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• Linkedin For Business (Concentration: Digital Marketing)

  • When
    01-Jul-2019
  • Location
    A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)

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  Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

  Class Modules

  
  

  
  

  This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

  
  

     • Develop both personal positioning

     • Put together your branding strategy

     • Develop more high quality leads

     • Take more effective conversion actions

  
  

  
  

  1. The Essentials of Branding, Positioning and Differentiation

  
  

  
  

  Image by: Ivan Walsh

  
  

  You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

  
  

  2. Branding Tricks: Enhance Your Personal Brand With a Top-Drawer Profile and Your Corporate Identity with a Company Page

  
  

  "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx
  

  
  

  
  

  Image by: dodgers

  
  

  
  

  A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.

  
  

  
  

  3. Growing A Targeted Network: 

  
  

  
  

  
  

  It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

  
  

  4. Publishing to Project Your Expertise and Boost Your Social Capital

  
  

  "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

  
  

  Image by lumaxart

  
  

  Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

  
  

  You also receive two bonuses modules:

  How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

  Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

  
  

  
  

  

  
  

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• Extending Your Personal Brand To Expand Your Network (Concentration: Digital Marketing)

  • When
    01-Jul-2019
  • Location
    A Four-Module Full Class On-Line

  Register

  
  

  "Opportunity dances with those on the dance floor." — Unknown
  

  In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

  Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

  Module 1: The Social Media Landscape

  
  

  Image by: Ibrahim.ID
  

  Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

  Module 2: Spreading Your Message Far and Wide

  "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. - Social Media Branding: Do's and Don'ts For Entrepreneurs
  

  
  

  Image by: The Opte Project

  Module 3: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

  "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy
  

  
  

  Painting by Rembrandt

  The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

  You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

  Module 6: Smart Curating: Getting Content The Easy Way

  

  Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

  Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

  

  

  Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 
  

  As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

  On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

  Questions? Feel free to contact Mr. Johannsen by:

  ·       eMail: Info@legacee.com 

  ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

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• The ABCs of Performance Management (Concentration: Motivation at Work & Leadership Foundations)

  • When
    08-Jul-2019
  • Location
    A Six-Module Program. Available As An Instructor-Led Full Class (Level I Learning: Expertise Development) OR Available As A Dual Track Full Class (Level II Learning: Skill Development)

  Register

  
  

  This leadership training package contains down to earth, practical techniques based on behavioral principles to extinguish problems or ignite topnotch performance.

  • How to identify what turns employees on and off about work
  • Social rewards to recognize, praise, and commend superior performance.
  • 5 tools to initiate and prompt desired actions.
  • Crucial traps to dodge when applying negative reinforcement and punishment.
  • Internal and external motivators which change behavior.
  • The secrets of using modeling to set standards.
  • Four sound, proven triggers that prime dynamite performance

  
  

  
  Contact Us For More Information

  
  

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• LEAD THE PACK: How To Build Teams and Facilitate Meetings (Concentration: Leadership Foundations)

  • When
    08-Jul-2019
  • Location
    Full Class On-Line With Four Modules (Concentration: Transformational Leadership) Elective

  
  

  Image by Lumaxmart

  
  

  Often "executive teams" aren't. They function like a group of feuding kids fighting to please a difficult father or mother. Without effective leadership, groups never evolve into teamsundefinedthey get stuck performing on the floor of mediocrity, not the ceiling of possibility.

  Besides problems with group dynamics, research indicates that 30% to 60% of the time spent in meetings is wasted. Despite its importance, few managers run good meetings. More importantly, bad meetings result in problems not getting solved and wrong decisions getting made.

  Learn tools and techniques to increase motivation and participation; set codes of conduct; decrease conflict; evolve a group into a team; establish consensus; define roles and responsibilities; and play the critical communication roles that lead to action.

  This class shows you how to:

  •     Change group norms.
    
  •     Improve the meeting process.
    
  •     Evolve groups into high performance teams.
    
  •     Establish high performance teams
    
  •     Quickly set-up project teams
    

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• POWERFUL THOUGHTS: Improving Your Performance With Self-Talk (Concentration: The Mastery Practices)

  • When
    08-Jul-2019
  • Location
    A 6-module online program as a Dual Track Full Class (Level II: Skill Learning)

  Register

  
  

  Charles Lennox-Wright (1876-1932): Catching a Dream

  Description

  "Nurture your mind with great thoughts, for you will never go any higher than you think." -- British Statesman, Benjamin Disraeli

  
  

  Our thoughts are a major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset -- the way their mind thinks. They never learned the long known self-talk techniques from psychology and Buddhism that improve thought and individual performance.

  Your mind is like a garden. But rather than growing beautiful flowers, the winds of thought instead carry the seeds of weeds. Rather than seeing something beautiful, you have a tangled mess. But you can clear the weeds by using self-talk. 
  

  This class focuses on how to better use your self-talk to cultivate thought patterns that produce better results.

  SET UP A FREE CONSULTATION or Enroll

  You will want to come up with your focus of application. One text used is Napolean Hills, "Think and Grow Rich." OR you you can read sections of Norman Vincent Peal's "The Power of Positive Thinking." These are timeless classics — they keep getting reprinted since first coming out last century. Find out the reasons why millions continue to read them. 

  All of our programs come with a money back guarantee.

  
  

  
  

  Module 1: How To Benefit From the Proper Use of Self-Talk

  

  Image by: Pilsmo: Skism

  It's unfortunate that the right and proper self-talk is not commonly known. It's like having a powerful engine in a high performance vehicle and then not putting any gas in the tank. 

  Knowledge and Understanding

  • Understand the nature and importance of self-talk.
  • Identify the downside of negative thinking and the upside of positive thinking.
  • Discover how to better monitor your self-talk.

  

  Module 2: Reducing the Impact of Negative Self-Talk

  "Those who have emotional problems engage in negative self-talk about 50 percent of the time." -- R. M. Schwartz

  
  

  Evelyn De Morgan: Hope in the Prison of Despair

  
  

  Pull The Weeds In the Garden of Your Mind. Periodically, all of us must engage in “weed pulling” to diminish the impact of negative thoughts and thinking. 

  Knowledge and Understanding

  • Identify the major limiting beliefs that keep you from being more successful
  • Recognize the different types of negative self-talk
  • Know how you can diminish the impact of limiting beliefs
    

  Skill Building Practice

  • Practice four methods designed to decrease negative self-talk.

  

  Module 3: Making Powerful Thoughts More Powerful

  

  Painting by: Alexandre Antigna (1817–1878): Le Feu (The Fire

  Cultivate the Flowers. Besides cleaning out the weeds in your mental garden, it’s important to nurture the flowers. These are the empowering beliefs and thoughts that we need to have positive expectations of the future. And to do that, we must understand and practice positive self-talk. This includes learning how to think positively and constructing helpful affirmations.

  Knowledge and Understanding

  • Discover a set of affirmations own that you can employ.
    
  • Find out which makes for a good phrase and what makes for bad one.
    
  • Discover a set of positive beliefs that form your core based on critical incidents that happened in your life. 
    

  Skill Building Practice

  • Develop your own affirmations
  • Know how to mentally strengthen a given affirmation while practicing them.

  Module 4: Cognitive Restructuring: Advanced Techniques
  

  
  

  
  

  Both psychology and Buddhism have many methods one can use employ effective thinking. Not all of these are easily learned.

  Knowledge and Understanding

  • Expectations: The Pygmalion and the Galatea Effect
    
  • The Mystery of Setting Good Intentions
    
  • The major cognitive bias many fail to detect
  • Ego Defense Mechanisms: Which ones are likely to trip you up
  • What cures depression can cure cognitive bias: Key takeaways from cognitive-behavioral therapy

  SET UP A FREE CONSULTATION or Enroll
  

  
  

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• VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Concentration: Digital Marketing)

  • When
    08-Jul-2019
  • Location
    A Six-Module Full Class On-Line (Digital Marketing)

  Register

  
  

  Image by: Parceiromaste

  Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

  It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

  Your will learn about:

  Module 1: Why Use Video? Understanding It's Business Case

  
  

  Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD
  

  There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 

  This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

  Module 2. The Top Platforms — What Each Does Well

  Image by: Officialkalla
  

  Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

  From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time. 

  Module 3: Setting-Up a YouTube Channel
  

  
  

  Image by: Gaurav Shakya

  With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor. 

  Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. 

  But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. 

  Module 4. Must Use Video Optimization Techniques

  

  Image: Andrew King.

  Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.
  

  Module 5: Module 5: Video Marketing: Strategy and Tactics That Work
  

  
  

  Image by: Halicki
  

  One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.

  Module 6. Planning and Executing a Campaign

  
  

  Mahatma Gandhi at railway station in the early 1940's

  
  
  

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• Map Your Skills: Defining Your 21st Century Career Strategy (Concentration: Skill Mapping)

  • When
    29-Jul-2019
  • Location
    A 6-module Online Program. Available as a Twelve-Week Dual Track Full Class (Level II: Skill Learning)

  Register

  
  

  "A competitive world has two possibilities for you. You can lose. If you want to win, you can change." — Lester Thurow, former Dean, MIT Sloan School.
  

  

  Standing pat on existing competencies is a recipe for disaster; for skills today are not the one's you’ll need tomorrow.

  The path to success has been compared to climbing a mountain. The greater the achievement, the tougher the climb. To succeed, you will need climbing skills. But first, you need a map. For it doesn't pay to be lost and confused, uncertain of direction, full of doubt over what roles you want to play, what mountain you want to climb. 

  There is a solution, a method called Skill Mapping. It's a set of practical techniques that allow you to decide the work role(s) wanted, the skills needed and the actions required. So first come up with a map you can follow then build the skills you need. There are six modules in this course presented as steps on a journey.

  Steps You Must Take To Map Your Future

  1. Define Your Current and Future Roles

  2. Continually Scan the Environment

  3. Document Opportunities and Threats

  3. Know Thyself

  5. Define Strengths and Weaknesses

  6. Take Action

  Take as an on-line class or with your own Master Instructor for individualized mentoring and coaching on the Dual Track

   Contact Us For More Information
  

  Step 1: Visualize Current and Future Roles

  
  

  "The door of opportunity frequently opens for those best prepared to walk through it." — Murray Johannsen

  
  

  Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

  Now you will be looking at three roles, your current one, the next one and your aspirational role. After all, if you don't have a destination on the journey of life, you are forever lost. 

  Step 2: Continuously Scan the Environment

  
  

  
  

  
  

  Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    
  

  
  

  Step 3: Decide on Your Threats and Opportunities

  
  

  "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010
  

  
  

  
  

  You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 
  

  
  

  Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

  
  

  It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

  
  

  Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

  
  

  Step 4:  Assess Your Core 5 Competencies

  
  

  “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen

  
  

  
  

  
  

  Image by: AnonMoos
  

  
  

  You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

  In the Core Five model, every role has a unique set of five competencies. They are:

  • Technical. 

  • Leadership. 

  • Management. 

  • Strategy and Tactics, and 

  • Self-Mastery. 

  Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

  Step 5:  Determine Your Own Strengths and Weaknesses
  

  “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War
  

  

  “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln
  

  As Legacee’s founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

  And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

  Step 6: Take Action

  
  

  Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

  Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

  This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

  One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  
  

  This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.
  

  And to make the course more enjoyable, there are:

  • Memorable Quotes. Lots of them from the famous and the wise.

  • Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

  

  
  

  Contact Us For More Information

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• Reach For the Stars: Developing Into a Great Transformational Leader

  • When
    05-Aug-2019
  • Location
    A 4-Week On-Line Full Class With Instructor (Concentration: Transformational Leadership)

  Register

  
  

  
  

  "A competitive world has two possibilities for you. You can lose. If you want to win, you can change." -- Lester Thurow

   

  Changing yourself is hard, must harder than it appears. Changing others is harder still. Yet, change we must if we are to innovate and adapt to shifts in the environment. In this course, you will begin the transformational processes necessary to become a great transformational leader.
  
  In this intensive course, you will experience:

  • Learn to Better Learn 
  • The 4 Key Competencies of Transformational Leaders
  • • Skill at Building Skills
    • The Transformational Mind-set
    • The Nine Sphere of Influence
    • Self-Improvement and Self-Mastery
  • The Major Tools Needed For Personal Change

  Over the next four weeks, you will:

  a. Meet other members of program

  b. Spend face-time with the instructor

  c. Assess your leadership knowledge and skills

  d. Experience learning modules in the program

  e. Better define your unique opportunities to lead

  f. Get a more detailed briefing on the seven classes in the main program

  
  

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• Interview Secrets: A Short 30-day Training Course With Coaching (Concentration: Verbal Communication)

  • When
    05-Aug-2019
  • Location
    A 4-Week On-Line Short Course in the Verbal Communication Concentration (Level I Learning: Expertise and Skills)

  Register

  
  

  
  

  Interviews are widely used.  A common ritual of corporations and governments across the world.  And it you you know what you are doing, you can get an advantage and standout. There is a number of these subtle technique that increase the likelihood of you being that one who gets that job. 

  Key Take Aways

  • 7 Cognitive bias you can take advantage of 
  • A powerful pattern to answer questions
  • Types of Questions you should ask
  • How To Prepare: The common mistakes to avoid
  • Great Openings: How to Nail the Positive First Impression
  • Five cognitive biases that you could use to shine   
    
  • What you must do to stand out
  • The three phases of the interview     

  

  
  

  
  

  
  

  Stand Out From the Crowd

  
  

  You have a two-week money back guarantee.

  

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• Pitch Perfect: The Secrets of Constructing a Dynamite Presentation (Concentration: Verbal Communication)

  • When
    19-Aug-2019
  • Location
    A 4-Week Skill-Building On-Line Short Course
  • Spaces left
    10

  Register

  Average speakers use a presentation to inform. Great leaders use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience. 

  Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

  And they sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories and anecdotes, they are skills at framing questions questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories and anecdotes, the ability to ask and answer questions, etc.

  When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

  Discover proven tactics to increase persuasiveness and the wow factor.
  

  
  

  

  Want More Information?

                Consult Our Guide                         Academy Polices and Procedures

  

  

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• INFLUENCE AT WORK: The Four Spheres of Personal Power (Concentration: Leadership Foundations/Transformational Leadership)

  • When
    09-Sep-2019
  • Location
    A 4-Week On-Line Full Class With Instructor

  Register

  "The key to successful leadership today is influence, not authority." -- Ken Blanchard

  
  

  
  

  Many managers and executives depend too much on their authority -- a limited source of power that doesn’t work well on peers and the boss. Consequently, they fail to get the results they want.

  Additionally, many individuals rely too much on positional influence, rather than developing personal influence. Positional influence is typically limited and constrained, but personal influence is something that can be grown and expanded. Another fact limiting influence, is that many tend to act selfishly like dragons hoarding their gold; rather than socially, like philanthropists who spread the wealth of their influence to benefit others.

  This class expands your knowledge by providing practical influence techniques.  You learn about:

  How to project EXPERTISE.

  
  

  Ways one can use developmental COACHING.

  
  

   The Nature of building CHARISMA.

  
  

   Using VISION—The Power of Setting Expectations.

  
  

  If you are taking Foundations to Great Leadership concentration, positive reinforcement, punishment, relationships, and persuasion is covered in other Full Classes.

  
  

  
  

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• INFLUENCE AT WORK: The Five Spheres of Organizational Power (Concentration: Leadership Foundations/Transformational Leadership)

  • When
    09-Sep-2019
  • Location
    A 4-Week On-Line Full Class With Instructor

  Register

  
  

  
  

  This class expands your knowledge by providing practical influence techniques.  You learn about:

  The Rules of Using AUTHORITY.

  
  

  How to Enhance Professional RELATIONSHIPS

  
  

   The Essence of MOTIVATION:  Positive Reinforcement & Punishment

  
  

   Using PERSUASION —The Power of Setting Expectations

  
  

  If you are taking Foundations to Great Leadership concentration, positive reinforcement, punishment, relationships, and persuasion is covered in other Full Classes.

  
  

  
  

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• Skill-Based Expertise: What You Must Know to Build Skills Faster (Concentration: Skill-Based Learning)

  • When
    16-Sep-2019
  • Location
    A 4-module Online Program. Offered For 4-Weeks (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)

  Register

  

  Picture by neurovelho, Sheet Music is the essential theory underlying the creation of all music.
  

  A FULL CLASS IN THE SKILL-BASED LEARNING CONCENTRATION

  “Our knowledge can only be finite while our ignorance must necessarily be infinite.” -- Karl Popper, Austrian philosopher

  Course Overview

  In the 21st Century, each of us must continually upgrade knowledge and skills. To not do so means we risk unemployment, under employment and a life of stagnant wages. While we live in an Information Age, few schools and universities bother to teach us how to convert theory into skills. Few understand the steps–the processundefinedof how to build skills. The goal of this class is to accelerate someone going from the novice stage to the mastery stage.

  This course presents many insights useful in:

  Defining Skill-based Theory. Not all theory is can be turned into a skill. Discover how to tell what works and what does not.

  Module 1. Must Know Theories For Learning New Behaviors

  “Everyone thinks of changing the world, but no one thinks of changing himself.” -- Leo Tolstoy
  

  
  

  Image by: Luxmart Art

  Knowing how to get the most out of learning a new behavior means we have to step back and know what understand motivates it. There are three of behavioral theories: classical conditioning, operant conditioning and vicarious learning. You will discover the role each plays, the importance of knowing how to use this ourselves., and ways to apply it.

  Module 2. The Major Cognitive Learning Models

  “You tend to become what you think about.” -- Earl Nightengale: The Greatest Secret

  
  

  Roden: The Thinker: Image by: Yair Haklai
  

  Module Description
  

  The second major school of learning in psychology relates to cognition. Here the focus is on the black box of the mind, not on observable behavior. Inside the black box, there are many processesundefinedprocesses that run outside of conscious awareness. For example, listening is an extremely important mental process that has few observable elements.

  To learn how to listen, we must go in inside the black box and make changes. This module first looks at general theories of learning then it focuses on Bandura’s Self-Efficacy Theory as one of the more important models affecting our ability to learn.

  3. Discovering Skill-Based Theory 

  “It AIN’T so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.” undefined Mark Twain

  
  

  Page from book illustration fungi (or mycology) of different species. Woodcut and text. Done in 1581.
  

  Sound theory one can turn into a skill is surprisingly hard to find. Chefs know that no matter how one cooks the food, bad ingredients still produce tasteless food. It’s a variation of garbage in and garbage out —bad theory produces crummy results. Discover guidelines on how to evaluate the content, determine appropriate context and judge the “experts” to reduce the possibility of trying to build a flawed skill based on bad theory.

  One should take a look at theory from a couple of different aspects. The first is validity; i.e. do you think the method will actually work. There are many theories and models invented by professors which really aren’t valid, despite what the statistical models say.

  The second framework of analysis on how detailed the method is. Does it give you enough information to be able to mentally or physically practice.

  Module 4. The Legacee Skill Model

  “Fire! Ready! Aim!” undefined American saying

  Before on goes on a journey, it’s good to have a map. Before one builds a skill, it’s important to have a Content Learning Guide. The guide helps to flesh out the thinking process. to clearly define theory, process, outcomes and a methodology for learning.

  Goal setting is an important part of the process. Many of us have been exposed to goal setting at work. However, the process that we use in this class is different that what is done in business or government. The first part of goal setting is to use language to draft on a piece of paper what types of results one is looking for. The second phase of the process is to change the words in to images. Many would argue the the images are more important than the words. This is our view as well.

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• Skilled Practice: How To Boost Performance (Concentration: Skill-Based Learning)

  • When
    23-Sep-2019
  • Location
    A 4-module Online Program. (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)

  Register

  
  

  A Full Class in the Skill-Based Learning Concentration

  This is an applied class. This program presents a step-by-step format to enhance learning of complex skills. It includes a practice assignments designed to try out new skill development techniques.

  Module 1. How To Practice: The Bare Essentials

  “You can’t learn to swim by reading about it.” – Henry Mintzberg 

  

  Youth with Violin by Giovanni Martinelli, oil on canvas, ca. 1640-1650

  People continually underestimate the importance of practice. In many corporate settings, the trainer or seminar leader provides training but typically leaves little time for development. The importance of practice cannot be underestimated.

  Skills cannot be build without it. Practice can be physical, but it doesn’t have to be. It can be mental as well.

  Module 2. Enhancing Your Practice: How to Use Visualization and Guided Imagery

  “Immense power is acquired by assuring yourself in your secret reveries that you were born to control events.” undefined Andrew Carnegie

  

  AnAntonio de Pereda (1611–1678) : The Knight’s Dream

  Mental practice is as powerful as physical practice in building skills. Despite its importance, few understand how to use the mind to build skills. This directly results in a tremendous loss of corporate training dollars and a a huge indirect in terms of skills never developed and never perfected. Learn how to use mental imagery to more quickly develop skills and enhance the usefulness of training programs you attend.
  

  It’s been known for years that visualization is a key factor in harnessing the healing factors lying untapped with the mind. The same can be said about its importance in building skills undefined its use accelerates the process of learning. But like all tools, one has to know how to use it. There are different types of imagery. Some is known as receptive–useful in both insight and creativity. Another type is known as programmed–a category helpful in skill development. Still other types of imagery are associated with certain types of states, for example such as transitioning between wakefulness and sleep.

  Module 3. Enhance Your Practice: Using Reflection and Self-Monitoring

  “The problem with the world is that the ignorant are cocksure and the wise are full of doubt.” undefined Betrand Russell

  John William Godward (1861–1922): Idle Thoughts

  It has long been known that feedback is an essential element of performance, but there is a real art in knowing to deliver it. One of the most difficult aspects of building a skill is to develop a sense of self-awareness during the practice phase. It is so difficult, that only the champions really know how it is done. However, without the development of this component skill, one really shows very little improvement in the skills we use the most.

  Traditionally, feedback is something one can get from an expert who also posses good coaching skills. However, given the nature of the skills most of you are developing, you will mostly likely not have access to a good coach.

  Sometimes a good friend can provide meaningful feedback and this is worth a try. If these two sources are not available, one has two other techniques: mindful practice and reflection. The assignment is going to be focus on the last two techniques.

  Module 4. Enhancing Your Practice undefined Generating Internal Motivation

  “Skill is nil without will.” undefined Judah ibn Tibbon, c. 1120-c.1190 Spanish physician and translation

  

  Karl Briullov (1799–1852): Nun"s Dream

  As Abraham Lincoln once remarked at a cabinet meeting, “If I knew what brand of whisky he [General Ulysses Grant] drinks, I would send a barrel or so to my other generals.” Motivation drives skill development. Unfortunately, many skill development efforts fail because those in it don’t address what how to motivate themselves properly. While we can solicit support from friends and family, champions understand they must develop the internal drive to keep going despite the many set-backs one will encounter. Divine the secrets of using internal and external consequences to increase internal motivation. In many cases, a few weeks is not enough time to really master a complex skill. One has to keep at it for years. On example is a foreign language or getting a black belt in Judo. To prevent giving up before the task is complete, one has to address the issue of motivation.

  
  

  Image by Mutante. This board is symbolic of mastery of one of the most complex games known–a game that requires years of years of practice to be able to master it.
  

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