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Why Choose This Concentration

This programs focuses on established businesses that have a larger marketing vision than putting together an on-line catalog and buying pay-per-click ads. These courses are designed for business owners or marketing managers that need to build digital marketing expertise.

The program assumes that you have a service business or business to business enterprise that:

• Has a website,

• Engages in active email marketing,

• Publishes content, and 

• Uses social media channels

as a way of generating traffic, leads, or revenues.