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• Must Know Social Media Strategies and Tactics (Concentration: 15 Modules in Digital Marketing)

  • When
    15-Jun-2020
  •  
    (UTC-07:00)
  • Location
    A 15-Week On-Line Full Class With Instructor

  
  

  Image by: Geralt
  

  Description
  

  The old saying, “Most men (and woman) don’t plan to fail, they fail to plan,” still has great truth. Sure, it’s easy to post on a social media channel, but real success requires a PLAN. For it won’t help to row harder if the boat is headed in the wrong direction.

  This course has you apply practical theory so you can build a stronger personal brand— necessary to be a influencer with a large network. Plus you’ll discover critically important knowledge and understandings necessary to open doors as a digital marketing specialist. 

  This class goes in-depth on how to use social media as a tool to generate a following, leads and revenue streams. And it is open to marketing and non-marketing majors.

  By Taking This Class You Will:

  • Discover best practices — what works for the major types of social media categories
  • Discover digital marketing trends and opportunities 
  • Build a Linkedin profile that can be used for internships, gig work, or finding a job
  • Curate and develop content for a social channel of your choice. 
  • Build your social media marketing plan and get feedback from others
  • Get started — run a short campaign on your preferred channel.

  About the Instructor and Course Designer
  

  

  Bio: Course Developer

  Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 
  

  As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at universities including UCLA. 

  On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

  Questions? Feel free to contact Mr. Johannsen by:

  ·       eMail: Info@legacee.com, 

  ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

  

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• Linkedin For Business (Concentration: Digital Marketing)

  • When
    06-Jul-2020
  •  
    (UTC-07:00)
  • Location
    A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)

  Register

  

  Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

  Class Modules

  
  

  
  

  This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

  
  

     • Develop both personal positioning

     • Put together your branding strategy

     • Develop more high quality leads

     • Take more effective conversion actions

  
  

  
  

  1. The Essentials of Branding, Positioning and Differentiation

  
  

  
  

  Image by: Ivan Walsh

  
  

  You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

  
  

  2. Branding Tricks: Enhance Your Personal Brand With a Top-Drawer Profile and Your Corporate Identity with a Company Page

  
  

  "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx
  

  
  

  
  

  Image by: dodgers

  
  

  
  

  A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.

  
  

  
  

  3. Growing A Targeted Network: 

  
  

  
  

  
  

  It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

  
  

  4. Publishing to Project Your Expertise and Boost Your Social Capital

  
  

  "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

  
  

  Image by lumaxart

  
  

  Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

  
  

  You also receive two bonuses modules:

  How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

  Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

  
  

  
  

  

  
  

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