The Legacee Academy


Real World Digital Marketing



Find Out More About This Concentration

Major Competencies

Search Engine Optimization. You don't control what happens in social media but you do control your website. The 

Email. Email is not dead, and won't ever be dead. Next to the website it 

Copywriting. Let's face it, scholar English (the writing style for all those research papers) doesn't hack it in the real world. Write scholar and you write boring.

Video Essentials. You don't have to spend 15K on your video — but you best have one. For some, video is the major form of content consumed. Still rarely taught in b-schools. 

Curating. Get ready to feed the beast.  

The Linked Profile. The profile ranks up there as one of the most important pieces of writing you can do. 

Timeless Marketing Concepts. Somethings don't change, some things do. If you never had a marketing class, best understand the core ideas that have stood the test of time and will be with use in the future.

Social Media Ads. The structure of all digital marketing ads is pretty simple — unlike display ads. 

Job Search. Finding a better job is not just firing off resumes. You want to be found by a recruiter who needs your skill-sets not have your resume set in the applicant tracking system with hundreds of others. 

Publicity.  Many a business has been created by the smart use of traditional media channels. Long reach and free. Just be news worthy. 

Who Would Benefit

The Entrepreneur. It's about developing a strong personal brand and taking steps to monetize what you believe in.

The Entrepreneurially Minded.  It's about developing a strong personal brand and taking steps to monetize what you believe in. The key is monetization.

The Digital Marketing Specialists. Perfect for the working professional who wants to break into business or to upgrade a specific skill-set. 

Anyone Looking for a Job. Today, you can presell yourself by creating a personal brand. 

College Students. Need An Internship? These are oriented to working on real world campaigns, using our digital media channels, creating copy and video


Learning Adapted to You

Types of Learning

The Full Class Format

The Short Course Format

Customized Learning

Online Courses Listed By Date

  • Online Courses Listed By Date
Go Into More Depth

Like more information on the programs? Feel free to consult the guides below. 

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