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The Legacee Academy

Check Out A Digital Marketing Concentration Designed For The Enterpreneurally Minded

Prefect For Those Who Wish To Develop a Personal Brand and a Business Model That Goes With It


 

 Image by: Jason Howie. Selected social media channels

 

WHY Choose The Entrepreneurial Digital Marketing Concentration

The primary focus of this curriculum track of digital marketing allows entrepreneurially minded individuals to:

Enhance your personal brand.

Develop high paying digital marketing skill-sets necessary to do gig work.

Quickly develop a network and the business model necessary to generating  income.

Fund a business through crowdfunding.

Unique Elements To This Concentration

 

 

 Image by: Dave Braunschweig


The Prerequisite

You can't get good at marketing if you don't understand the basics. It's like trying to build a house without a foundation.  important if one desired to refresh ones knowledge of marketing or if you never have been exposed to marketing as a discipline. The essential ideas do not change no matter what tech tools one uses.

Skill Mapping 

We sometimes think that for many, a career is journey in which most people are lost. In today's world you can do about anything you want, but you have to know what you want and how to get there.

Crowdfunding

Given that you have a network and a business model, you are ready for the great leap forward, getting investment capital to kick start a business. It's a funding pool equal fast approaching the money raised from venture capitalists. Plus, you don't have to give away stock. But you do have to get good at digital marketing.


Available Classes and Courses

    • 23-Sep-2019
    • A Four-Module Full Class On-Line
    Register


    "Opportunity dances with those on the dance floor." — Unknown

    In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

    Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

    Module 1: The Social Media Landscape


    Image by: Ibrahim.ID

    Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

    Module 2: Spreading Your Message Far and Wide

    "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. Social Media Branding: Do's and Don'ts For Entrepreneurs


    Image by: The Opte Project

    Module 3: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy


    Painting by Rembrandt

    The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

    You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

    Module 6: Smart Curating: Getting Content The Easy Way

    Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

    Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

    Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

    As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

    On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

    Questions? Feel free to contact Mr. Johannsen by:

    ·       eMail: Info@legacee.com 

    ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

    • 02-Oct-2019
    • A 1-module Online Program. Available as a Self-Paced Program (Level I Learning: Expertise) OR a Dual Track 30-day Short Course (Level II Learning: Skills)
    • 9
    Register

    Average speakers use a presentation to inform. Great leaders use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience. 

    Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

    And they sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories and anecdotes, they are skills at framing questions questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories and anecdotes, the ability to ask and answer questions, etc.

    When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

    Discover proven tactics to increase persuasiveness and the wow factor.


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