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• Linkedin For Business (Digital Marketing & Internship Tracks)

  • When
    24-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 4-Week On-Line Full Class

  Register

  

  Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

  Class Modules

  
  

  This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

  
  

     • Develop both personal positioning

     • Put together your branding strategy

     • Develop more high quality leads

     • Take more effective conversion actions

  

  
  

  1. The Essentials of Branding, Positioning and Differentiation
  

  
  

  
  

  Image by: Ivan Walsh

  
  

  You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

  

  
  

  2. Branding Tricks: The Top-Drawer Profile, Company and Showcase Page

  
  

  "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx
  

  
  

  
  

  Image by: dodgers

  
  

  
  

  A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.

  

  
  

  3. Growing A Targeted Network

  
  

  
  

  
  

  It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

  
  

  

  4. Publishing: Projecting Expertise and Boosting Social Capital

  
  

  "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

  
  

  Image by lumaxart

  
  

  Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

  
  

  You also receive two bonuses modules:

  How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

  
  

  Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

  
  

  

  
  

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• VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue (Digital Marketing & Internship Tracks)

  • When
    24-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 6-Module On-Line Full Class (Digital Marketing & Internship Tracks)

  Register

  
  

  Image by: Parceiromaste

  Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

  It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

  

  Module 1: Why Use Video? Understanding It's Business Case

  
  

  Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD
  

  There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 

  This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

  

  Module 2. The Top Platforms — What Each Does Well

  Image by: Officialkalla
  

  Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

  From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time. 

  

  Module 3: Setting-Up a YouTube Channel
  

  
  

  Image by: Gaurav Shakya

  With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor. 

  Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. 

  But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. 

  

  Module 4. Must Use Video Optimization Techniques

  

  Image: Andrew King.

  Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.

  

  Module 5: Video Marketing: Strategy and Tactics That Work
  

  
  

  Image by: Halicki
  

  One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.

  

  Module 6. Planning and Executing a Campaign

  
  

  Mahatma Gandhi at railway station in the early 1940's

  
  
  

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• Must Know Social Media Strategies and Tactics (Concentration: 15 Modules in Digital Marketing)

  • When
    31-Aug-2020
  •  
    (UTC-07:00)
  • Location
    A 15-Week On-Line Full Class With Instructor

  Register

  
  

  Image by: Geralt
  

  Description
  

  The old saying, “Most men (and woman) don’t plan to fail, they fail to plan,” still has great truth. Sure, it’s easy to post on a social media channel, but real success requires a PLAN. For it won’t help to row harder if the boat is headed in the wrong direction.

  This course has you apply practical theory so you can build a stronger personal brand— necessary to be a influencer with a large network. Plus you’ll discover critically important knowledge and understandings necessary to open doors as a digital marketing specialist. 

  This class goes in-depth on how to use social media as a tool to generate a following, leads and revenue streams. And it is open to marketing and non-marketing majors.

  By Taking This Class You Will:

  • Discover best practices — what works for the major types of social media categories
  • Discover digital marketing trends and opportunities 
  • Build a Linkedin profile that can be used for internships, gig work, or finding a job
  • Curate and develop content for a social channel of your choice. 
  • Build your social media marketing plan and get feedback from others
  • Get started — run a short campaign on your preferred channel.

  About the Instructor and Course Designer
  

  

  Bio: Course Developer

  Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 
  

  As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at universities including UCLA. 

  On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

  Questions? Feel free to contact Mr. Johannsen by:

  ·       eMail: Info@legacee.com, 

  ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

  

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• 12 Timeless Marketing Concepts You Must Know and Master (Concentration: Digital Marketing)

  • When
    07-Sep-2020
  •  
    (UTC-07:00)
  • Location
    A Twelve-Module Program. Full Class with Instructor (Level I: Expertise)

  Register

  
  

  Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

  Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

  This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

  1) Scale a new business, 

  2) Launch a new product;

  3) Take an existing product into a new niche
  

  4)  Display perform as a marketing professional.

  You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

  Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

  Course Learning Objectives

  1. Enhance your expertise in 12 critically important marketing competencies

  2. Grasp the most important issues and problems encountered in digital marketing today.

  3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

  4. Learn tools and concepts practiced in the real world and tested on the firing line of experience

  Modules

  0. Course Overview

  1. Trend Spotting: How to do Environmental Scanning

  2. Developing A Sustainable Competitive Advantage

  3. Identifying and Overcoming Market Entry Barriers

  4. Ways to define the ideal Market Niche through Segmentation

  5. Defining Positioning and Branding for Products and Services 

  6. The Essentials of Sound Pricing and Effective Sales Promotions

  7. Combining Sound Strategy with Robust Business Models

  8. Standing Out From the Crowd and the Competition: How to Use Differentiation

  9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

  10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

  11. Being Newsworthy: What's Needed to Get Free Media Publicity
  

  12. Strategy and Tactics: Executing a Flawless Marketing Campaign

  About the Instructor 

  Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

  
  

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• How to Be a Social Media INFLUENCER (Digital Marketing & Internship Tracks)

  • When
    14-Sep-2020
  •  
    (UTC-07:00)
  • Location
    A 10-Module On-Line Full Class (Digital Marketing & Internship Tracks)

  Register

  
  

  
  

  
  

  
  

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• Extend Your Brand — Expand Your Network (Concentration: Digital Marketing)

  • When
    21-Sep-2020
  •  
    (UTC-07:00)
  • Location
    A 3-Module On-Line Full Class

  Register

  
  

  "Opportunity dances with those on the dance floor." — Unknown
  

  In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

  Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

  

  Module 1: The Social Media Landscape:Spread Your Message Far and Wide

  
  

  Image by: Ibrahim.ID
  

  Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

  "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. - Social Media Branding: Do's and Don'ts For Entrepreneurs
  

  
  

  Image by: The Opte Project

  

  Module 2: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

  "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy
  

  
  

  Painting by Rembrandt

  The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

  You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

  

  Module 3: Smart Curating: Getting Content The Easy Way

  

  Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

  Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

  

  

  Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 
  

  As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

  On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

  Questions? Feel free to contact Mr. Johannsen by:

  ·       eMail: Info@legacee.com 

  ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

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• Crowdfunding Essentials: What You Must Know To Raise Money (Concentration: Digital Marketing)

  • When
    05-Oct-2020
  •  
    (UTC-07:00)
  • Location
    A 8-Module Online Full Class

  Register

  
  

  Image by: Luxamart

  The existence of the crowdfunding sites has created a new options for both individuals, social enterprises, and for profit start-ups to raise money free frees them from the the tyranny of bankers (who always require collateral) and investors (who desire excessive returns). Of course, you can still spend 4 months and hundreds of courses on an a business plan. 

  Or you can invest the time the real world business model: getting revenues, customers or and following. But to do so, you have to understand the nature of the game, But this course is NOT about equity and debt crowdfunding, it focuses on using reward (preorder) and donations. 

  This it is part of a series of classes on how to make crowdfunding work. But like many things, one has to understand that one can have a great site but still not reach your goals because other campaign tools where weak don't work. For example, it's one thing to make a video, it's a whole other thing to make one that converts viewers into backers.
  

  

  Module 1: Must Know Essentials About the Crowdfunding (Also in Digital Marketing Essentials)

  
  

  Image by: Luxmart

  
  

  In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

  

  Module 2. Benchmarking Successful (and Unsuccessful) Campaigns

  
  

  
  

  In college, we are supposed to do our individual work and not "borrow" from someone else. However, that's not the way the real world works. WE NEED TO BORROW from others and many others are more than willing to share. Strangely enough, successful people are more than will to share what makes them successful with those who are not. 

  

  Module 3: Must Know Internet Marketing Tools (Also in Digital Marketing Essentials)

  
  

  Image by: Bizking2u
  

  
  

  "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

  Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

  

  
  

  Module 4: Crowdfunding Tools: Digital Advertising — A Way of Reaching Millions in Minutes

  
  

  The large ad networks such as Google, Facebook, Linkedin and even Amazon are a marketers dream and a privacy nightmare. More than many other social channels, the business model is built on knowing a great deal about users — such that it can be an efficient and effective ad spend for marketers. In the early days, one could still build organic traffic (such as Google allows for); but this is not that easy anymore. Discover both the benefits and the disadvantages and common tricks for using this form of promotion.

  

  Module 5: Crowdfunding Tools: Email Marketing: The Rules of the Game

  

  Every game has its rules, and email marketing has a set of rules one must learn to do it well. Of course, one can just buy a list and sent out 50,000 and hope for the best. However, a wiser person (or a person with not a lot of money) will tend to figure out out to make best use of limited resources, which in most cases include both time and money. 

  

  Module 6: Crowdfunding Tools: Why You Should Use Videos

  

  There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 
  

  This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

  

  Module 7: The Social Media Landscape 

  

  "The prophet knows no more than ordinary man but he knows it earlier." — Dagobert D. Runes, philosopher, A Book of Contemplation

  It's often been said that before you start a journey, you need to have a map or you are forever lost. The social media landscape keeps changing. What worked five years ago is unlikely to work as well today. 
  

  And yet, there are certain landmarks that do not change, that are timeless. Email will always factor into your messaging. A website is of strategic importance. 

  This module focuses on the big picture, a strategic roadmap that will will have more details filled in as we go through the class. 

  

  
  

  Module 8: Campaign Strategy & PreCampaign Actions Executing the Campaign

  
  

  
  

  Image by lumaxart
  

  
  

  Now the hard part—time to walk the walk and talk the talk. Assuming the plan is good (a big assumption), the tools are sharp and ready to cut through the noise, now you have to make sure you are doing the right thing, at the right time. That's a lot of being right. Like many things in life, a good share of your success is based on your plan. If the plan doesn't doesn't work, neither will the campaign. If you want to go on a journey, it's best to have a map or your likely to get lost.  

  Let's face it, most people refuse to learn from experience. It teaches them them little that they do not ignore. And so, the school of life is never listened to, the same mistakes are made over and over again. This lack of learning applies to projects, an act in three plays: strategy, execution and lesson learned. It's use is made more important since most individuals and organizations refuse to do it. 

  
  

  

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