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The Legacee Academy

Expertise You Can Apply —  Skills You can Master


Click For our Featured Program:  Chart Your Path To the Top


Learn Valuable Work Expertise and Job Skills

"Everyone complains about the cost of education, but no-one complains about the cost of ignorance." 


"After all, if it was just about knowledge, most of the world’s leaders would be librarians." 

A Better Way to Get Ahead

Employers don't just want expertise, they also want skill. Behavioral skills. Not the skill of writing scholarly research papers and taking tests. An "A" does not mean real world competence.

So what's missing? Two things:

    • Relevant theory that can be practiced.
    • The motivation and feedback mechanisms to reach mastery.

Sound, Practical Theory. This is not about “blue sky” theory — you know the kind of stuff so impractical that you can’t use it in the real word.  It’s about what employers want and entrepreneurs need.

Build Deep Expertise. What’s in your long-term memory matters. You can’t Google it when the boss asks you a question. And when ignorant, you can’t even use the search engines properly since they won't know what questions to ask.

Strive To Master Skills. We don’t just want leaders who understand the theory, but can’t lead. The focus is on moving from novice to mastery. 


Pallas Athena, Picture from the Austrian Parliament Image by Jubalon

Real World Application. OK, some things are nice to know. But when it comes to our two primary roles (digital marketing or transformational leadership), you got to make things happen in the real world.

Receive Badges. This are attached to specific competencies in a concentration.

Get a Certificate. Complete a concentration and receive a Legacee Academy certificate as recognition of your accomplishments.

Experienced Instructors. Instructor-based courses and classes that we offer online have individuals who really know the topic.

Skilled Guides. In skill-based learning, Legacee Academy guides are mentors and coaches who will guide your practice.

Potential Project (Gig) Work. For these that build skills (Level II learning), you can receive additional training to serve as a the role of Guide or Instructor.

“Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust upon them.” -- Shakespeare, The Twelve Night, ( Act II, Scene V)

Now you too can benefit by increasing expertise or skills — either to make yourself more attractive to employers or to expand your ability to make income. You can: 

1. Take Legacee Academy public online classes as they come up. Not a bad way to fill in expertise gaps if the timing works. 

2. Take Short Courses, OR Self-Paced Learning  OR Full Classes as they become available. 




Checkout Upcoming Academy Programs

Online Full Classes and Short Courses

Build Expertise — Academy Short Courses and Full Classes

    • 18-Sep-2019
    • A 4-Week On-Line Full Class with Instructor.
    Register


    A Methods of Masters Practice Class

     “Everyone thinks of changing the world, but no one thinks of changing himself.” -- Leo Tolstoy

    This Class is Designed For:

    • Those who are new to mediation.
    • Those who abandoned the technique but want to start again,
    • Those want to use it as a tool for skill building.

    Learn The Knowledge

    This is designed as an introductory class, presenting a fundamental understanding of why it is important to learn how to relax and meditate to prevent adverse psychological and physiological problems associated with stress.  

    Develop The Skill

    Inside the class there are a number of audios and videos providing samples of how one should practice. And there are exercises to go through and assignments to complete. The class also contains discussion forums and methods to get feedback from the instructor and class participants.

    One Will Learn:

    • How stress affects the mind and body,
    • Why meditation positively impacts the mind and body.
    • To use the breath as a means of relaxing,
    • To relax the voluntary muscles using the mind,
    • To choose an object for meditation and concentrate on this.

        

    Module 1: How Stress Affects the Mind-Body

    Image by: Uoaei1 Das Kreuz am Blassenstein bei Scheibbs (Niederösterreich), darunter dichter Nebel im Erlauf- und Donautal.

    Description

    Many people with rotten stress management techniques end up needing professional help. In some cases, this cry for help comes for the ravages of acute stress; in other cases, the health professional is seeing the impact of chronic stress.

    Chronic stress is a contributing factor to conditions such as hypertension (high blood pressure), ulcers, and atherosclerosis (closing of the arteries, typically around the heart.) While acute stress generates anxiety, worry and is associated nasty emotions such as anger.

    The module helps you understand the distress associated with stress.

    Learning Objectives

    • Discover the impact of acute and chronic stress on the body.
    • Know how stress impacts the normal functioning of the mind.
    • Know the relationship between stress, illness and immune suppression.
    • Understand how increasing stress levels impact work performance.

    Application Assignment

    • Produce a personal profile documenting your intellectual, emotional, behavioral, contextual and physiological stress symptoms.

    Module 2: Using the Breath To Relax

    Image Source; National Cancer Institute. Anatomy of the respiratory system, showing the trachea and both lungs, diaphram, and their lobes and airways.

    Description:

    For many, there is a vague understanding that when anxious, one breathes faster and shallower. At extreme levels of stress, some start breathing “like a dog” and will even hyperventilate.

    However, the reverse is also true, breathing slowly and deeply relaxes the mind and the body. However, few people understand how to use the breath to relax.

    This module will show you how to use the deep breath technique to quickly relax.

    Learning Objectives:

    • Discover the relationship between the breath and feeling anxious or feeling relaxed.
    • Experiment with slow breathing to control and reduce stress.
    • Practice using the deep breath technique to reduce anxiety.

    Application Assignment

    • Practice using the different variations of the Deep Breath Technique to reduce the impact of stressors in our life.

    Module 3: Mastering the Fine Art of Progressive Relaxation

    Source: Welcome Trust. Muscles Man’, Pseudo-Galen, Anathomia

    Description:

    Stress is associated with a physiological mechanism known as the “fight or flight” response; meditation is associated with the exact opposite mechanism, the relaxation response. So while stress results in anxiety and worry, meditation generates peace and serenity.

    Meditation has been used for thousands of years in the East, but it is relatively new to the West. Since it is relatively new, most people don’t understand its benefits. This module explains the primary benefits for learning meditation. Benefits that include but are not limited to reduction of stress and anxiety.

    Learning Objectives:

    • Understand the physical and psychological benefits associated with the regular practice of meditation.
    • Discover the positive aspect of meditation on the mind and body.
    • Learn the access steps necessary to enter a meditative state.

    Application Assignments

    • Practice accessing the meditative state. While meditating, choose between several different types of meditation objects. Explore how to better this special state of mind.

    Module 4: Learning How to Mediate

    A Mandala made available as a post on Google+ by the Dalai Lama

    Description:

    Stress is associated with a physiological mechanism known as the “fight or flight” response; meditation is associated with the exact opposite mechanism, the relaxation response. So while stress results in anxiety and worry, meditation generates peace and serenity.

    Meditation has been used for thousands of years in the East, but it is relatively new to the West. Since it is relatively new, most people don’t understand its benefits. This module explains the primary benefits for learning meditation. Benefits that include but are not limited to reduction of stress and anxiety.

    Learning Objectives:

    • Understand the physical and psychological benefits associated with the regular practice of meditation.
    • Discover the positive aspect of meditation on the mind and body.
    • Learn the access steps necessary to enter a meditative state.

    Application Assignments

    • Practice accessing the meditative state. While meditating, choose between several different types of meditation objects. Explore how to better this special state of mind.

    About the Instructor

    With degrees in Pharmacy, a MBA and a M.A. in Psychology, Murray Johannsen (bio) has a unique perspective in knowing how to use mediation to reduce the ravages of numerous stressors on both mind and body. He possesses deep knowledge and extensive experience on both the theory and practice of meditation and is skilled using and teaching mastery practices such as self-talk and visualization to jump start personal change and promote self-development. Questions? Feel free to contact him.

    • 23-Sep-2019
    • A 4-module Online Program. (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)
    Register

    A Full Class in the Skill-Based Learning Concentration

    This is an applied class. This program presents a step-by-step format to enhance learning of complex skills. It includes a practice assignments designed to try out new skill development techniques.

    Module 1. How To Practice: The Bare Essentials

    “You can’t learn to swim by reading about it.” – Henry Mintzberg 

    Youth with Violin by Giovanni Martinelli, oil on canvas, ca. 1640-1650

    People continually underestimate the importance of practice. In many corporate settings, the trainer or seminar leader provides training but typically leaves little time for development. The importance of practice cannot be underestimated.

    Skills cannot be build without it. Practice can be physical, but it doesn’t have to be. It can be mental as well.

    Module 2. Enhancing Your Practice: How to Use Visualization and Guided Imagery

    “Immense power is acquired by assuring yourself in your secret reveries that you were born to control events.” undefined Andrew Carnegie

    AnAntonio de Pereda (1611–1678) : The Knight’s Dream
    Mental practice is as powerful as physical practice in building skills. Despite its importance, few understand how to use the mind to build skills. This directly results in a tremendous loss of corporate training dollars and a a huge indirect in terms of skills never developed and never perfected. Learn how to use mental imagery to more quickly develop skills and enhance the usefulness of training programs you attend.

    It’s been known for years that visualization is a key factor in harnessing the healing factors lying untapped with the mind. The same can be said about its importance in building skills undefined its use accelerates the process of learning. But like all tools, one has to know how to use it. There are different types of imagery. Some is known as receptive–useful in both insight and creativity. Another type is known as programmed–a category helpful in skill development. Still other types of imagery are associated with certain types of states, for example such as transitioning between wakefulness and sleep.

    Module 3. Enhance Your Practice: Using Reflection and Self-Monitoring

    “The problem with the world is that the ignorant are cocksure and the wise are full of doubt.” undefined Betrand Russell

    John William Godward (1861–1922): Idle Thoughts

    It has long been known that feedback is an essential element of performance, but there is a real art in knowing to deliver it. One of the most difficult aspects of building a skill is to develop a sense of self-awareness during the practice phase. It is so difficult, that only the champions really know how it is done. However, without the development of this component skill, one really shows very little improvement in the skills we use the most.

    Traditionally, feedback is something one can get from an expert who also posses good coaching skills. However, given the nature of the skills most of you are developing, you will mostly likely not have access to a good coach.

    Sometimes a good friend can provide meaningful feedback and this is worth a try. If these two sources are not available, one has two other techniques: mindful practice and reflection. The assignment is going to be focus on the last two techniques.

    Module 4. Enhancing Your Practice undefined Generating Internal Motivation

    “Skill is nil without will.” undefined Judah ibn Tibbon, c. 1120-c.1190 Spanish physician and translation

    Karl Briullov (1799–1852): Nun"s Dream

    As Abraham Lincoln once remarked at a cabinet meeting, “If I knew what brand of whisky he [General Ulysses Grant] drinks, I would send a barrel or so to my other generals.” Motivation drives skill development. Unfortunately, many skill development efforts fail because those in it don’t address what how to motivate themselves properly. While we can solicit support from friends and family, champions understand they must develop the internal drive to keep going despite the many set-backs one will encounter. Divine the secrets of using internal and external consequences to increase internal motivation. In many cases, a few weeks is not enough time to really master a complex skill. One has to keep at it for years. On example is a foreign language or getting a black belt in Judo. To prevent giving up before the task is complete, one has to address the issue of motivation.


    Image by Mutante. This board is symbolic of mastery of one of the most complex games known–a game that requires years of years of practice to be able to master it.

    • 23-Sep-2019
    • A Four-Module Full Class On-Line
    Register


    "Opportunity dances with those on the dance floor." — Unknown

    In the course, we are going to make use of social networks. First, these networks have a great deal of useful information on them.

    Secondly, smart use of the network not only allows you to establish a network, but can get you part-time or full-time work. 

    Module 1: The Social Media Landscape


    Image by: Ibrahim.ID

    Today, it has never been easier to start a business. Barriers to entry is relatively low, especially if one has digital marketing expertise. But one still has to think big — think like a great Founder who wants to grow a large organization. One has to think like a Great Founder.

    Module 2: Spreading Your Message Far and Wide

    "We live in a world where the lines between our personal and professional lives are blurred," said Rob Begg, CMO of relationship analytics platform Introhive. "We're connected to colleagues on Facebook. We have clients following us on Instagram and peers adding us to LinkedIn. Social Media Branding: Do's and Don'ts For Entrepreneurs


    Image by: The Opte Project

    Module 3: Find Your Voice — Using COPYWRITING Techniques To Construct Powerful Messages

    "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy


    Painting by Rembrandt

    The story goes, "Content is king." And even in email, good content still rules. In this module, you will learn the copyrighting technique to make content interesting and motivational. To do so, you have to understand the nature of who to write. For example, if you write like a professor wants you to, you will fail.

    You will learn about to major forms of email marketing. The first is the promotional email. This is normally a stand alone that goes out to promote a particular offer or announce an event. For example, a monthly meeting of an association has this structure if the organization changes topics or has a featured speaker. The other form is the email based newsletter. 

    Module 6: Smart Curating: Getting Content The Easy Way

    Finding Content Can Take a Great Deal of Time—Time Best Spent Elsewhere

    Those who succeed in their branding efforts understand that you have to set-up a process—a process that runs week by week and with time keeps getting better and better. But you don't have to be a Six Sigma Black Belt, but one must insure that the key process steps are in-place. 

    Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

    As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at the University of the West and other universities such as UCLA. 

    On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

    Questions? Feel free to contact Mr. Johannsen by:

    ·       eMail: Info@legacee.com 

    ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

    • 25-Sep-2019
    • Available as a Self-Paced Program (Level I Learning: Expertise) OR a Dual Track 30-day Short Course (Level II Learning: Skills)
    Register

    Image by fazen

     "It's not what you know; but who you know." — American Saying

    This module focuses on a key factor of success — your personal and professional relationships. 

    Knowing how to relationships present many benefits. To sum up: 

    • Employees all want to work with someone they like, 

    • They only listen to those they trust

    They know how to convey a positive first impression,

    • They want to work for someone who has credibility, and 

    • They prefer to work with someone who has the empathic skills to deal with their less desirable emotions.

    And of course, one cannot exercise influence if the relationship is not sound. This is one thing, we never get too good at. 



    • 25-Sep-2019
    • A 6-Module Full Class Online Program. A 6-module Online Program.
    Register

    A Program in Learn and Master a Skill

    Overview

    This full class is oriented toward applying the skill development model and the mastery practices in focused on developing an application skill of your choice.

    Throughout the program, individual skill builders have been applying what they know. Theory has ben sanity checked to know that it works, skillful practice has been applied to make sure that one understands the this one needs to employ to get better and better. There will be both the joy of victory and the agony of defeat. Quite satisfaction at making something happen and bone-grinding frustration when it didn’t. Mastery practices have to be mastered and processes have to be perfected.

    In this case, one will take an application skills and really work hard at putting what you know to the test of the real world. Choice of an application skill is up to you. For example, you could choose one of the 12 verbal communication skills that underlie great leadership. Communication is a fertile ground to plants seeds of perfection since these skill-sets are so important and they tend to be neglected.

    Key Steps in the Process

    1. Define the Theory Set. Choice of good theory is a really important step. Bad theory results in skills not learned.
    2. Come Up With a Practice Plan. A skill must be perfected in a particular context.
    3. Practice, Practice, Practice, Practice Skilled Practice. This is really a cycle. One A cycle that one needs to keep improving.
    4. Lessons Learned. At the end of practice, one needs to step back and take an entire look at the what occurred. What went well and what can be improved.
    5. Next Project. Personal improvement never stops. Should never stop. It needs to be a habit.

      Role of the Instructor

      The instructor will mostly function as a coach rather than as someone who shovels more information at you. 

      Image By: SD Dirk

      Image By: SD Dirk

      • 25-Sep-2019
      • A 6-module Online Training Program. Available as an Instructor-Led Full Class over 6-weeks. (Level I Learning: Expertise) OR as a 12-week Dual Track Full Class (Level II Learning: Expertise & Skills)
      Register

       It doesn't pay to be lost and confused, uncertain of direction, full of doubt over what work roles you want to play, and what mountain you want to climb on the path to career success. 

      Set-up a FREE CONSULTATION

      Step 1: Craft Your Vision: Flesh Out The Four Roles To a Better Future

      This module is also currently available as a Self-paced Course OR with Coaching & Mentoring.



      Roles aren't just played in Hollywood and Bollywood. On the stage of work, you can be a bit player or a star. Imagine your future roles a future you define — not your boss, not your parents, not your university — you.

      See the Module Course Description 

      Step 2: Set-Up the Environmental Scanning Process




      Sure, you can surround yourself with a zone of complacency and now understand what's going on. But the world is stronger than your security blanket. You might as well know as to be ignorant.    

      Step 3: Identify and Prioritize Threats and Opportunities

      "Luck is what you call it when preparation meets opportunity." — Gen. David Petraeous, Frequent Saying, Washington Post, June 23, 2010


      You’ll be in the career slow lane if you can’t sense opportunity. Worse, you can lose what you have if you don’t deal with primary threats. Be a strategist — of your own career. 

      Globalization is not all peace, love and happiness. The evolving global economic structure has created a number of real threats and possible threats that will have to be dealt with and planned for. This section will look at existing threats and highly probable ones impacting global business.

      It was once said that opportunity is often masked as an insurmountable problem. Since there are no lack of problems in the world, we all must be surrounded by opportunity.

      Unfortunately, very few people know what opportunity is let alone sense it. To paraphrase a Winston Churchill hill saying, "The average man trips over opportunity, but quickly stands up and keeps going."

      Step 4Uncover Your Core Five Skill-sets, Your Virtues, Your Traits 

      “You get hired because of your strengths, fired because your weaknesses.” — Murray Johannsen




      Image by: AnonMoos

      You can't easily change your traits, but you can build your skills. Some skills are always in demand and always pay well. Paradoxically, these are often skills not taught in the universities.  

      In the Core Five model, every role has a unique set of five competencies. They are:

      • Technical. 

      • Leadership. 

      • Management. 

      • Strategy and Tactics, and 

      • Self-Mastery. 

      Be smart — build what the universities don't teach you but corporations want — and what your desired roles require  

      Step 5:  Determine Your Own Strengths and Weaknesses

      “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” — Sun Tzu, The Art of War

      “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln

      As Legacees founder likes to say, “Your strengths get you hired, your weaknesses get you fired." There’s nothing worse than being blind-sided; you can’t fix what you don’t know was broken. 

      And remember, no great dream is every achieved with the strengths you now have. Iif you see yourself as an unfinished work, as someone who doesn’t want the same job for 30 years, as a person who wants to move up the ladder of success, you better work on those weaknesses.

      Step 6: Take Action: Perfect The Art of Strategy and Tactical Execution


      Mapping. On the journey of life, you better have a map or you will always be lost. That's the purpose for the first six steps. 

      Once map has given you the layout and your destination, but one must choose from among different paths to get there. For example, skills needed must be built and ignorance diminished.   

      This is the Routing. Choosing the best path is not so easy when you have lots of alternatives to sort through.

      One has to figure out how this has to be done. Understand that there are others who can do your job and machines might as well so forever build skills. Don't stop  

      This is where assessments, a mentor, or a coach comes in handy — it’s vital to get feedback from an expert. They can provide specific details only someone who really mastered a skill is capable of knowing.

      And to make the course more enjoyable, there are:

      Memorable Quotes. Lots of them from the famous and the wise.

      Beautiful Images. Numerous paintings from the old masters. After all, eyes were not made to see in black and white.

      Faded Laurels. Skills have to be refreshed. It doesn't pay to rest on what used to work.

      • 02-Oct-2019
      • A 1-module Online Program. Available as a Self-Paced Program (Level I Learning: Expertise) OR a Dual Track 30-day Short Course (Level II Learning: Skills)
      • 9
      Register

      Average speakers use a presentation to inform. Great leaders use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience. 

      Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

      And they sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories and anecdotes, they are skills at framing questions questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories and anecdotes, the ability to ask and answer questions, etc.

      When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

      Discover proven tactics to increase persuasiveness and the wow factor.


      Want More Information?

                    Consult Our Guide                         Academy Polices and Procedures

      • 09-Oct-2019
      • A Single Module Online Program. Offered Self-Paced for 30-days (Level I Learning: Expertise Develop)
      Register



      • 16-Oct-2019
      • A 1-module Online Program. Available as a Self-Paced Program (Level I Learning: Expertise) OR a Dual Track 30-day Short Course (Level II Learning: Skills)
      Register

      Source: Marcimarc

      Module Description:

      Every time someone speaks in a group setting they are playing a role. These communication roles don’t last long -- from a minimum of a couple of seconds to a maximum of a couple of minutes. Yet these “microroles” greatly impact group effectiveness by determining how well the group handles information. In fact, these verbal patterns determine whether individuals even understand what’s going on.

      Outcomes include:

      • Understanding how to play the role

      • Playing the 10 task roles that insure the job gets done.

      • How to play 6 relationship roles to build bonds between individuals

      • Recognizing and controlling the 10 self-oriented roles that disrupt groups

      • Identifying four personality types that produce dysfunctional behavior.

      This is for managers, supervisor's, and service professionals such as health care professionals, accountants, trainers, and consultants.


      Find Out More

                    Consult Our Guide                         Academy Polices and Procedures

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