The Legacee Academy

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Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912)

These programs are designed by Murray Johannsen, a business owner and a adjunct professor different universities including the University of California, Los Angeles (UCLA). He has an MBA from the University of Iowa and an M.A. in Psychology from Harvard University, which means he spent way to much time in the library.Feel free to contact him through LinkedIn or by email

Levels of Learning in These Programs


Develop Expertise Useful in the Real World

    • 31-Dec-2018
    • 31-Jan-2019
    • Available as: a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)

    "How well we communicate is determined not by how well we say things, but by how well we are understood." Andrew Grove, CEO, Intel Corp., One-on-One With Andy Grove, (G. P. Putnam's and Sons, 1987)

    Module Description

    Enhancing the ability to communicate starts with understanding each of the components of the communication process. It means looking at the many sources of misunderstanding that can exist between you and another and taking appropriate action.

    Topics Covered

    • Communication In The Real World

    • Communication Models

    • Sender/Receiver Model

    • One and Two-Way Communication

    • The Full-Duplex Method 

    Would you like us to make this program available before its normal rotation cycle?

    Learning options include:

    a. Enhance Expertise with Self-Paced Learning. Take your time. You have 30-days.

    b. Grow Skills With a Short Course. — Get the theory down the first week and for the next 3 practice your skills — all in a 30-day time frame.

    c. Full Class. Designed for groups rather than individuals, it’s a practical alternative to courses offered at universities. 

    d. Customized. A great option for individuals and groups. Want a learning program that works for you?

    Contact us at

    • 31-Dec-2018
    • 31-Jan-2019
    • Available as a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)

    “People Don't Learn From Experience” — J. Edward Deming 

    It's true, most people don't learn from experience. That 15 years of experience on a resume? it's mostly one-year of experience repeated 15 times. 

    Despite it's importance, reflection is rarely taught. And because it is not taught, we:

    • Keep making the same mistake over and over again,
    • Don't learn from practice
    • Keep doing the same thing, the same way; but always expect better results (One definition of managerial insanity). 

    But you can learn a better way, a way to determine what's working and what's not. 

    Learning Outcomes

    "Life teaches but only if you're willing to learn." — Anonymous

    Level I: Knowledge and Understanding
    • Identify the causes for not learning from experience
    • Know the 4 major types of reflection
    • The 3 different ways it can be used
    • Discover the questions that can be answered with reflection
    Level II: Skills Development
    • Practice using reflection in difference situations.
    • Practice using it as a means of examining automatic behaviors.
    Learning Methodologies
    • 2 Videos and 10 Readings
    • 2 of Exercises and 2 of Assignments

    Special BonusGet a free Chapter from the ebook, "The Methods of Masters: How to Build the Skill of Building Skills."

    Remember: You have a Money—Back Guarantee 

    "Those who succeed learn from their mistakes. The really successful learn from other peoples mistakes." — Murray Johannsen

    • 07-Jan-2019
    • 07-Feb-2019
    • Available as: a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)

    Painting of Joan of Arc

    If you act to change the existing order of things, you are on the Quest of Heroes. This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

    The story of the hero is ancient, yet still alive today. Many of our greatest works of literature and our most popular movies have as their fundamental focus the Quest of the Hero. 

    And in the story of the hero, we see our own story—or what might be your own story. For it is true today as it was in the past, that doing anything great is going to be difficult. 

    Yet, we can earn from those who have gone before, and make our own road easier, the journey quicker, the path less likely to end up in failure.


      Learning Objectives
      Level I: Knowledge and Understanding
        • Identify the essential elements needed to move from average to great.
        • Delve into the power of myth to understand the challenges you will face.
        • Get inspiration from the Hero archetype in the great stories from the past 
        • Understand the Four Core Competencies of Transformational Leaders
        • Know why transformational leaders and Great Founders need to act less like managers and more like heroes.
        Level II: Skills Development
        • Assess where you are on your Quest
        • Choose your path, construct your vision for what you will do next
        • Find two heroes that will serve as an example and source of inspiration
        • Delve into identifying flaws limiting your success

        We all face a choice, to strive to do something great or to die forgotten. Don't become just a name on a stone — unremembered after the children and grandchildren are gone. 

        For Heroes do great things, not mundane things. And because they do great things, they will not die forgotten.

        Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon

        • 07-Jan-2019
        • 07-Feb-2019
        • Available as: a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)

        Image by fazen

        The old saying, "It's not what you know but who you know has a great deal of truth. This module focuses on a key factor of success — your personal and professional relationships. Plus it expands your social capital. 

        Knowing how to relationships present many benefits. To sum up: 

        • Employees all want to work with someone they like, 

        • They only listen to those they trust

        They know how to convey a positive first impression,

        • They want to work for someone who has credibility, and 

        • They prefer to work with someone who has the empathic skills to deal with their less desirable emotions.

        And of course, one cannot exercise influence if the relationship is not sound. This is one thing, we never get too good at. 

        • 14-Jan-2019
        • 17-Feb-2019
        • A 6-module online program. Available as a six-week Full Class with Instructor (Level I: Learning Expertise) OR as a Dual Track Full Class (Level II: Skill Learning)

        Charles Lennox-Wright (1876-1932): Catching a Dream


        "Nurture your mind with great thoughts, for you will never go any higher than you think." -- British Statesman, Benjamin Disraeli

        Our thoughts are a major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset -- the way their mind thinks. They never learned the long known self-talk techniques from psychology and Buddhism that improve thought and individual performance.

        Your mind is like a garden. But rather than growing beautiful flowers, the winds of thought instead carry the seeds of weeds. Rather than seeing something beautiful, you have a tangled mess. But you can clear the weeds by using self-talk. 

        This class focuses on how to better use your self-talk to cultivate thought patterns that produce better results.

        Module 1: How To Benefit From the Proper Use of Self-Talk

        Image by: Pilsmo: Skism

        It's unfortunate that the right and proper self-talk is not commonly known. It's like having a powerful engine in a high performance vehicle and then not putting any gas in the tank. 

        Knowledge and Understanding

        • Understand the nature and importance of self-talk.
        • Identify the downside of negative thinking and the upside of positive thinking.
        • Discover how to better monitor your self-talk.

        Module 2: Reducing the Impact of Negative Self-Talk

        "Those who have emotional problems engage in negative self-talk about 50 percent of the time." -- R. M. Schwartz

        Evelyn De Morgan: Hope in the Prison of Despair

        Pull The Weeds In the Garden of Your Mind. Periodically, all of us must engage in “weed pulling” to diminish the impact of negative thoughts and thinking. 

        Knowledge and Understanding

        • Identify the major limiting beliefs that keep you from being more successful
        • Recognize the different types of negative self-talk
        • Know how you can diminish the impact of limiting beliefs

        Skill Building Practice

        • Practice four methods designed to decrease negative self-talk.

        Module 3: Making Powerful Thoughts More Powerful

        Painting by Alexandre Antigna (1817–1878) Le Feu (The Fire)

        Painting by: Alexandre Antigna (1817–1878): Le Feu (The Fire

        Cultivate the Flowers. Besides cleaning out the weeds in your mental garden, it’s important to nurture the flowers. These are the empowering beliefs and thoughts that we need to have positive expectations of the future. And to do that, we must understand and practice positive self-talk. This includes learning how to think positively and constructing helpful affirmations.

        Knowledge and Understanding

        • Discover a set of affirmations own that you can employ.
        • Find out which makes for a good phrase and what makes for bad one.
        • Discover a set of positive beliefs that form your core based on critical incidents that happened in your life. 

        Skill Building Practice

        • Develop your own affirmations
        • Know how to mentally strengthen a given affirmation while practicing them.
        Module 4: Cognitive Restructuring: Advanced Techniques

        Both psychology and Buddhism have many methods one can use employ effective thinking. Not all of these are easily learned.

        Knowledge and Understanding

        • Expectations: The Pygmalion and the Galatea Effect
        • The Mystery of Setting Good Intentions
        • The major cognitive bias many fail to detect
        • Ego Defense Mechanisms: Which ones are likely to trip you up
        • What cures depression can cure cognitive bias: Key takeaways from cognitive-behavioral therapy

        • 21-Jan-2019
        • 03-Mar-2019
        • A 6-module online program. Available as a six-week Full Class with Instructor (Level I: Learning Expertise) OR OR a Dual Track Short Course (Level II: Skill Learning)


        "There are no dead-end jobs. There are only dead-end people." -- Thomas Sowell, writer

        Just as a house cannot stand without a strong foundation, so it is with leadership. To lead, one must study leadership. 

        A common failing of the business schools is to clearly distinguish between the role of manager and leader. Typically, professors teach that leadership is a small subset of management, all you have to do is "mange" people. Ya, sure. .

        It implies that all managers need to do is act like an orchestra director, wave the wand, and beautiful music will come forth. And of course, they assume that people want to be "managed."

        The truth is, people want someone who will lead them, someone they can follow. Instead, they suffer under managers who boss them around and manage them the same way they manage the work.

        Module 1: The Nature of Being a Manager and a Leader

        One of the sources of confusion even in the minds of the business professors, is the difference between functioning as a manager and acting like a leader. Both are critically important roles for those going into business and government. So while there are no lack of educational programs to teach management, there are fewer that focus on leadership.

        Module 2: Choosing the Right Leadership Style

        Image by Majorly

        A style differs from a trait in a very fundamental way. For while traits are difficult (some say impossible) in the short run to change, the choice of a style should be based on the situation (context). Of course, many leaders lack behavioral flexibility, they cannot change their style based on the situation. For example, autocratic leaders are typically stuck, it is the only style they know so they keep using it even when it doesn't make sense. The style one choose in a crisis is different than the one exercises in times of less stress. Knowing what style to choose and when to choose it is an extremely important aspect of leadership.

        Module 3: The Best Leadership Traits

        Edmund Leighton (1853–1922): Duty

        The focus here is on the focus on Expectancy Theory: how what the leader expects and what the followers expect become dominant factors. The focus in on both the expectations and the nature of the situation. Some aspects of this include: defining goals, clarifying the path, removing obstacles and providing support.

        Module 4: Leadership Skills — What to Develop and How to Development Them

        Image by Cruz

        The accounting profession has it work, people are not expenses on the income statement, they are really assets on the balance sheet. And assets appreciate or depreciate. If you want an human assets to appreciate, it's all about growing knowledge and skills. This session looks at the skills and knowledge leaders must build.

        Module 5: What Leaders Must Know About Power and Influence

        Image by: Mgiganteus

        For leaders to be effective, they must exert power, they must know how to influence. There are many different types of influence, and it is a smart leader who knows what type of influence to use in what situation. Learn about personal and positional power, selfish and social influence and nine different types of influence that you can cultivate and develop.

        Module 6: Why Followers Follow

        Image: Ali Mansuri

        Leaders don't operate in a vacuum, to understand leaders, you have to focus on followers. They have certain needs that leaders should be aware of, they can even cause a leader to do stupid things. Some followers choose leaders with virtues, others choose those with pathologies. It's important to understand why one is attracted to a certain type of leader since it tells you a great deal about yourself—both your good points and your bad ones. 

        • 28-Jan-2019
        • A Six-Module Program. Available As An Instructor-Led Full Class (Level I Learning: Expertise Development) OR Available As A Dual Track Full Class (Level II Learning: Skill Development)

        This leadership training package contains down to earth, practical techniques based on behavioral principles to extinguish problems or ignite topnotch performance.

        • How to identify what turns employees on and off about work
        • Social rewards to recognize, praise, and commend superior performance.
        • 5 tools to initiate and prompt desired actions.
        • Crucial traps to dodge when applying negative reinforcement and punishment.
        • Internal and external motivators which change behavior.
        • The secrets of using modeling to set standards.
        • Four sound, proven triggers that prime dynamite performance

        • 28-Jan-2019
        • A 4-Module On-Line Program. Available as a four-week Full Class with Instructor (Level I: Learning Expertise) OR as a eight-week Dual Track Full Class (Level II: Skill Learning)

        A Full Class in the Methods of Masters Concentration

        “The best way to learn something is by harnessing your imagination.” --  M. Johannsen

        University researchers in this area have long known that high performers in sports use a combination of real and mental practice.  Both produce better results than either used alone. These high performers know what the rest of us don’t -- how to use guided image as a tool of mental practice. STILL, most of us don't know who to use imagery to improve application skills 

        Module 1: Vision to Dreams: 10 Types of Imagery Used by the Mind

        You face a choice in life. You can do what the system wants or you can define a vision for yourself.” -- Murray Johannsen

        Charles Allston Collins (1828–1873): Convent Thoughts

        Besides mind is a image processor. It uses imagery in many ways, often in ways we are not conscious of. Imagery has certain characteristics -- one needs to understand these elements to 

        • The Best Times to Use Imagery. Some times work better than others -- find out what they are.
        • Ten Types of Imagery you can use
        • Accessing Receptive Imagery. How to allow more unconscious content to surface.
        • Improve the up and down channels use of imagery is a much better way to presenting to the unconscious what you want.

        Module 2: How To Construct Powerful Goal Imagery

        You have to act like a writer who is putting together a script of the movie. The more detail, the better the movie. But it all starts with goals. One has to be clear 

        • Constructing Proper Goal Images. If the unconscious doesn't know what you want, it can't help you get there. 

        Module 3: How to Practice Using Process Imagery 

        "Only perfect practice makes perfect." -- Murray Johannsen

        Image by: SD Dirk: High Jump Triton Invitational 2011

        To really make it  In this ph

        • The Theater of the Mind. This is one powerful visualization method to see what comes next and to get it right.
        • Editing Your Movie. BeThere are a number of techniques 
        • Practicing Dissociated and Associated. Such a simple technique but one that really gets the job done.
        • Shifting From Director to Actor. 

        Module 4: Reflection

        Image by: Martin Basmajians

        Now comes the fun part undefined creating, changing and finessing your imagery. You can chose a number of different applications but the important thing is to practice. Practice and evolving the imagery that is being used. 

        • Fine-tune Reflection. Evaluate your practices and experiences with
        • Practice on a set of skills of your own choosing

        • 04-Feb-2019
        • A 4-module Online Program. Available as a eight-week Dual Track Full Class (Level II: Skill Learning)

        Image from the ceiling from the Sistine Chapel. Painting by Michelangelo

        A Program For You, Your Children and Grandchildren — Learn It Yourself — Teach It To Them


        Finding flaws matter. After all, your strengths get you hired, your weaknesses get you fired. Yet most people would not know how many flaws they have let alone whether they have a fatal flaw. 

        There is nothing worse then finding out you can't advance due to factors you control.

        Those who wish to lead and live an ethical life understand the importance of building habits known as virtues to counteract the tendency for us do bad things. It's like an ethical vaccine preventing descent into the abyss of bad habits, negative emotions and unproductive states.

        Those with the moral authority to lead, have virtues followers identify with.  More importantly, they Take Action to practice and install these in day-to-day activities that make up work and life. After all, it’s a poor sort of ethical system if you can't use it to guide daily decisions and actions.  

        By taking this class you will learn:

        • Why humans are good and bad: but you can choose the good
        • how to reveal your flaws and search for the elusive fatal flaw
        • A powerful way to evolve yourself by defining your virtues
        • About installing your virtues —it’s about making yourself better

        Module 1: You’re Good and You’re Bad: The Paradox of Your Mind

        "Everybody has good and bad forces working with them, against them, and within them.” ― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

        “The insufferable arrogance of human beings to think that Nature was made solely for their benefit, as if it was conceivable that the sun had been set afire merely to ripen men's apples and head their cabbages.” — Cyrano De Bergerac

        Antonio Canova (1757–1822) Justice. Image by: Fondazione Cariplo

        Module Description

        The Ego, as the primary part of the mind that deals with realty, also has some characteristics that prevent it from achieving happiness. This session looks at a number of these limitations.

        Freud was the first Western psychologist to point out the Ego was wrapped in a cocoon of largely unconscious mechanisms that protect—the way a blanket protects a baby. However, in adults, these Ego defense mechanisms filter and distort realty in ways that prevent the Ego from dealing with anxiety and dangerous truths. And so the Ego stays immature--often entering a state of arrested development.

        Learning Objectives

        Level I: Knowledge and Understanding

        • Understand the major flaws associated with human nature.
        • Know the common model used in Western psychology for the nature of of your mind.

        Level II: Skills Development

        • Develop the insight to discover your flaws and search for the Fatal Flaw
        • Document your flaws as they exist.
        • Develop the insight to know what will make you virtuous
        • Develop the self-discipline to be able to develop a virtue.

        Key Concepts

        • Morality and Ethics
        • The Ego and The Unconscious
        • Jung" Shadow
        • Karma
        • Postive
        • Negative
        • Self-deception and Cognitive bias
        • Ego (Neurotic) Ego Defense Mechanisms

        Module 2: The Search For The Fatal Flaw

         “A Native American elder once described his own inner struggles in this manner: Inside of me there are two dogs. One of the dogs is mean and evil. The other dog is good. The mean dog fights the good dog all the time. When asked which dog wins, he reflected for a moment and replied, The one I feed the most.”   George Bernard Shaw

        Hieronymus Bosch The Seven Deadly Sins

        Hieronymus Bosch- The Seven Deadly Sins and the Four Last Things

        Module Description

        If each of us that the potential to do good and bad, we should understand the nature of the bad in hopes that we can prevent this from occurring. In other words, assuming free will (a big assumption), you will choose what path you travel down. Just as important, is your ability to recognize pathologies in others. In this case, we are going to focus on traits and behaviors, the kind of thing you can observe in yourself and see in others.

        In this module, you will do what very few people do — document your flaws. For example, if you ask the average person what their top ten weaknesses are, they would look confused, the offended before going into denial that they have any flaws at all. Or perhaps they will give you a fake one—the kind of thing that you would do if you were in an interview.

        The search for the fatal flaw is a characteristics that will cause you no end of grief if you do not take care of it.

        "Power Corrupts and absolute power corrupts absolutely." — Lord Acton. Said in 1887, these words still ring true today. But you should also understand that, money corrupts just as much as power.

        Learning Objectives

        Level I: Knowledge and Understanding

        • Identify the definitions of the seven deadly sins.
        •  Understand how Allport defined the different category of personality traits.
        •  Discover the Big Five personality traits

        Level II: Skill Development

        • Capture your "bad" personality traits..
        • Document your top sins and explain why these are a problem.
        • Document insights into emotions/states of mind that are considered to be weaknesses.

        Key Concepts

        • The Seven Deadly Sins
        • Negative emotions
        • Harmful states of mind
        • Personality Traits
        • Cardinal
        • Central
        • Secondary
        • The Fatal Flaw

        Module 3: Evolve Your self — Define Your Virtues

        “The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues.” Elizabeth Taylor

        “Few men have virtue to withstand the highest bidder.” George Washington

        Module Description

        Most people, that vast majority I belief, never ask themselves what they should be, what they should become by the time they check out of life. Sure, everyone focus on money and having lots of it, but very few focus on this issues of the character. Do you want be kind? Or is this unimportant. How about creative? Or resilient? or Optimistic? It seems strange that we would spend more time on our taxes in a year than we would what kind of person we should be. In this section, you will put together a profile for your "Ideal Self."

        Learning Objectives

        Level I: Knowledge and Understanding

        • Understand the nature of the ideal self.
        • Know the nature of moral virtues as defined by the Catholic Church
        • Know that there are competitive traits helpful in sports
        • Identify traits commonly associated with great leadership

        Level II: Skill Development

        • Define a set of future roles you would like to play on the stage of life.
        • Evaluate what set of virtues will help you to play your next to rooms.

        “Virtues are too difficult,” I told him, shaking my head. “Look how old you are and you’ve hardly made a dent in them. I’ll admit, you seem to have zeal nailed, as well as faith and temperance. Self control? I’ve got my doubts based on your recent actions. I’m not seeing the kindness, love or generosity, either. That humility thing seems to be pretty far beyond your reach, too. Really, really far. I’m sorry to tell you this, but from what I can see, the sin of pride is a major component of your character. Dude, you’re old. You should have these things pretty well ticked off your shopping list by now. I’m seriously disappointed. Seriously.”

        Debra Dunbar, A Demon Bound

        Module 4: Take Action

        "We are what we repeatedly do, excellence then is not an act, but a habit.” — Aristotle

        “Waste no more time arguing about what a good man should be. Be one.” — Marcus Aurelius (Roman emperor, 121-180 AD. 

        Image taken by: Murray Johannsen

        “Where we stand in times of controversy is a measure of our character,” said the Rev.  Jesse Jackson, an Apple shareholder who attended the meeting. “Some leaders only follow opinion polls. Others stand up for their principles, refuse to compromise, and mold opinion. We have such a leader of Apple, Tim Cook.” Benner, (2016) Apple Shareholders Show Their Support for Tim Cook, New York Times, Feb 25..

        Module Description

        Once you know your starting point and your destination, you still have to get from here to there. And this frankly, is the hard part. It's easy to come up with the map, it's hard to walk down the path. For what you are striving to do is reduce your bad behaviors, flaws and sins and substitute a better set of behaviors which we call the virtues.

        Unfortunately, this is not like taking a class, which you will only due once. You will have to practice many times. And you will find that sometimes you take a step forward, you will take a step back and it seems like you are standing in place. Don't worry about it. 

        Learning Objectives

        Level I: Knowledge and Understanding

        • Understand the nature of procrastination
        • Understand why few have strong self-control and will-power to resist temptations
        • Discover how Ben Franklin was able to develop his virtues

        Level II: Skills Development

        • Practice using the same technique as Ben Franklin Technique to develop your virtues.
        • Develop a combination of techniques to mentally practice developing one virtue that is not being used.

        Other Skills To Develop

        • Reflection
        • Insight
        • Self-Control

        “Don't make another's pain the source of your own happiness.” Mark Frost, The Paladin Prophecy

        • 11-Feb-2019
        • 18-Mar-2019
        • A Six-Module Full Class On-Line (Level 1 Learning: Expertise Development) OR Available As A Dual Track Full Class (Level II Learning: Skill Development)

        Image by: The Literary Digest

        You might say this is a "college writing deprograming class." Let's face it, you won't write very good marketing copy using what was learned by writing scholarly research papers. The world has moved on; and the real world doesn't value black and white text the way it used to.

        Discover More About:

        • The rules of copywriting

        • Classic techniques that work and will always work

        • How To design emotional appeals

        • Hold people's attention

        • Designing motivational calls to action

        • How to use imagery with copy

        Module 1. WHY CONTENT IS KING

        EVEN with email, good content still rules. In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. For example, if you write like a professor — you will fail at marketing. You will learn about two major forms of email marketing. The first is the promotional email. This is normally a stand alone product promoting a particular offer or event. The other form is the email based newsletter.

        Module 2: Persuasive Patterns

        There are classic persuasive patterns that work. These are useful in writing copy that gets people to take action.  

        Module 3: Generating And Modeling Good Copy

        Good copy shares two characteristics: it gets your interest and motivates you to  do something — such as making that click to a landing page.

        Module 4: Creating Ads That Sell: Integrating Words and Images

        Let's face it, you won't write very good marketing copy using just text. The world has moved on and continues to move away from test only messages.

        Module 5: The Power of Stories, Myths and Archetypes

        We will delve into both Jung and Campbell: giants with deep insights into the strong psychological and motivation forces illustrated by myths and archetypes.

        Module 6: Writing Motivational Posts and Emails

        There is an art to getting someone to make the click. There is even an art to getting a person to open up your eMail.  This is where writing boring is fatal; for who wants to read a another boring piece of writing. Brings back bad memories of reading journal articles. 

        Here you will learn about:

        • How to Grab Attention With a Headline
        • What Can Motivate Action With a Descirption
        • Structures for Compelling Calls To Action

        • 18-Feb-2019
        • 18-Mar-2019
        • Available as 30-day Dual Track Short Course (Level II: Skill Learning)

        "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx

        In the old days, a resume used to be enough. NOT TRUE TODAY. 

        Now employers wonder why you have a resume but don't have a profile

        With over 560 million members, Linkedin is one of the most important professional networks in the world.  According to a recent study, over 90% of the recruiters and HR professionals use it as a major tool for sourcing talent. 

        This Course:

        Helps Employers Find You. As one sharp VP in Human Resources said, "We need to reach candidates earlier, before they're being pursued by competitors." 

        Helps You Find Good Employers. Linkedin allows you a way to see into the darkness to access the jobs not get advertised.

        Shows Your How to Expand Your Social Capital. After all, it helps to build a large network of hiring managers and HR recruiters.

        Image by: dodgers

        Take all Four-Modules as Full Class — OR— Just One as a Short Course

        Module 1: How HR Recruiters Use Linkedin (and how to Get on Their Dashboard)

        Image by: Dom 497

        We start with understanding who someone who can hire you thinks — and how they will use Linkedin to find you.

        Module 2: The Tricks To Creating a Top of the Line, Searchable Profile

        Getting found involves the smart use of your profile. You must write it to be found and, get them interested enough to find you. 

        Module 3: Building A High Value Network 

        Image by: Martin Grandjean

        Linkedin acts as like a magnet—it attracts recruiters and employers to you — IF you construct your network properly.

        Module 4: The Essentials of Search For That Dream Internship or JobImage by: LuxMaxArt             

          Some really important things aren't taught in classrooms — like how to search for a job on Linkedin. Find out how. 

          Articles of Interest

          Hot Jobs. What Job Categories Are Rapidly Growing

          Profile or Resume? Which is More Important.

          Do Employers Care about Grades? What Straight A Students Get Wrong

          But like many complex tools, it one must put in the time and effort to master it. What you get back from it, depends on what you put into it.

          • 04-Mar-2019
          • A Twelve-Module Program. Available as a twelve-week Full Class with Instructor (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)

          Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

          Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

          This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

          1) Scale a new business, 

          2) Launch a new product;

          3) Take an existing product into a new niche

          4)  Display perform as a marketing professional.

          You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

          Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

          Course Learning Objectives

          1. Enhance your expertise in 12 critically important marketing competencies

          2. Grasp the most important issues and problems encountered in digital marketing today.

          3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

          4. Learn tools and concepts practiced in the real world and tested on the firing line of experience


          0. Course Overview

          1. Trend Spotting: How to do Environmental Scanning

          2. Developing A Sustainable Competitive Advantage

          3. Identifying and Overcoming Market Entry Barriers

          4. Ways to define the ideal Market Niche through Segmentation

          5. Defining Positioning and Branding for Products and Services 

          6. The Essentials of Sound Pricing and Effective Sales Promotions

          7. Combining Sound Strategy with Robust Business Models

          8. Standing Out From the Crowd and the Competition: How to Use Differentiation

          9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

          10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

          11. Being Newsworthy: What's Needed to Get Free Media Publicity

          12. Strategy and Tactics: Executing a Flawless Marketing Campaign

          About the Instructor 

          Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

          • 18-Mar-2019
          • 17-Jun-2019
          • A 6-module Online Program. Available as a FULL CLASS with an Instructor Over 6-weeks. (Level I Learning: Expertise Development) or as a Dual Track Short Course (Level II Learning: Skill Development)

          “When the going gets tough, the tough get going.” — Kennedy Family Motto


          This class is about developing more insight into the kind of success required to deal to deal with difficult times and challenging situations. 

           For example, to be resilient in the face of adversity is one of the most important elements of successful entrepreneurs.

          Learn, Practice and Improve of psychological pillars that help you to overcome adversity.

          "Remember, anything worth doing, is going to be difficult." — M. Johannsen, Advice to future entrepreneurs

        Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912) 
        • Upcoming Online Courses
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