The Legacee Academy

Expertise You Can Apply —  Skills You can Master

Learn Valuable Work Expertise and Job Skills

"Everyone complains about the cost of education, but no-one complains about the cost of ignorance." 

"After all, if it was just about knowledge, most of the world’s leaders would be librarians." 

A Better Way to Get Ahead

Employers don't just want expertise, they also want skill. Behavioral skills. Not the skill of writing scholarly research papers and taking tests. An "A" does not mean real world competence.

So what's missing? Two things:

    • Relevant theory that can be practiced.
    • The motivation and feedback mechanisms to reach mastery.

Sound, Practical Theory. This is not about “blue sky” theory — you know the kind of stuff so impractical that you can’t use it in the real word.  It’s about what employers want and entrepreneurs need.

Build Deep Expertise. What’s in your long-term memory matters. You can’t Google it when the boss asks you a question. And when ignorant, you can’t even use the search engines properly since they won't know what questions to ask.

Strive To Master Skills. We don’t just want leaders who understand the theory, but can’t lead. The focus is on moving from novice to mastery. 

Pallas Athena, Picture from the Austrian Parliament Image by Jubalon

Real World Application. OK, some things are nice to know. But when it comes to our two primary roles (digital marketing or transformational leadership), you got to make things happen in the real world.

Receive Badges. This are attached to specific competencies in a concentration.

Get a Certificate. Complete a concentration and receive a Legacee Academy certificate as recognition of your accomplishments.

Experienced Instructors. Instructor-based courses and classes that we offer online have individuals who really know the topic.

Skilled Guides. In skill-based learning, Legacee Academy guides are mentors and coaches who will guide your practice.

Potential Project (Gig) Work. For these that build skills (Level II learning), you can receive additional training to serve as a the role of Guide or Instructor.

“Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust upon them.” -- Shakespeare, The Twelve Night, ( Act II, Scene V)

Now you too can benefit by increasing expertise or skills — either to make yourself more attractive to employers or to expand your ability to make income. You can: 

1. Take Legacee Academy public online classes as they come up. Not a bad way to fill in expertise gaps if the timing works. 

2. Take skill-intensive short courses, OR self-paced short courses as they become available.  

Expertise focused on building a personal brand and your business model or an organizational one – what employers want to see when hiring.  

3. Take a concentration and become an expert in multiple areas of the digital marketing field. 

Checkout Upcoming Academy Programs

Online Full Classes and Short Courses

Build Expertise — Academy Short Courses and Full Classes

    • 01-Apr-2019
    • A Four-Week On-Line Short Course (Track I)

    Facebook has 1.6 billion monthly users and a market value of over $300 billion. That makes it the largest social media network in the world—an extremely important platform where you can generate leads and prospects and fans while interacting with friends.

    This course focuses on PAGES and FANS and REVENUES, not profiles and friends, for these are the key elements to utilizing the platform to grow brands and business.

    You will discover:

    Module 1: Facebook Advertising: Reaching Millions in Minutes


    Facebook Foundations: Critical Parts to a SophisticatedPlatform

     Setting Up a Dynamite Personal or Business Page

    Tools and Techniques to Build, Expand and Sustain a FanBase

    Facebook Marketing: Habits to Develop, Pitfalls to Avoid

    Image by: olga.palma

    • 01-Apr-2019
    • A 30-Day On-Line Short Course on the Dual Track (Track I)

    Portrait of Benjamin Franklin

    Every age has those who exercise influence. And today, it has never been easier to put together a following. In the old days, this was hard. Today, with social media channels it has gotten easier. And given the large size of the audience on the Internet, one can develop a following with just about any type of message. 

    This forms the basis for a business model if you are so inclined. The reason is that brands wish to buy in to your network and have you promote their interests. Perhaps for shoes, perhaps for something more tangible.

    This is a self-paced class with an optional coach. 

    • 01-Apr-2019
    • Available as 30-day Dual Track Short Course (Level II: Skill Learning)

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx

    In the old days, a resume used to be enough. NOT TRUE TODAY. 

    Now employers wonder why you have a resume but don't have a profile

    With over 560 million members, Linkedin is one of the most important professional networks in the world.  According to a recent study, over 90% of the recruiters and HR professionals use it as a major tool for sourcing talent. 

    This Course:

    Helps Employers Find You. As one sharp VP in Human Resources said, "We need to reach candidates earlier, before they're being pursued by competitors." 

    Helps You Find Good Employers. Linkedin allows you a way to see into the darkness to access the jobs not get advertised.

    Shows Your How to Expand Your Social Capital. After all, it helps to build a large network of hiring managers and HR recruiters.

    Image by: dodgers

    Take all Four-Modules as Full Class — OR— Just One as a Short Course

    Module 1: How HR Recruiters Use Linkedin (and how to Get on Their Dashboard)

    Image by: Dom 497

    We start with understanding who someone who can hire you thinks — and how they will use Linkedin to find you.

    Module 2: The Tricks To Creating a Top of the Line, Searchable Profile

    Getting found involves the smart use of your profile. You must write it to be found and, get them interested enough to find you. 

    Module 3: Building A High Value Network 

    Image by: Martin Grandjean

    Linkedin acts as like a magnet—it attracts recruiters and employers to you — IF you construct your network properly.

    Module 4: The Essentials of Search For That Dream Internship or JobImage by: LuxMaxArt             

      Some really important things aren't taught in classrooms — like how to search for a job on Linkedin. Find out how. 

      Articles of Interest

      Hot Jobs. What Job Categories Are Rapidly Growing

      Profile or Resume? Which is More Important.

      Do Employers Care about Grades? What Straight A Students Get Wrong

      But like many complex tools, it one must put in the time and effort to master it. What you get back from it, depends on what you put into it.

      • 08-Apr-2019
      • Available as: a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)

      Image by fazen

      The old saying, "It's not what you know but who you know has a great deal of truth. This module focuses on a key factor of success — your personal and professional relationships. Plus it expands your social capital. 

      Knowing how to relationships present many benefits. To sum up: 

      • Employees all want to work with someone they like, 

      • They only listen to those they trust

      They know how to convey a positive first impression,

      • They want to work for someone who has credibility, and 

      • They prefer to work with someone who has the empathic skills to deal with their less desirable emotions.

      And of course, one cannot exercise influence if the relationship is not sound. This is one thing, we never get too good at. 

      • 08-Apr-2019
      • A 6-module online learning program. Available as a six-week Instructor-Led Full Class (Level I Learning: Expertise) OR a Dual Track Full Class (Level II Learning: Skills & Expertise)

      Image by: The Literary Digest

      You might say this is a "college writing deprograming class." Let's face it, you won't write very good marketing copy using what was learned by writing scholarly research papers. The world has moved on; and the real world doesn't value black and white text the way it used to.

      Discover More About:

      • The rules of copywriting

      • Classic techniques that work and will always work

      • How To design emotional appeals

      • Hold people's attention

      • Designing motivational calls to action

      • How to use imagery with copy

      Module 1. WHY CONTENT IS KING

      EVEN with email, good content still rules. In this module, you will learn the copyrighting techniques that make content both interesting and motivational. To do so, you have to understand the nature of how to write. For example, if you write like a professor — you will fail at marketing. You will learn about two major forms of email marketing. The first is the promotional email. This is normally a stand alone product promoting a particular offer or event. The other form is the email based newsletter.

      Module 2: Persuasive Patterns

      There are classic persuasive patterns that work. These are useful in writing copy that gets people to take action.  

      Module 3: Generating And Modeling Good Copy

      Good copy shares two characteristics: it gets your interest and motivates you to  do something — such as making that click to a landing page.

      Module 4: Creating Ads That Sell: Integrating Words and Images

      Let's face it, you won't write very good marketing copy using just text. The world has moved on and continues to move away from test only messages.

      Module 5: The Power of Stories, Myths and Archetypes

      We will delve into both Jung and Campbell: giants with deep insights into the strong psychological and motivation forces illustrated by myths and archetypes.

      Module 6: Writing Motivational Posts and Emails

      There is an art to getting someone to make the click. There is even an art to getting a person to open up your eMail.  This is where writing boring is fatal; for who wants to read a another boring piece of writing. Brings back bad memories of reading journal articles. 

      Here you will learn about:

      • How to Grab Attention With a Headline
      • What Can Motivate Action With a Descirption
      • Structures for Compelling Calls To Action

      • 15-Apr-2019
      • A 6-module online program. Available as a six-week Full Class with Instructor (Level I: Learning Expertise) OR as a12 weeks for skills a skill (Level II: Skill Learning)


      "There are no dead-end jobs. There are only dead-end people." -- Thomas Sowell, writer

      Just as a house cannot stand without a strong foundation, so it is with leadership. To lead, one must study leadership. 

      A common failing of the business schools is to clearly distinguish between the role of manager and leader. Typically, professors teach that leadership is a small subset of management, all you have to do is "mange" people. Ya, sure. .

      It implies that all managers need to do is act like an orchestra director, wave the wand, and beautiful music will come forth. And of course, they assume that people want to be "managed."

      The truth is, people want someone who will lead them, someone they can follow. Instead, they suffer under managers who boss them around and manage them the same way they manage the work.

      Module 1: The Nature of Being a Manager and a Leader

      One of the sources of confusion even in the minds of the business professors, is the difference between functioning as a manager and acting like a leader. Both are critically important roles for those going into business and government. So while there are no lack of educational programs to teach management, there are fewer that focus on leadership.

      Module 2: Choosing the Right Leadership Style

      Image by Majorly

      A style differs from a trait in a very fundamental way. For while traits are difficult (some say impossible) in the short run to change, the choice of a style should be based on the situation (context). Of course, many leaders lack behavioral flexibility, they cannot change their style based on the situation. For example, autocratic leaders are typically stuck, it is the only style they know so they keep using it even when it doesn't make sense. The style one choose in a crisis is different than the one exercises in times of less stress. Knowing what style to choose and when to choose it is an extremely important aspect of leadership.

      Module 3: The Best Leadership Traits

      Edmund Leighton (1853–1922): Duty

      The focus here is on the focus on Expectancy Theory: how what the leader expects and what the followers expect become dominant factors. The focus in on both the expectations and the nature of the situation. Some aspects of this include: defining goals, clarifying the path, removing obstacles and providing support.

      Module 4: Leadership Skills — What to Develop and How to Development Them

      Image by Cruz

      The accounting profession has it work, people are not expenses on the income statement, they are really assets on the balance sheet. And assets appreciate or depreciate. If you want an human assets to appreciate, it's all about growing knowledge and skills. This session looks at the skills and knowledge leaders must build.

      Module 5: What Leaders Must Know About Power and Influence

      Image by: Mgiganteus

      For leaders to be effective, they must exert power, they must know how to influence. There are many different types of influence, and it is a smart leader who knows what type of influence to use in what situation. Learn about personal and positional power, selfish and social influence and nine different types of influence that you can cultivate and develop.

      Module 6: Why Followers Follow

      Image: Ali Mansuri

      Leaders don't operate in a vacuum, to understand leaders, you have to focus on followers. They have certain needs that leaders should be aware of, they can even cause a leader to do stupid things. Some followers choose leaders with virtues, others choose those with pathologies. It's important to understand why one is attracted to a certain type of leader since it tells you a great deal about yourself—both your good points and your bad ones. 

      • 15-Apr-2019
      • A 6-module online program. Available as a six-week Full Class with Instructor (Level I: Learning Expertise) OR as a Dual Track Full Class (Level II: Skill Learning)

      Charles Lennox-Wright (1876-1932): Catching a Dream


      "Nurture your mind with great thoughts, for you will never go any higher than you think." -- British Statesman, Benjamin Disraeli

      Our thoughts are a major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset -- the way their mind thinks. They never learned the long known self-talk techniques from psychology and Buddhism that improve thought and individual performance.

      Your mind is like a garden. But rather than growing beautiful flowers, the winds of thought instead carry the seeds of weeds. Rather than seeing something beautiful, you have a tangled mess. But you can clear the weeds by using self-talk. 

      This class focuses on how to better use your self-talk to cultivate thought patterns that produce better results.

      Module 1: How To Benefit From the Proper Use of Self-Talk

      Image by: Pilsmo: Skism

      It's unfortunate that the right and proper self-talk is not commonly known. It's like having a powerful engine in a high performance vehicle and then not putting any gas in the tank. 

      Knowledge and Understanding

      • Understand the nature and importance of self-talk.
      • Identify the downside of negative thinking and the upside of positive thinking.
      • Discover how to better monitor your self-talk.

      Module 2: Reducing the Impact of Negative Self-Talk

      "Those who have emotional problems engage in negative self-talk about 50 percent of the time." -- R. M. Schwartz

      Evelyn De Morgan: Hope in the Prison of Despair

      Pull The Weeds In the Garden of Your Mind. Periodically, all of us must engage in “weed pulling” to diminish the impact of negative thoughts and thinking. 

      Knowledge and Understanding

      • Identify the major limiting beliefs that keep you from being more successful
      • Recognize the different types of negative self-talk
      • Know how you can diminish the impact of limiting beliefs

      Skill Building Practice

      • Practice four methods designed to decrease negative self-talk.

      Module 3: Making Powerful Thoughts More Powerful

      Painting by Alexandre Antigna (1817–1878) Le Feu (The Fire)

      Painting by: Alexandre Antigna (1817–1878): Le Feu (The Fire

      Cultivate the Flowers. Besides cleaning out the weeds in your mental garden, it’s important to nurture the flowers. These are the empowering beliefs and thoughts that we need to have positive expectations of the future. And to do that, we must understand and practice positive self-talk. This includes learning how to think positively and constructing helpful affirmations.

      Knowledge and Understanding

      • Discover a set of affirmations own that you can employ.
      • Find out which makes for a good phrase and what makes for bad one.
      • Discover a set of positive beliefs that form your core based on critical incidents that happened in your life. 

      Skill Building Practice

      • Develop your own affirmations
      • Know how to mentally strengthen a given affirmation while practicing them.
      Module 4: Cognitive Restructuring: Advanced Techniques

      Both psychology and Buddhism have many methods one can use employ effective thinking. Not all of these are easily learned.

      Knowledge and Understanding

      • Expectations: The Pygmalion and the Galatea Effect
      • The Mystery of Setting Good Intentions
      • The major cognitive bias many fail to detect
      • Ego Defense Mechanisms: Which ones are likely to trip you up
      • What cures depression can cure cognitive bias: Key takeaways from cognitive-behavioral therapy

      • 17-Apr-2019
      • Available as a Self-Paced Program (Level I: Learning Expertise) OR a Dual Track Short Course (Level II: Skill Learning)

      “People Don't Learn From Experience” — J. Edward Deming 

      It's true, most people don't learn from experience. That 15 years of experience on a resume? it's mostly one-year of experience repeated 15 times. 

      Despite it's importance, reflection is rarely taught. And because it is not taught, we:

      • Keep making the same mistake over and over again,
      • Don't learn from practice
      • Keep doing the same thing, the same way; but always expect better results (One definition of managerial insanity). 

      But you can learn a better way, a way to determine what's working and what's not. 

      Learning Outcomes

      "Life teaches but only if you're willing to learn." — Anonymous

      Level I: Knowledge and Understanding
      • Identify the causes for not learning from experience
      • Know the 4 major types of reflection
      • The 3 different ways it can be used
      • Discover the questions that can be answered with reflection
      Level II: Skills Development
      • Practice using reflection in difference situations.
      • Practice using it as a means of examining automatic behaviors.
      Learning Methodologies
      • 2 Videos and 10 Readings
      • 2 of Exercises and 2 of Assignments

      Special BonusGet a free Chapter from the ebook, "The Methods of Masters: How to Build the Skill of Building Skills."

      Remember: You have a Money—Back Guarantee 

      "Those who succeed learn from their mistakes. The really successful learn from other peoples mistakes." — Murray Johannsen

      • 29-Apr-2019
      • A 6-module online learning program. Available as a six-week Instructor-Led Full Class (Level I Learning: Expertise) OR a Dual Track Full Class (Level II Learning: Skills & Expertise)

       "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.


      Despite it importance, few people spend the time to really understand it or to improve the component skills of interpersonal communication. So you might way, the competition is weak.

      Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

      What Employers Want When Hiring

       Source: National Association of Colleges and Employers 2018 Job Outlook Survey

      Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.


      • TWO-WAY COMMUNICATIONUsing the Full-Duplex Method to drastically reduce miscommunication
      • LISTENING SkillsSix types of listening: Five that improve listening and one that doesn't
      • NONVERBAL CommunicationHow to better read face and hear the meaning in tones and intonation
      • The Use of QUESTIONS: Eight types of questions that shape a conversation
      • Your RELATIONSHIPSHow to generate positive impressions, increase trust, & be better liked
      • INTERVIEWING: Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.

      Module Descriptions

      • 06-May-2019
      • A Six-Module Full Class On-Line (Track II)

      Landing pages are necessary to get the highest conversion rate from PPC ads, gateway pages or e-mail campaigns. Good landing pages only have two purposes: to generate leads or revenues. Sounds easy but are quite many subtle issues involved in getting a conversion a viewer to take action.

      There are three major tasks associated with the coming up with a landing page that works:

      a. Writing engaging copy,

      b. Designing the page, and

      c. Systematically testing the page to optimize it.

      • 13-May-2019
      • A 4-module Online Program. Available as a eight-week Dual Track Full Class (Level II: Skill Learning)

      Image from the ceiling from the Sistine Chapel. Painting by Michelangelo

      A Program For You, Your Children and Grandchildren — Learn It Yourself — Teach It To Them


      Finding flaws matter. After all, your strengths get you hired, your weaknesses get you fired. Yet most people would not know how many flaws they have let alone whether they have a fatal flaw. 

      There is nothing worse then finding out you can't advance due to factors you control.

      Those who wish to lead and live an ethical life understand the importance of building habits known as virtues to counteract the tendency for us do bad things. It's like an ethical vaccine preventing descent into the abyss of bad habits, negative emotions and unproductive states.

      Those with the moral authority to lead, have virtues followers identify with.  More importantly, they Take Action to practice and install these in day-to-day activities that make up work and life. After all, it’s a poor sort of ethical system if you can't use it to guide daily decisions and actions.  

      By taking this class you will learn:

      • Why humans are good and bad: but you can choose the good
      • how to reveal your flaws and search for the elusive fatal flaw
      • A powerful way to evolve yourself by defining your virtues
      • About installing your virtues —it’s about making yourself better

      Module 1: You’re Good and You’re Bad: The Paradox of Your Mind

      "Everybody has good and bad forces working with them, against them, and within them.” ― Suzy Kassem, Rise Up and Salute the Sun: The Writings of Suzy Kassem

      “The insufferable arrogance of human beings to think that Nature was made solely for their benefit, as if it was conceivable that the sun had been set afire merely to ripen men's apples and head their cabbages.” — Cyrano De Bergerac

      Antonio Canova (1757–1822) Justice. Image by: Fondazione Cariplo

      Module Description

      The Ego, as the primary part of the mind that deals with realty, also has some characteristics that prevent it from achieving happiness. This session looks at a number of these limitations.

      Freud was the first Western psychologist to point out the Ego was wrapped in a cocoon of largely unconscious mechanisms that protect—the way a blanket protects a baby. However, in adults, these Ego defense mechanisms filter and distort realty in ways that prevent the Ego from dealing with anxiety and dangerous truths. And so the Ego stays immature--often entering a state of arrested development.

      Learning Objectives

      Level I: Knowledge and Understanding

      • Understand the major flaws associated with human nature.
      • Know the common model used in Western psychology for the nature of of your mind.

      Level II: Skills Development

      • Develop the insight to discover your flaws and search for the Fatal Flaw
      • Document your flaws as they exist.
      • Develop the insight to know what will make you virtuous
      • Develop the self-discipline to be able to develop a virtue.

      Key Concepts

      • Morality and Ethics
      • The Ego and The Unconscious
      • Jung" Shadow
      • Karma
      • Postive
      • Negative
      • Self-deception and Cognitive bias
      • Ego (Neurotic) Ego Defense Mechanisms

      Module 2: The Search For The Fatal Flaw

       “A Native American elder once described his own inner struggles in this manner: Inside of me there are two dogs. One of the dogs is mean and evil. The other dog is good. The mean dog fights the good dog all the time. When asked which dog wins, he reflected for a moment and replied, The one I feed the most.”   George Bernard Shaw

      Hieronymus Bosch The Seven Deadly Sins

      Hieronymus Bosch- The Seven Deadly Sins and the Four Last Things

      Module Description

      If each of us that the potential to do good and bad, we should understand the nature of the bad in hopes that we can prevent this from occurring. In other words, assuming free will (a big assumption), you will choose what path you travel down. Just as important, is your ability to recognize pathologies in others. In this case, we are going to focus on traits and behaviors, the kind of thing you can observe in yourself and see in others.

      In this module, you will do what very few people do — document your flaws. For example, if you ask the average person what their top ten weaknesses are, they would look confused, the offended before going into denial that they have any flaws at all. Or perhaps they will give you a fake one—the kind of thing that you would do if you were in an interview.

      The search for the fatal flaw is a characteristics that will cause you no end of grief if you do not take care of it.

      "Power Corrupts and absolute power corrupts absolutely." — Lord Acton. Said in 1887, these words still ring true today. But you should also understand that, money corrupts just as much as power.

      Learning Objectives

      Level I: Knowledge and Understanding

      • Identify the definitions of the seven deadly sins.
      •  Understand how Allport defined the different category of personality traits.
      •  Discover the Big Five personality traits

      Level II: Skill Development

      • Capture your "bad" personality traits..
      • Document your top sins and explain why these are a problem.
      • Document insights into emotions/states of mind that are considered to be weaknesses.

      Key Concepts

      • The Seven Deadly Sins
      • Negative emotions
      • Harmful states of mind
      • Personality Traits
      • Cardinal
      • Central
      • Secondary
      • The Fatal Flaw

      Module 3: Evolve Your self — Define Your Virtues

      “The problem with people who have no vices is that generally you can be pretty sure they're going to have some pretty annoying virtues.” Elizabeth Taylor

      “Few men have virtue to withstand the highest bidder.” George Washington

      Module Description

      Most people, that vast majority I belief, never ask themselves what they should be, what they should become by the time they check out of life. Sure, everyone focus on money and having lots of it, but very few focus on this issues of the character. Do you want be kind? Or is this unimportant. How about creative? Or resilient? or Optimistic? It seems strange that we would spend more time on our taxes in a year than we would what kind of person we should be. In this section, you will put together a profile for your "Ideal Self."

      Learning Objectives

      Level I: Knowledge and Understanding

      • Understand the nature of the ideal self.
      • Know the nature of moral virtues as defined by the Catholic Church
      • Know that there are competitive traits helpful in sports
      • Identify traits commonly associated with great leadership

      Level II: Skill Development

      • Define a set of future roles you would like to play on the stage of life.
      • Evaluate what set of virtues will help you to play your next to rooms.

      “Virtues are too difficult,” I told him, shaking my head. “Look how old you are and you’ve hardly made a dent in them. I’ll admit, you seem to have zeal nailed, as well as faith and temperance. Self control? I’ve got my doubts based on your recent actions. I’m not seeing the kindness, love or generosity, either. That humility thing seems to be pretty far beyond your reach, too. Really, really far. I’m sorry to tell you this, but from what I can see, the sin of pride is a major component of your character. Dude, you’re old. You should have these things pretty well ticked off your shopping list by now. I’m seriously disappointed. Seriously.”

      Debra Dunbar, A Demon Bound

      Module 4: Take Action

      "We are what we repeatedly do, excellence then is not an act, but a habit.” — Aristotle

      “Waste no more time arguing about what a good man should be. Be one.” — Marcus Aurelius (Roman emperor, 121-180 AD. 

      Image taken by: Murray Johannsen

      “Where we stand in times of controversy is a measure of our character,” said the Rev.  Jesse Jackson, an Apple shareholder who attended the meeting. “Some leaders only follow opinion polls. Others stand up for their principles, refuse to compromise, and mold opinion. We have such a leader of Apple, Tim Cook.” Benner, (2016) Apple Shareholders Show Their Support for Tim Cook, New York Times, Feb 25..

      Module Description

      Once you know your starting point and your destination, you still have to get from here to there. And this frankly, is the hard part. It's easy to come up with the map, it's hard to walk down the path. For what you are striving to do is reduce your bad behaviors, flaws and sins and substitute a better set of behaviors which we call the virtues.

      Unfortunately, this is not like taking a class, which you will only due once. You will have to practice many times. And you will find that sometimes you take a step forward, you will take a step back and it seems like you are standing in place. Don't worry about it. 

      Learning Objectives

      Level I: Knowledge and Understanding

      • Understand the nature of procrastination
      • Understand why few have strong self-control and will-power to resist temptations
      • Discover how Ben Franklin was able to develop his virtues

      Level II: Skills Development

      • Practice using the same technique as Ben Franklin Technique to develop your virtues.
      • Develop a combination of techniques to mentally practice developing one virtue that is not being used.

      Other Skills To Develop

      • Reflection
      • Insight
      • Self-Control

      “Don't make another's pain the source of your own happiness.” Mark Frost, The Paladin Prophecy

      • 15-May-2019
      • A Single Module Online Program. Offered Self-Paced for 30-days (Level I Learning: Expertise Develop)

      Melpomene (Tragedy) by Edward Simmons.

      "The door of opportunity frequently opens for those best prepared to walk through it." — Murray Johannsen

      Success is more than just living in the present. Some people have dreams, but few have vision. Some simple live in the present, but others use the present to prepare for the future.

      For example, birds live in the moment, but squirrels use the moment to prepare for the future. Birds exists day-to-day, squirrels store food in the summer for winter. And so it is with people.

      This module covers essential elements needed to stimulate foresight and construct a vision.


      Create Vision — Activate Imagination

      Learning Objectives:

      • Develop the information sources for a robust program of environmental scanning.
      • Develop a deeper understanding of foresight
      • Practice developing a vision for your future.

      • 03-Jun-2019
      • A Six-Module On-Line Full Class

      Portrait of Ben Franklin


      This is due to the fact that leadership is influence, and we don't influence things, we influence people. And the more you understand about how cognition affects behavior, the better you will understand what you see.

      Module 1: How To Emerge as a Leader

      Edmund Leighton (1853–1922) God Speed

      Assume you have just been given a position with a new title—you are in charge of a group of strangers. The title and the position help, but you still have a challenge, you must emerge as there leader.

      Module 2: What Makes a Group a Group and a Team a Team

      Shea Smith drops back to pass. Image by BrokenSphere

      Another type of leader in demand in today's world is the one you can build teams. A team leader is difficult, much tougher than being a supervisor of a group. However, teams are worth going after since teams out perform groups. And companies that know how to develop teams and their leaders typically out perform those who don't.

      Module 3: Avoiding The Bad Leader

      Stalin, Lenin, Kalinin in 1919. Image by: E rulez

      We tend to focus on the good, but we also need to understand the bad. Bad leadership has two aspects to it: the first is the person who is not effective as a leader, who has little influence or who has to rely almost exclusively on authority. A second dimension is the person who has a great deal of influence who can cause people who can engage in unethical or immoral actions.

      Module 4: Personality Traits 

      Traits are characteristics, patterns of behavior and thinking that are consist over time. They are also strong tendencies to act in a similar way across many different types of situations. For example, an introvert consistently will not say much, while the extrovert is continuously uses the voice. For leaders, traits are valuable in two ways. First, by identifying traits in another, one can predict how that person will act in the future. Secondly, it is reasonable to assume that certain traits associated with the being a leader and others associated with being a follower.

      Module 5: The Psychology of Success

      Viribus Unitis. Image by Tsui

      Success as a leader begins with understanding what goes on inside. For example, an entrepreneur must possess both management ability and leadership skills if the business is to grow. Learn what the psychologist's have identified some of the common aspects important in success.

      Module 6: Social Psychology — Understanding Organizational Culture

      Three Backfeet Chiefs, Image by MatGTAM

      Sad to say, one can succeed as a leader in one culture and miserably fail in another. It's important to understand the key organizational and national differences that impact leader influence. Rather than look at all national cultures, the focus is on East and West.

      • 03-Jun-2019
      • A Six-Module Full Class On-Line

      Image by lumaxart

      Today, you can seek financial independence by creating a personal brand. For once you have a  large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans. 

      The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.

      Learning Areas:

      Module 1: Opportunity and Peril: The Social Media Landscape

      Module 2: Must Know Truths about Personal & Organizational Branding

      Module 3: Getting Noticed — Choosing Your Positioning and Differentiation

      Module 4: Find Your Voice—How To Construct Powerful Messages

      Module 5: Choosing The Right Mix Channels and Mediums

      Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message

      "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

      Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.

      • 10-Jun-2019
      • A 6-Week On-Line Full Class With Instructor (Digital Marketing)

      The Conversation Prism 2.0. Image by Brian Solis and JESS3

      If you know how to use publicity, you will easily make your numbers. After all, getting your message out to millions through traditional media will rocket your numbers up. You don't have to change your message, if you have designed it to be newsworthy.

      In a world where big media is controlled by big business, publicity offers a low-cost method of reaching a mass audience. Many a small business has used it successfully to grow rapidly. The Internet has generated new types of word of mouth–one based on email; and increasingly, on video. This is a course which is about using the Internet as part of a program for publicity.

      You will Learn About:

      • Understanding The Nature of Publicity

      • Setting a Solid Foundation: Making Your Writing Newsworthy

      • Publicity Strategy: Putting Together a Plan

      • Publicity Tactic 1: Writing Engaging Pitch Letters

      • Publicity Tactic 2: Writing and Distributing Publicity Releases

      • Publicity Tactic 3: Constructing a Media List

      • Publicity Tactic 4: Writing and Distributing Articles

      • Publicity Tactic 5: Developing a Media Friendly "Press Room”

      • The Future of Web Publicity    
      • 17-Jun-2019
      • A Six-Module Full Class On-Line (Track II)

      Image by: aylmao1999

      According to the Direct Marketing Association as of 2009, email marketing delivers $43.62 for every dollar spent. Whether this number is true or not (after all, the DMA is not the most unbiased of sources), the consensus of experts is that email works. And what makes email marketing so effective? Fundamentally, it's about getting people to give you permission to send them information; the mechanics of email campaigns; and your ability to send interesting, relevant content.

      Four Course Modules

      a. Email Marketing Strategy: The Must Understand Rules of the Game

      b. How to Run and Optimize an email Marketing Campaign

      c. Copyrighting Guidelines: How to Write Compelling Headlines, Motivational Prompts and Interesting Newsletters

      d. Proven Methods you can Use to Build an In-house List.

      Take Aways. This is an applied course. You will: 

      Develop Interesting headers

      Devise compelling paragraphs

      Design a newsletter or email promotion

      Put together an email campaign.

      Evaluate results and suggest improvements

      • 01-Jul-2019
      • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)

      Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

      Class Modules

      This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

         • Develop both personal positioning
         • Put together your branding strategy
         • Develop more high quality leads
         • Take more effective conversion actions

      1. Building a Strong Foundation: The Essentials of Branding, Positioning and Differentiation

      Image by: Ivan Walsh

      You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

      2. Enhancing Your Personal Brand: Developing a Top-Drawer Profile

      "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx

      Image by: dodgers

      Getting found by the prospects such as head hunters involves the smart use of your profile. The issue is two-fold, first, being discovered during a search and second, once they are on the profile getting and keeping them interested.

      3. How to Properly Leverage Group Membership 

      Image by: Lumaxart
      There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

      4. Growing Your Network: Utilizing, Influencing and Boosting Social Capital

      It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

      5. Advanced Methods of Projecting Your Expertise

      "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

      Image by lumaxart

      Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

      6. Managing Your Reputation
      Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

      Find Out More

                    Consult Our Guide                         Academy Polices and Procedures

      • 08-Jul-2019
      • A Six-Module Program. Available As An Instructor-Led Full Class (Level I Learning: Expertise Development) OR Available As A Dual Track Full Class (Level II Learning: Skill Development)

      This leadership training package contains down to earth, practical techniques based on behavioral principles to extinguish problems or ignite topnotch performance.

      • How to identify what turns employees on and off about work
      • Social rewards to recognize, praise, and commend superior performance.
      • 5 tools to initiate and prompt desired actions.
      • Crucial traps to dodge when applying negative reinforcement and punishment.
      • Internal and external motivators which change behavior.
      • The secrets of using modeling to set standards.
      • Four sound, proven triggers that prime dynamite performance

      • 08-Jul-2019
      • Full Class On-Line With Four Modules (Concentration: Transformational Leadership) Elective

      Image by Lumaxmart

      Often "executive teams" aren't. They function like a group of feuding kids fighting to please a difficult father or mother. Without effective leadership, groups never evolve into teamsundefinedthey get stuck performing on the floor of mediocrity, not the ceiling of possibility.

      Besides problems with group dynamics, research indicates that 30% to 60% of the time spent in meetings is wasted. Despite its importance, few managers run good meetings. More importantly, bad meetings result in problems not getting solved and wrong decisions getting made.

      Learn tools and techniques to increase motivation and participation; set codes of conduct; decrease conflict; evolve a group into a team; establish consensus; define roles and responsibilities; and play the critical communication roles that lead to action.

      This class shows you how to:

      •     Change group norms.
      •     Improve the meeting process.
      •     Evolve groups into high performance teams.
      •     Establish high performance teams
      •     Quickly set-up project teams
      • 08-Jul-2019
      • A Six-Module Full Class On-Line (Digital Marketing)

      Image by: Parceiromaste

      Today, you can't do digital marketing without the use of video. Not only does it enhance the brand and increase conversion, but video makes or breaks crowdfunding campaign. It's the text and the images that get people interested but it is the video that closes the sale. Studies have shown that a good video increases the likelihood of making a sale.

      It's much more powerful medium than just using text or images when building a personal brand. Honestly, hardly no one remembers the article you write but they will remember that video.

      Your will learn about:

      Module 1: Why Use Video? Understanding It's Business Case

      Module 2. The Top Platforms — What Each Does Well

      Module 3. Must Use Optimization Techniques

      Module 4: Setting-Up a YouTube Channel

      Module 5: Expanding the Fan Base: Strategy and Tactics That Work

      Module 6. Setting Planning and Executing a Campaign

      • 05-Aug-2019
      • A 4-Week On-Line Short Course in the Verbal Communication Concentration (Level I Learning: Expertise and Skills)

      Interviews are widely used.  A common ritual of corporations and governments across the world.  And it you you know what you are doing, you can get an advantage and standout. There is a number of these subtle technique that increase the likelihood of you being that one who gets that job. 

      Key Take Aways

      • 7 Cognitive bias you can take advantage of 
      • A powerful pattern to answer questions
      • Types of Questions you should ask
      • How To Prepare: The common mistakes to avoid
      • Great Openings: How to Nail the Positive First Impression
      • Five cognitive biases that you could use to shine   
      • What you must do to stand out
      • The three phases of the interview     

      Stand out From the Crowd

      Stand Out From the Crowd

      You have a two-week money back guarantee.

      Not sure yet? Find Out More

                    Consult Our Guide                         Academy Polices and Procedures

      • 19-Aug-2019
      • A 4-Week Skill-Building On-Line Short Course
      • 10

      Average speakers use a presentation to inform. Great leaders use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience. 

      Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

      And they sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories and anecdotes, they are skills at framing questions questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories and anecdotes, the ability to ask and answer questions, etc.

      When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

      Discover proven tactics to increase persuasiveness and the wow factor.

      Want More Information?

                    Consult Our Guide                         Academy Polices and Procedures

      • 09-Sep-2019
      • A 9-Week On-Line Full Class With Instructor
      "The key to successful leadership today is influence, not authority." -- Ken Blanchard

      Many managers and executives depend too much on their authority -- a limited source of power that doesn’t work well on peers and the boss. Consequently, they fail to get the results they want.

      Additionally, many individuals rely too much on positional influence, rather than developing personal influence. Positional influence is typically limited and constrained, but personal influence is something that can be grown and expanded. Another fact limiting influence, is that many tend to act selfishly like dragons hoarding their gold; rather than socially, like philanthropists who spread the wealth of their influence to benefit others.

      This class expands your knowledge by providing practical influence techniques.  You learn about:

      The Use and Misuse of AUTHORITY.

      How to project EXPERTISE.

      Ways one can use developmental COACHING.

       The Nature of building CHARISMA.

       Using VISION—The Power of Setting Expectations.

      If you are taking Foundations to Great Leadership concentration, positive reinforcement, punishment, relationships, and persuasion is covered in other Full Classes.

      • 16-Sep-2019
      • A 4-module Online Program. Offered For 4-Weeks (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)
      Picture by neurovelho, Sheet Music is the essential theory underlying the creation of all music.


      “Our knowledge can only be finite while our ignorance must necessarily be infinite.” -- Karl Popper, Austrian philosopher

      Course Overview

      In the 21st Century, each of us must continually upgrade knowledge and skills. To not do so means we risk unemployment, under employment and a life of stagnant wages. While we live in an Information Age, few schools and universities bother to teach us how to convert theory into skills. Few understand the steps–the processundefinedof how to build skills. The goal of this class is to accelerate someone going from the novice stage to the mastery stage.

      This course presents many insights useful in:

      Defining Skill-based Theory. Not all theory is can be turned into a skill. Discover how to tell what works and what does not.

      Module 1. Must Know Theories For Learning New Behaviors

      “Everyone thinks of changing the world, but no one thinks of changing himself.” -- Leo Tolstoy

      Image by: Luxmart Art

      Knowing how to get the most out of learning a new behavior means we have to step back and know what understand motivates it. There are three of behavioral theories: classical conditioning, operant conditioning and vicarious learning. You will discover the role each plays, the importance of knowing how to use this ourselves., and ways to apply it.

      Module 2. The Major Cognitive Learning Models

      “You tend to become what you think about.” -- Earl Nightengale: The Greatest Secret

      Roden: The Thinker: Image by: Yair Haklai

      Module Description

      The second major school of learning in psychology relates to cognition. Here the focus is on the black box of the mind, not on observable behavior. Inside the black box, there are many processesundefinedprocesses that run outside of conscious awareness. For example, listening is an extremely important mental process that has few observable elements.

      To learn how to listen, we must go in inside the black box and make changes. This module first looks at general theories of learning then it focuses on Bandura’s Self-Efficacy Theory as one of the more important models affecting our ability to learn.

      3. Discovering Skill-Based Theory 

      “It AIN’T so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.” undefined Mark Twain

      Page from book illustration fungi (or mycology) of different species. Woodcut and text. Done in 1581.

      Sound theory one can turn into a skill is surprisingly hard to find. Chefs know that no matter how one cooks the food, bad ingredients still produce tasteless food. It’s a variation of garbage in and garbage out —bad theory produces crummy results. Discover guidelines on how to evaluate the content, determine appropriate context and judge the “experts” to reduce the possibility of trying to build a flawed skill based on bad theory.

      One should take a look at theory from a couple of different aspects. The first is validity; i.e. do you think the method will actually work. There are many theories and models invented by professors which really aren’t valid, despite what the statistical models say.

      The second framework of analysis on how detailed the method is. Does it give you enough information to be able to mentally or physically practice.

      Module 4. The Legacee Skill Model

      “Fire! Ready! Aim!” undefined American saying

      Before on goes on a journey, it’s good to have a map. Before one builds a skill, it’s important to have a Content Learning Guide. The guide helps to flesh out the thinking process. to clearly define theory, process, outcomes and a methodology for learning.

      Goal setting is an important part of the process. Many of us have been exposed to goal setting at work. However, the process that we use in this class is different that what is done in business or government. The first part of goal setting is to use language to draft on a piece of paper what types of results one is looking for. The second phase of the process is to change the words in to images. Many would argue the the images are more important than the words. This is our view as well.

      • 23-Sep-2019
      • A 4-module Online Program. (Level I Learning: Expertise Develop) OR Over 8-Weeks (Level II Learning: Skill Building)

      A Full Class in the Skill-Based Learning Concentration

      This is an applied class. This program presents a step-by-step format to enhance learning of complex skills. It includes a practice assignments designed to try out new skill development techniques.

      Module 1. How To Practice: The Bare Essentials

      “You can’t learn to swim by reading about it.” – Henry Mintzberg 

      Youth with Violin by Giovanni Martinelli, oil on canvas, ca. 1640-1650

      People continually underestimate the importance of practice. In many corporate settings, the trainer or seminar leader provides training but typically leaves little time for development. The importance of practice cannot be underestimated.

      Skills cannot be build without it. Practice can be physical, but it doesn’t have to be. It can be mental as well.

      Module 2. Enhancing Your Practice: How to Use Visualization and Guided Imagery

      “Immense power is acquired by assuring yourself in your secret reveries that you were born to control events.” undefined Andrew Carnegie

      AnAntonio de Pereda (1611–1678) : The Knight’s Dream
      Mental practice is as powerful as physical practice in building skills. Despite its importance, few understand how to use the mind to build skills. This directly results in a tremendous loss of corporate training dollars and a a huge indirect in terms of skills never developed and never perfected. Learn how to use mental imagery to more quickly develop skills and enhance the usefulness of training programs you attend.

      It’s been known for years that visualization is a key factor in harnessing the healing factors lying untapped with the mind. The same can be said about its importance in building skills undefined its use accelerates the process of learning. But like all tools, one has to know how to use it. There are different types of imagery. Some is known as receptive–useful in both insight and creativity. Another type is known as programmed–a category helpful in skill development. Still other types of imagery are associated with certain types of states, for example such as transitioning between wakefulness and sleep.

      Module 3. Enhance Your Practice: Using Reflection and Self-Monitoring

      “The problem with the world is that the ignorant are cocksure and the wise are full of doubt.” undefined Betrand Russell

      John William Godward (1861–1922): Idle Thoughts

      It has long been known that feedback is an essential element of performance, but there is a real art in knowing to deliver it. One of the most difficult aspects of building a skill is to develop a sense of self-awareness during the practice phase. It is so difficult, that only the champions really know how it is done. However, without the development of this component skill, one really shows very little improvement in the skills we use the most.

      Traditionally, feedback is something one can get from an expert who also posses good coaching skills. However, given the nature of the skills most of you are developing, you will mostly likely not have access to a good coach.

      Sometimes a good friend can provide meaningful feedback and this is worth a try. If these two sources are not available, one has two other techniques: mindful practice and reflection. The assignment is going to be focus on the last two techniques.

      Module 4. Enhancing Your Practice undefined Generating Internal Motivation