The Legacee Academy

Check Out A Digital Marketing Concentration Designed For The Enterpreneurally Minded

Prefect For Those Who Wish To Develop a Personal Brand and a Business Model That Goes With It


 

 Image by: Jason Howie. Selected social media channels

 

WHY Choose The Entrepreneurial Digital Marketing Concentration

The primary focus of this curriculum track of digital marketing allows entrepreneurially minded individuals to:

Enhance your personal brand.

Develop high paying digital marketing skill-sets necessary to do gig work.

Quickly develop a network and the business model necessary to generating  income.

Fund a business through crowdfunding.

Unique Elements To This Concentration

 

 

 Image by: Dave Braunschweig


The Prerequisite

You can't get good at marketing if you don't understand the basics. It's like trying to build a house without a foundation.  important if one desired to refresh ones knowledge of marketing or if you never have been exposed to marketing as a discipline. The essential ideas do not change no matter what tech tools one uses.

Skill Mapping 

We sometimes think that for many, a career is journey in which most people are lost. In today's world you can do about anything you want, but you have to know what you want and how to get there.

Crowdfunding

Given that you have a network and a business model, you are ready for the great leap forward, getting investment capital to kick start a business. It's a funding pool equal fast approaching the money raised from venture capitalists. Plus, you don't have to give away stock. But you do have to get good at digital marketing.


Available Classes and Courses

    • 15-Jun-2020
    • (UTC-07:00)
    • A 15-Week On-Line Full Class With Instructor


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    Description

    The old saying, “Most men (and woman) don’t plan to fail, they fail to plan,” still has great truth. Sure, it’s easy to post on a social media channel, but real success requires a PLAN. For it won’t help to row harder if the boat is headed in the wrong direction.

    This course has you apply practical theory so you can build a stronger personal brand— necessary to be a influencer with a large network. Plus you’ll discover critically important knowledge and understandings necessary to open doors as a digital marketing specialist

    This class goes in-depth on how to use social media as a tool to generate a following, leads and revenue streams. And it is open to marketing and non-marketing majors.

    By Taking This Class You Will:

    • Discover best practices — what works for the major types of social media categories
    • Discover digital marketing trends and opportunities 
    • Build a Linkedin profile that can be used for internships, gig work, or finding a job
    • Curate and develop content for a social channel of your choice. 
    • Build your social media marketing plan and get feedback from others
    • Get started — run a short campaign on your preferred channel.

    About the Instructor and Course Designer

    Bio: Course Developer

    Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

    As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at universities including UCLA. 

    On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

    Questions? Feel free to contact Mr. Johannsen by:

    ·       eMail: Info@legacee.com

    ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

    • 06-Jul-2020
    • (UTC-07:00)
    • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)
    Register

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules


    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads
       • Take more effective conversion actions


    1. The Essentials of Branding, Positioning and Differentiation


    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

    2. Branding Tricks: Enhance Your Personal Brand With a Top-Drawer Profile and Your Corporate Identity with a Company Page

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


    Image by: dodgers


    A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.


    3. Growing A Targeted Network: 



    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    4. Publishing to Project Your Expertise and Boost Your Social Capital

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


    Image by lumaxart


    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    You also receive two bonuses modules:

    How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

    Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 




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