The Legacee Academy

Expertise You Can Apply —  Skills You can Master


Click For our Featured Program:  Chart Your Path To the Top


Learn Valuable Work Expertise and Job Skills

"Everyone complains about the cost of education, but no-one complains about the cost of ignorance." 


"After all, if it was just about knowledge, most of the world’s leaders would be librarians." 

A Better Way to Get Ahead

Employers don't just want expertise, they also want skill. Behavioral skills. Not the skill of writing scholarly research papers and taking tests. An "A" does not mean real world competence.

So what's missing? Two things:

    • Relevant theory that can be practiced.
    • The motivation and feedback mechanisms to reach mastery.

Sound, Practical Theory. This is not about “blue sky” theory — you know the kind of stuff so impractical that you can’t use it in the real word.  It’s about what employers want and entrepreneurs need.

Build Deep Expertise. What’s in your long-term memory matters. You can’t Google it when the boss asks you a question. And when ignorant, you can’t even use the search engines properly since they won't know what questions to ask.

Strive To Master Skills. We don’t just want leaders who understand the theory, but can’t lead. The focus is on moving from novice to mastery. 


Pallas Athena, Picture from the Austrian Parliament Image by Jubalon

Real World Application. OK, some things are nice to know. But when it comes to our two primary roles (digital marketing or transformational leadership), you got to make things happen in the real world.

Receive Badges. This are attached to specific competencies in a concentration.

Get a Certificate. Complete a concentration and receive a Legacee Academy certificate as recognition of your accomplishments.

Experienced Instructors. Instructor-based courses and classes that we offer online have individuals who really know the topic.

Skilled Guides. In skill-based learning, Legacee Academy guides are mentors and coaches who will guide your practice.

Potential Project (Gig) Work. For these that build skills (Level II learning), you can receive additional training to serve as a the role of Guide or Instructor.

“Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust upon them.” -- Shakespeare, The Twelve Night, ( Act II, Scene V)

Now you too can benefit by increasing expertise or skills — either to make yourself more attractive to employers or to expand your ability to make income. You can: 

1. Take Legacee Academy public online classes as they come up. Not a bad way to fill in expertise gaps if the timing works. 

2. Take Short Courses, OR Self-Paced Learning  OR Full Classes as they become available. 




Checkout Upcoming Academy Programs

Online Full Classes and Short Courses

Build Expertise — Academy Short Courses and Full Classes

    • 07-Dec-2020
    • (UTC-08:00)
    • A 1-Module Online Program available in a Short Course (Concentration: Transformational Leadership)
    Register

    If you act to change the existing order of things, you are on the Quest of Heroes.

    Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon.

    This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

      Learning Objectives
      Level I Learning: Expertise
        • Identify the essential elements needed to move from average to great.
        • Delve into the power of myth to understand the challenges you will face.
        • Get inspiration from the Hero archetype in the great stories from the past 
        • Understand the Four Core Competencies of Transformational Leaders
        • Know why transformational leaders and Great Founders need to act less like managers and more like heroes.
        Level II Learning: Skills
        • Assess where you are on your Quest
        • Choose your path, construct your vision for what you will do next
        • Find two heroes that will serve as an example and source of inspiration
        • Delve into identifying flaws limiting your success




        We all face a choice, to strive to do something great or to die forgotten. For Heroes do great things. And because they do great things, they will not die forgotten

        • 07-Dec-2020
        • (UTC-08:00)
        • Take the Self-Paced Program (For Expertise) OR as Dual Track Coaching (For Skills)
        Register

        "Nurture your mind with great thoughts, for you will never go any higher than you think." -- British Statesman, Benjamin Disraeli

        Preview What You Will Learn

        Our thoughts are a major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset -- their self-talk. They never learned the long known techniques from psychology and Buddhism that improve thought and individual performance.

        Your mind is like a garden. But rather than growing beautiful flowers, the winds of thought instead carry the seeds of weeds. Rather than seeing something beautiful, you have a tangled mess. But you can clear the weeds by using self-talk. 

        This class focuses on how to better use your self-talk to cultivate thought patterns that motivate better results.

        SET UP A FREE CONSULTATION

        You will want to come up with your focus of application. One text used is Napolean Hills, "Think and Grow Rich." OR you you can read sections of Norman Vincent Peal's "The Power of Positive Thinking." These are timeless classics — they keep getting reprinted since first coming out last century. Find out the reasons why millions continue to read them. 

        All of our programs come with a money back guarantee.


        Option 1: Video Self-Paced Learning 

        You will receive 7 videos — two a week — 62 minutes of video total.

        • Preview of the Course (11 minutes)
        • The Importance of Self-Talk (6 minutes)
        • Self-Awareness (6 minutes)
        • Form of New Beliefs (6 minutes)
        • Empowering Beliefs (15 minutes)
        • Limiting Beliefs (5 minutes)
        • Decreasing Limiting Beliefs (13 minutes)

        All for $9.95

        • 100 percent risk free. You have a two-week MONEY-BACK GUARANTEE on all programs.

        • START ANY TIME on Self-Paced, Short-Courses and Customized Coaching programs.

        Option 2: Dual Track Coaching

        Want the Personal Touch? Want an expert to answer your questions? Need a learning program customized to you? Strive for Mastery in 30-days. Meet at the start (to plan), once a week during delivery, and at the end (for lessons learned).

        COACHING programs can be offered on a subscription or installment basis. Set-up a FREE CONSULTATION.

        Find Out More

        Get More Details on Dual Track Coaching


        Module 1: How To Benefit From the Proper Use of Self-Talk

        Image by: Pilsmo: Skism

        Cognition is a complex topic. Technically, there there is an entire area of psychology called cognitive psychology dealing with it. But rather than look at all elements of cognition, we will focus only on what can be done to improve thinking.

        It's unfortunate that the right and proper way to use self-talk is not commonly known.

        It's like having a powerful engine in a high performance vehicle and then not putting any gas in the tank. This section starts with some basic methods that help linking in general.

        Knowledge and Understanding

        • Understand the nature and importance of self-talk.
        • Identify the downside of negative thinking and the upside of positive thinking.
        • Discover how to better monitor your self-talk.

        Module 2: Reducing the Impact of Negative Self-Talk

        "Those who have emotional problems engage in negative self-talk about 50 percent of the time." -- R. M. Schwartz


        Evelyn De Morgan: Hope in the Prison of Despair


        Pull The Weeds In the Garden of Your Mind. Periodically, all of us must engage in “weed pulling” to diminish the impact of negative thoughts and thinking. 

        Knowledge and Understanding

        • Identify the major limiting beliefs that keep you from being more successful
        • Recognize the different types of negative self-talk
        • Know how you can diminish the impact of limiting beliefs

        Skill Building Practice

        • Practice four methods designed to decrease negative self-talk.

        Module 3: Making Powerful Thoughts More Powerful

        Painting by Alexandre Antigna (1817–1878) Le Feu (The Fire)

        Painting by: Alexandre Antigna (1817–1878): Le Feu (The Fire)

        Cultivate the Flowers. Besides cleaning out the weeds in your mental garden, it’s important to nurture the flowers.

        These are the empowering beliefs and thoughts that we need to have positive expectations of the future. And to do that, we must understand and practice positive self-talk.

        This includes learning how to think positively and constructing helpful affirmations.

        Knowledge and Understanding

        • Discover a set of affirmations own that you can employ.
        • Find out which makes for a good phrase and what makes for bad one.
        • Discover a set of positive beliefs that form your core based on critical incidents that happened in your life. 

        Skill Building Practice

        • Develop your own affirmations
        • Know how to mentally strengthen a given affirmation while practicing them.
        Module 4: Cognitive Restructuring: Advanced Techniques

        This section is for the advanced tools—the techniques that help you to understand when your thinking and logic is not where it should be.

        This errors are subtle, though.

        These errors reside in every day thinking, the kind of words we use in normal conversation and rarely delve deep into really understanding if they are true or not. 

        Knowledge and Understanding

        • Expectations: The Pygmalion and the Galatea Effect
        • The Mystery of Setting Good Intentions
        • The major cognitive bias many fail to detect
        • Ego Defense Mechanisms: Which ones are likely to trip you up
        • What cures depression can cure cognitive bias: Key takeaways from cognitive-behavioral therapy

        This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

        Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

        If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

        • 07-Dec-2020
        • (UTC-08:00)
        • Available as a Short Course (Level II: Skill Learning)
        Register

        “People Don't Learn From Experience” — J. Edward Deming

         What is Reflection?

        It's a way of not doing the same thing, the same way; but always expecting better results (the classic definition of managerial insanity). It is a:

        1. Mental process allowing you to monitor your behavior.

        2. Method for determining what's working and what's not. 

        3. Way to monitor practice to keep improving it.

        4. Learned process accelerating the drive to mastery.

        It's true, most people DON'T LEARN FROM EXPERIENCE and they practice a skill, but SHOW NO IMPROVEMENT OR SLOW IMPROVEMENT. The reason why? They don't use reflection. At very powerful technique that's rarely taught in universities (see story below)

        Learning reflection in this online course will help you to:

        • Not make the same mistake again,
        • Learn from experience, and
        • Enhance practice,

        Reflection is a learnable method to determine what's working and what's not. 

        Learning Outcomes

        "Life teaches, but only if you're willing to learn." — Anonymous


        Level I Learning: Expertise 
        • Identify the causes for not learning from experience
        • Know the 4 major types of reflection
        • Understand 3 major ways to accelerate learning
        Level II Learning: Skill Building
        • Practice reflection in learning a skill.
        • Explore using it as a means of examining an automatic, undesired behavior.

        This Online Course includes:

        • 2 Videos
        • 9 Readings
        • 2 Exercises
        • 2 Assignments

        A Personal Story On The Importance of Reflection

        To my lasting regret, understanding of reflection came much too late in life. What happened was this.

        When I was 52 years old, I accidentally learned about reflection. I happened to be sitting in a lecture at Korea University in Seoul. The course delved into world religions and this particular lecture dealt with Buddhism.

        The professor mentioned that Buddhism had a long tradition of learning through reflection. This aroused me from my normal state of lethargic mindlessness and I asked the professor, “What is reflection exactly?”

        She replied that it was a mental process where you periodically step back and think about an experience and then figure out what went well and what could have gone better. And then she said, “The school of life teaches; but only if you are willing to reflect on experience.”

        Here I was, a creature of the university. Much of my life was spent in a library with my nose in the textbook or in a state of confusion reading scholarly research journals. And yet, I had never been exposed to one of the most valuable tools of learning ever.  — Murray Johannsen, Course Developer & Instructor


        Remember: You have a Money—Back Guarantee 

        Choose a Method of Learning

        a. Self-Paced Learning. Enhance your expertise. Take your time — you have 30-days.

        b. Self-Paced Learning with Feedback. Jump your learning to the next level. Get feedback from an expert on the assignments and exercises completed.

        c. Short Course Coaching. Want personalized feedback or support? Get instruction from someone skilled at both teaching and coaching. It’s a practical alternative to courses offered at universities —plus you receive a badge and a certificate upon successful completion. Get the theory down the first week practice, focus on skill building the next three. 


        Questions? Contact us at info@legacee.com or set-up a Zoom meeting below.
        • 07-Dec-2020
        • (UTC-08:00)
        • Learning Options Perfect For You. Choose between: self-paced, self-paced with feedback and Dual Track Coaching.
        Register

        "Most of the successful people I've known are the ones who do more listening than talking.” – Bernard Baruch

        LISTENING is often one of our weakest communication skills.  We only remember about 20 percent of what we hear according to various studies.   

        We can improve improve this skill; but ONLY IF WE FOCUS ON BETTER USE OF ATTENTION. We often don't pay attention and tune-out when we should be tuning-in.

        In the Information Age, you can't afford having such a glaring weakness in your ability to process information. 

        Access Learning Methods That Work

        Growth Expertise

        • View 4 engaging videos
        • Read 11 carefully chosen articles
          Increase Skills
            • 2 Self-Assessments
            • 3 Practice Assignments



          Choose a Method of Learning

          a. Self-Paced Learning. Enhance your expertise. Take your time — you have 30-days.

          b. Self-Paced Learning with Feedback. Jump your learning to the next level. Get feedback from an expert on the assignments and exercises completed.

          c. Short Course Coaching. Want personalized feedback or support? Get instruction from someone skilled at both teaching and coaching. It’s a practical alternative to courses offered at universities —plus you receive a badge and a certificate upon successful completion. Get the theory down the first week practice, focus on skill building the next three. 


          Money Back Guarantee


          You can ask for a refund any time during the first two-weeks of these 30-day programs.

          • 14-Dec-2020
          • (UTC-08:00)
          • A 1-Module Online Program. Offered as a Self-Paced Course OR Customized with Coaching
          Register
          "Many are the doors of opportunity open to you. But you must imagine yourself stepping through that door in the future." — M. Johannsen


          Dream big dreams; only big dreams have the power to move men’s souls.” — Marcus Aurelius

          Success is more than just living in the present. Some simply live in the present; but others — they use the present to construct a better future. For example, birds exist day-to-day, but squirrels?  They store food in the summer for winter. And so it is with people.  

          We best map out the roles we want to play on the stage of work. For we can be a star, but only if we see it first in our imagination. Many people have dreams, but few have vision.  

          The case can be made that formal education causes imagination to atrophy. Think back, in any of your classes at any time in you life, did a teacher ask to close your eyes and use your imagination?

          Most people cannot come up with one time — not once in the many years of sitting in a classroom. If you somehow manage to get from K1 to 12 with your imagination intact, surely college will destroy it. 

          But what was atrophied can be activated and ignited again. 

          Learning Objectives:

          • Develop a deeper understanding of foresight
          • Practice developing a vision for your future.
          • Write out your Four Roles


          The Four Roles. A core part of skill mapping is to define the key skill-sets required to play a particular role. But first, you have to define your social roles. Three of them are future oriented, one is related to what you are currently doing.


          Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles — a future you define — not your boss, not your parents, not your university, you.

          Choose a Method of Learning

          a. Self-Paced Learning. Enhance your expertise. Take your time — you have 30-days.

          b. Self-Paced Learning with Feedback. Jump your learning to the next level. Get feedback from an expert on the assignments and exercises completed.

          c. Short Course Coaching. Want personalized feedback or support? Get instruction from someone skilled at both teaching and coaching. It’s a practical alternative to courses offered at universities —plus you receive a badge and a certificate upon successful completion. Get the theory down the first week practice, focus on skill building the next three. 


          Money Back Guarantee


          You can ask for a refund any time during the first two-weeks of these 30-day programs.


          Get a FREE CONSULTATION

          • 21-Dec-2020
          • (UTC-08:00)
          • Online Learning Management System With Two Live Zoom Sessions

           "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

          Learn Communication Skills Necessary for Business Success


          Make the investment in a business course that pays off many times over.


          Sample Course Lectures


          What Employers Want 


           Source: National Association of Colleges and Employers 2018 Job Outlook Survey

          BUILD EXPERTISE & SKILLS WITH AN ONLINE COURSE  IN BUSINESS COMMUNICATION SKILLS

          An Elevator PitchYou only have 30 seconds to a minute to make a positive first impression.


              Five types of Listening. Five that improve listening and one that doesn't. 


                  Reading Nonverbals. How to better read face and hear the meaning in tones and intonation.


                      Persuasion. Basic patterns one needs to know to sell.


                          Like & Rapport. How to generate positive impressions, increase trust, and get liked.


                              Prepare and Practice Interviewing. Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                              Capture Your Story on Video. Can you structure a five or ten-minute video presentation that holds someone’s attention? If so, you'll be popular with a large social network.


                              Craft Your LinkedIn Profile. Address what HR recruiters want. Generate a magnet that attracts others to connect with you.


                              Write Better Emails. Don't write like a professor. Write to get someone's attention, hold their interest and motivate an action. 


                              Fine-Tune That Resume & Cover Letter. Craft your resume to be attractive to employers.


                                To Enroll


                                Written assignments are submitted through the Canvas Learning Management system. To build skills, the course also includes Zoom labs. It's offered through the Los Angeles Community College District. This online course in business communication is worth 3 credit hours. It will transfer to CSUN.


                                To Get Assistance with this online course see on credit and noncredit options for Bus 032

                                Short Bio on Your Instructor: Murray Johannsen

                                Unlike most full-time professors, he knows what employers want and what student lack when it comes to getting work and getting better work. Since he teaches and President of Legacee and the Legacee Academy. 

                                He has seen it over and over again; bad resumes and poorly written profiles and interviews that fail to impress. And so designed the course to deliver the verbal and written skills employers want in employees and supervisors.

                                He believes the best way to learn something is to teach it and so has taught many different college courses in marketing, management and psychology for local universities such as UCLA. 

                                Mostly he focuses on two key areas: social media marketing and leadership skills. You can't lead if you can't communicate. And the better you can communicate, the better you can market your self. 

                                Having spent too much time in the library, he received a B.S. in Pharmacy and a MBA from the University of Iowa; and a M. A. in Psychology from Harvard University.  

                                Questions? Sign-Up for a Zoom Meeting Time Below

                                • Talk to the Instructor Get Access To Detailed Information
                                • 21-Dec-2020
                                • (UTC-08:00)
                                • Available as an Instructor-Led Full Class over 6-weeks OR as 12-week Dual Track Coaching
                                Register


                                 

                                "When managers and other responsible persons in business organizations are asked how much of the work day is spent in communicating, the replies range from 85 to 99 percent." -- Harold Zelko and Frank Dance (1965)



                                This course focuses on six essential leadership communication skills—the kind of skills that lead to increased levels of responsibility and increased pay. 

                                After all, one cannot be effective as a leader if one doesn't posses stellar communication skills. 

                                And really, you can never get too good at the art of communication.

                                Modules include:












                                • 21-Dec-2020
                                • (UTC-08:00)
                                • A 6-module Online Program. Available as an Instructor-Led Full Class over 6-weeks OR as 12-week Dual Track Coaching
                                Register

                                 "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.


                                Despite it importance, few people spend the time to really understand it or to improve the component skills of interpersonal communication. So you might way, the competition is weak.

                                Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

                                What Employers Want When Hiring


                                 Source: National Association of Colleges and Employers 2018 Job Outlook Survey

                                Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

                                 

                                LEARN THESE 6 INTERPERSONAL SKILLS

                                • TWO-WAY COMMUNICATIONUsing the Full-Duplex Method to drastically reduce miscommunication
                                • LISTENING SkillsSix types of listening: Five that improve listening and one that doesn't
                                • NONVERBAL CommunicationHow to better read face and hear the meaning in tones and intonation
                                • The Use of QUESTIONS: Eight types of questions that shape a conversation
                                • Your RELATIONSHIPSHow to generate positive impressions, increase trust, & be better liked
                                • INTERVIEWING: Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


                                Module Descriptions













                                7

                                • 04-Jan-2021
                                • (UTC-08:00)
                                • A 10-Module On-Line Full Class (Digital Marketing & Internship Tracks)
                                Register





                                • 04-Jan-2021
                                • (UTC-08:00)
                                • A Twelve-Module Program. Full Class with Instructor (Level I: Expertise)
                                Register


                                Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

                                Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

                                This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

                                1) Scale a new business, 

                                2) Launch a new product;

                                3) Take an existing product into a new niche

                                4)  Display perform as a marketing professional.

                                You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

                                Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

                                Course Learning Objectives

                                1. Enhance your expertise in 12 critically important marketing competencies

                                2. Grasp the most important issues and problems encountered in digital marketing today.

                                3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

                                4. Learn tools and concepts practiced in the real world and tested on the firing line of experience

                                Modules

                                0. Course Overview

                                1. Trend Spotting: How to do Environmental Scanning

                                2. Developing A Sustainable Competitive Advantage

                                3. Identifying and Overcoming Market Entry Barriers

                                4. Ways to define the ideal Market Niche through Segmentation

                                5. Defining Positioning and Branding for Products and Services 

                                6. The Essentials of Sound Pricing and Effective Sales Promotions

                                7. Combining Sound Strategy with Robust Business Models

                                8. Standing Out From the Crowd and the Competition: How to Use Differentiation

                                9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

                                10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

                                11. Being Newsworthy: What's Needed to Get Free Media Publicity

                                12. Strategy and Tactics: Executing a Flawless Marketing Campaign

                                About the Instructor 

                                Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 


                                This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

                                Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

                                If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.

                                • 04-Jan-2021
                                • (UTC-08:00)
                                • A 15-Week On-Line Full Class
                                Register


                                Image by: Image by: Brian Solis and JESS3.

                                This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

                                The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

                                It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

                                It will give you the essentials of understanding the practical side of growing a business.

                                Modules in this program include:

                                1. Choosing Your Personal Brand


                                Flame Tree Publishing 2014 logo, Image by: Nick Wells of Flame Tree Publishing Ltd

                                Everything first starts with a decision. Everything flows from the decision. You have to first understand before you can do. And that means to understand what it means by taking a session from the corporation playbook and dig into branding. 

                                You can have a :

                                • Personal brand,
                                • Corporate one, 
                                • Social one,

                                and for the entrepreneurially inclined, you can do two. 

                                But you have to start with one before developing the other This module is designed to clarify your understanding of a brand, one  that has an associated business model. One that can potentially lead you to financial freedom and defining a life that really matters. 

                                Module 2: Enhancing Your Personal Brand: Spreading Your Message Far and Wide

                                 

                                Image by: The Opte Project 

                                "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn." Social Media Branding: Do's and Don'ts For Entrepreneurs

                                Module 3.  Standout From the Pack with POSITIONING & DIFFERENTIATION


                                Manjuvajramandala with 43 deities, from Tibet. Tempera on cotton.

                                Together, positioning and differentiation form a critical set of foundation concepts site owners ignore at their own peril. One without the other means one risks having a marketing program that will not work.

                                Positioning in effect determines the nature of the customer base and is a critical decision in the early days. Prior to the Internet, positioning was considered to be a matter of segmentation, i.e determining ones geographic, demographic and psychographic variables. These are still important; however, search has created it's own set of variables and rules regarding key words.

                                Module 4: Must Know Essentials About the Crowdfunding Industry


                                Image by lumaxart

                                In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

                                Module 5: The Marketing Tools Most Useful In Successful Crowdfunding


                                Image by: Bizking2u

                                "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

                                Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

                                Module 6: The Social Media Landscape


                                Social media icons collection Image by: Ibrahim.ID


                                It's often been said that before you start a journey, you need to have a map or you are forever lost. The social media landscape keeps changing. What worked five years ago is unlikely to work as well today. 

                                And yet, there are certain landmarks that do not change, that are timeless. Email will always factor into your messaging. A website is of strategic importance. 

                                This module focuses on the big picture, a strategic roadmap that will will have more details filled in as we go through the class. 

                                Module 7. Copywriting: How To Write Powerful Content


                                Rembrandt (1606–1669)

                                The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

                                You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter.

                                Module 8: Curating Content

                                If everyone is thinking alike, then somebody isn't thinking.— George S. Patton

                                Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place.


                                Module 9:  Email Marketing Campaigns: The Rules of the Game 


                                Image by: Phillip Grondin

                                Every game has its rules, and email marketing has a set of rules one must learn to do it well. Of course, one can just buy a list and sent out 50,000 and hope for the best. However, a wiser person (or a person with not a lot of money) will tend to figure out out to make best use of limited resources, which in most cases include both time and money. 


                                Module 10: Why You Should Use Videos




                                Image: D-Kuru, Fractal forms on the cover side of a microwaved DVD


                                There has been a shift in marketing. In the old days, everything was text. They images and text were combined. Now, we are seeing away from both to using video. And not the high cost video we see in television, but low cost messaging within the incomes of everyone who has recent smart-phone. 


                                This model focuses on marketing applications were smart use of streaming video can enhance the brand, capture leads, improve the probability of conversion and close the sale. 

                                Module 11: Digital Advertising: A Way of Reaching Millions in Minutes



                                Source: Unsplash


                                The large ad networks such as Google, Facebook, Linkedin and even Amazon are a marketers dream and a privacy nightmare. More than many other social channels, the business model is built on knowing a great deal about users — such that it can be an efficient and effective ad spend for marketers.


                                In the early days, one could still build organic traffic (such as Google allows for); but this is not that easy anymore. Discover both the benefits and the disadvantages and common tricks for using this form of promotion.

                                About the Instructor and Course Designer


                                Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities such as UCLA. 

                                On the academic side, he has a: B.S. in Pharmacy and a MBA both from the University of Iowa. And a M.A. in Psychology from Harvard University. 

                                Questions? Feel free to Mr. Johannsen by:

                                • eMail: Info@legacee.com
                                • Linkedin: https://www.linkedin.com/in/murrayjohannsen


                                This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

                                Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

                                If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.


                                • 11-Jan-2021
                                • (UTC-08:00)
                                • Available as 30-day Dual Track Short Course (Level II: Skill Learning)
                                Register


                                "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx



                                In the old days, a resume used to be enough. NOT TRUE TODAY. 

                                Now employers wonder why you have a resume but don't have a profile

                                With over 560 million members, Linkedin is one of the most important professional networks in the world.  According to a recent study, over 90% of the recruiters and HR professionals use it as a major tool for sourcing talent. 

                                This Course:

                                Helps Employers Find You. As one sharp VP in Human Resources said, "We need to reach candidates earlier, before they're being pursued by competitors." 

                                Helps You Find Good Employers. Linkedin allows you a way to see into the darkness to access the jobs not get advertised.

                                Shows Your How to Expand Your Social Capital. After all, it helps to build a large network of hiring managers and HR recruiters.

                                Module 1: How HR Recruiters Use Linkedin (and how to Get on Their Dashboard)

                                We start with understanding who someone who can hire you thinks — and how they will use Linkedin to find you.


                                Image by: dodgers


                                Module 2: The Tricks To Creating a Top of the Line, Searchable Profile

                                 

                                Getting found involves the smart use of your profile. You must write it to be found and, get them interested enough to find you. 


                                Module 3: Building A High Value Network 

                                Image by: Martin Grandjean

                                Linkedin acts as like a magnet—it attracts recruiters and employers to you — IF you construct your network properly.

                                Module 4: The Essentials of Search For That Dream Internship or JobImage by: LuxMaxArt             

                                  Some really important things aren't taught in classrooms — like how to search for a job on Linkedin. Find out how. 


                                  Articles of Interest

                                  Hot Jobs. What Job Categories Are Rapidly Growing

                                  Profile or Resume? Which is More Important.

                                  Do Employers Care about Grades? What Straight A Students Get Wrong

                                  But like many complex tools, it one must put in the time and effort to master it. What you get back from it, depends on what you put into it.

                                  • 11-Jan-2021
                                  • (UTC-08:00)
                                  • A 4-module Online Program. Available as a 4-week Full Class With Instructor OR in 8-weeks With Coaching (Concentration: The Transformational Leader)
                                  Register

                                  “Few men have virtue to withstand the highest bidder.”  George Washington 

                                  A Program For You, Your Children and Grandchildren — Learn It Yourself — Teach It To Them

                                   

                                  There is nothing worse then finding out you can't advance due to factors you control.

                                  Those with the moral authority to lead, have virtues followers identify with.  More importantly, they Take Action to practice and install these in day-to-day activities that make up work and life. After all, it’s a poor sort of ethical system if you can't use it to guide daily decisions and actions.  

                                  By taking this class you will learn:

                                  • Why humans are good and bad: but you can choose the good
                                  • how to reveal your flaws and search for the elusive fatal flaw
                                  • A powerful way to evolve yourself by defining your virtues
                                  • About installing your virtues —it’s about making yourself better

                                  Module 1: You’re Good and You’re Bad: The Paradox of Your Mind

                                  "Everybody has good and bad forces working with them, against them, and within them.” ― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

                                  “The insufferable arrogance of human beings to think that Nature was made solely for their benefit, as if it was conceivable that the sun had been set afire merely to ripen men's apples and head their cabbages.” — Cyrano De Bergerac


                                  Antonio Canova (1757–1822) Justice. Image by: Fondazione Cariplo

                                  Module Description

                                  The Ego, as the primary part of the mind that deals with realty, also has some characteristics that prevent it from achieving happiness. This session looks at a number of these limitations.

                                  Freud was the first Western psychologist to point out the Ego was wrapped in a cocoon of largely unconscious mechanisms that protect—the way a blanket protects a baby. However, in adults, these Ego defense mechanisms filter and distort realty in ways that prevent the Ego from dealing with anxiety and dangerous truths. And so the Ego stays immature--often entering a state of arrested development.

                                  Learning Objectives

                                  Level I: Knowledge and Understanding

                                  • Understand the major flaws associated with human nature.
                                  • Know the common model used in Western psychology for the nature of of your mind.


                                  Level II: Skills Development

                                  • Develop the insight to discover your flaws and search for the Fatal Flaw
                                  • Document your flaws as they exist.
                                  • Develop the insight to know what will make you virtuous
                                  • Develop the self-discipline to be able to develop a virtue.

                                  Key Concepts

                                  • Morality and Ethics
                                  • The Ego and The Unconscious
                                  • Jung" Shadow
                                  • Karma
                                  • Postive
                                  • Negative
                                  • Self-deception and Cognitive bias
                                  • Ego (Neurotic) Ego Defense Mechanisms


                                  Module 2: The Search For The Fatal Flaw

                                   “A Native American elder once described his own inner struggles in this manner: Inside of me there are two dogs. One of the dogs is mean and evil. The other dog is good. The mean dog fights the good dog all the time. When asked which dog wins, he reflected for a moment and replied, The one I feed the most.”   George Bernard Shaw

                                  Hieronymus Bosch The Seven Deadly Sins

                                  Hieronymus Bosch- The Seven Deadly Sins and the Four Last Things

                                  Module Description

                                  If each of us that the potential to do good and bad, we should understand the nature of the bad in hopes that we can prevent this from occurring. In other words, assuming free will (a big assumption), you will choose what path you travel down. Just as important, is your ability to recognize pathologies in others. In this case, we are going to focus on traits and behaviors, the kind of thing you can observe in yourself and see in others.

                                  In this module, you will do what very few people do — document your flaws. For example, if you ask the average person what their top ten weaknesses are, they would look confused, the offended before going into denial that they have any flaws at all. Or perhaps they will give you a fake one—the kind of thing that you would do if you were in an interview.

                                  The search for the fatal flaw is a characteristics that will cause you no end of grief if you do not take care of it.

                                  "Power Corrupts and absolute power corrupts absolutely." — Lord Acton. Said in 1887, these words still ring true today. But you should also understand that, money corrupts just as much as power.

                                  Learning Objectives

                                  Level I: Knowledge and Understanding

                                  • Identify the definitions of the seven deadly sins.
                                  •  Understand how Allport defined the different category of personality traits.
                                  •  Discover the Big Five personality traits

                                  Level II: Skill Development

                                  • Capture your "bad" personality traits..
                                  • Document your top sins and explain why these are a problem.
                                  • Document insights into emotions/states of mind that are considered to be weaknesses.

                                  Key Concepts

                                  • The Seven Deadly Sins
                                  • Negative emotions
                                  • Harmful states of mind
                                  • Personality Traits
                                  • Cardinal
                                  • Central
                                  • Secondary
                                  • The Fatal Flaw


                                  Module 3: Evolve Your self — Define Your Virtues


                                  Image from the ceiling from the Sistine Chapel. Painting by Michelangelo

                                  “The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues.” Elizabeth Taylor

                                  Module Description

                                  Most people, that vast majority I belief, never ask themselves what they should be, what they should become by the time they check out of life. Sure, everyone focus on money and having lots of it, but very few focus on this issues of the character. Do you want be kind? Or is this unimportant. How about creative? Or resilient? or Optimistic? It seems strange that we would spend more time on our taxes in a year than we would what kind of person we should be. In this section, you will put together a profile for your "Ideal Self."

                                  Learning Objectives

                                  Level I: Knowledge and Understanding

                                  • Understand the nature of the ideal self.
                                  • Know the nature of moral virtues as defined by the Catholic Church
                                  • Know that there are competitive traits helpful in sports
                                  • Identify traits commonly associated with great leadership

                                  Level II: Skill Development

                                  • Define a set of future roles you would like to play on the stage of life.
                                  • Evaluate what set of virtues will help you to play your next to rooms.

                                  “Virtues are too difficult,” I told him, shaking my head. “Look how old you are and you’ve hardly made a dent in them. I’ll admit, you seem to have zeal nailed, as well as faith and temperance. Self control? I’ve got my doubts based on your recent actions. I’m not seeing the kindness, love or generosity, either. That humility thing seems to be pretty far beyond your reach, too. Really, really far. I’m sorry to tell you this, but from what I can see, the sin of pride is a major component of your character. Dude, you’re old. You should have these things pretty well ticked off your shopping list by now. I’m seriously disappointed. Seriously.”

                                  Debra Dunbar, A Demon Bound

                                  Module 4: Take Action

                                  "We are what we repeatedly do, excellence then is not an act, but a habit.” — Aristotle

                                  “Waste no more time arguing about what a good man should be. Be one.” — Marcus Aurelius (Roman emperor, 121-180 AD. 



                                  Image taken by: Murray Johannsen

                                  “Where we stand in times of controversy is a measure of our character,” said the Rev.  Jesse Jackson, an Apple shareholder who attended the meeting. “Some leaders only follow opinion polls. Others stand up for their principles, refuse to compromise, and mold opinion. We have such a leader of Apple, Tim Cook.” Benner, (2016) Apple Shareholders Show Their Support for Tim Cook, New York Times, Feb 25..

                                  Module Description

                                  Once you know your starting point and your destination, you still have to get from here to there. And this frankly, is the hard part. It's easy to come up with the map, it's hard to walk down the path. For what you are striving to do is reduce your bad behaviors, flaws and sins and substitute a better set of behaviors which we call the virtues.

                                  Unfortunately, this is not like taking a class, which you will only due once. You will have to practice many times. And you will find that sometimes you take a step forward, you will take a step back and it seems like you are standing in place. Don't worry about it. 

                                  Learning Objectives

                                  Level I: Knowledge and Understanding

                                  • Understand the nature of procrastination
                                  • Understand why few have strong self-control and will-power to resist temptations
                                  • Discover how Ben Franklin was able to develop his virtues

                                  Level II: Skills Development

                                  • Practice using the same technique as Ben Franklin Technique to develop your virtues.
                                  • Develop a combination of techniques to mentally practice developing one virtue that is not being used.

                                  Other Skills To Develop

                                  • Reflection
                                  • Insight
                                  • Self-Control

                                  “Don't make another's pain the source of your own happiness.” Mark Frost, The Paladin Prophecy

                                  This is just like taking a regular on-line class at a university. The focus in on expertise, knowing and understanding. 

                                  Sign-up and then wait for more information. If a particular class doesn’t have enough members to be run, you can ask for your money back or choose another type of delivery option on this page. Start with others in the class.

                                  If a particular class doesn’t have enough members to be run, you get your money back or choose another type of delivery option on this page. This class runs on a cycle of one-module a week; which includes exercises and  application assignments.


                                  • 18-Jan-2021
                                  • (UTC-08:00)
                                  • A 4-Week On-Line Full Class with Instructor
                                  Register


                                  “Everyone thinks of changing the world, but no one thinks of changing himself.” -- Leo Tolstoy


                                  Discover the common sources

                                  Identify the emotional, intellectual, and behavioral symptoms

                                  Discover solutions to you can use and interventions

                                  Understand the strange relationship between stress & performance

                                  What is burnout?

                                  Loss of sleep or insomnia: While this can be related to many things, it’s a telltale sign that something is off.


                                  Forgetfulness, lack of concentration, and lack of productivity: Being inspired to do coursework can be hard for many people, but being in an environment that has a lot of distractions can be detrimental to your productivity and can cause you to fall behind in your work.


                                  Negative mood or thoughts: People who are burning out are often anxious, angry, pessimistic, irritable, or depressed. Many realize they feel this way but can’t determine why.


                                  Isolation: Many people who are experiencing burnout may not want to socialize the way they usually would. Having social connections has been known to strengthen our immune systems and lower rates of depression and anxiety. 


                                  Perfectionism: Many aspire to perfection to obtain good grades, which can take a lot of time and energy, but it doesn’t always pay off the way they hope it will. Perfection is meaningless if it all comes crashing down.


                                      

                                  Access Learning Methods That Work

                                  Growth Expertise

                                  View 4 engaging videos
                                  Read 11 carefully chosen articles
                                  Increase Skills
                                  2 Self-Assessments
                                  3 Practice Assignments

                                    Module 1: Using the Breath To Relax

                                    Image Source; National Cancer Institute. Anatomy of the respiratory system, showing the trachea and both lungs, diaphram, and their lobes and airways.

                                    Description:

                                    For many, there is a vague understanding that when anxious, one breathes faster and shallower. At extreme levels of stress, some start breathing “like a dog” and will even hyperventilate.

                                    However, the reverse is also true, breathing slowly and deeply relaxes the mind and the body. However, few people understand how to use the breath to relax.

                                    This module will show you how to use the deep breath technique to quickly relax.

                                    Learning Objectives:

                                    • Discover the relationship between the breath and feeling anxious or feeling relaxed.
                                    • Experiment with slow breathing to control and reduce stress.
                                    • Practice using the deep breath technique to reduce anxiety.

                                    Application Assignment

                                    • Practice using the different variations of the Deep Breath Technique to reduce the impact of stressors in our life.

                                    Module 2: Progressive Relaxation: Getting the Stress Out Of Your Muscles

                                    Source: Welcome Trust. Muscles Man’, Pseudo-Galen, Anathomia

                                    Description:

                                    Stress is associated with a physiological mechanism known as the “fight or flight” response; meditation is associated with the exact opposite mechanism, the relaxation response. So while stress results in anxiety and worry, meditation generates peace and serenity.

                                    Meditation has been used for thousands of years in the East, but it is relatively new to the West. Since it is relatively new, most people don’t understand its benefits. This module explains the primary benefits for learning meditation. Benefits that include but are not limited to reduction of stress and anxiety.

                                    Learning Objectives:

                                    • Understand the physical and psychological benefits associated with the regular practice of meditation.
                                    • Discover the positive aspect of meditation on the mind and body.
                                    • Learn the access steps necessary to enter a meditative state.

                                    Application Assignments

                                    • Practice accessing the meditative state. While meditating, choose between several different types of meditation objects. Explore how to better this special state of mind.

                                    Module 3: Using Meditation To Calm Down, Lighten Up and Relax

                                    A Mandala made available as a post on Google+ by the Dalai Lama

                                    Description:

                                    Stress is associated with a physiological mechanism known as the “fight or flight” response; meditation is associated with the exact opposite mechanism, the relaxation response. So while stress results in anxiety and worry, meditation generates peace and serenity.

                                    Meditation has been used for thousands of years in the East, but it is relatively new to the West. Since it is relatively new, most people don’t understand its benefits. This module explains the primary benefits for learning meditation. Benefits that include but are not limited to reduction of stress and anxiety.

                                    Learning Objectives:

                                    • Understand the physical and psychological benefits associated with the regular practice of meditation.
                                    • Discover the positive aspect of meditation on the mind and body.
                                    • Learn the access steps necessary to enter a meditative state.

                                    Application Assignments

                                    • Practice accessing the meditative state. While meditating, choose between several different types of meditation objects. Explore how to better this special state of mind.
                                    Module 4: How Stress Affects the Mind-Body

                                    Image by: Uoaei1 Das Kreuz am Blassenstein bei Scheibbs (Niederösterreich), darunter dichter Nebel im Erlauf- und Donautal.

                                    Description

                                    Many people with rotten stress management techniques end up needing professional help. In some cases, this cry for help comes for the ravages of acute stress; in other cases, the health professional is seeing the impact of chronic stress.

                                    Chronic stress is a contributing factor to conditions such as hypertension (high blood pressure), ulcers, and atherosclerosis (closing of the arteries, typically around the heart.) While acute stress generates anxiety, worry and is associated nasty emotions such as anger.

                                    The module helps you understand the distress associated with stress.

                                    Learning Objectives

                                    • Discover the impact of acute and chronic stress on the body.
                                    • Know how stress impacts the normal functioning of the mind.
                                    • Know the relationship between stress, illness and immune suppression.
                                    • Understand how increasing stress levels impact work performance.

                                    Application Assignment

                                    • Produce a personal profile documenting your intellectual, emotional, behavioral, contextual and physiological stress symptoms.

                                    Learn The Knowledge and the Skill

                                    Inside the class there are a number of audios and videos providing samples of how one should practice. And there are exercises to go through and assignments to complete. The class also contains discussion forums and methods to get feedback from the instructor and class participants.

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