The Legacee Academy

Receive After You Sign-up For Any Level I Learning Program The Following

"An expert is someone who knows more and more about less and less, until eventually he knows everything about nothing."
 -- Unknown

“An investment in knowledge pays the best interest.”  -- Benjamin Franklin


Bonus Gift 1: Improve Your Reading Comprehension 

Because reading comprehension is not commonly taught, readers recall little of what they read. So you can read volumes and remember nothing. This is not a good thing.


Bonus Gift # 2: A Research Paper on How To Improve Your Memory With Mneumonics




In the digital age, most of us have not learned how to memorize information for later recall. In most fields, we are doubling the amount of available knowledge every seven years. And society is also transferring from an industrial base to a service and information base.

Given such an environment, it becomes increasingly important for an informed person to be able to quickly learn and recall knowledge when needed. An individual that can recall a good percentage of concepts from a text after one reading possesses a tremendous competitive advantage over others who may have to review the material two or more times.


Table of Contents

Reduction and Elaboration Coding

Mnemonic Imagery

Use of Imagery Verses Other Learning Strategies.

Visual Mnemonic Techniques

The Link System

Method of Loci

The Peg System

The Phonetic System

Organizing Principles

Meaningfulness

Association

Interaction

Bizarreness

Concreteness

Vividness

Interest and Attention

Limitations of Visual Mnemonics.


YOU RECEIVE THESE GIFTS WITH THE FOLLOWING FULL CLASSES

Upcoming events

    • 04-Jun-2018
    • A Six-Week On-Line Class (Concentration: Leadership Foundations). Ends: Dec. 17.
    Register


        

    "There are no dead-end jobs. There are only dead-end people." -- Thomas Sowell, writer

    Just as a house cannot stand without a strong foundation, so it is with leadership. To lead, one must study leadership. 

    A common failing of the business schools is to clearly distinguish between the role of manager and leader. Typically, professors teach that leadership is a small subset of management, all you have to do is "mange" people. Ya, sure. .

    It implies that all managers need to do is act like an orchestra director, wave the wand, and beautiful music will come forth. And of course, they assume that people want to be "managed."

    The truth is, people want someone who will lead them, someone they can follow. Instead, they suffer under managers who boss them around and manage them the same way they manage the work.

    Module 1: The Nature of Being a Manager and a Leader


    One of the sources of confusion even in the minds of the business professors, is the difference between functioning as a manager and acting like a leader. Both are critically important roles for those going into business and government. So while there are no lack of educational programs to teach management, there are fewer that focus on leadership.

    Module 2: Choosing the Right Leadership Style

    Image by Majorly

    A style differs from a trait in a very fundamental way. For while traits are difficult (some say impossible) in the short run to change, the choice of a style should be based on the situation (context). Of course, many leaders lack behavioral flexibility, they cannot change their style based on the situation. For example, autocratic leaders are typically stuck, it is the only style they know so they keep using it even when it doesn't make sense. The style one choose in a crisis is different than the one exercises in times of less stress. Knowing what style to choose and when to choose it is an extremely important aspect of leadership.

    Module 3: The Best Leadership Traits

    Edmund Leighton (1853–1922): Duty

    The focus here is on the focus on Expectancy Theory: how what the leader expects and what the followers expect become dominant factors. The focus in on both the expectations and the nature of the situation. Some aspects of this include: defining goals, clarifying the path, removing obstacles and providing support.

    Module 4: Leadership Skills — What to Develop and How to Development Them

    Image by Cruz

    The accounting profession has it work, people are not expenses on the income statement, they are really assets on the balance sheet. And assets appreciate or depreciate. If you want an human assets to appreciate, it's all about growing knowledge and skills. This session looks at the skills and knowledge leaders must build.

    Module 5: What Leaders Must Know About Power and Influence

    Image by: Mgiganteus

    For leaders to be effective, they must exert power, they must know how to influence. There are many different types of influence, and it is a smart leader who knows what type of influence to use in what situation. Learn about personal and positional power, selfish and social influence and nine different types of influence that you can cultivate and develop.

    Module 6: Why Followers Follow

    Image: Ali Mansuri

    Leaders don't operate in a vacuum, to understand leaders, you have to focus on followers. They have certain needs that leaders should be aware of, they can even cause a leader to do stupid things. Some followers choose leaders with virtues, others choose those with pathologies. It's important to understand why one is attracted to a certain type of leader since it tells you a great deal about yourself—both your good points and your bad ones. 


    • 04-Jun-2018
    • A Six-Module Full Class On-Line (Concentration: Digital Marketing: Track 1 Ends Nov 12)
    Register


    Image by lumaxart

    Today, you can seek financial independence by creating a personal brand. For once you have a  large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans. 

    The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.

    Learning Areas:

    Module 1: Opportunity and Peril: The Social Media Landscape

    Module 2: Must Know Truths about Personal & Organizational Branding

    Module 3: Getting Noticed — Choosing Your Positioning and Differentiation

    Module 4: Find Your Voice—How To Construct Powerful Messages

    Module 5: Choosing The Right Mix Channels and Mediums

    Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message


    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

    Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.


    • 04-Jun-2018
    • 15-Jul-2018
    • A Six-Week Full Class On-Line With Instructor (Transformational Leadership Concentration)
    Register

    “When the going gets tough, the tough get going.” --Kennedy Family Motto

     

    This class is about developing more insight into the kind of success required to deal to deal with difficult times and challenging situations. For example, to be resilient in the face of adversity is one of the most important elements of successful entrepreneurs.

    Learn, Practice and Improve of psychological pillars that help you to overcome challenge.


    See Full Class Description for "Tough as Nails"


    "Remember, anything worth doing, is going to be difficult." — M. Johannsen, Advice to future entrepreneurs

    • 25-Jun-2018
    • A Six-Module Full Class With Instructor On-Line (Concentration: Verbal Communication Skills & Leadership Foundations)
    Register

    7

      "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Despite it importance, few people spend the time to really understand it or to improve the component skills of interpersonal communication. So you might way, the competition is weak.

    Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

    Not sure how to choose between your options?

    Consult our Guide To Choices


    LEARN THESE SIX INTERPERSONAL SKILLS

    TWO-WAY COMMUNICATION: Using the Full-Duplex Method to drastically reduce miscommunication

    LISTENING Skills: Six types of listening: Five that improve listening and one that doesn't

    NONVERBAL Communication: How to better read face and hear the meaning in tones and intonation

    The Use of QUESTIONS: Eight types of questions that shape a conversation

    Your RELATIONSHIPS: How to generate positive impressions, increase trust, & be better liked

    INTERVIEWING: Technically, the communication aspect of interviewing includes all the above elements. However, most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.













    • 02-Jul-2018
    • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)
    Register

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules


    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads
       • Take more effective conversion actions


    1. Building a Strong Foundation: The Essentials of Branding, Positioning and Differentiation


    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

    3. Enhancing Your Personal Brand: Developing a Top-Drawer Profile

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


    Image by: dodgers


    Getting found by the prospects such as head hunters involves the smart use of your profile. The issue is two-fold, first, being discovered during a search and second, once they are on the profile getting and keeping them interested.

    4. How to Properly Leverage Group Membership 

    Image by: Lumaxart
    There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

    5. Growing Your Network: Utilizing, Influencing and Boosting Social Capital



    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    6. Advanced Methods of Projecting Your Expertise

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


    Image by lumaxart


    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    7. Managing Your Reputation
    Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

    • 09-Jul-2018
    • A 15-Week On-Line Full Class With Instructor (Concentrations: Entrepreneurial Digital Marketing: Track I & Enterprise Digital Marketing: Track 1)
    Register


    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business. 

    • Reward, donations and preorder Crowdfunding

    Linkedin for lead generation

    • Monetizing social media channels such as Facebook

    • Video marketing and channels such as YouTube

    • Must know techniques using Email and marketing automation

    • Key Trends

    Copywriting: Classic 

    • Conversion tactics

    The course will also have get you started on business creation by taking you have you do a project. 

    About the Instructor and Course Designer

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

    • 16-Jul-2018
    • A Six-Module On-Line Full Class (Concentration: Leadership Foundations). Ends Nov. 5.
    Register






    This is due to the fact that leadership is influence, and we don't influence things, we influence people. And the more you understand about how cognition affects behavior, the better you will understand what you see.



    Not sure how to choose between your options?

    Consult our Guide To Choices



    Module 1: How To Emerge as a Leader


    Edmund Leighton (1853–1922) God Speed


    Assume you have just been given a position with a new title—you are in charge of a group of strangers. The title and the position help, but you still have a challenge, you must emerge as there leader.



    Module 2: What Makes a Group a Group and a Team a Team


    Shea Smith drops back to pass. Image by BrokenSphere


    Another type of leader in demand in today's world is the one you can build teams. A team leader is difficult, much tougher than being a supervisor of a group. However, teams are worth going after since teams out perform groups. And companies that know how to develop teams and their leaders typically out perform those who don't.



    Module 3 Personality Disorders: Avoiding The Bad Leader


    Stalin Lenin Kalinin in 1919. Image by: E rulez


    We tend to focus on the good, but we also need to understand the bad. Bad leadership has two aspects to it: the first is the person who is not effective as a leader, who has little influence or who has to rely almost exclusively on authority. A second dimension is the person who has a great deal of influence who can cause people who can engage in unethical or immoral actions.


    Module 4: Personality Traits Associated with Success and Failure



    Traits are characteristics, patterns of behavior and thinking that are consist over time. They are also strong tendencies to act in a similar way across many different types of situations. For example, an introvert consistently will not say much, while the extrovert is continuously uses the voice. For leaders, traits are valuable in two ways. First, by identifying traits in another, one can predict how that person will act in the future. Secondly, it is reasonable to assume that certain traits associated with the being a leader and others associated with being a follower.


    Module 5: The Psychology of Success


    Viribus Unitis. Image by Tsui


    Success as a leader begins with understanding what goes on inside. For example, an entrepreneur must possess both management ability and leadership skills if the business is to grow. Learn what the psychologist's have identified some of the common aspects important in success.


    Module 6: Social Psychology — Understanding Organizational Culture


    Three Backfeet Chiefs, Image by MatGTAM

    Sad to say, one can succeed as a leader in one culture and miserably fail in another. It's important to understand the key organizational and national differences that impact leader influence. Rather than look at all national cultures, the focus is on East and West.



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