality Traits 

      Traits are characteristics, patterns of behavior and thinking that are consist over time. They are also strong tendencies to act in a similar way across many different types of situations. For example, an introvert consistently will not say much, while the extrovert is continuously uses the voice. For leaders, traits are valuable in two ways. First, by identifying traits in another, one can predict how that person will act in the future. Secondly, it is reasonable to assume that certain traits associated with the being a leader and others associated with being a follower.

      Module 5: The Psychology of Success

      Viribus Unitis. Image by Tsui

      Success as a leader begins with understanding what goes on inside. For example, an entrepreneur must possess both management ability and leadership skills if the business is to grow. Learn what the psychologist's have identified some of the common aspects important in success.

      Module 6: Social Psychology — Understanding Organizational Culture

      Three Backfeet Chiefs, Image by MatGTAM

      Sad to say, one can succeed as a leader in one culture and miserably fail in another. It's important to understand the key organizational and national differences that impact leader influence. Rather than look at all national cultures, the focus is on East and West.

      • 08-Nov-2021
      • A 6-module Online Training Program. Available as an Instructor-Led Full Class over 6-weeks. (Level I Learning: Expertise) OR as a 12-week Dual Track Full Class (Level II Learning: Expertise & Skills)

       It doesn't pay to be lost and confused, uncertain of direction, full of doubt over what work roles you want to play, and what mountain you want to climb on the path to career success. 


      Step 1: Craft Your Vision: Flesh Out The Four Roles To a Better Future

      This module is also currently available as a Self-paced Course OR with Coaching & Mentoring.

      Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

      See the Module Course Description 

      Step 2: Set-Up the Environmental Scanning Process

      Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    

      Step 3: Identify and Prioritize Threats and Opportunities

      "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010

      You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 

      Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

      It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

      Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

      Step 4Uncover Your Core Five Skill-sets, Your Virtues, Your Traits 

      “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen

      Image by: AnonMoos

      You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

      In the Core Five model, every role has a unique set of five competencies. They are:

      • Technical. 

      • Leadership. 

      • Management. 

      • Strategy and Tactics, and 

      • Self-Mastery. 

      Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

      Step 5:  Determine Your Own Strengths and Weaknesses

      “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War

      “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

      As Legacees founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

      And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

      Step 6: Take Action: Perfect The Art of Strategy and Tactical Execution

      Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

      Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

      This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

      One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  

      This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.

      And to make the course more enjoyable, there are:

      Memorable Quotes. Lots of them from the famous and the wise.

      Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

      Faded Laurels. Skills have to be refreshed. It doesn't pay to rest on what used to work.

      • 08-Nov-2021
      • A 6-module Online Full Class.

      This is a classic pattern. One still in use today. It induces a set of leads and prospects to take action to buy. Image by: The Literary Digest

      Let's face it, you won't write standout copy if what was learned by writing scholarly research papers. If you write like a professor — you will fail touch your your readers in a meaningful way. After all, who wants to read something that's both uninteresting and unintelligible?

      You might say this is a partly a "college writing deprogramming" class. One designed up skill your ability to integrated text and images and script short videos to reach out and energize the niche.

      Discover More About:

      • The rules of copywriting and storytelling

      • Classic appeals that work — and will always work — because they are timeless.

      • How to design emotional appeals

      • Holding people's attention, getting their interest, designing motivational calls to action

      • How to use imagery with copy

      Module 1. Curating: Finding Content to Share (Without spending alot of time on it)

      One of the downsides of publishing is that you have to regularly "feed the beast." And this is a beast that can take up a lot of time. Therefore, it becomes important to become efficient.

      Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.

      Module 2: Creating Digital Media Ads — That Sell

      Collage of Hungarian ads from the 1920s. Notice, the essential elements of this pattern.

      The major players in the ad space (i.e. Google and Facebook) have taken a great deal of the creativity out the process creating ads. An ad in social media requires much less skill than what one needs to generate a one-page display ad for magazines found on the news stand — thankfully. 

      Anyone of us can create a simple ad and spend money to impress the boss with impressions and click throughs. But to create a good ad? Can can you come up with an ad that induces someone to buy or take action?

      It' partly art, but it's also knowing how to integrate the four elements that define the format. If you really understand these elements, you can generate both leads and revenues.

      Module 3:  Crafting eMails that are Opened, Get Read and Motivate

      One of the biggest complaints business people have about college graduates are, "They just can't write." OK. Sure. Some don't know grammar and others forget to use a spell checker. 

      But when you drill down and get to the heart of the complaint, what you find most employees write boring — just like their professors. This commonly shows up as dull, drab and just plain hard to read emails. 

      Let's face it, you won't write very good marketing copy using just text. The world has moved on and continues to move away from test only messages.

      Module 4: How To Write Create Long Form Articles and White Papers For Websites and Blogs and Lead Generation

      Painting by Rembrandt (1606–1669)

      In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. 

      Good copy shares two characteristics: it gets your interest and motivates you to  do something — such as making that click to a landing page.

      Module 5: The Power of Stories, Myths and Archetypes

      Apple's 1984 Super Bowl Commercial

      In the age of machine learning and technological disruption, it's easy to assume all is new and original. Not so. Some things are timeless —  a pattern that repeats with slight differences each generation.

      In marketing, it's just as important to understand what does change and what doesn't. What will not change is people's deep and abiding love of stories. 

      Stories Work. In fact, they work better than facts and stats when it comes to exerting influence. They have become integrated into the structure of many campaigns. 

      A story that lasts for three or four thousand years resonates is a deep way with every generation. To understand this pattern, we delve into myths and archetypes — something understand by the creators of the 1984 Apple commercial. 

      Module 6: Using Story Telling in Marketing: Scripting Short Videos for Social Media

      "It usually takes me more than three weeks to prepare a good impromptu speech."— Mark Twain

      It doesn't take a great deal of creativity to upload a video of your new puppy. But if you have a higher purpose than feeding the Ego with likes, you will need to understand how to a script a social media video. 

      If you want to make something memorable, embed it in a story. That's why some of the best commercials are have the structure long known to story tellers. 

      Since it's unlikely that few of us will be a creative at an ad agency, we will focus on stories told on social media channels such as YouTube. 

      Now you to can experience the joy of being both the actor, writer, the director and the post production crew of your production.

      • 08-Nov-2021
      • A 4-Week On-Line Full Class With Instructor
      "The key to successful leadership today is influence, not authority." -- Ken Blanchard

      Many managers and executives depend too much on their authority -- a limited source of power that doesn’t work well on peers and the boss. Consequently, they fail to get the results they want.

      Additionally, many individuals rely too much on positional influence, rather than developing personal influence. Positional influence is typically limited and constrained, but personal influence is something that can be grown and expanded. Another fact limiting influence, is that many tend to act selfishly like dragons hoarding their gold; rather than socially, like philanthropists who spread the wealth of their influence to benefit others.

      This class expands your knowledge by providing practical influence techniques.  You learn about:

      How to project EXPERTISE.

      Ways one can use developmental COACHING.

       The Nature of building CHARISMA.

       Using VISION—The Power of Setting Expectations.

      If you are taking Foundations to Great Leadership concentration, positive reinforcement, punishment, relationships, and persuasion is covered in other Full Classes.

      • 15-Nov-2021
      • A Six-Module Program. Available As An Instructor-Led Full Class (Level I Learning: Expertise Development) OR Available As A Dual Track Coaching Program (Level II Learning: Skill Development)

      This leadership training package contains down to earth, practical techniques based on behavioral principles to extinguish problems or ignite topnotch performance.

      • How to identify what turns employees on and off about work
      • Social rewards to recognize, praise, and commend superior performance.
      • 5 tools to initiate and prompt desired actions.
      • Crucial traps to dodge when applying negative reinforcement and punishment.
      • Internal and external motivators which change behavior.
      • The secrets of using modeling to set standards.
      • Four sound, proven triggers that prime dynamite performance

      • 15-Nov-2021
      • Full Class On-Line With Four Modules (Concentration: Transformational Leadership) Elective

      Image by Lumaxmart

      Often "executive teams" aren't. They function like a group of feuding kids fighting to please a difficult father or mother. Without effective leadership, groups never evolve into teamsundefinedthey get stuck performing on the floor of mediocrity, not the ceiling of possibility.

      Besides problems with group dynamics, research indicates that 30% to 60% of the time spent in meetings is wasted. Despite its importance, few managers run good meetings. More importantly, bad meetings result in problems not getting solved and wrong decisions getting made.

      Learn tools and techniques to increase motivation and participation; set codes of conduct; decrease conflict; evolve a group into a team; establish consensus; define roles and responsibilities; and play the critical communication roles that lead to action.

      This class shows you how to:

      •     Change group norms.
      •     Improve the meeting process.
      •     Evolve groups into high performance teams.
      •     Establish high performance teams
      •     Quickly set-up project teams
      • 06-Dec-2021
      • A 4-module Online Program. Offered For 4-Weeks (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)
      Picture by neurovelho, Sheet Music is the essential theory underlying the creation of all music.


      “Our knowledge can only be finite while our ignorance must necessarily be infinite.” -- Karl Popper, Austrian philosopher

      Course Overview

      In the 21st Century, each of us must continually upgrade knowledge and skills. To not do so means we risk unemployment, under employment and a life of stagnant wages. While we live in an Information Age, few schools and universities bother to teach us how to convert theory into skills. Few understand the steps–the processundefinedof how to build skills. The goal of this class is to accelerate someone going from the novice stage to the mastery stage.

      This course presents many insights useful in:

      Defining Skill-based Theory. Not all theory is can be turned into a skill. Discover how to tell what works and what does not.

      Module 1. Must Know Theories For Learning New Behaviors

      “Everyone thinks of changing the world, but no one thinks of changing himself.” -- Leo Tolstoy

      Image by: Luxmart Art

      Knowing how to get the most out of learning a new behavior means we have to step back and know what understand motivates it. There are three of behavioral theories: classical conditioning, operant conditioning and vicarious learning. You will discover the role each plays, the importance of knowing how to use this ourselves., and ways to apply it.

      Module 2. The Major Cognitive Learning Models

      “You tend to become what you think about.” -- Earl Nightengale: The Greatest Secret

      Roden: The Thinker: Image by: Yair Haklai

      Module Description

      The second major school of learning in psychology relates to cognition. Here the focus is on the black box of the mind, not on observable behavior. Inside the black box, there are many processesundefinedprocesses that run outside of conscious awareness. For example, listening is an extremely important mental process that has few observable elements.

      To learn how to listen, we must go in inside the black box and make changes. This module first looks at general theories of learning then it focuses on Bandura’s Self-Efficacy Theory as one of the more important models affecting our ability to learn.

      3. Discovering Skill-Based Theory 

      “It AIN’T so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.” undefined Mark Twain

      Page from book illustration fungi (or mycology) of different species. Woodcut and text. Done in 1581.

      Sound theory one can turn into a skill is surprisingly hard to find. Chefs know that no matter how one cooks the food, bad ingredients still produce tasteless food. It’s a variation of garbage in and garbage out —bad theory produces crummy results. Discover guidelines on how to evaluate the content, determine appropriate context and judge the “experts” to reduce the possibility of trying to build a flawed skill based on bad theory.

      One should take a look at theory from a couple of different aspects. The first is validity; i.e. do you think the method will actually work. There are many theories and models invented by professors which really aren’t valid, despite what the statistical models say.

      The second framework of analysis on how detailed the method is. Does it give you enough information to be able to mentally or physically practice.

      Module 4. The Legacee Skill Model

      “Fire! Ready! Aim!” undefined American saying

      Before on goes on a journey, it’s good to have a map. Before one builds a skill, it’s important to have a Content Learning Guide. The guide helps to flesh out the thinking process. to clearly define theory, process, outcomes and a methodology for learning.

      This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

      Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

      Goal setting is an important part of the process. Many of us have been exposed to goal setting at work. However, the process that we use in this class is different that what is done in business or government. The first part of goal setting is to use language to draft on a piece of paper what types of results one is looking for. The second phase of the process is to change the words in to images. Many would argue the the images are more important than the words. This is our view as well.

      • 27-Dec-2021
      • A 4-Module Program. Available as on On-Line Full Class With Instructor (Concentration: Transformational Leadership)

      "A competitive world has two possibilities for you. You can lose. If you want to win, you can change." — Lester Thurow

      Image of a collage of a number of transformational leaders from previous centuries.

      Changing yourself is hard, must harder than it appears. Changing others is harderstill. Yet, change we must if we are to innovate and adapt to shifts in the environment. In this course, you will begin the transformational processes necessary to become a great transformational leader.

      In this intensive course, you will experience:

      • Learn to Better Learn 
      • The 4 Key Competencies of Transformational Leaders
        • Skill at Building Skills
        • The Transformational Mind-set
        • The Nine Sphere of Influence
        • Self-Improvement and Self-Mastery
      • The Major Tools Needed For Personal Change

      Over the next four weeks, you will:

      a. Meet other members of program

      b. Spend face-time with the instructor

      c. Assess your leadership knowledge and skills

      d. Experience learning modules in the program

      e. Better define your unique opportunities to lead

      f. Get a more detailed briefing on the seven classes in the main program

      • 10-Jan-2022
      • A 4-Week On-Line Full Class With Instructor

      This class expands your knowledge by providing practical influence techniques.  You learn about:

      The Rules of Using AUTHORITY.

      How to Enhance Professional RELATIONSHIPS

       The Essence of MOTIVATION:  Positive Reinforcement & Punishment

       Using PERSUASION —The Power of Setting Expectations

      If you are taking Foundations to Great Leadership concentration, positive reinforcement, punishment, relationships, and persuasion is covered in other Full Classes.

    Past Courses & Classes: Available On-Demand for Organizations or Coaching Clients

    13-Sep-2021 LEADERSHIP ESSENTIALS: What You Must Know About Leadership (Concentration: Leadership Foundations)
    06-Sep-2021 Digital Marketing Essentials (Concentration: Digital Marketing—University Format)
    06-Sep-2021 Become a Social Media INFLUENCER (Concentration: Influencer Marketing)
    30-Aug-2021 SOCIAL MEDIA MARKETING: Must Know Strategies and Tactics (Concentration: Digital Marketing)
    30-Aug-2021 Word Magic: 6 Must Have Communication Skills Needed to Get and Hold a Job
    02-Aug-2021 POWERFUL THOUGHTS: Improving Your Performance With Self-Talk (Concentration: The Mastery Practices)
    05-Jul-2021 Imagination and Vision: How to Construct Powerful Imagery That Gets Things Done (Concentration: The Mastery Practices)
    07-Jun-2021 At Rest: How To Feel Better Using 3 Powerful Relaxation Responses (Concentration: Mastery Practices)
    03-May-2021 Linkedin For Business: How To Generate Leads and Revenues (Concentration: Digital & Influencer Marketing)
    03-May-2021 VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Concentration: Digital & Influencer Marketing)
    15-Mar-2021 The Psychology of Mindfulness (Concentration: The Mastery Practices)
    04-Jan-2021 4 Advanced Marketing Tactics You Must Know and Master (Concentration: Digital Marketing)
    28-Sep-2020 TOUGH AS NAILS: Enhancing Persistence and Mental Toughness(Concentration: Self-Mastery)
    21-Sep-2020 Extend Your Brand — Expand Your Network (Concentration: Influencer Marketing)
    31-Aug-2020 Skilled Practice: How To Boost Performance (Concentration: Skill Mastery)
    06-Jul-2020 Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)
    15-Jun-2020 Running Cost Effective Email Campaigns (Concentration: Digital Marketing)
    08-Jun-2020 Use What's Free: How To Use Publicity to Access The Media (Concentration: Digital Marketing)
    06-Jan-2020 Search Engine Optimization: How To Get Free Website Traffic (Concentration: Digital Marketing)
    06-Jan-2020 Managing Performance Problems (Concentration: Motivation at Work)
    25-Sep-2019 Building an Essential Application Skill
    12-Sep-2019 An Essential Guide to Doing Business With Mainland Chinese

    Four Steps to Get Started

    Needs Analysis


    a. Choose a role or map your skills on the stage of business (Optional but highly recommended)

    b. For Expertise, choose your ConcentrationFull Class, or self-paced module.

    c. For Skills, decide on either Dual Track Coachingor Impact Coaching. Contact us to coordinate on module(s).


    This part of the process is easy. It's like buying any product by credit card for the first time. 


    1. Choose a public program on this site OR contact us for customized training. 

    2. Register and pay for the course of learning.

    3. Fill Out Your Profile.

    4. Stay on top of the orientation emails you will receive. 


    Taking on orientation program is optional, but highly recommended. We run three orientations:

    1. Orient Yourself to Moodle. Never taken on online class? We got you covered.

    2. Enhance Expertise. For the full classes, we focus on improving reading comprehension, focusing attention, and how to reduce the forgetting curve.

    3. Upgrade Skills. Few know how to practice. Fewer still know the mental practices that accelerate skill development.


    Engage in one or more of our four, six, twelve or sixteen- week courses. 

    Proof of learning does not involve grades (unless needed for employer reimbursement). As evidence of successful completion you receive a certificate (for expertise) and badges (for coaching). 

    Develop artifacts elated to the work you do in a course. This can be shared on sites like Linkedin as part of your profile.  

    Finally, reflect on experience to develop lessons learned. 

    Strive For Mastery

    Mastery Level 1: Developing Expertise

    Proof of Learning 
For Coaching & Classes

    • Grades. Grades if needed them for reimbursement.
    • Feedback. Exercises and assignments receive both a numeric score and written comments. In coaching, feedback is primarily verbal.
    • Side Notes. A great tool that shows what you know and what you missed.
    • Proof of Completion. If you do the assignments, we will provide a certificate for you records.
    • Reflection Notes. A key tool in accelerating skill development, rarely used in universities. 
    • Badges. This are attached to specific competencies in a concentration.
    • Sharable Artifacts. Just what employers want to see, proof the you have done what you say you did. This typically show-up on Linkedin as a slide desk, video, or a visually pleasing writing assignment. 
    • Projects. You can share what you can did, typically the strategy, the plan and the results. 
    • Certificates. Complete a concentration and receive a certificate as recognition of your accomplishments.
    • Application Guides. In skill-based learning, you have specific guidance for practice the services as a skill building roadmap.

    Questions? Contact  Us

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