The Legacee Academy

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3 Methods of Learning Digital Marketing

a. Teach Yourself


Image by: Aaron Escobar

I’m self-taught in a lot of digital marketing areas. Many teach themselves so there is something to be said for that. The major downside? You have to shift through a lot of marginal content to find truth. 

b. Find a b-School Program.


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There are good b-school programs, if one must have a degree. 

Take a Legacee Academy Program.


Image by: Brian Solis and JESS3


It’s about practical real world theory that develops your ability to:

  • Generate revenues,
  • Uncover qualified leads,
  • Get people to show up.

You can take individual classes as needed. These are classes you typically cannot find in the b-schools and are highly desired by employers and the entrepreneurial — who want to diversity their income streams.

Build Skills With Coaching. After all, the best digital marketers are more than just librarians. Practical expertise but focused on context, application and skills development. 

You may remember a problem mentioned earlier — not finding individuals with digital marketing expertise? We ended up solving the problem by putting together our own training program — one one that offers internships.

Explore whether an Academy Digital Marketing Internship might be right for you. 

It consists of classes without grades (managers and executives could care less) but you get to apply what you know — and that makes all the difference when it comes to generating revenue for yourself.

You can take individual classes as needed. These are classes you typically cannot find in the b-schools and are highly desired by employers and the entrepreneurial — who want to diversity their income streams.


Upcoming events

    • 01-Feb-2021
    • (UTC-08:00)
    • A 10-Module On-Line Full Class (Digital Marketing & Internship Tracks)
    Register





    • 08-Mar-2021
    • (UTC-08:00)
    • A 6-Module On-Line Full Class (Digital Marketing & Internship Tracks)
    Register


    Image by: Parceiromaste

    Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

    It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

    Module 1: Why Use Video? Understanding It's Business Case


    Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD

    There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 

    This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

    Module 2. The Top Platforms — What Each Does Well

    Image by: Officialkalla

    Not too long ago, there was only one video channel that you had to worry about—YouTube. And YouTube continues to maintain its dominance. However, all the other major social channels are piling into the video bandwagon. Even Twitter is trying to add video. 

    From a branding standpoint, the plethora of competing channels creates opportunity to reach the same niche in another way. If they getting your message on YouTube, it might get through on an additional channel. So it could be a way or use content more than once or another way to watse way your time. 

    Module 3: Setting-Up a YouTube Channel


    Image by: Gaurav Shakya

    With many platforms allow you to build a following, your work, your effort is not reworded. Some platforms even want to own your intellectual property. In fact, you better test the terms of service prior to posting if you don't wan to loss control of the fruits of your labor. 

    Also, your entertaining one of Facebook's members is worth $11.86 per user per quarter to Facebook corporate. But you will receive nothing for your time (Eavis, 2016). The same with Snapchat and with Instagram. Seems like a lot of work to satisfy vanity needs. 

    But at least on YouTube, there is the possibility that you can receive income if your channel is successful. If you are really good, you can get into the six-figure range. This offers real possibilities. 

    Module 4. Must Use Video Optimization Techniques

    Image: Andrew King.

    Part of this is done in the way the the video is shot, some of it needs to be done in post-production, and even using basic search engine optimization techniques.

    Module 5: Video Marketing: Strategy and Tactics That Work


    Image by: Halicki

    One can always hope with a video that you have the field of dreams phenomonon—that if yo make it, they will come. Sure, people do get struck on a golf course by lightening—but I would put big money on it. If you wan more of a sure thing, you need to engage in a vigorous marketing program.

    Module 6. Planning and Executing a Campaign


    Mahatma Gandhi at railway station in the early 1940's


    This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

    Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

    If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

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