Every age has those who exercise influence.
Portrait of Benjamin Franklin. American writer, publisher, entrepreneur, scientist, diplomat, AND revolutionary. The only person who signed the three documents that ended the Revolutionary War and created the United States
And You too Can Be an Influencer
Today, it has never been easier to put together a following given the large size of the audience on the Internet and the use of social media.
But before you an become an influencer, you must think about your message, your positioning, and a personal brand.
The well thought out personal brand gives you the ability to: develop a fanbase, generate income, and getting found with your Linkedin Profile.
And if you have the right kind of network, brands will approach you to buy-in to the network. For brands know that paid ads DO NOT resonate with many Gen Z and Millennials.
For if you want to be an INFLUENCER, you have to have a business model so that can get full-time work, gig work and a side hustle or two.
Bottomline: The 4-Modules in this class provide roadmap of the journey toward financial freedom. The time to get in the game is now.
Module 1: The Great Founder Paradigm
Whether you work in a enterprise or be an entrepreneur, success starts with thinking and studying the successful.
You have to think big — to start thinking like a Great Man or Great Woman. And that means understanding one of the most important classics in the field, Napolean Hills, "Think and Grow Rich."
Module 2. Understanding The Ways of Money
Everything first starts with a decision. Everything flows from that decision. You have to know what it means to create a:
- Personal brand,
- Corporate one,
- Social one,
Even if you are working, you still need a personal brand. If not, you won't be found by recruiters using Linkedin. And for the entrepreneurially inclined you need to get a good understanding of the evolving influencer business models.
This module is designed to clarify your understanding of branding, one essential element of a business model — something that can lead you to financial freedom and a life that really matters.
Module 3. Standout From The Pack: Define Your Positioning and Differentiate Yourself From Others
Together, positioning and differentiation form two critically important functions that we ignore at our peril. One without the other means your message is never heard or gets lost in the noise of competing voices.
Positioning in effect determines your MESSAGE, nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.
Module 4: Creating a Knock Your Socks Off LINKEDIN PROFILE
Getting found by the recruiters involves the smart use of your profile. The issue is two-fold:
- First, being discovered during a search, and
- Second, motivating the viewer to contact you.
The b-schools completely (or almost completely) ignore the use of Linked as a branding tool. Strange don't you think? You can learn all about corporation marketing but your university refuses to teach you about having a personal brand, the essence of why a corporation will hire you. But you must take steps to map out your path
You have ability to have a personal brand, to be a star on the stage of life. Step into the role.
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Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience.
As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA.
On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University.
Questions? Feel free to contact Mr. Johannsen by:
· eMail: Info@legacee.com or
· Linkedin: https://www.linkedin.com/in/murrayjohannsen