The Legacee Academy

Check Out A Digital Marketing Concentration Designed For The Enterpreneurally Minded

Prefect For Those Who Wish To Develop a Personal Brand and a Business Model That Goes With It


 

 Image by: Jason Howie. Selected social media channels

 

WHY Choose The Entrepreneurial Digital Marketing Concentration

The primary focus of this curriculum track of digital marketing allows entrepreneurially minded individuals to:

Enhance your personal brand.

Develop high paying digital marketing skill-sets necessary to do gig work.

Quickly develop a network and the business model necessary to generating  income.

Fund a business through crowdfunding.

Unique Elements To This Concentration

 

 

 Image by: Dave Braunschweig


The Prerequisite

You can't get good at marketing if you don't understand the basics. It's like trying to build a house without a foundation.  important if one desired to refresh ones knowledge of marketing or if you never have been exposed to marketing as a discipline. The essential ideas do not change no matter what tech tools one uses.

Skill Mapping 

We sometimes think that for many, a career is journey in which most people are lost. In today's world you can do about anything you want, but you have to know what you want and how to get there.

Crowdfunding

Given that you have a network and a business model, you are ready for the great leap forward, getting investment capital to kick start a business. It's a funding pool equal fast approaching the money raised from venture capitalists. Plus, you don't have to give away stock. But you do have to get good at digital marketing.

The Entrepreneurial Digital Marketing Curriculum

 

 Image by: Robert Scoble


Upcoming events

    • 25-Feb-2018
    • 24-Jun-2018
    • A 15-Week On-Line Full Class With Instructor (Concentrations: Entrepreneurial Digital Marketing: Track I & Enterprise Digital Marketing: Track 1)


    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business. 

    • Reward, donations and preorder Crowdfunding

    Linkedin for lead generation

    • Monetizing social media channels such as Facebook

    • Video marketing and channels such as YouTube

    • Must know techniques using Email and marketing automation

    • Key Trends

    Copywriting: Classic 

    • Conversion tactics

    The course will also have get you started on business creation by taking you have you do a project. 

    About the Instructor and Course Designer

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

    • 04-Jun-2018
    • A Six-Module Full Class On-Line (Concentration: Digital Marketing: Track 1 Ends Nov 12)
    Register


    Image by lumaxart

    Today, you can seek financial independence by creating a personal brand. For once you have a  large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans. 

    The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.

    Learning Areas:

    Module 1: Opportunity and Peril: The Social Media Landscape

    Module 2: Must Know Truths about Personal & Organizational Branding

    Module 3: Getting Noticed — Choosing Your Positioning and Differentiation

    Module 4: Find Your Voice—How To Construct Powerful Messages

    Module 5: Choosing The Right Mix Channels and Mediums

    Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message


    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

    Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.


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