Upcoming Classes and Courses

Switch to Calendar View

• Use What's Free: How To Use Publicity to Access The Media (Concentration: Digital Marketing)

  • When
    10-Jun-2019
  • Location
    A 6-Week On-Line Full Class With Instructor (Digital Marketing)

  Register

  
  

  The Conversation Prism 2.0. Image by Brian Solis and JESS3

  If you know how to use publicity, you will easily make your numbers. After all, getting your message out to millions through traditional media will rocket your numbers up. You don't have to change your message, if you have designed it to be newsworthy.

  In a world where big media is controlled by big business, publicity offers a low-cost method of reaching a mass audience. Many a small business has used it successfully to grow rapidly. The Internet has generated new types of word of mouth–one based on email; and increasingly, on video. This is a course which is about using the Internet as part of a program for publicity.

  You will Learn About:

  • Understanding The Nature of Publicity

  • Setting a Solid Foundation: Making Your Writing Newsworthy

  • Publicity Strategy: Putting Together a Plan

  • Publicity Tactic 1: Writing Engaging Pitch Letters

  • Publicity Tactic 2: Writing and Distributing Publicity Releases

  • Publicity Tactic 3: Constructing a Media List

  • Publicity Tactic 4: Writing and Distributing Articles

  • Publicity Tactic 5: Developing a Media Friendly "Press Room”

  • The Future of Web Publicity    

  Show details
• Running Cost Effective Email Campaigns (Concentration: Digital Marketing)

  • When
    17-Jun-2019
  • Location
    A Six-Module Full Class On-Line (Track II)

  Register

  Image by: aylmao1999

  According to the Direct Marketing Association as of 2009, email marketing delivers $43.62 for every dollar spent. Whether this number is true or not (after all, the DMA is not the most unbiased of sources), the consensus of experts is that email works. And what makes email marketing so effective? Fundamentally, it's about getting people to give you permission to send them information; the mechanics of email campaigns; and your ability to send interesting, relevant content.

  Four Course Modules

  a. Email Marketing Strategy: The Must Understand Rules of the Game

  b. How to Run and Optimize an email Marketing Campaign

  c. Copyrighting Guidelines: How to Write Compelling Headlines, Motivational Prompts and Interesting Newsletters

  d. Proven Methods you can Use to Build an In-house List.

  Take Aways. This is an applied course. You will: 

  Develop Interesting headers

  Devise compelling paragraphs

  Design a newsletter or email promotion

  Put together an email campaign.

  Evaluate results and suggest improvements

  Show details
• VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Concentration: Digital Marketing)

  • When
    08-Jul-2019
  • Location
    A Six-Module Full Class On-Line (Digital Marketing)

  Register

  
  

  Image by: Parceiromaste

  Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

  It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

  Your will learn about:

  Module 1: Why Use Video? Understanding It's Business Case

  Module 2. The Top Platforms — What Each Does Well

  Module 3. Must Use Optimization Techniques

  Module 4: Setting-Up a YouTube Channel

  Module 5: Expanding the Fan Base: Strategy and Tactics That Work

  Module 6. Setting Planning and Executing a Campaign

  Show details