The Legacee Academy

        

List of Online Scheduled Online Full Classes



“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” -- Charles Darwin

Learning Adapted to You

Take the First Step Forward  —  Explore Your Options

List of Online Scheduled Full Classes

Also Available On-Demand

    • 17-Aug-2020
    • (UTC-07:00)
    • A 6-module Online Training Program. Available as an Instructor-Led Full Class over 6-weeks. (Level I Learning: Expertise) OR as a 12-week Dual Track Full Class (Level II Learning: Expertise & Skills)
    Register

     It doesn't pay to be lost and confused, uncertain of direction, full of doubt over what work roles you want to play, and what mountain you want to climb on the path to career success. 

    Set-up a FREE CONSULTATION

    Step 1: Craft Your Vision: Flesh Out The Four Roles To a Better Future

    This module is also currently available as a Self-paced Course OR with Coaching & Mentoring.



    Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

    See the Module Course Description 

    Step 2: Set-Up the Environmental Scanning Process




    Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    

    Step 3: Identify and Prioritize Threats and Opportunities

    "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010


    You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 

    Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

    It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

    Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

    Step 4Uncover Your Core Five Skill-sets, Your Virtues, Your Traits 

    “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen




    Image by: AnonMoos

    You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

    In the Core Five model, every role has a unique set of five competencies. They are:

    • Technical. 

    • Leadership. 

    • Management. 

    • Strategy and Tactics, and 

    • Self-Mastery. 

    Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

    Step 5:  Determine Your Own Strengths and Weaknesses

    “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War

    “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

    As Legacees founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

    And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

    Step 6: Take Action: Perfect The Art of Strategy and Tactical Execution


    Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

    Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

    This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

    One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  

    This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.

    And to make the course more enjoyable, there are:

    Memorable Quotes. Lots of them from the famous and the wise.

    Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

    Faded Laurels. Skills have to be refreshed. It doesn't pay to rest on what used to work.

    • 24-Aug-2020
    • (UTC-07:00)
    • A 4-Week On-Line Full Class
    Register

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules

    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads

       • Take more effective conversion actions


    1. The Essentials of Branding, Positioning and Differentiation


    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.


    2. Branding Tricks: The Top-Drawer Profile, Company and Showcase Page

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


    Image by: dodgers


    A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.


    3. Growing A Targeted Network



    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    4. Publishing: Projecting Expertise and Boosting Social Capital

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


    Image by lumaxart


    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    You also receive two bonuses modules:

    How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.


    Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 



    • 24-Aug-2020
    • (UTC-07:00)
    • A 4-module Online Program. Available as a 4-week Full Class With Instructor OR in 8-weeks With Coaching (Concentration: The Transformational Leader)
    Register

    “Few men have virtue to withstand the highest bidder.”  George Washington 

    A Program For You, Your Children and Grandchildren — Learn It Yourself — Teach It To Them

     

    Finding flaws matter. After all, your strengths get you hired, your weaknesses get you fired. Yet most people would not know how many flaws they have let alone whether they have a fatal flaw. 

    There is nothing worse then finding out you can't advance due to factors you control.

    Those who wish to lead and live an ethical life understand the importance of building habits known as virtues to counteract the tendency for us do bad things. It's like an ethical vaccine preventing descent into the abyss of bad habits, negative emotions and unproductive states.

    Those with the moral authority to lead, have virtues followers identify with.  More importantly, they Take Action to practice and install these in day-to-day activities that make up work and life. After all, it’s a poor sort of ethical system if you can't use it to guide daily decisions and actions.  

    By taking this class you will learn:

    • Why humans are good and bad: but you can choose the good
    • how to reveal your flaws and search for the elusive fatal flaw
    • A powerful way to evolve yourself by defining your virtues
    • About installing your virtues —it’s about making yourself better

    Module 1: You’re Good and You’re Bad: The Paradox of Your Mind

    "Everybody has good and bad forces working with them, against them, and within them.” ― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

    “The insufferable arrogance of human beings to think that Nature was made solely for their benefit, as if it was conceivable that the sun had been set afire merely to ripen men's apples and head their cabbages.” — Cyrano De Bergerac


    Antonio Canova (1757–1822) Justice. Image by: Fondazione Cariplo

    Module Description

    The Ego, as the primary part of the mind that deals with realty, also has some characteristics that prevent it from achieving happiness. This session looks at a number of these limitations.

    Freud was the first Western psychologist to point out the Ego was wrapped in a cocoon of largely unconscious mechanisms that protect—the way a blanket protects a baby. However, in adults, these Ego defense mechanisms filter and distort realty in ways that prevent the Ego from dealing with anxiety and dangerous truths. And so the Ego stays immature--often entering a state of arrested development.

    Learning Objectives

    Level I: Knowledge and Understanding

    • Understand the major flaws associated with human nature.
    • Know the common model used in Western psychology for the nature of of your mind.


    Level II: Skills Development

    • Develop the insight to discover your flaws and search for the Fatal Flaw
    • Document your flaws as they exist.
    • Develop the insight to know what will make you virtuous
    • Develop the self-discipline to be able to develop a virtue.

    Key Concepts

    • Morality and Ethics
    • The Ego and The Unconscious
    • Jung" Shadow
    • Karma
    • Postive
    • Negative
    • Self-deception and Cognitive bias
    • Ego (Neurotic) Ego Defense Mechanisms


    Module 2: The Search For The Fatal Flaw

     “A Native American elder once described his own inner struggles in this manner: Inside of me there are two dogs. One of the dogs is mean and evil. The other dog is good. The mean dog fights the good dog all the time. When asked which dog wins, he reflected for a moment and replied, The one I feed the most.”   George Bernard Shaw

    Hieronymus Bosch The Seven Deadly Sins

    Hieronymus Bosch- The Seven Deadly Sins and the Four Last Things

    Module Description

    If each of us that the potential to do good and bad, we should understand the nature of the bad in hopes that we can prevent this from occurring. In other words, assuming free will (a big assumption), you will choose what path you travel down. Just as important, is your ability to recognize pathologies in others. In this case, we are going to focus on traits and behaviors, the kind of thing you can observe in yourself and see in others.

    In this module, you will do what very few people do — document your flaws. For example, if you ask the average person what their top ten weaknesses are, they would look confused, the offended before going into denial that they have any flaws at all. Or perhaps they will give you a fake one—the kind of thing that you would do if you were in an interview.

    The search for the fatal flaw is a characteristics that will cause you no end of grief if you do not take care of it.

    "Power Corrupts and absolute power corrupts absolutely." — Lord Acton. Said in 1887, these words still ring true today. But you should also understand that, money corrupts just as much as power.

    Learning Objectives

    Level I: Knowledge and Understanding

    • Identify the definitions of the seven deadly sins.
    •  Understand how Allport defined the different category of personality traits.
    •  Discover the Big Five personality traits

    Level II: Skill Development

    • Capture your "bad" personality traits..
    • Document your top sins and explain why these are a problem.
    • Document insights into emotions/states of mind that are considered to be weaknesses.

    Key Concepts

    • The Seven Deadly Sins
    • Negative emotions
    • Harmful states of mind
    • Personality Traits
    • Cardinal
    • Central
    • Secondary
    • The Fatal Flaw


    Module 3: Evolve Your self — Define Your Virtues


    Image from the ceiling from the Sistine Chapel. Painting by Michelangelo

    “The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues.” Elizabeth Taylor

    Module Description

    Most people, that vast majority I belief, never ask themselves what they should be, what they should become by the time they check out of life. Sure, everyone focus on money and having lots of it, but very few focus on this issues of the character. Do you want be kind? Or is this unimportant. How about creative? Or resilient? or Optimistic? It seems strange that we would spend more time on our taxes in a year than we would what kind of person we should be. In this section, you will put together a profile for your "Ideal Self."

    Learning Objectives

    Level I: Knowledge and Understanding

    • Understand the nature of the ideal self.
    • Know the nature of moral virtues as defined by the Catholic Church
    • Know that there are competitive traits helpful in sports
    • Identify traits commonly associated with great leadership

    Level II: Skill Development

    • Define a set of future roles you would like to play on the stage of life.
    • Evaluate what set of virtues will help you to play your next to rooms.

    “Virtues are too difficult,” I told him, shaking my head. “Look how old you are and you’ve hardly made a dent in them. I’ll admit, you seem to have zeal nailed, as well as faith and temperance. Self control? I’ve got my doubts based on your recent actions. I’m not seeing the kindness, love or generosity, either. That humility thing seems to be pretty far beyond your reach, too. Really, really far. I’m sorry to tell you this, but from what I can see, the sin of pride is a major component of your character. Dude, you’re old. You should have these things pretty well ticked off your shopping list by now. I’m seriously disappointed. Seriously.”

    Debra Dunbar, A Demon Bound

    Module 4: Take Action

    "We are what we repeatedly do, excellence then is not an act, but a habit.” — Aristotle

    “Waste no more time arguing about what a good man should be. Be one.” — Marcus Aurelius (Roman emperor, 121-180 AD. 



    Image taken by: Murray Johannsen

    “Where we stand in times of controversy is a measure of our character,” said the Rev.  Jesse Jackson, an Apple shareholder who attended the meeting. “Some leaders only follow opinion polls. Others stand up for their principles, refuse to compromise, and mold opinion. We have such a leader of Apple, Tim Cook.” Benner, (2016) Apple Shareholders Show Their Support for Tim Cook, New York Times, Feb 25..

    Module Description

    Once you know your starting point and your destination, you still have to get from here to there. And this frankly, is the hard part. It's easy to come up with the map, it's hard to walk down the path. For what you are striving to do is reduce your bad behaviors, flaws and sins and substitute a better set of behaviors which we call the virtues.

    Unfortunately, this is not like taking a class, which you will only due once. You will have to practice many times. And you will find that sometimes you take a step forward, you will take a step back and it seems like you are standing in place. Don't worry about it. 

    Learning Objectives

    Level I: Knowledge and Understanding

    • Understand the nature of procrastination
    • Understand why few have strong self-control and will-power to resist temptations
    • Discover how Ben Franklin was able to develop his virtues

    Level II: Skills Development

    • Practice using the same technique as Ben Franklin Technique to develop your virtues.
    • Develop a combination of techniques to mentally practice developing one virtue that is not being used.

    Other Skills To Develop

    • Reflection
    • Insight
    • Self-Control

    “Don't make another's pain the source of your own happiness.” Mark Frost, The Paladin Prophecy


    • 24-Aug-2020
    • (UTC-07:00)
    • A 6-Module On-Line Full Class (Digital Marketing & Internship Tracks)
    Register


    Image by: Parceiromaste

    Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

    It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

    Module 1: Why Use Video? Understanding It's Business Case


    Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD

    There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 

    This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

    Module 2. The Top Platforms — What Each Does Well

    Image by: Officialkalla

    Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

    From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time. 

    Module 3: Setting-Up a YouTube Channel


    Image by: Gaurav Shakya

    With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor. 

    Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. 

    But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. 

    Module 4. Must Use Video Optimization Techniques

    Image: Andrew King.

    Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.

    Module 5: Video Marketing: Strategy and Tactics That Work


    Image by: Halicki

    One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.

    Module 6. Planning and Executing a Campaign


    Mahatma Gandhi at railway station in the early 1940's



    • 31-Aug-2020
    • (UTC-07:00)
    • Online Learning Management System With Two Live Zoom Sessions

     "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Learn Skills Necessary for Career Success


    Make the investment in a skill-set that will pay off many times over — your written and verbal communication skills. 



    What Employers Want 


     Source: National Association of Colleges and Employers 2018 Job Outlook Survey

    LEARN THESE 6 Important VERBAL INTERPERSONAL SKILLS

    This Online Course Focuses On:
    • TWO-WAY COMMUNICATION. Mastering the Full-Duplex Technique to drastically reduce miscommunication. Making an Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.
    • LISTENING SkillsSix types of listening: Five that improve listening and one that doesn't. 
    • NONVERBAL CommunicationHow to better read face and hear the meaning in tones and intonation.
    • The Use of QUESTIONS. Eight types of questions that shape a conversation.
    • Your RELATIONSHIPSHow to generate positive impressions, increase trust, & be better liked.
    • INTERVIEWING. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.

    Increase Your Effectiveness in Different Mediums


    Produce A Meaningful Video.This is structuring a 10 or 15 minute video presentation to hold someone’s attention? You will be popular. 

    Create Persuasive Emails. Don't write like a professorl. Write to get someone's attention, hold their interest and motivate an action. 

    Fine-Tune Your  Resume: Craft Your Resume To Be Attractive To Employers

    Devise a Top-Drawer Linkedin Profile: Address what HR recruiters want. Generate a magnet that attracts others to you. 

    To Enroll


    Written assignments are submitted through the Canvas Learning Management system. To build skills, the course has two live Zoom sessions on Monday and Wednesday from 11:20 am to 12:45 pm Pacific Time.

    This affordable course is offered through the Los Angeles Community College District.

     Check The Price per credit hour for this 3-unit Course:


    To Get Assistance on credit and noncredit options for Bus 032

    Your Instructor is Murray Johannsen

    He is the Founder of Legacee and the Legacee Academy. Besides his Academy teaching, he serves as an adjunct professor and instructor at different universities including UCLA.  

    He follows an age old saying that goes, "The best way to learn something is to teach it;" having taught over 25 different college courses in business and psychology. 

    Having spent too much time in the library, he received a B.S. in Pharmacy and a MBA from the University of Iowa; and a M. A. in Psychology from Harvard University.  

    Questions? Sign-Up for a Zoom Meeting Time Below

    • Talk to the Instructor • Get Access To Detailed Information 

    • 31-Aug-2020
    • (UTC-07:00)
    • Take the Self-Paced Program (For Expertise) OR as Dual Track Coaching (For Skills)
    Register

    "Nurture your mind with great thoughts, for you will never go any higher than you think." -- British Statesman, Benjamin Disraeli

    Preview What You Will Learn

    Our thoughts are a major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset -- their self-talk. They never learned the long known techniques from psychology and Buddhism that improve thought and individual performance.

    Your mind is like a garden. But rather than growing beautiful flowers, the winds of thought instead carry the seeds of weeds. Rather than seeing something beautiful, you have a tangled mess. But you can clear the weeds by using self-talk. 

    This class focuses on how to better use your self-talk to cultivate thought patterns that motivate better results.

    SET UP A FREE CONSULTATION

    You will want to come up with your focus of application. One text used is Napolean Hills, "Think and Grow Rich." OR you you can read sections of Norman Vincent Peal's "The Power of Positive Thinking." These are timeless classics — they keep getting reprinted since first coming out last century. Find out the reasons why millions continue to read them. 

    All of our programs come with a money back guarantee.


    Option 1: Video Self-Paced Learning 

    You will receive 7 videos — two a week — 62 minutes of video total.

    • Preview of the Course (11 minutes)
    • The Importance of Self-Talk (6 minutes)
    • Self-Awareness (6 minutes)
    • Form of New Beliefs (6 minutes)
    • Empowering Beliefs (15 minutes)
    • Limiting Beliefs (5 minutes)
    • Decreasing Limiting Beliefs (13 minutes)

    All for $9.95

    • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

    • START ANY TIME on Self-Paced, Short-Courses and Customized Coaching programs.

    Option 2: Dual Track Coaching

    Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you? Strive for Mastery in 30-days. Meet at the start (to plan), once a week during delivery, and at the end (for lessons learned).

    COACHING programs can be offered on a subscription or installment basis. Set-up a FREE CONSULTATION.

    Find Out More

    Get More Details on Dual Track Coaching


    Module 1: How To Benefit From the Proper Use of Self-Talk

    Image by: Pilsmo: Skism

    Cognition is a complex topic. Technically, there there is an entire area of psychology called cognitive psychology dealing with it. But rather than look at all elements of cognition, we will focus only on what can be done to improve thinking.

    It's unfortunate that the right and proper way to use self-talk is not commonly known.

    It's like having a powerful engine in a high performance vehicle and then not putting any gas in the tank. This section starts with some basic methods that help linking in general.

    Knowledge and Understanding

    • Understand the nature and importance of self-talk.
    • Identify the downside of negative thinking and the upside of positive thinking.
    • Discover how to better monitor your self-talk.

    Module 2: Reducing the Impact of Negative Self-Talk

    "Those who have emotional problems engage in negative self-talk about 50 percent of the time." -- R. M. Schwartz


    Evelyn De Morgan: Hope in the Prison of Despair


    Pull The Weeds In the Garden of Your Mind. Periodically, all of us must engage in “weed pulling” to diminish the impact of negative thoughts and thinking. 

    Knowledge and Understanding

    • Identify the major limiting beliefs that keep you from being more successful
    • Recognize the different types of negative self-talk
    • Know how you can diminish the impact of limiting beliefs

    Skill Building Practice

    • Practice four methods designed to decrease negative self-talk.

    Module 3: Making Powerful Thoughts More Powerful

    Painting by Alexandre Antigna (1817–1878) Le Feu (The Fire)

    Painting by: Alexandre Antigna (1817–1878): Le Feu (The Fire)

    Cultivate the Flowers. Besides cleaning out the weeds in your mental garden, it’s important to nurture the flowers.

    These are the empowering beliefs and thoughts that we need to have positive expectations of the future. And to do that, we must understand and practice positive self-talk.

    This includes learning how to think positively and constructing helpful affirmations.

    Knowledge and Understanding

    • Discover a set of affirmations own that you can employ.
    • Find out which makes for a good phrase and what makes for bad one.
    • Discover a set of positive beliefs that form your core based on critical incidents that happened in your life. 

    Skill Building Practice

    • Develop your own affirmations
    • Know how to mentally strengthen a given affirmation while practicing them.
    Module 4: Cognitive Restructuring: Advanced Techniques

    This section is for the advanced tools—the techniques that help you to understand when your thinking and logic is not where it should be.

    This errors are subtle, though.

    These errors reside in every day thinking, the kind of words we use in normal conversation and rarely delve deep into really understanding if they are true or not. 

    Knowledge and Understanding

    • Expectations: The Pygmalion and the Galatea Effect
    • The Mystery of Setting Good Intentions
    • The major cognitive bias many fail to detect
    • Ego Defense Mechanisms: Which ones are likely to trip you up
    • What cures depression can cure cognitive bias: Key takeaways from cognitive-behavioral therapy


    • 07-Sep-2020
    • (UTC-07:00)
    • A Twelve-Module Program. Full Class with Instructor (Level I: Expertise)
    Register


    Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

    Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

    This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

    1) Scale a new business, 

    2) Launch a new product;

    3) Take an existing product into a new niche

    4)  Display perform as a marketing professional.

    You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

    Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

    Course Learning Objectives

    1. Enhance your expertise in 12 critically important marketing competencies

    2. Grasp the most important issues and problems encountered in digital marketing today.

    3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

    4. Learn tools and concepts practiced in the real world and tested on the firing line of experience

    Modules

    0. Course Overview

    1. Trend Spotting: How to do Environmental Scanning

    2. Developing A Sustainable Competitive Advantage

    3. Identifying and Overcoming Market Entry Barriers

    4. Ways to define the ideal Market Niche through Segmentation

    5. Defining Positioning and Branding for Products and Services 

    6. The Essentials of Sound Pricing and Effective Sales Promotions

    7. Combining Sound Strategy with Robust Business Models

    8. Standing Out From the Crowd and the Competition: How to Use Differentiation

    9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

    10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

    11. Being Newsworthy: What's Needed to Get Free Media Publicity

    12. Strategy and Tactics: Executing a Flawless Marketing Campaign

    About the Instructor 

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 


    • 14-Sep-2020
    • (UTC-07:00)
    • A 10-Module On-Line Full Class (Digital Marketing & Internship Tracks)
    Register





    • 21-Sep-2020
    • (UTC-07:00)
    • A 3-Module On-Line Full Class
    Register


    "Opportunity dances with those on the dance floor." — Unknown

    In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

    Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

    Module 1: The Social Media Landscape:Spread Your Message Far and Wide


    Image by: Ibrahim.ID

    Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

    "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. Social Media Branding: Do's and Don'ts For Entrepreneurs


    Image by: The Opte Project

    Module 2: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy


    Painting by Rembrandt

    The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

    You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

    Module 3: Smart Curating: Getting Content The Easy Way

    Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

    Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

    Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

    As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

    On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

    Questions? Feel free to contact Mr. Johannsen by:

    ·       eMail: Info@legacee.com 

    ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

Past Courses & Classes: Available On-Demand for Organizations or Coaching Clients

10-Aug-2020 Copywriting Essentials: Creating Knock Your Socks Off Content To Wow Your Viewers (Digital Marketing & Internship Tracks)
10-Aug-2020 Creating A Personal Brand: Getting Started as an Influencer (Concentration: Digital Marketing)
03-Aug-2020 Digital Marketing Essentials (Concentration: Digital Marketing—University Format)
20-Jul-2020 Word Magic: 6 Must Have Verbal Skills That Enhance Relationships
13-Jul-2020 Leadership Communication Skills: What You Must Know to Influence a Group
06-Jul-2020 Best Practices in Conversion Using Ads and Landing Pages (Concentration: Digital Marketing)
22-Jun-2020 Seeing With the Minds Eye: How to Construct Potent Imagery (Concentration: The Mastery Practices)
15-Jun-2020 TOUGH AS NAILS: Enhancing Resilience, Persistence and Mental Toughness (Concentration: Motivation At Work)
15-Jun-2020 Running Cost Effective Email Campaigns (Concentration: Digital Marketing)
08-Jun-2020 Use What's Free: How To Use Publicity to Access The Media (Concentration: Digital Marketing)
03-Jun-2020 At Rest: Mastering Three Essential Skills Needed to Relax and Meditate
30-Mar-2020 The Psychology of Mindfulness (Concentration: The Mastery Practices)
24-Feb-2020 LEADERSHIP ESSENTIALS: What You Must Know About Leadership (Concentration: Leadership Foundations)
17-Feb-2020 The Psychology of Leadership (Concentration: Leadership Foundations)
08-Jan-2020 INFLUENCE AT WORK: The Four Spheres of Personal Power (Concentration: Leadership Foundations/Transformational Leadership)
06-Jan-2020 Managing Performance Problems (Concentration: Motivation at Work)
06-Jan-2020 Search Engine Optimization: How To Get Free Website Traffic (Concentration: Digital Marketing)
04-Dec-2019 INFLUENCE AT WORK: The Five Spheres of Organizational Power (Concentration: Leadership Foundations/Transformational Leadership)
20-Nov-2019 The ABCs of Performance Management (Concentration: Motivation at Work & Leadership Foundations)
25-Sep-2019 Building an Essential Application Skill
23-Sep-2019 Skilled Practice: How To Boost Performance (Concentration: Skill-Based Learning)
16-Sep-2019 Skill-Based Expertise: What You Must Know to Build Skills Faster (Concentration: Skill-Based Learning)
12-Sep-2019 An Essential Guide to Doing Business With Mainland Chinese
14-Aug-2019 (copy) WORD MAGIC — 6 Must Have Interpersonal Communication Skills (Concentration: Verbal Communication & Leadership Foundations))
08-Jul-2019 LEAD THE PACK: How To Build Teams and Facilitate Meetings (Concentration: Leadership Foundations)




Types of Learning

The Full Class Format

Full classes presents content weekly like taking a regular university class. Therefore, it's perfect for those want to focus on expertise within a certain time frame — typically four or six-weeks.

Full classes run on a cycle of one-module a week. Beside articles, videos and assessments; each class includes exercises (often in the form of forums and discussions)  and assignments designed with application in mind (See sample module)

Online Classes Listed By Date — Want a Class Offered Soon? Contact Us


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