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The Legacee Academy

Receive After You Sign-up For Any Level I Learning Program The Following

"An expert is someone who knows more and more about less and less, until eventually he knows everything about nothing."
 -- Unknown

“An investment in knowledge pays the best interest.”  -- Benjamin Franklin


Bonus Gift 1: Improve Your Reading Comprehension 

Because reading comprehension is not commonly taught, readers recall little of what they read. So you can read volumes and remember nothing. This is not a good thing.


Bonus Gift # 2: A Research Paper on How To Improve Your Memory With Mneumonics




In the digital age, most of us have not learned how to memorize information for later recall. In most fields, we are doubling the amount of available knowledge every seven years. And society is also transferring from an industrial base to a service and information base.

Given such an environment, it becomes increasingly important for an informed person to be able to quickly learn and recall knowledge when needed. An individual that can recall a good percentage of concepts from a text after one reading possesses a tremendous competitive advantage over others who may have to review the material two or more times.


Table of Contents

Reduction and Elaboration Coding

Mnemonic Imagery

Use of Imagery Verses Other Learning Strategies.

Visual Mnemonic Techniques

The Link System

Method of Loci

The Peg System

The Phonetic System

Organizing Principles

Meaningfulness

Association

Interaction

Bizarreness

Concreteness

Vividness

Interest and Attention

Limitations of Visual Mnemonics.


YOU RECEIVE THESE GIFTS WITH THE FOLLOWING FULL CLASSES

Upcoming events

    • 01-Jul-2019
    • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)
    Register

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules


    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads
       • Take more effective conversion actions


    1. The Essentials of Branding, Positioning and Differentiation


    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

    2. Branding Tricks: Enhance Your Personal Brand With a Top-Drawer Profile and Your Corporate Identity with a Company Page

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


    Image by: dodgers


    A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.


    3. Growing A Targeted Network: 



    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    4. Publishing to Project Your Expertise and Boost Your Social Capital

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


    Image by lumaxart


    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    You also receive two bonuses modules:

    How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

    Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 




    • 01-Jul-2019
    • A Four-Module Full Class On-Line
    Register


    "Opportunity dances with those on the dance floor." — Unknown

    In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

    Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

    Module 1: The Social Media Landscape


    Image by: Ibrahim.ID

    Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

    Module 2: Spreading Your Message Far and Wide

    "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. Social Media Branding: Do's and Don'ts For Entrepreneurs


    Image by: The Opte Project

    Module 3: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy


    Painting by Rembrandt

    The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

    You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

    Module 6: Smart Curating: Getting Content The Easy Way

    Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

    Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

    Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

    As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

    On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

    Questions? Feel free to contact Mr. Johannsen by:

    ·       eMail: Info@legacee.com 

    ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

    • 08-Jul-2019
    • Full Class On-Line With Four Modules (Concentration: Transformational Leadership) Elective

    Image by Lumaxmart


    Often "executive teams" aren't. They function like a group of feuding kids fighting to please a difficult father or mother. Without effective leadership, groups never evolve into teamsundefinedthey get stuck performing on the floor of mediocrity, not the ceiling of possibility.

    Besides problems with group dynamics, research indicates that 30% to 60% of the time spent in meetings is wasted. Despite its importance, few managers run good meetings. More importantly, bad meetings result in problems not getting solved and wrong decisions getting made.

    Learn tools and techniques to increase motivation and participation; set codes of conduct; decrease conflict; evolve a group into a team; establish consensus; define roles and responsibilities; and play the critical communication roles that lead to action.

    This class shows you how to:

    •     Change group norms.
    •     Improve the meeting process.
    •     Evolve groups into high performance teams.
    •     Establish high performance teams
    •     Quickly set-up project teams
    • 08-Jul-2019
    • A Six-Module Full Class On-Line (Digital Marketing)
    Register


    Image by: Parceiromaste

    Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

    It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

    Your will learn about:

    Module 1: Why Use Video? Understanding It's Business Case


    Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD

    There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 

    This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

    Module 2. The Top Platforms — What Each Does Well

    Image by: Officialkalla

    Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

    From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time. 

    Module 3: Setting-Up a YouTube Channel


    Image by: Gaurav Shakya

    With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor. 

    Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. 

    But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. 

    Module 4. Must Use Video Optimization Techniques

    Image: Andrew King.

    Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.

    Module 5: Module 5: Video Marketing: Strategy and Tactics That Work


    Image by: Halicki

    One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.

    Module 6. Planning and Executing a Campaign


    Mahatma Gandhi at railway station in the early 1940's



    • 05-Aug-2019
    • A 4-Week On-Line Full Class With Instructor (Concentration: Transformational Leadership)
    Register



    "A competitive world has two possibilities for you. You can lose. If you want to win, you can change." -- Lester Thurow

     

    Changing yourself is hard, must harder than it appears. Changing others is harder still. Yet, change we must if we are to innovate and adapt to shifts in the environment. In this course, you will begin the transformational processes necessary to become a great transformational leader.

    In this intensive course, you will experience:

    • Learn to Better Learn 
    • The 4 Key Competencies of Transformational Leaders
      • Skill at Building Skills
      • The Transformational Mind-set
      • The Nine Sphere of Influence
      • Self-Improvement and Self-Mastery
    • The Major Tools Needed For Personal Change

    Over the next four weeks, you will:

    a. Meet other members of program

    b. Spend face-time with the instructor

    c. Assess your leadership knowledge and skills

    d. Experience learning modules in the program

    e. Better define your unique opportunities to lead

    f. Get a more detailed briefing on the seven classes in the main program


    • 09-Sep-2019
    • A 4-Week On-Line Full Class With Instructor
    Register
    "The key to successful leadership today is influence, not authority." -- Ken Blanchard



    Many managers and executives depend too much on their authority -- a limited source of power that doesn’t work well on peers and the boss. Consequently, they fail to get the results they want.

    Additionally, many individuals rely too much on positional influence, rather than developing personal influence. Positional influence is typically limited and constrained, but personal influence is something that can be grown and expanded. Another fact limiting influence, is that many tend to act selfishly like dragons hoarding their gold; rather than socially, like philanthropists who spread the wealth of their influence to benefit others.

    This class expands your knowledge by providing practical influence techniques.  You learn about:

    How to project EXPERTISE.


    Ways one can use developmental COACHING.


     The Nature of building CHARISMA.


     Using VISION—The Power of Setting Expectations.


    If you are taking Foundations to Great Leadership concentration, positive reinforcement, punishment, relationships, and persuasion is covered in other Full Classes.



    • 09-Sep-2019
    • A 4-Week On-Line Full Class With Instructor
    Register


    This class expands your knowledge by providing practical influence techniques.  You learn about:

    The Rules of Using AUTHORITY.


    How to Enhance Professional RELATIONSHIPS


     The Essence of MOTIVATION:  Positive Reinforcement & Punishment


     Using PERSUASION —The Power of Setting Expectations


    If you are taking Foundations to Great Leadership concentration, positive reinforcement, punishment, relationships, and persuasion is covered in other Full Classes.



    • 16-Sep-2019
    • A 4-module Online Program. Offered For 4-Weeks (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)
    Register
    Picture by neurovelho, Sheet Music is the essential theory underlying the creation of all music.

    A FULL CLASS IN THE SKILL-BASED LEARNING CONCENTRATION

    “Our knowledge can only be finite while our ignorance must necessarily be infinite.” -- Karl Popper, Austrian philosopher

    Course Overview

    In the 21st Century, each of us must continually upgrade knowledge and skills. To not do so means we risk unemployment, under employment and a life of stagnant wages. While we live in an Information Age, few schools and universities bother to teach us how to convert theory into skills. Few understand the steps–the processundefinedof how to build skills. The goal of this class is to accelerate someone going from the novice stage to the mastery stage.

    This course presents many insights useful in:

    Defining Skill-based Theory. Not all theory is can be turned into a skill. Discover how to tell what works and what does not.

    Module 1. Must Know Theories For Learning New Behaviors

    “Everyone thinks of changing the world, but no one thinks of changing himself.” -- Leo Tolstoy

    Image by: Luxmart Art

    Knowing how to get the most out of learning a new behavior means we have to step back and know what understand motivates it. There are three of behavioral theories: classical conditioning, operant conditioning and vicarious learning. You will discover the role each plays, the importance of knowing how to use this ourselves., and ways to apply it.

    Module 2. The Major Cognitive Learning Models

    “You tend to become what you think about.” -- Earl Nightengale: The Greatest Secret


    Roden: The Thinker: Image by: Yair Haklai

    Module Description

    The second major school of learning in psychology relates to cognition. Here the focus is on the black box of the mind, not on observable behavior. Inside the black box, there are many processesundefinedprocesses that run outside of conscious awareness. For example, listening is an extremely important mental process that has few observable elements.

    To learn how to listen, we must go in inside the black box and make changes. This module first looks at general theories of learning then it focuses on Bandura’s Self-Efficacy Theory as one of the more important models affecting our ability to learn.

    3. Discovering Skill-Based Theory 

    “It AIN’T so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.” undefined Mark Twain


    Page from book illustration fungi (or mycology) of different species. Woodcut and text. Done in 1581.

    Sound theory one can turn into a skill is surprisingly hard to find. Chefs know that no matter how one cooks the food, bad ingredients still produce tasteless food. It’s a variation of garbage in and garbage out —bad theory produces crummy results. Discover guidelines on how to evaluate the content, determine appropriate context and judge the “experts” to reduce the possibility of trying to build a flawed skill based on bad theory.

    One should take a look at theory from a couple of different aspects. The first is validity; i.e. do you think the method will actually work. There are many theories and models invented by professors which really aren’t valid, despite what the statistical models say.

    The second framework of analysis on how detailed the method is. Does it give you enough information to be able to mentally or physically practice.

    Module 4. The Legacee Skill Model

    “Fire! Ready! Aim!” undefined American saying

    Before on goes on a journey, it’s good to have a map. Before one builds a skill, it’s important to have a Content Learning Guide. The guide helps to flesh out the thinking process. to clearly define theory, process, outcomes and a methodology for learning.

    Goal setting is an important part of the process. Many of us have been exposed to goal setting at work. However, the process that we use in this class is different that what is done in business or government. The first part of goal setting is to use language to draft on a piece of paper what types of results one is looking for. The second phase of the process is to change the words in to images. Many would argue the the images are more important than the words. This is our view as well.

    • 23-Sep-2019
    • A 4-module Online Program. (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)
    Register

    A Full Class in the Skill-Based Learning Concentration

    This is an applied class. This program presents a step-by-step format to enhance learning of complex skills. It includes a practice assignments designed to try out new skill development techniques.

    Module 1. How To Practice: The Bare Essentials

    “You can’t learn to swim by reading about it.” – Henry Mintzberg 

    Youth with Violin by Giovanni Martinelli, oil on canvas, ca. 1640-1650

    People continually underestimate the importance of practice. In many corporate settings, the trainer or seminar leader provides training but typically leaves little time for development. The importance of practice cannot be underestimated.

    Skills cannot be build without it. Practice can be physical, but it doesn’t have to be. It can be mental as well.

    Module 2. Enhancing Your Practice: How to Use Visualization and Guided Imagery

    “Immense power is acquired by assuring yourself in your secret reveries that you were born to control events.” undefined Andrew Carnegie

    AnAntonio de Pereda (1611–1678) : The Knight’s Dream
    Mental practice is as powerful as physical practice in building skills. Despite its importance, few understand how to use the mind to build skills. This directly results in a tremendous loss of corporate training dollars and a a huge indirect in terms of skills never developed and never perfected. Learn how to use mental imagery to more quickly develop skills and enhance the usefulness of training programs you attend.

    It’s been known for years that visualization is a key factor in harnessing the healing factors lying untapped with the mind. The same can be said about its importance in building skills undefined its use accelerates the process of learning. But like all tools, one has to know how to use it. There are different types of imagery. Some is known as receptive–useful in both insight and creativity. Another type is known as programmed–a category helpful in skill development. Still other types of imagery are associated with certain types of states, for example such as transitioning between wakefulness and sleep.

    Module 3. Enhance Your Practice: Using Reflection and Self-Monitoring

    “The problem with the world is that the ignorant are cocksure and the wise are full of doubt.” undefined Betrand Russell

    John William Godward (1861–1922): Idle Thoughts

    It has long been known that feedback is an essential element of performance, but there is a real art in knowing to deliver it. One of the most difficult aspects of building a skill is to develop a sense of self-awareness during the practice phase. It is so difficult, that only the champions really know how it is done. However, without the development of this component skill, one really shows very little improvement in the skills we use the most.

    Traditionally, feedback is something one can get from an expert who also posses good coaching skills. However, given the nature of the skills most of you are developing, you will mostly likely not have access to a good coach.

    Sometimes a good friend can provide meaningful feedback and this is worth a try. If these two sources are not available, one has two other techniques: mindful practice and reflection. The assignment is going to be focus on the last two techniques.

    Module 4. Enhancing Your Practice undefined Generating Internal Motivation

    “Skill is nil without will.” undefined Judah ibn Tibbon, c. 1120-c.1190 Spanish physician and translation

    Karl Briullov (1799–1852): Nun"s Dream

    As Abraham Lincoln once remarked at a cabinet meeting, “If I knew what brand of whisky he [General Ulysses Grant] drinks, I would send a barrel or so to my other generals.” Motivation drives skill development. Unfortunately, many skill development efforts fail because those in it don’t address what how to motivate themselves properly. While we can solicit support from friends and family, champions understand they must develop the internal drive to keep going despite the many set-backs one will encounter. Divine the secrets of using internal and external consequences to increase internal motivation. In many cases, a few weeks is not enough time to really master a complex skill. One has to keep at it for years. On example is a foreign language or getting a black belt in Judo. To prevent giving up before the task is complete, one has to address the issue of motivation.


    Image by Mutante. This board is symbolic of mastery of one of the most complex games known–a game that requires years of years of practice to be able to master it.

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