The Legacee Academy

Expertise You Can Apply —  Skills You can Master


Click For our Featured Program:  Chart Your Path To the Top


Learn Valuable Work Expertise and Job Skills

"Everyone complains about the cost of education, but no-one complains about the cost of ignorance." 


"After all, if it was just about knowledge, most of the world’s leaders would be librarians." 

A Better Way to Get Ahead

Employers don't just want expertise, they also want skill. Behavioral skills. Not the skill of writing scholarly research papers and taking tests. An "A" does not mean real world competence.

So what's missing? Two things:

    • Relevant theory that can be practiced.
    • The motivation and feedback mechanisms to reach mastery.

Sound, Practical Theory. This is not about “blue sky” theory — you know the kind of stuff so impractical that you can’t use it in the real word.  It’s about what employers want and entrepreneurs need.

Build Deep Expertise. What’s in your long-term memory matters. You can’t Google it when the boss asks you a question. And when ignorant, you can’t even use the search engines properly since they won't know what questions to ask.

Strive To Master Skills. We don’t just want leaders who understand the theory, but can’t lead. The focus is on moving from novice to mastery. 


Pallas Athena, Picture from the Austrian Parliament Image by Jubalon

Real World Application. OK, some things are nice to know. But when it comes to our two primary roles (digital marketing or transformational leadership), you got to make things happen in the real world.

Receive Badges. This are attached to specific competencies in a concentration.

Get a Certificate. Complete a concentration and receive a Legacee Academy certificate as recognition of your accomplishments.

Experienced Instructors. Instructor-based courses and classes that we offer online have individuals who really know the topic.

Skilled Guides. In skill-based learning, Legacee Academy guides are mentors and coaches who will guide your practice.

Potential Project (Gig) Work. For these that build skills (Level II learning), you can receive additional training to serve as a the role of Guide or Instructor.

“Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust upon them.” -- Shakespeare, The Twelve Night, ( Act II, Scene V)

Now you too can benefit by increasing expertise or skills — either to make yourself more attractive to employers or to expand your ability to make income. You can: 

1. Take Legacee Academy public online classes as they come up. Not a bad way to fill in expertise gaps if the timing works. 

2. Take Short Courses, OR Self-Paced Learning  OR Full Classes as they become available. 




Checkout Upcoming Academy Programs

Online Full Classes and Short Courses

Build Expertise — Academy Short Courses and Full Classes

    • 08-Jun-2020
    • (UTC-07:00)
    • A 10-Module On-Line Full Class
    Register





    • 15-Jun-2020
    • (UTC-07:00)
    • A 15-Week On-Line Full Class With Instructor


    Image by: Geralt

    Description

    The old saying, “Most men (and woman) don’t plan to fail, they fail to plan,” still has great truth. Sure, it’s easy to post on a social media channel, but real success requires a PLAN. For it won’t help to row harder if the boat is headed in the wrong direction.

    This course has you apply practical theory so you can build a stronger personal brand— necessary to be a influencer with a large network. Plus you’ll discover critically important knowledge and understandings necessary to open doors as a digital marketing specialist

    This class goes in-depth on how to use social media as a tool to generate a following, leads and revenue streams. And it is open to marketing and non-marketing majors.

    By Taking This Class You Will:

    • Discover best practices — what works for the major types of social media categories
    • Discover digital marketing trends and opportunities 
    • Build a Linkedin profile that can be used for internships, gig work, or finding a job
    • Curate and develop content for a social channel of your choice. 
    • Build your social media marketing plan and get feedback from others
    • Get started — run a short campaign on your preferred channel.

    About the Instructor and Course Designer

    Bio: Course Developer

    Murray Johannsen brings to the course two hard to find qualities: depth of teaching expertise and real world digital marketing experience. 

    As Founder of Legacee and the Legacee Academy, he supervises the execution of all digital marketing campaigns. Plus, he teaches a number of marketing and digital marketing courses as a part-time professor at universities including UCLA. 

    On the academic side, he received from the University of Iowa he received both a B.S. in Pharmacy and a MBA. He then went on and finished his formal education with a M. A. in Psychology from Harvard University. 

    Questions? Feel free to contact Mr. Johannsen by:

    ·       eMail: Info@legacee.com

    ·       Linkedin: https://www.linkedin.com/in/murrayjohannsen

    • 15-Jun-2020
    • (UTC-07:00)
    • A 6-module Online Training Program. Available as an Instructor-Led Full Class over 6-weeks. (Level I Learning: Expertise) OR as a 12-week Dual Track Coaching Program (Level II Learning: Expertise & Skills)
    Register

    “When the going gets tough, the tough get going.” — Kennedy Family Motto

    Preview What You Will Learn

     

    This class is about developing more insight into the kind of success required to deal to deal with difficult times and challenging situations. 

     For example, to be resilient in the face of adversity is one of the most important elements of successful entrepreneurs.

    Learn, Practice and Improve of psychological pillars that help you to overcome adversity.


    "Remember, anything worth doing, is going to be difficult." — M. Johannsen, Advice to future entrepreneurs



    • 22-Jun-2020
    • (UTC-07:00)
    • A 4-Module On-Line Program. Available as a four-week Full Class with Instructor (Level I: Learning Expertise) OR as a eight-week Dual Track Full Class (Level II: Skill Learning)
    Register

    A Full Class in the Methods of Masters Concentration

    “The best way to learn something is by harnessing your imagination.” --  M. Johannsen

    University researchers in this area have long known that high performers in sports use a combination of real and mental practice.  Both produce better results than either used alone. These high performers know what the rest of us don’t -- how to use guided image as a tool of mental practice. STILL, most of us don't know who to use imagery to improve application skills 



    Module 1: Vision to Dreams: 10 Types of Imagery Used by the Mind

    You face a choice in life. You can do what the system wants or you can define a vision for yourself.” -- Murray Johannsen


    Charles Allston Collins (1828–1873): Convent Thoughts


    Besides mind is a image processor. It uses imagery in many ways, often in ways we are not conscious of. Imagery has certain characteristics -- one needs to understand these elements to 

    • The Best Times to Use Imagery. Some times work better than others -- find out what they are.
    • Ten Types of Imagery you can use
    • Accessing Receptive Imagery. How to allow more unconscious content to surface.
    • Improve the up and down channels use of imagery is a much better way to presenting to the unconscious what you want.

    Module 2: How To Construct Powerful Goal Imagery


    You have to act like a writer who is putting together a script of the movie. The more detail, the better the movie. But it all starts with goals. One has to be clear 

    • Constructing Proper Goal Images. If the unconscious doesn't know what you want, it can't help you get there. 


    Module 3: How to Practice Using Process Imagery 

    "Only perfect practice makes perfect." -- Murray Johannsen

    Image by: SD Dirk: High Jump Triton Invitational 2011


    To really make it  In this ph

    • The Theater of the Mind. This is one powerful visualization method to see what comes next and to get it right.
    • Editing Your Movie. BeThere are a number of techniques 
    • Practicing Dissociated and Associated. Such a simple technique but one that really gets the job done.
    • Shifting From Director to Actor. 

    Module 4: Reflection


    Image by: Martin Basmajians

    Now comes the fun part undefined creating, changing and finessing your imagery. You can chose a number of different applications but the important thing is to practice. Practice and evolving the imagery that is being used. 

    • Fine-tune Reflection. Evaluate your practices and experiences with
    • Practice on a set of skills of your own choosing

    • 29-Jun-2020
    • (UTC-07:00)
    • A 1-Module Online Program available in a Self-Paced or Coaching Format (Concentration: Motivation AT Work)
    Register

    "When the going gets tough, the tough get going.”  — Kennedy Family Motto


    Many problems bedevil us. We face rejection, job loss, lost friends and love ones, but still we must go on. In psychology, resilience is the capacity of people to cope with problems, issues, and catastrophes. 

    Underlying all success is the mental toughness to overcome defeats, losses, problems, obstacles, mistakes, the critics, the naysayers, the pessimists, the complainers, and those who say it can’t be done. The fundamental truth: nothing rolls down the hill until after it long has been pushed up hill. 

    Anything really worth doing, is going to be difficult. 

    And since most everyone will face difficulties at some point of life, it is important to understand how resiliency works and how mental toughness can be enhanced.

    Learning Objectives

    • What resilience is — what it isn't
    • What it takes to increase your mental toughness
    • Why all great success rests on a foundation of resilience
    • The nature of control in achieving success — both internal locus and external.
    • How not to respond to adversity—the trap of learned helplessness.
    • Take assessments, perform exercises and do application assignments


     



    • 06-Jul-2020
    • (UTC-07:00)
    • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)
    Register

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules


    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads
       • Take more effective conversion actions


    1. The Essentials of Branding, Positioning and Differentiation


    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

    2. Branding Tricks: Enhance Your Personal Brand With a Top-Drawer Profile and Your Corporate Identity with a Company Page

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


    Image by: dodgers


    A well thought out profile does something really important: it creates depth of expertise and satisfies the question of credibility. How to get found? How to make your profile function like a magnet? The issue is two-fold: first, knowing who to make it searchable. Secondly, once getting them curious, interested and motivativated enough to contact you. And one should not forget, you also can promote services through company page.


    3. Growing A Targeted Network: 



    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    4. Publishing to Project Your Expertise and Boost Your Social Capital

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


    Image by lumaxart


    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    You also receive two bonuses modules:

    How to Leverage Groups. There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

    Manage Your Reputation. Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 




    • 13-Jul-2020
    • (UTC-07:00)
    • Available as an Instructor-Led Full Class over 6-weeks OR as 12-week Dual Track Coaching
    • 10
    Register


     

    "When managers and other responsible persons in business organizations are asked how much of the work day is spent in communicating, the replies range from 85 to 99 percent." -- Harold Zelko and Frank Dance (1965)



    This course focuses on six essential leadership communication skills—the kind of skills that lead to increased levels of responsibility and increased pay. 

    After all, one cannot be effective as a leader if one doesn't posses stellar communication skills. 

    And really, you can never get too good at the art of communication.

    Modules include:












    • 13-Jul-2020
    • (UTC-07:00)
    • A 6-module Online Program. Available as an Instructor-Led Full Class over 6-weeks OR as 12-week Dual Track Coaching
    Register

     "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    7

    Despite it importance, few people spend the time to really understand it or to improve the component skills of interpersonal communication. So you might way, the competition is weak.

    Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

    What Employers Want When Hiring


     Source: National Association of Colleges and Employers 2018 Job Outlook Survey

    Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

     


    LEARN THESE 6 INTERPERSONAL SKILLS

    • TWO-WAY COMMUNICATIONUsing the Full-Duplex Method to drastically reduce miscommunication
    • LISTENING SkillsSix types of listening: Five that improve listening and one that doesn't
    • NONVERBAL CommunicationHow to better read face and hear the meaning in tones and intonation
    • The Use of QUESTIONS: Eight types of questions that shape a conversation
    • Your RELATIONSHIPSHow to generate positive impressions, increase trust, & be better liked
    • INTERVIEWING: Most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.


    Module Descriptions












    • 27-Jul-2020
    • (UTC-07:00)
    • A 1-Module Online Program available in a Self-Paced or Coaching Format (Concentration: Transformational Leadership)
    Register

    If you act to change the existing order of things, you are on the Quest of Heroes.


    This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

    The story of the hero is ancient, yet still alive today.

    Many of our greatest works of literature and our most popular movies have as their fundamental focus the Quest of the Hero. 

    And in the story of the hero, we see our own story—or what might be your own story. For it is true today as it was in the past, that doing anything great is going to be difficult. 

    Yet, we can earn from those who have gone before, and make our own road easier, the journey quicker, the path less likely to end up in failure.

      Learning Objectives
      Level I Learning: Expertise
        • Identify the essential elements needed to move from average to great.
        • Delve into the power of myth to understand the challenges you will face.
        • Get inspiration from the Hero archetype in the great stories from the past 
        • Understand the Four Core Competencies of Transformational Leaders
        • Know why transformational leaders and Great Founders need to act less like managers and more like heroes.
        Level II Learning: Skills
        • Assess where you are on your Quest
        • Choose your path, construct your vision for what you will do next
        • Find two heroes that will serve as an example and source of inspiration
        • Delve into identifying flaws limiting your success



        Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon. An example of both myth and archetype that survived for thousands of years. 

        We all face a choice, to strive to do something great or to die forgotten. For Heroes do great things. And because they do great things, they will not die forgotten

        Don't become just a name on a stone — unremembered after the children and grandchildren are gone. 

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