The Legacee Academy

3 Methods of Learning Digital Marketing


Basically, developing digital marketing expertise boils down to three options:

a. Teach Yourself.


Image by: Aaron Escobar

I’m self-taught in a lot of digital marketing areas. Many teach themselves so there is something to be said for that. The major downside? You have to shift through a lot of marginal content to find truth. 

b. Find a b-School Program.


Image by: chensiyuan

There are good b-school programs, if one must have a degree. Finding a b-school may work or it may not for reasons mentioned earlier.

How To (and How Not To) Get Expertise in Digital Marketing

B-schools are years behind current best practices in Internet Marketing. Unfortunately, digital marketing expertise is not so easy to find. The skills, not readily practiced in university settings.
 
Taking lecture classes for a grade mostly a waste of time and money.
If you can generate revenue and leads that convert, even in the tough times you are in demand. You become a profit center not and expense.
 
This crash course presents the reason why this opportunity for a better career exists
 



c. Take a Legacee Academy Program.


Image by: Brian Solis and JESS3

You may remember a problem mentioned earlier in this series — not finding individuals with digital marketing expertise. We ended up solving the problem by putting together our own training program — one that we also use for internships.

Now you too can benefit by increasing your expertise or your skills — either to make yourself more attractive to employers or to expand your ability to make income.

Take a concentration: Expertise focused on building a personal brand and your business model or an organizational one – what employers want to see when hiring

Build application skills Practical expertise but focused on context, application and skills development. After all, th best digital marketers are more than just librarians.

Take public short courses and full classes as they are available.


Upcoming Online Digital Marketing Full Classes and Short Courses

    • 25-Feb-2018
    • 24-Jun-2018
    • A 15-Week On-Line Full Class With Instructor (Concentrations: Entrepreneurial Digital Marketing: Track I & Enterprise Digital Marketing: Track 1)


    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business. 

    • Reward, donations and preorder Crowdfunding

    Linkedin for lead generation

    • Monetizing social media channels such as Facebook

    • Video marketing and channels such as YouTube

    • Must know techniques using Email and marketing automation

    • Key Trends

    Copywriting: Classic 

    • Conversion tactics

    The course will also have get you started on business creation by taking you have you do a project. 

    About the Instructor and Course Designer

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

    • 30-Apr-2018

    • 04-Jun-2018
    • A Six-Module Full Class On-Line (Concentration: Digital Marketing: Track 1 Ends Nov 12)
    Register


    Image by lumaxart

    Today, you can seek financial independence by creating a personal brand. For once you have a  large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans. 

    The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.

    Learning Areas:

    Module 1: Opportunity and Peril: The Social Media Landscape

    Module 2: Must Know Truths about Personal & Organizational Branding

    Module 3: Getting Noticed — Choosing Your Positioning and Differentiation

    Module 4: Find Your Voice—How To Construct Powerful Messages

    Module 5: Choosing The Right Mix Channels and Mediums

    Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message


    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

    Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.


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