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The Legacee Academy

Check Out A Digital Marketing Concentration Designed For The Enterpreneurally Minded

Prefect For Those Who Wish To Develop a Personal Brand and a Business Model That Goes With It


 

 Image by: Jason Howie. Selected social media channels

 

WHY Choose The Entrepreneurial Digital Marketing Concentration

The primary focus of this curriculum track of digital marketing allows entrepreneurially minded individuals to:

Enhance your personal brand.

Develop high paying digital marketing skill-sets necessary to do gig work.

Quickly develop a network and the business model necessary to generating  income.

Fund a business through crowdfunding.

Unique Elements To This Concentration

 

 

 Image by: Dave Braunschweig


The Prerequisite

You can't get good at marketing if you don't understand the basics. It's like trying to build a house without a foundation.  important if one desired to refresh ones knowledge of marketing or if you never have been exposed to marketing as a discipline. The essential ideas do not change no matter what tech tools one uses.

Skill Mapping 

We sometimes think that for many, a career is journey in which most people are lost. In today's world you can do about anything you want, but you have to know what you want and how to get there.

Crowdfunding

Given that you have a network and a business model, you are ready for the great leap forward, getting investment capital to kick start a business. It's a funding pool equal fast approaching the money raised from venture capitalists. Plus, you don't have to give away stock. But you do have to get good at digital marketing.


Available Classes and Courses

    • 29-Jul-2019
    • A 6-module Online Program. Available as a Twelve-Week Dual Track Full Class (Level II: Skill Learning)
    Register

    "A competitive world has two possibilities for you. You can lose. If you want to win, you can change." — Lester Thurow, former Dean, MIT Sloan School.

    Standing pat on existing competencies is a recipe for disaster; for skills today are not the one's you’ll need tomorrow.

    The path to success has been compared to climbing a mountain. But first, you need a map. For it doesn't pay to be lost and confused, uncertain of direction, full of doubt over what roles you want to play, what mountain you want to climb. 

    The is solution?

    A method called Skill Mapping. It's a set of practical techniques allowing you to decide the the skills needed and the actions required.

    Steps You Must Take To Map Your Future

    1. Define Your Current and Future Roles

    2. Continually Scan the Environment

    3. Document Opportunities and Threats

    3. Know Thyself

    5. Define Strengths and Weaknesses

    6. Take Action

    Take as an on-line class or with your own Master Instructor for individualized mentoring and coaching. You meet with a MASTER INSTRUCTOR at the beginning (before class starts); at the end (for debrief and lessons learned); and once a week through the class.

     

    Step 1: Visualize Current and Future Roles

    "The door of opportunity frequently opens for those best prepared to walk through it." — Murray Johannsen


    Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

    Now you will be looking at three roles, your current one, the next one and your aspirational role. After all, if you don't have a destination on the journey of life, you are forever lost. 

    Step 2: Continuously Scan the Environment




    Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    

    Step 3: Decide on Your Threats and Opportunities

    "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010


    You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 

    Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

    It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

    Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

    Step 4:  Assess Your Core 5 Competencies

    “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen




    Image by: AnonMoos

    You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

    In the Core Five model, every role has a unique set of five competencies. They are:

    • Technical. 

    • Leadership. 

    • Management. 

    • Strategy and Tactics, and 

    • Self-Mastery. 

    Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

    Step 5:  Determine Your Own Strengths and Weaknesses

    “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War

    “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

    As Legacees founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

    And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

    Step 6: Take Action


    Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

    Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

    This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

    One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  

    This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.

    And to make the course more enjoyable, there are:

    Memorable Quotes. Lots of them from the famous and the wise.

    Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

    • 19-Aug-2019
    • A 4-Week Skill-Building On-Line Short Course
    • 10
    Register

    Average speakers use a presentation to inform. Great leaders use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience. 

    Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

    And they sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories and anecdotes, they are skills at framing questions questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories and anecdotes, the ability to ask and answer questions, etc.

    When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

    Discover proven tactics to increase persuasiveness and the wow factor.


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