This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:
• Develop both personal positioning
• Put together your branding strategy
• Develop more high quality leads
• Take more effective conversion actions
1. Building a Strong Foundation: The Essentials of Branding, Positioning and Differentiation
Image by: Ivan Walsh
You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.
2. Enhancing Your Personal Brand: Developing a Top-Drawer Profile
"A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx
Getting found by the prospects such as head hunters involves the smart use of your profile. The issue is two-fold, first, being discovered during a search and second, once they are on the profile getting and keeping them interested.
3. How to Properly Leverage Group Membership
There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.
4. Growing Your Network: Utilizing, Influencing and Boosting Social Capital
It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.
5. Advanced Methods of Projecting Your Expertise
"If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source
Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.
6. Managing Your Reputation
Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft.