Why Choose This Concentration
This programs focuses on established businesses that have a larger marketing vision than putting together an on-line catalog and buying pay-per-click ads. These courses are designed for business owners or marketing managers that need to build digital marketing expertise.
The program assumes that you have a service business or business to business enterprise that:
• Has a website,
• Engages in active email marketing,
• Publishes content, and
• Uses social media channels
as a way of generating traffic, leads, or revenues.
This digital marketing concentration has five classes in the Core with two electives.