The Legacee Academy

Work Skills For Individuals & Organizations

Learn Digital Marketing



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Programs Open For Enrollment

    • 24-Jan-2022
    • 02-May-2022
    • A 15-Week On-Line Full Class
    Register


    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business.

    Modules in this program include:

    1. Choosing Your Personal Brand


    Flame Tree Publishing 2014 logo, Image by: Nick Wells of Flame Tree Publishing Ltd

    Everything first starts with a decision. Everything flows from the decision. You have to first understand before you can do. And that means to understand what it means by taking a session from the corporation playbook and dig into branding. 

    You can have a :

    • Personal brand,
    • Corporate one, 
    • Social one,

    and for the entrepreneurially inclined, you can do two. 

    But you have to start with one before developing the other This module is designed to clarify your understanding of a brand, one  that has an associated business model. One that can potentially lead you to financial freedom and defining a life that really matters. 

    Module 2: Enhancing Your Personal Brand: Spreading Your Message Far and Wide

     

    Image by: The Opte Project 

    "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn." Social Media Branding: Do's and Don'ts For Entrepreneurs

    Module 3.  Standout From the Pack with POSITIONING & DIFFERENTIATION


    Manjuvajramandala with 43 deities, from Tibet. Tempera on cotton.

    Together, positioning and differentiation form a critical set of foundation concepts site owners ignore at their own peril. One without the other means one risks having a marketing program that will not work.

    Positioning in effect determines the nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.

    Module 4: Must Know Essentials About the Crowdfunding Industry


    Image by lumaxart

    In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

    Module 5: The Marketing Tools Most Useful In Successful Crowdfunding


    Image by: Bizking2u

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

    Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

    Module 6: The Social Media Landscape


    Social media icons collection Image by: Ibrahim.ID


    It's often been said that before you start a journey, you need to have a map or you are forever lost. The social media landscape keeps changing. What worked five years ago is unlikely to work as well today. 

    And yet, there are certain landmarks that do not change, that are timeless. Email will always factor into your messaging. A website is of strategic importance. 

    This module focuses on the big picture, a strategic roadmap that will will have more details filled in as we go through the class. 

    Module 7. Copywriting: How To Write Powerful Content


    Rembrandt (1606–1669)

    The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

    You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter.

    Module 8: Curating Content

    If everyone is thinking alike, then somebody isn't thinking.— George S. Patton

    Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.


    Module 9:  Email Marketing Campaigns: The Rules of the Game 


    Image by: Phillip Grondin

    Every game has its rules, and email marketing has a set of rules one must learn to do it well. Of course, one can just buy a list and sent out 50,000 and hope for the best. However, a wiser person (or a person with not a lot of money) will tend to figure out out to make best use of limited resources, which in most cases include both time and money. 


    Module 10: Why You Should Use Videos




    Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD


    There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 


    This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

    Module 11: Digital Advertising: A Way of Reaching Millions in Minutes



    Source: Unsplash


    The large ad networks such as Google, Facebook, Linkedin and even Amazon are a marketers dream and a privacy nightmare. More than many other social channels, the business model is built on knowing a great deal about users — such that it can be an efficient and effective ad spend for marketers.


    In the early days, one could still build organic traffic (such as Google allows for); but this is not that easy anymore. Discover both the benefits and the disadvantages and common tricks for using this form of promotion.

    About the Instructor and Course Designer


    • Murray Johannsen's Instructor Bio

      Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills

      Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.

    This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

    Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

    If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

    • 04-Apr-2022
    • 16-May-2022
    • A 8-week online training course focused on the key concepts and principles one must know in marketing.
    Register


    Overview

    In marketing, there are a few must know theories and must know principles that mean the difference between success and failure. This course covers these. They are that important. When used in the right combination, they drastically lower the cost of customer acquisition.

    This is not a course about media in decline: like television, radio, newspapers and magazines. This marketing class covers covers the fast growing digital mediums since it's where the jobs are, the money is, and it's what most businesses lack.

    This online course  also serves as the strong foundation necessary in digital marketing. It's future oriented since it focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. We use one of the most popular learning management systems in the world — Canvas. To engage and apply, the course also includes Zoom labs.

    It presents the timeless principles that one needs to know to discover what doesn’t change in marketing. The core ideas that transcend marketing. There are eight of these.

    Concepts & Principles Covered in This 8-Week Online Marketing Course

      • ENVIRONMENTAL SCANNING and Trend spotting
      • Defining your target MARKET NICHE through SEGMENTATION
      • Standing Out from the crowd using POSITIONING and DIFFERENTIATION
      • BRANDING for Products and Services
      • The Essentials of Sound PRICING and SALES PROMOTIONS
      • Ethics and SOCIAL RESPONSIBILITY in Marketing
      • How Individuals and Organizations Make Buying Decisions
      • The MARKETING MIX: Channels and techniques for:
      • Digital Marketing,
      • Social media Marketing, and
      • Influencer Marketing

    And secondly, these ideas are meant to be applied. You can apply these to marketing a business or creating a personal brandOf course, it helps to understand marketing if you want to create a side hustle, get gig work, an internship or a full-time job. 

    It's Easy to Enroll

    Murray Johannsen's Instructor Bio


    Besides having a number of years teaching at universities, Mr. Johannsen runs his own training and development organization focused on skill set's employers are crying for in the areas of: skill mastery; digital, social media and influencer marketing; and leadership skills.  


    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own online training business and continuously devises marketing campaigns. He also recently started a club on Clubhouse called "The Skilled Influencer." It's about how one can build and monetize large networks on social media channels. Finally, you can also connect with him on Linkedin, by email at info@legacee.com or by Signing-up for a Zoom Meeting.


Choose A  Format  Right  For  You



Our Four Phase Delivery Process

Needs Analysis


Steps

a. Choose a role or map your skills on the stage of business (Optional but highly recommended)

b. For Expertise, choose your ConcentrationFull Class, or self-paced module.

c. For Skills, decide on either Dual Track Coachingor Impact Coaching. Contact us to coordinate on module(s).

Enrolling


This part of the process is easy. It's like buying any product by credit card for the first time. 

Steps:

1. Choose a public program on this site OR contact us for customized training. 

2. Register and pay for the course of learning.

3. Fill Out Your Profile.

4. Stay on top of the orientation emails you will receive. 

Orientation


Taking on orientation program is optional, but highly recommended. We run three orientations:

1. Orient Yourself to Moodle. Never taken on online class? We got you covered.

2. Enhance Expertise. For the full classes, we focus on improving reading comprehension, focusing attention, and how to reduce the forgetting curve.

3. Upgrade Skills. Few know how to practice. Fewer still know the mental practices that accelerate skill development.

Learning


Engage in one or more of our four, six, twelve or sixteen- week courses. 

Proof of learning does not involve grades (unless needed for employer reimbursement). As evidence of successful completion you receive a certificate (for expertise) and badges (for coaching). 

Develop artifacts elated to the work you do in a course. This can be shared on sites like Linkedin as part of your profile.  

Finally, reflect on experience to develop lessons learned. 

Strive For Excellence


Mastery Level 1: Developing Expertise


Mastery Level 2: Developing Skills


Bring Learning Inside Your Organization


Questions? Contact  Us

24/7 voicemail at:

1-805- 409-0180

Contact us by email

Want a FREE Zoom CONSULTATION?

Make an appointment

Other Courses in the Series

Search Engine Optimization. You don't control what happens in social media but you do control your website. The 

Email. Email is not dead, and won't ever be dead. Next to the website it 

Copywriting. Let's face it, scholar English (the writing style for all those research papers) doesn't hack it in the real world. Write scholar and you write boring.

Video Essentials. You don't have to spend 15K on your video — but you best have one. For some, video is the major form of content consumed. Still rarely taught in b-schools. 

Curating. Get ready to feed the beast.  

The Linked Profile. The profile ranks up there as one of the most important pieces of writing you can do. 

Timeless Marketing Concepts. Somethings don't change, some things do. If you never had a marketing class, best understand the core ideas that have stood the test of time and will be with use in the future.

Social Media Ads. The structure of all digital marketing ads is pretty simple — unlike display ads. 

Job Search. Finding a better job is not just firing off resumes. You want to be found by a recruiter who needs your skill-sets not have your resume set in the applicant tracking system with hundreds of others. 

Publicity.  Many a business has been created by the smart use of traditional media channels. Long reach and free. Just be news worthy. 

Who Would Benefit

The Entrepreneur. It's about developing a strong personal brand and taking steps to monetize what you believe in.

The Entrepreneurially Minded.  It's about developing a strong personal brand and taking steps to monetize what you believe in. The key is monetization.

The Digital Marketing Specialists. Perfect for the working professional who wants to break into business or to upgrade a specific skill-set. 

Anyone Looking for a Job. Today, you can presell yourself by creating a personal brand. 

College Students. Need An Internship? These are oriented to working on real world campaigns, using our digital media channels, creating copy and video

  

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