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• Copywriting Essentials: Creating Knock Your Socks Off Content To Wow Your Viewers (Digital Marketing & Internship Tracks)

  • When
    10-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 6-module Online Full Class.

  Register

  
  

  This is a classic pattern. One still in use today. It induces a set of leads and prospects to take action to buy. Image by: The Literary Digest

  
  

  Let's face it, you won't write standout copy if what was learned by writing scholarly research papers. If you write like a professor — you will fail touch your your readers in a meaningful way. After all, who wants to read something that's both uninteresting and unintelligible?

  You might say this is a partly a "college writing deprogramming" class. One designed up skill your ability to integrated text and images and script short videos to reach out and energize the niche.
  

  Discover More About:

  • The rules of copywriting and storytelling

  • Classic appeals that work — and will always work — because they are timeless.

  • How to design emotional appeals

  • Holding people's attention, getting their interest, designing motivational calls to action

  • How to use imagery with copy

  Module 1. Curating: Finding Content to Share (Without spending alot of time on it)

  
  

  One of the downsides of publishing is that you have to regularly "feed the beast." And this is a beast that can take up a lot of time. Therefore, it becomes important to become efficient.
  
  

  Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.
  

  Module 2: Creating Digital Media Ads — That Sell

  Collage of Hungarian ads from the 1920s. Notice, the essential elements of this pattern.

  The major players in the ad space (i.e. Google and Facebook) have taken a great deal of the creativity out the process creating ads. An ad in social media requires much less skill than what one needs to generate a one-page display ad for magazines found on the news stand — thankfully. 
  

  Anyone of us can create a simple ad and spend money to impress the boss with impressions and click throughs. But to create a good ad? Can can you come up with an ad that induces someone to buy or take action?

  It' partly art, but it's also knowing how to integrate the four elements that define the format. If you really understand these elements, you can generate both leads and revenues.

  Module 3:  Crafting eMails that are Opened, Get Read and Motivate
  

  
  

  One of the biggest complaints business people have about college graduates are, "They just can't write." OK. Sure. Some don't know grammar and others forget to use a spell checker. 

  But when you drill down and get to the heart of the complaint, what you find most employees write boring — just like their professors. This commonly shows up as dull, drab and just plain hard to read emails. 

  Let's face it, you won't write very good marketing copy using just text. The world has moved on and continues to move away from test only messages.

  
  

  Module 4: How To Write Create Long Form Articles and White Papers For Websites and Blogs and Lead Generation

  
  

  Painting by Rembrandt (1606–1669)

  In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. 

  Good copy shares two characteristics: it gets your interest and motivates you to  do something — such as making that click to a landing page.

  Module 5: The Power of Stories, Myths and Archetypes
  

  
  

  Apple's 1984 Super Bowl Commercial

  In the age of machine learning and technological disruption, it's easy to assume all is new and original. Not so. Some things are timeless —  a pattern that repeats with slight differences each generation.
  
  In marketing, it's just as important to understand what does change and what doesn't. What will not change is people's deep and abiding love of stories. 

  Stories Work. In fact, they work better than facts and stats when it comes to exerting influence. They have become integrated into the structure of many campaigns. 
  

  A story that lasts for three or four thousand years resonates is a deep way with every generation. To understand this pattern, we delve into myths and archetypes — something understand by the creators of the 1984 Apple commercial. 

  Module 6: Using Story Telling in Marketing: Scripting Short Videos for Social Media

  
  

  "It usually takes me more than three weeks to prepare a good impromptu speech."— Mark Twain

  
  It doesn't take a great deal of creativity to upload a video of your new puppy. But if you have a higher purpose than feeding the Ego with likes, you will need to understand how to a script a social media video. 

  If you want to make something memorable, embed it in a story. That's why some of the best commercials are have the structure long known to story tellers. 
  

  Since it's unlikely that few of us will be a creative at an ad agency, we will focus on stories told on social media channels such as YouTube. 
  

  Now you to can experience the joy of being both the actor, writer, the director and the post production crew of your production.

  
  

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• Creating A Personal Brand: Getting Started as an Influencer (Concentration: Digital Marketing)

  • When
    10-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A Four-Module Full Class On-Line

  Register

  Every age has those who exercise influence.

  
  

  Portrait of Benjamin Franklin. American writer, publisher, entrepreneur, scientist, diplomat, AND revolutionary. The only person who signed the three documents that ended the Revolutionary War and created the United States

  
  

  And You too Can Be an Influencer

  Today, it has never been easier to put together a following given the large size of the audience on the Internet and the use of social media.

  But before you an become an influencer, you must think about your message, your positioning, and a personal brand.

  
  

  The well thought out personal brand gives you the ability to: develop a fanbase, generate income, and getting found with your Linkedin Profile. 

  And if you have the right kind of network, brands will approach you to buy-in to the network. For brands know that paid ads DO NOT resonate with many Gen Z and Millennials. 
  

  For if you want to be an INFLUENCER, you have to have a business model so that can get full-time work, gig work and a side hustle or two. 

  Bottomline: The 4-Modules in this class provide roadmap of the journey toward financial freedom. The time to get in the game is now. 

  Module 1: The Great Founder Paradigm

  Whether you work in a enterprise or be an entrepreneur, success starts with thinking and studying the successful. 
  

  
  

  You have to think big — to start thinking like a Great Man or Great Woman. And that means understanding one of the most important classics in the field,  Napolean Hills, "Think and Grow Rich."

  
  

  Module 2. Understanding The Ways of Money

  
  

  Everything first starts with a decision. Everything flows from that decision. You have to know what it means to create a:

  • Personal brand,
    
  • Corporate one, 
    
  • Social one,
    

  Even if you are working, you still need a personal brand. If not, you won't be found by recruiters using Linkedin. And for the entrepreneurially inclined you need to get a good understanding of the evolving influencer business models. 

  
  

  This module is designed to clarify your understanding of branding, one essential element of a business model — something that can lead you to financial freedom and a life that really matters. 

  Module 3.  Standout From The Pack: Define Your Positioning and Differentiate Yourself From Others
  

  

  Together, positioning and differentiation form two critically important functions that we ignore at our peril. One without the other means your message is never heard or gets lost in the noise of competing voices.
  

  Positioning in effect determines your MESSAGE, nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.

  Module 4: Creating a Knock Your Socks Off LINKEDIN PROFILE
  

  
  

  Getting found by the recruiters involves the smart use of your profile. The issue is two-fold:

  • First, being discovered during a search, and
    
  • Second, motivating the viewer to contact you.
    

  The b-schools completely (or almost completely) ignore the use of Linked as a branding tool.  Strange don't you think? You can learn all about corporation marketing but your university refuses to teach you about having a personal brand, the essence of why a corporation will hire you. But you must take steps to map out your path 

  You have ability to have a personal brand, to be a star on the stage of life. Step into the role.

  . 
  

  Take Action Now

  
  

  

  

  Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 
  

  As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

  On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

  Questions? Feel free to contact Mr. Johannsen by:

  ·       eMail: Info@legacee.com or

  ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

  
  

  
  

  
  

  Want to extend your network?, See Part II in this series:

   "Extending Your Personal Brand To Expand Your Network"

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• Play The Role: Communication Skills For Virtual Meetings

  • When
    17-Aug-2020
  •  
    (UTC-07:00)
  • Location
    Take the Self-Paced Program (For Expertise) OR as Dual Track Coaching (For Skills)

  Register

  
  

  Module Description:
  

  Every time someone speaks in a group setting they are playing a role. These communication roles don’t last long -- from a minimum of a couple of seconds to a maximum of a couple of minutes. Yet these “microroles” greatly impact group effectiveness by determining how well the group handles information. In fact, these verbal patterns determine whether individuals even understand what’s going on.

  Outcomes include:

  • Understanding how to play the role

  • Playing the 10 task roles that insure the job gets done.

  • How to play 6 relationship roles to build bonds between individuals

  • Recognizing and controlling the 10 self-oriented roles that disrupt groups

  • Identifying four personality types that produce dysfunctional behavior.

  This is for managers, supervisor's, and service professionals such as health care professionals, accountants, trainers, and consultants.

  
  

  Option 1: Self-Paced Learning 

  You will receive 8 videos two a week by email. 95 minutes total.

  • The Why Video — The reason playing micro-roles make a great deal of sense (6 minutes)
  • Two videos on Tasks Roles — What you can do to get things done (34 minutes)
  • Two videos on Relationship Roles — The glue that holds people together (24 minutes)
  • Three Videos on Self-Oriented Roles — These are the dysfunctional behaviors that cause no end of problems for groups (31 minutes)

  
  

  All for $14.95

  • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

  • START ANY TIME on Self-Paced, Short-Courses and Customized Coaching programs.

  

  Option 2: Dual Track Coaching

  Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you? Strive for Mastery in 30-days. Meet at the start (to plan), once a week during delivery, and at the end (for lessons learned).
  

  COACHING programs can be offered on a subscription or installment basis. Set-up a FREE CONSULTATION.

  Find Out More
  

  

  Get the Details on Dual Track Coaching

  

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• Pitch Perfect: The Secrets of Constructing a Dynamite Presentation

  • When
    17-Aug-2020
  •  
    (UTC-07:00)
  • Location
    Take the Self-Paced Program (For Expertise) OR as Dual Track Coaching (For Skills)
  • Spaces left
    9

  Register

  Average speakers use a presentation to inform. Great speakers use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience. 
  

  Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

  And they sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories and anecdotes, they are skills at framing questions questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories and anecdotes, the ability to ask and answer questions, etc.

  When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

  Discover proven tactics to increase persuasiveness and the wow factor.

  
  

  Option 1: Self-Paced Learning 

  You will receive 5 videos  two a week — 37 minutes of video total.

  1a The Opening: Delivery Getting The Relationship Right

  1b. The Great Opening: Getting Their Attention, Motivating Them to Listen, and Cueing

  2a. The Body of the Pitch: Delivery — The Visual and the Auditory

  2b. The Body of the Pitch: Structuring Your Content

  3a. Wrapping-Up: So Much to Do In So Little Time

  All for $9.95

  • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

  • START ANY TIME on Self-Paced, Short-Courses and Customized Coaching programs.

  

  Option 2: Dual Track Coaching

  Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you? Strive for Mastery in 30-days. Meet at the start (to plan), once a week during delivery, and at the end (for lessons learned).
  

  COACHING programs can be offered on a subscription or installment basis. Set-up a FREE CONSULTATION.

  Find Out More
  

  

  Get More Details on Dual Track Coaching

  

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• Skill Mapping: How to Define The Skills You'll Need for Future Success

  • When
    17-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 6-module Online Training Program. Available as an Instructor-Led Full Class over 6-weeks. (Level I Learning: Expertise) OR as a 12-week Dual Track Full Class (Level II Learning: Expertise & Skills)

  Register

   It doesn't pay to be lost and confused, uncertain of direction, full of doubt over what work roles you want to play, and what mountain you want to climb on the path to career success. 
  

  

  Set-up a FREE CONSULTATION

  Step 1: Craft Your Vision: Flesh Out The Four Roles To a Better Future

  This module is also currently available as a Self-paced Course OR with Coaching & Mentoring.

  
  

  
  

  Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

  See the Module Course Description 

  Step 2: Set-Up the Environmental Scanning Process

  
  

  
  

  
  

  Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    
  

  
  

  Step 3: Identify and Prioritize Threats and Opportunities

  
  

  "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010
  

  
  

  
  

  You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 
  

  
  

  Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

  
  

  It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

  
  

  Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

  
  

  Step 4: Uncover Your Core Five Skill-sets, Your Virtues, Your Traits 

  
  

  “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen

  
  

  
  

  
  

  Image by: AnonMoos
  

  
  

  You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

  In the Core Five model, every role has a unique set of five competencies. They are:

  • Technical. 

  • Leadership. 

  • Management. 

  • Strategy and Tactics, and 

  • Self-Mastery. 

  Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

  Step 5:  Determine Your Own Strengths and Weaknesses
  

  “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War
  

  

  “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln
  

  As Legacee’s founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

  And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

  Step 6: Take Action: Perfect The Art of Strategy and Tactical Execution

  
  

  Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

  Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

  This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

  One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  
  

  This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.
  

  And to make the course more enjoyable, there are:

  • Memorable Quotes. Lots of them from the famous and the wise.

  • Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

  Faded Laurels. Skills have to be refreshed. It doesn't pay to rest on what used to work.
  
  

  

  Contact Us For More Information

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• Craft Your Vision: Flesh Out The Four Roles To a Better Future

  • When
    17-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 1-Module Online Program. Offered as a Self-Paced Course OR Customized with Coaching (Concentration: Skill Mapping)

  Register

  "Many are the doors of opportunity open to you. But you must imagine yourself stepping through that door in the future." — M. Johannsen
  

  

  Get a FREE CONSULTATION

  
  

  Dream big dreams; only big dreams have the power to move men’s souls.” — Marcus Aurelius
  

  Success is more than just living in the present. Some people have dreams, but few have vision. Some simply live in the present; but others — they use the present to construct a better future.
  

  For example, birds exist day-to-day, squirrels store food in the summer for winter. And so it is with people. We best map out the roles we want to play on the stage of work. For we can be a star, but only if we prepare for it.

  You can choose to be a bit player on the stage of work or a superstar. But to be a star, you will want to learn skill mapping

  This module covers essential elements needed to stimulate foresight and construct a personal vision.
  

  The first-step is not easy for some. Why?  It calls for you to project yourself into the future using your imagination. If you somehow manage to get from K1 to 12 with your imagination intact, surely college will destroy it. 

  The case can be made that formal education causes imagination to atrophy. Think back, in any of your classes at any time in you life, did a teacher ask to close your eyes and use your imagination? Most people cannot come up with one time — not even once in the many years of sitting in a class room. If you somehow manage to get from K1 to 12 with your imagination intact, surely college will destroy it. 

  But what was atrophied can be fleshed out. 

  A core part of this process is to define the key skill-sets required to play a particular role. But before that, one has to define your social roles. Three of them are future oriented, one is related to what you are currently doing.

  Step 2a: Your Current Role

  Step 2b: Your Next Role

  Step 2c: Your Dream Role

  Step 2d: Your After Life Role

  
  

  Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles — a future you define — not your boss, not your parents, not your university, you.

  Objectives:
  

  • Develop a deeper understanding of foresight
  • Practice developing a vision for your future.
  • Write out your Four Roles
    

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• Linkedin For Business (Digital Marketing & Internship Tracks)

  • When
    24-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 4-Week On-Line Full Class

  Register

  

  Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

  Class Modules

  
  

  This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

  
  

     • Develop both personal positioning

     • Put together your branding strategy

     • Develop more high quality leads

     • Take more effective conversion actions

  

  
  

  1. The Essentials of Branding, Positioning and Differentiation
  

  
  

  
  

  Image by: Ivan Walsh

  
  

  You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

  

  
  

  2. Branding Tricks: The Top-Drawer Profile, Company and Showcase Page

  
  

  "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx
  

  
  

  
  

  Image by: dodgers

  
  

  
  

  A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.

  

  
  

  3. Growing A Targeted Network

  
  

  
  

  
  

  It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

  
  

  

  4. Publishing: Projecting Expertise and Boosting Social Capital

  
  

  "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

  
  

  Image by lumaxart

  
  

  Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

  
  

  You also receive two bonuses modules:

  How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

  
  

  Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

  
  

  

  
  

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• Vices To Virtues: Getting Good To Be Great

  • When
    24-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 4-module Online Program. Available as a 4-week Full Class With Instructor OR in 8-weeks With Coaching (Concentration: The Transformational Leader)

  Register

  “Few men have virtue to withstand the highest bidder.” — George Washington 
  

  A Program For You, Your Children and Grandchildren — Learn It Yourself — Teach It To Them

   Questions? Contact Us For More Information
  

  Finding flaws matter. After all, your strengths get you hired, your weaknesses get you fired. Yet most people would not know how many flaws they have let alone whether they have a fatal flaw. 

  There is nothing worse then finding out you can't advance due to factors you control.

  Those who wish to lead and live an ethical life understand the importance of building habits known as virtues to counteract the tendency for us do bad things. It's like an ethical vaccine preventing descent into the abyss of bad habits, negative emotions and unproductive states.
  

  Those with the moral authority to lead, have virtues followers identify with.  More importantly, they Take Action to practice and install these in day-to-day activities that make up work and life. After all, it’s a poor sort of ethical system if you can't use it to guide daily decisions and actions.  

  By taking this class you will learn:

  • Why humans are good and bad: but you can choose the good
  • how to reveal your flaws and search for the elusive fatal flaw
  • A powerful way to evolve yourself by defining your virtues
  • About installing your virtues —it’s about making yourself better

  

  Module 1: You’re Good and You’re Bad: The Paradox of Your Mind

  "Everybody has good and bad forces working with them, against them, and within them.” ― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

  “The insufferable arrogance of human beings to think that Nature was made solely for their benefit, as if it was conceivable that the sun had been set afire merely to ripen men's apples and head their cabbages.” — Cyrano De Bergerac
  

  
  

  
  

  Antonio Canova (1757–1822) Justice. Image by: Fondazione Cariplo

  Module Description

  The Ego, as the primary part of the mind that deals with realty, also has some characteristics that prevent it from achieving happiness. This session looks at a number of these limitations.

  Freud was the first Western psychologist to point out the Ego was wrapped in a cocoon of largely unconscious mechanisms that protect—the way a blanket protects a baby. However, in adults, these Ego defense mechanisms filter and distort realty in ways that prevent the Ego from dealing with anxiety and dangerous truths. And so the Ego stays immature--often entering a state of arrested development.

  Learning Objectives

  Level I: Knowledge and Understanding

  • Understand the major flaws associated with human nature.
  • Know the common model used in Western psychology for the nature of of your mind.

  
  

  Level II: Skills Development
  

  • Develop the insight to discover your flaws and search for the Fatal Flaw
  • Document your flaws as they exist.
  • Develop the insight to know what will make you virtuous
  • Develop the self-discipline to be able to develop a virtue.

  Key Concepts

  • Morality and Ethics
  • The Ego and The Unconscious
  • Jung" Shadow
  • Karma
  • Postive
  • Negative
  • Self-deception and Cognitive bias
  • Ego (Neurotic) Ego Defense Mechanisms

  
  

  Module 2: The Search For The Fatal Flaw

   “A Native American elder once described his own inner struggles in this manner: Inside of me there are two dogs. One of the dogs is mean and evil. The other dog is good. The mean dog fights the good dog all the time. When asked which dog wins, he reflected for a moment and replied, The one I feed the most.”  ― George Bernard Shaw
  

  
  

  
  

  Hieronymus Bosch- The Seven Deadly Sins and the Four Last Things

  Module Description

  If each of us that the potential to do good and bad, we should understand the nature of the bad in hopes that we can prevent this from occurring. In other words, assuming free will (a big assumption), you will choose what path you travel down. Just as important, is your ability to recognize pathologies in others. In this case, we are going to focus on traits and behaviors, the kind of thing you can observe in yourself and see in others.

  In this module, you will do what very few people do — document your flaws. For example, if you ask the average person what their top ten weaknesses are, they would look confused, the offended before going into denial that they have any flaws at all. Or perhaps they will give you a fake one—the kind of thing that you would do if you were in an interview.

  The search for the fatal flaw is a characteristics that will cause you no end of grief if you do not take care of it.

  "Power Corrupts and absolute power corrupts absolutely." — Lord Acton. Said in 1887, these words still ring true today. But you should also understand that, money corrupts just as much as power.
  

  Learning Objectives

  Level I: Knowledge and Understanding

  • Identify the definitions of the seven deadly sins.
  •  Understand how Allport defined the different category of personality traits.
  •  Discover the Big Five personality traits

  Level II: Skill Development

  • Capture your "bad" personality traits..
  • Document your top sins and explain why these are a problem.
  • Document insights into emotions/states of mind that are considered to be weaknesses.

  Key Concepts

  • The Seven Deadly Sins
  • Negative emotions
  • Harmful states of mind
  • Personality Traits
  • Cardinal
  • Central
  • Secondary
  • The Fatal Flaw

  
  

  Module 3: Evolve Your self — Define Your Virtues

  
  

  Image from the ceiling from the Sistine Chapel. Painting by Michelangelo

  “The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues.” ― Elizabeth Taylor

  Module Description

  Most people, that vast majority I belief, never ask themselves what they should be, what they should become by the time they check out of life. Sure, everyone focus on money and having lots of it, but very few focus on this issues of the character. Do you want be kind? Or is this unimportant. How about creative? Or resilient? or Optimistic? It seems strange that we would spend more time on our taxes in a year than we would what kind of person we should be. In this section, you will put together a profile for your "Ideal Self."

  Learning Objectives

  Level I: Knowledge and Understanding

  • Understand the nature of the ideal self.
  • Know the nature of moral virtues as defined by the Catholic Church
  • Know that there are competitive traits helpful in sports
  • Identify traits commonly associated with great leadership

  Level II: Skill Development

  • Define a set of future roles you would like to play on the stage of life.
  • Evaluate what set of virtues will help you to play your next to rooms.

  
  

  “Virtues are too difficult,” I told him, shaking my head. “Look how old you are and you’ve hardly made a dent in them. I’ll admit, you seem to have zeal nailed, as well as faith and temperance. Self control? I’ve got my doubts based on your recent actions. I’m not seeing the kindness, love or generosity, either. That humility thing seems to be pretty far beyond your reach, too. Really, really far. I’m sorry to tell you this, but from what I can see, the sin of pride is a major component of your character. Dude, you’re old. You should have these things pretty well ticked off your shopping list by now. I’m seriously disappointed. Seriously.”

  ― Debra Dunbar, A Demon Bound

  Module 4: Take Action

  "We are what we repeatedly do, excellence then is not an act, but a habit.” — Aristotle

  “Waste no more time arguing about what a good man should be. Be one.” — Marcus Aurelius (Roman emperor, 121-180 AD. 
  

  
  

  
  

  Image taken by: Murray Johannsen
  

  “Where we stand in times of controversy is a measure of our character,” said the Rev.  Jesse Jackson, an Apple shareholder who attended the meeting. “Some leaders only follow opinion polls. Others stand up for their principles, refuse to compromise, and mold opinion. We have such a leader of Apple, Tim Cook.” Benner, (2016) Apple Shareholders Show Their Support for Tim Cook, New York Times, Feb 25..

  Module Description

  Once you know your starting point and your destination, you still have to get from here to there. And this frankly, is the hard part. It's easy to come up with the map, it's hard to walk down the path. For what you are striving to do is reduce your bad behaviors, flaws and sins and substitute a better set of behaviors which we call the virtues.

  Unfortunately, this is not like taking a class, which you will only due once. You will have to practice many times. And you will find that sometimes you take a step forward, you will take a step back and it seems like you are standing in place. Don't worry about it. 

  Learning Objectives

  Level I: Knowledge and Understanding

  • Understand the nature of procrastination
  • Understand why few have strong self-control and will-power to resist temptations
  • Discover how Ben Franklin was able to develop his virtues

  Level II: Skills Development

  • Practice using the same technique as Ben Franklin Technique to develop your virtues.
  • Develop a combination of techniques to mentally practice developing one virtue that is not being used.

  
  

  Other Skills To Develop

  • Reflection
  • Insight
  • Self-Control

  
  

  “Don't make another's pain the source of your own happiness.” ― Mark Frost, The Paladin Prophecy

  
  

  Show details
• VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Digital Marketing & Internship Tracks)

  • When
    24-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 6-Module On-Line Full Class (Digital Marketing & Internship Tracks)

  Register

  
  

  Image by: Parceiromaste

  Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

  It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

  

  Module 1: Why Use Video? Understanding It's Business Case

  
  

  Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD
  

  There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 

  This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

  

  Module 2. The Top Platforms — What Each Does Well

  Image by: Officialkalla
  

  Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

  From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time. 

  

  Module 3: Setting-Up a YouTube Channel
  

  
  

  Image by: Gaurav Shakya

  With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor. 

  Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. 

  But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. 

  

  Module 4. Must Use Video Optimization Techniques

  

  Image: Andrew King.

  Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.

  

  Module 5: Video Marketing: Strategy and Tactics That Work
  

  
  

  Image by: Halicki
  

  One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.

  

  Module 6. Planning and Executing a Campaign

  
  

  Mahatma Gandhi at railway station in the early 1940's

  
  
  

  Show details
• Must Know Social Media Strategies and Tactics (Concentration: 15 Modules in Digital Marketing)

  • When
    31-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 15-Week On-Line Full Class With Instructor

  Register

  
  

  Image by: Geralt
  

  Description
  

  The old saying, “Most men (and woman) don’t plan to fail, they fail to plan,” still has great truth. Sure, it’s easy to post on a social media channel, but real success requires a PLAN. For it won’t help to row harder if the boat is headed in the wrong direction.

  This course has you apply practical theory so you can build a stronger personal brand— necessary to be a influencer with a large network. Plus you’ll discover critically important knowledge and understandings necessary to open doors as a digital marketing specialist. 

  This class goes in-depth on how to use social media as a tool to generate a following, leads and revenue streams. And it is open to marketing and non-marketing majors.

  By Taking This Class You Will:

  • Discover best practices — what works for the major types of social media categories
  • Discover digital marketing trends and opportunities 
  • Build a Linkedin profile that can be used for internships, gig work, or finding a job
  • Curate and develop content for a social channel of your choice. 
  • Build your social media marketing plan and get feedback from others
  • Get started — run a short campaign on your preferred channel.

  About the Instructor and Course Designer
  

  

  Bio: Course Developer

  Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 
  

  As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at universities including UCLA. 

  On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

  Questions? Feel free to contact Mr. Johannsen by:

  ·       eMail: Info@legacee.com, 

  ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

  

  Show details
• POWERFUL THOUGHTS: Improving Your Performance With Self-Talk (Concentration: The Mastery Practices)

  • When
    31-Aug-2020
  •  
    (UTC-07:00)
  • Location
    Take the Self-Paced Program (For Expertise) OR as Dual Track Coaching (For Skills)

  Register

  "Nurture your mind with great thoughts, for you will never go any higher than you think." -- British Statesman, Benjamin Disraeli

  Preview What You Will Learn

  Our thoughts are a major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset -- their self-talk. They never learned the long known techniques from psychology and Buddhism that improve thought and individual performance.

  Your mind is like a garden. But rather than growing beautiful flowers, the winds of thought instead carry the seeds of weeds. Rather than seeing something beautiful, you have a tangled mess. But you can clear the weeds by using self-talk. 
  

  This class focuses on how to better use your self-talk to cultivate thought patterns that motivate better results.

  SET UP A FREE CONSULTATION

  You will want to come up with your focus of application. One text used is Napolean Hills, "Think and Grow Rich." OR you you can read sections of Norman Vincent Peal's "The Power of Positive Thinking." These are timeless classics — they keep getting reprinted since first coming out last century. Find out the reasons why millions continue to read them. 

  All of our programs come with a money back guarantee.

  
  

  Option 1: Video Self-Paced Learning 
  

  You will receive 7 videos — two a week — 62 minutes of video total.

  • Preview of the Course (11 minutes)
    
  • The Importance of Self-Talk (6 minutes)
    
  • Self-Awareness (6 minutes)
    
  • Form of New Beliefs (6 minutes)
    
  • Empowering Beliefs (15 minutes)
    
  • Limiting Beliefs (5 minutes)
    
  • Decreasing Limiting Beliefs (13 minutes)
    

  All for $9.95

  • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

  • START ANY TIME on Self-Paced, Short-Courses and Customized Coaching programs.

  

  Option 2: Dual Track Coaching

  Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you? Strive for Mastery in 30-days. Meet at the start (to plan), once a week during delivery, and at the end (for lessons learned).
  

  COACHING programs can be offered on a subscription or installment basis. Set-up a FREE CONSULTATION.

  Find Out More
  

  

  Get More Details on Dual Track Coaching

  
  

  Module 1: How To Benefit From the Proper Use of Self-Talk

  

  Image by: Pilsmo: Skism

  Cognition is a complex topic. Technically, there there is an entire area of psychology called cognitive psychology dealing with it. But rather than look at all elements of cognition, we will focus only on what can be done to improve thinking.

  It's unfortunate that the right and proper way to use self-talk is not commonly known.

  It's like having a powerful engine in a high performance vehicle and then not putting any gas in the tank. This section starts with some basic methods that help linking in general.
  

  Knowledge and Understanding

  • Understand the nature and importance of self-talk.
  • Identify the downside of negative thinking and the upside of positive thinking.
  • Discover how to better monitor your self-talk.

  

  Module 2: Reducing the Impact of Negative Self-Talk

  "Those who have emotional problems engage in negative self-talk about 50 percent of the time." -- R. M. Schwartz

  
  

  Evelyn De Morgan: Hope in the Prison of Despair

  
  

  Pull The Weeds In the Garden of Your Mind. Periodically, all of us must engage in “weed pulling” to diminish the impact of negative thoughts and thinking. 

  Knowledge and Understanding

  • Identify the major limiting beliefs that keep you from being more successful
  • Recognize the different types of negative self-talk
  • Know how you can diminish the impact of limiting beliefs
    

  Skill Building Practice

  • Practice four methods designed to decrease negative self-talk.

  

  Module 3: Making Powerful Thoughts More Powerful

  

  Painting by: Alexandre Antigna (1817–1878): Le Feu (The Fire)

  Cultivate the Flowers. Besides cleaning out the weeds in your mental garden, it’s important to nurture the flowers.

  These are the empowering beliefs and thoughts that we need to have positive expectations of the future. And to do that, we must understand and practice positive self-talk.

  This includes learning how to think positively and constructing helpful affirmations.

  Knowledge and Understanding

  • Discover a set of affirmations own that you can employ.
    
  • Find out which makes for a good phrase and what makes for bad one.
    
  • Discover a set of positive beliefs that form your core based on critical incidents that happened in your life. 
    

  Skill Building Practice

  • Develop your own affirmations
  • Know how to mentally strengthen a given affirmation while practicing them.

  Module 4: Cognitive Restructuring: Advanced Techniques

  
  

  This section is for the advanced tools—the techniques that help you to understand when your thinking and logic is not where it should be.

  This errors are subtle, though.

  These errors reside in every day thinking, the kind of words we use in normal conversation and rarely delve deep into really understanding if they are true or not. 
  

  Knowledge and Understanding

  • Expectations: The Pygmalion and the Galatea Effect
    
  • The Mystery of Setting Good Intentions
    
  • The major cognitive bias many fail to detect
  • Ego Defense Mechanisms: Which ones are likely to trip you up
  • What cures depression can cure cognitive bias: Key takeaways from cognitive-behavioral therapy

  SET UP A FREE CONSULTATION
  

  
  

  Show details
• The Essence of Wisdom (Concentration: The Transformational Mindset)

  • When
    07-Sep-2020
  •  
    (UTC-07:00)
  • Location
    A Self-Paced Video Online Program (Level I Learning: Expertise Develop)

  Register

  This consists of a series of four videos that: discuss the nature of wisdom, tell you where it may be found and where it is not, and presents key mental abilities needed to become wise. Video 1: Overview (11 minutes)  Video 2: Where It is Not Normally Found(so you won't waste your time) (9 minutes) Video 3: Classic Methods of Learning Wisdom (19 minutes) Video 4: The Mental Processes Associated with Its Development (26 minutes) Video 1: Developing Wisdom (Overview) Time: 11:11 It pretty clear--powerful and rich are rarely wise. Sadly, those who have power and money typically do not use either of these wisely. And you boss is not much better. But if you take the time to develop this scare mental ability, your stock in the world to the people you care about than owning big time shares in a large corporation. These video covers: Different illustrations and stories on how wisdom works in the practical world Different definitions (after all, this is not accounting) The most likely source of this sought after mental ability (you can't blame mom and dad for not having it) Resource Video 2: Where You Can't Find It Time: 9:39 Let's face it, many people who desire it, and spend their time looking for it in all the wrong places. Don't laugh, it happens.  A lot. For example, do you think it can be  found in: Those with a high IQ, Those with many degrees, The talking heads on radio and television, Books in the  library, Centers of learning such as the the university, Therapists, Religious leaders, CEO's, and Political leaders. In some respects, wisdom is like happiness; a large number chase it for their entire lives but it continually eludes them. Indeed, if they have found wisdom, they would know how to be happy. Video 3: Learning Wisdom: Three Classic Methods Time: 19:15 Learn a method based on the writings  of one of the world's greatest sages -- Confucius. Experience. Sad to say, the common man rarely learns from experience. Big mistake. You should laugh at someone who says experience by itself is valuable. Experience teaches us little without reflection. Do not be like the masses who like to say they have, "Twenty years of experience (meaning one year of learning followed by 19 years of mindlessness repetition). " Reflection. A key learning method missing from Western universities. Not practicing reflection is a big reason you don't learn from experience. Imitation.  Modeling is one of the three essential learning methods in the behavioral school of psychology. It is a much better method of learning than experience for a number of reasons. You will also find  four other individuals who have wise words for us along with two application exercises. Resource Video 4: Mental Processes Associated With Wisdom Time: 26:26 This video focuses on the mental processes you will never learn about in a university classes. It's why wisdom something that won't be developed by writing a paper on it. They include: Intuition. Actually, there are two types. Believe it or not, we often decide based on feelings and then justify based on logic. Insight. It's not what they are saying, it's what they aren't saying that is important. It's what you don't know is important. After all, it's the missing pieces that are the most important to find. Foresight.  It's not whether you can solve the crisis, it's whether you can prevent the crisis from occurring in the first place.  A huge number of people lack this. Powerful people like heads of state can't see much beyond tomorrow. Dream Interpretation. Most psychologist believe dreams are messages from the unconscious. You know, that part of the mind that we typically blow off every day since most say, "I don't remember my dreams." In many cultures, those who interpret dreams are considered wise. Understanding of Myths. These type of myths contain hidden truths that are embedded in the story. Some of these myths are timeless--the get retold to each generation. This are important stories indeed. We will discuss the implications of the mythic story of Narcissus. Ability to Tell Great Stories. People love stories much more than they like facts and stats. The ability to construct teaching stories on the fly is a great on. Not only as a means of teaching, but as a method for changing someone without them becoming defensive.

  Show details
• 12 Timeless Marketing Concepts You Must Know and Master (Concentration: Digital Marketing)

  • When
    07-Sep-2020
  •  
    (UTC-07:00)
  • Location
    A Twelve-Module Program. Full Class with Instructor (Level I: Expertise)

  Register

  
  

  Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

  Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

  This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

  1) Scale a new business, 

  2) Launch a new product;

  3) Take an existing product into a new niche
  

  4)  Display perform as a marketing professional.

  You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

  Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

  Course Learning Objectives

  1. Enhance your expertise in 12 critically important marketing competencies

  2. Grasp the most important issues and problems encountered in digital marketing today.

  3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

  4. Learn tools and concepts practiced in the real world and tested on the firing line of experience

  Modules

  0. Course Overview

  1. Trend Spotting: How to do Environmental Scanning

  2. Developing A Sustainable Competitive Advantage

  3. Identifying and Overcoming Market Entry Barriers

  4. Ways to define the ideal Market Niche through Segmentation

  5. Defining Positioning and Branding for Products and Services 

  6. The Essentials of Sound Pricing and Effective Sales Promotions

  7. Combining Sound Strategy with Robust Business Models

  8. Standing Out From the Crowd and the Competition: How to Use Differentiation

  9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

  10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

  11. Being Newsworthy: What's Needed to Get Free Media Publicity
  

  12. Strategy and Tactics: Executing a Flawless Marketing Campaign

  About the Instructor 

  Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

  
  

  Show details
• How to Be a Social Media INFLUENCER (Digital Marketing & Internship Tracks)

  • When
    14-Sep-2020
  •  
    (UTC-07:00)
  • Location
    A 10-Module On-Line Full Class (Digital Marketing & Internship Tracks)

  Register

  
  

  
  

  
  

  
  

  Show details
• Extend Your Brand — Expand Your Network (Concentration: Digital Marketing)

  • When
    21-Sep-2020
  •  
    (UTC-07:00)
  • Location
    A 3-Module On-Line Full Class

  Register

  
  

  "Opportunity dances with those on the dance floor." — Unknown
  

  In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

  Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

  

  Module 1: The Social Media Landscape:Spread Your Message Far and Wide

  
  

  Image by: Ibrahim.ID
  

  Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

  "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. - Social Media Branding: Do's and Don'ts For Entrepreneurs
  

  
  

  Image by: The Opte Project

  

  Module 2: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

  "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy
  

  
  

  Painting by Rembrandt

  The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

  You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

  

  Module 3: Smart Curating: Getting Content The Easy Way

  

  Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

  Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

  

  

  Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 
  

  As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

  On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

  Questions? Feel free to contact Mr. Johannsen by:

  ·       eMail: Info@legacee.com 

  ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

  Show details
• Crowdfunding Essentials: What You Must Know To Raise Money (Concentration: Digital Marketing)

  • When
    05-Oct-2020
  •  
    (UTC-07:00)
  • Location
    A 8-Module Online Full Class

  Register

  
  

  Image by: Luxamart

  The existence of the crowdfunding sites has created a new options for both individuals, social enterprises, and for profit start-ups to raise money free frees them from the the tyranny of bankers (who always require collateral) and investors (who desire excessive returns). Of course, you can still spend 4 months and hundreds of courses on an a business plan. 

  Or you can invest the time the real world business model: getting revenues, customers or and following. But to do so, you have to understand the nature of the game, But this course is NOT about equity and debt crowdfunding, it focuses on using reward (preorder) and donations. 

  This it is part of a series of classes on how to make crowdfunding work. But like many things, one has to understand that one can have a great site but still not reach your goals because other campaign tools where weak don't work. For example, it's one thing to make a video, it's a whole other thing to make one that converts viewers into backers.
  

  

  Module 1: Must Know Essentials About the Crowdfunding (Also in Digital Marketing Essentials)

  
  

  Image by: Luxmart

  
  

  In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

  

  Module 2. Benchmarking Successful (and Unsuccessful) Campaigns

  
  

  
  

  In college, we are supposed to do our individual work and not "borrow" from someone else. However, that's not the way the real world works. WE NEED TO BORROW from others and many others are more than willing to share. Strangely enough, successful people are more than will to share what makes them successful with those who are not. 

  

  Module 3: Must Know Internet Marketing Tools (Also in Digital Marketing Essentials)

  
  

  Image by: Bizking2u
  

  
  

  "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

  Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

  

  
  

  Module 4: Crowdfunding Tools: Digital Advertising — A Way of Reaching Millions in Minutes

  
  

  The large ad networks such as Google, Facebook, Linkedin and even Amazon are a marketers dream and a privacy nightmare. More than many other social channels, the business model is built on knowing a great deal about users — such that it can be an efficient and effective ad spend for marketers. In the early days, one could still build organic traffic (such as Google allows for); but this is not that easy anymore. Discover both the benefits and the disadvantages and common tricks for using this form of promotion.

  

  Module 5: Crowdfunding Tools: Email Marketing: The Rules of the Game

  

  Every game has its rules, and email marketing has a set of rules one must learn to do it well. Of course, one can just buy a list and sent out 50,000 and hope for the best. However, a wiser person (or a person with not a lot of money) will tend to figure out out to make best use of limited resources, which in most cases include both time and money. 

  

  Module 6: Crowdfunding Tools: Why You Should Use Videos

  

  There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 
  

  This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

  

  Module 7: The Social Media Landscape 

  

  "The prophet knows no more than ordinary man but he knows it earlier." — Dagobert D. Runes, philosopher, A Book of Contemplation

  It's often been said that before you start a journey, you need to have a map or you are forever lost. The social media landscape keeps changing. What worked five years ago is unlikely to work as well today. 
  

  And yet, there are certain landmarks that do not change, that are timeless. Email will always factor into your messaging. A website is of strategic importance. 

  This module focuses on the big picture, a strategic roadmap that will will have more details filled in as we go through the class. 

  

  
  

  Module 8: Campaign Strategy & PreCampaign Actions Executing the Campaign

  
  

  
  

  Image by lumaxart
  

  
  

  Now the hard part—time to walk the walk and talk the talk. Assuming the plan is good (a big assumption), the tools are sharp and ready to cut through the noise, now you have to make sure you are doing the right thing, at the right time. That's a lot of being right. Like many things in life, a good share of your success is based on your plan. If the plan doesn't doesn't work, neither will the campaign. If you want to go on a journey, it's best to have a map or your likely to get lost.  

  Let's face it, most people refuse to learn from experience. It teaches them them little that they do not ignore. And so, the school of life is never listened to, the same mistakes are made over and over again. This lack of learning applies to projects, an act in three plays: strategy, execution and lesson learned. It's use is made more important since most individuals and organizations refuse to do it. 

  
  

  

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