"Opportunity dances with those on the dance floor." — Unknown
In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.
Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work.
Module 1: The Social Media Landscape
Image by: Ibrahim.ID
Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.
Module 2: Spreading Your Message Far and Wide
"We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. - Social Media Branding: Do's and Don'ts For Entrepreneurs
Image by: The Opte Project
Module 3: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages
"I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy
Painting by Rembrandt
The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.
You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter.
Module 6: Smart Curating: Getting Content The Easy Way
Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere
Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.
Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience.
As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA.
On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University.
Questions? Feel free to contact Mr. Johannsen by:
· eMail: Info@legacee.com
· Linkedin: https://www.linkedin.com/in/murrayjohannsen