The Legacee Academy

  

Real World Digital Marketing

Online Classes and Courses



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Upcoming Courses & Classes: Also Available On-Demand

    • 06-May-2019
    • A Six-Module Full Class On-Line (Track II)
    Register


    Landing pages are necessary to get the highest conversion rate from PPC ads, gateway pages or e-mail campaigns. Good landing pages only have two purposes: to generate leads or revenues. Sounds easy but are quite many subtle issues involved in getting a conversion a viewer to take action.

    There are three major tasks associated with the coming up with a landing page that works:

    a. Writing engaging copy,

    b. Designing the page, and

    c. Systematically testing the page to optimize it.


    • 03-Jun-2019
    • A Six-Module Full Class On-Line
    Register


    Image by lumaxart

    Today, you can seek financial independence by creating a personal brand. For once you have a  large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans. 

    The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.

    Learning Areas:

    Module 1: Opportunity and Peril: The Social Media Landscape

    Module 2: Must Know Truths about Personal & Organizational Branding

    Module 3: Getting Noticed — Choosing Your Positioning and Differentiation

    Module 4: Find Your Voice—How To Construct Powerful Messages

    Module 5: Choosing The Right Mix Channels and Mediums

    Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message


    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

    Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.


    • 10-Jun-2019
    • A 6-Week On-Line Full Class With Instructor (Digital Marketing)
    Register


    The Conversation Prism 2.0. Image by Brian Solis and JESS3

    If you know how to use publicity, you will easily make your numbers. After all, getting your message out to millions through traditional media will rocket your numbers up. You don't have to change your message, if you have designed it to be newsworthy.

    In a world where big media is controlled by big business, publicity offers a low-cost method of reaching a mass audience. Many a small business has used it successfully to grow rapidly. The Internet has generated new types of word of mouth–one based on email; and increasingly, on video. This is a course which is about using the Internet as part of a program for publicity.

    You will Learn About:

    • Understanding The Nature of Publicity

    • Setting a Solid Foundation: Making Your Writing Newsworthy

    • Publicity Strategy: Putting Together a Plan

    • Publicity Tactic 1: Writing Engaging Pitch Letters

    • Publicity Tactic 2: Writing and Distributing Publicity Releases

    • Publicity Tactic 3: Constructing a Media List

    • Publicity Tactic 4: Writing and Distributing Articles

    • Publicity Tactic 5: Developing a Media Friendly "Press Room”

    • The Future of Web Publicity    
    • 17-Jun-2019
    • A Six-Module Full Class On-Line (Track II)
    Register

    Image by: aylmao1999

    According to the Direct Marketing Association as of 2009, email marketing delivers $43.62 for every dollar spent. Whether this number is true or not (after all, the DMA is not the most unbiased of sources), the consensus of experts is that email works. And what makes email marketing so effective? Fundamentally, it's about getting people to give you permission to send them information; the mechanics of email campaigns; and your ability to send interesting, relevant content.

    Four Course Modules

    a. Email Marketing Strategy: The Must Understand Rules of the Game

    b. How to Run and Optimize an email Marketing Campaign

    c. Copyrighting Guidelines: How to Write Compelling Headlines, Motivational Prompts and Interesting Newsletters

    d. Proven Methods you can Use to Build an In-house List.

    Take Aways. This is an applied course. You will: 

    Develop Interesting headers

    Devise compelling paragraphs

    Design a newsletter or email promotion

    Put together an email campaign.

    Evaluate results and suggest improvements

    • 01-Jul-2019
    • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)
    Register

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules


    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads
       • Take more effective conversion actions


    1. Building a Strong Foundation: The Essentials of Branding, Positioning and Differentiation


    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

    2. Enhancing Your Personal Brand: Developing a Top-Drawer Profile

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


    Image by: dodgers


    Getting found by the prospects such as head hunters involves the smart use of your profile. The issue is two-fold, first, being discovered during a search and second, once they are on the profile getting and keeping them interested.

    3. How to Properly Leverage Group Membership 

    Image by: Lumaxart
    There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

    4. Growing Your Network: Utilizing, Influencing and Boosting Social Capital



    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    5. Advanced Methods of Projecting Your Expertise

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


    Image by lumaxart


    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    6. Managing Your Reputation
    Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

    Find Out More

                  Consult Our Guide                         Academy Polices and Procedures

    • 08-Jul-2019
    • A Six-Module Full Class On-Line (Digital Marketing)
    Register


    Image by: Parceiromaste

    Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

    It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

    Your will learn about:

    Module 1: Why Use Video? Understanding It's Business Case

    Module 2. The Top Platforms — What Each Does Well

    Module 3. Must Use Optimization Techniques

    Module 4: Setting-Up a YouTube Channel

    Module 5: Expanding the Fan Base: Strategy and Tactics That Work

    Module 6. Setting Planning and Executing a Campaign

Find Out More About This Concentration


Major Competencies

Search Engine Optimization. You don't control what happens in social media but you do control your website. The 

Email. Email is not dead, and won't ever be dead. Next to the website it 

Copywriting. Let's face it, scholar English (the writing style for all those research papers) doesn't hack it in the real world. Write scholar and you write boring.

Video Essentials. You don't have to spend 15K on your video — but you best have one. For some, video is the major form of content consumed. Still rarely taught in b-schools. 

Curating. Get ready to feed the beast.  

The Linked Profile. The profile ranks up there as one of the most important pieces of writing you can do. 

Timeless Marketing Concepts. Somethings don't change, some things do. If you never had a marketing class, best understand the core ideas that have stood the test of time and will be with use in the future.

Social Media Ads. The structure of all digital marketing ads is pretty simple — unlike display ads. 

Job Search. Finding a better job is not just firing off resumes. You want to be found by a recruiter who needs your skill-sets not have your resume set in the applicant tracking system with hundreds of others. 

Publicity.  Many a business has been created by the smart use of traditional media channels. Long reach and free. Just be news worthy. 

Who Would Benefit

The Entrepreneur. It's about developing a strong personal brand and taking steps to monetize what you believe in.

The Entrepreneurially Minded.  It's about developing a strong personal brand and taking steps to monetize what you believe in. The key is monetization.

The Digital Marketing Specialists. Perfect for the working professional who wants to break into business or to upgrade a specific skill-set. 

Anyone Looking for a Job. Today, you can presell yourself by creating a personal brand. 

College Students. Need An Internship? These are oriented to working on real world campaigns, using our digital media channels, creating copy and video

  

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Like more information on the programs? Feel free to consult the guides below. 



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