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Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912)


These programs is designed by Murray Johannsen, a business owner and a professor at both Korea University and the University of California, Los Angeles (UCLA). Mr. Johannsen has an MBA from the University of Iowa and an M.A. in Psychology from Harvard University. Feel free to contact him through LinkedIn or by email


Develop Expertise Useful in the Real World

    • 25-Jun-2018
    • A Six-Module Full Class With Instructor On-Line (Concentration: Verbal Communication Skills & Leadership Foundations)


      "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

    Despite it importance, few people spend the time to really understand it or to improve the component skills of interpersonal communication. So you might way, the competition is weak.

    Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

    Not sure yet? Find Out More

                  Consult Our Guide                         Academy Polices and Procedures


    TWO-WAY COMMUNICATION: Using the Full-Duplex Method to drastically reduce miscommunication

    LISTENING Skills: Six types of listening: Five that improve listening and one that doesn't

    NONVERBAL Communication: How to better read face and hear the meaning in tones and intonation

    The Use of QUESTIONS: Eight types of questions that shape a conversation

    Your RELATIONSHIPS: How to generate positive impressions, increase trust, & be better liked

    INTERVIEWING: Technically, the communication aspect of interviewing includes all the above elements. However, most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.

    • 02-Jul-2018
    • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules

    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads
       • Take more effective conversion actions

    1. Building a Strong Foundation: The Essentials of Branding, Positioning and Differentiation

    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

    3. Enhancing Your Personal Brand: Developing a Top-Drawer Profile

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx

    Image by: dodgers

    Getting found by the prospects such as head hunters involves the smart use of your profile. The issue is two-fold, first, being discovered during a search and second, once they are on the profile getting and keeping them interested.

    4. How to Properly Leverage Group Membership 

    Image by: Lumaxart
    There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

    5. Growing Your Network: Utilizing, Influencing and Boosting Social Capital

    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    6. Advanced Methods of Projecting Your Expertise

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

    Image by lumaxart

    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    7. Managing Your Reputation
    Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

    Not sure yet? Find Out More

                  Consult Our Guide                         Academy Polices and Procedures

    • 09-Jul-2018
    • A 15-Week On-Line Full Class With Instructor (Concentrations: Entrepreneurial Digital Marketing: Track I & Enterprise Digital Marketing: Track 1)

    Image by: Image by: Brian Solis and JESS3.

    This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

    The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

    It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

    It will give you the essentials of understanding the practical side of growing a business. 

    • Reward, donations and preorder Crowdfunding

    Linkedin for lead generation

    • Monetizing social media channels such as Facebook

    • Video marketing and channels such as YouTube

    • Must know techniques using Email and marketing automation

    • Key Trends

    Copywriting: Classic 

    • Conversion tactics

    The course will also have get you started on business creation by taking you have you do a project. 

    Not sure yet? Find Out More

                  Consult Our Guide                         Academy Polices and Procedures

    About the Instructor and Course Designer

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

    • 16-Jul-2018
    • An On-line Short Course that lasts for 4 weeks.

    If you act to change the existing order of things, you are on the Quest of Heroes. This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

    The story of the hero is ancient, yet still alive today. Many of our greatest works of literature and our most popular movies have as their fundamental focus the Quest of the Hero. 

    And in the story of the hero, we see our own story—or what might be your own story. For it is true today as it was in the past, that doing anything great is going to be difficult. 

    Yet, we can earn from those who have gone before, and make our own road easier, the journey quicker, the path less likely to end up in failure.

      Learning Objectives
      Level I: Knowledge and Understanding
        • Identify the essential elements needed to move from average to great.
        • Delve into the power of myth to understand the challenges you will face.
        • Get inspiration from the Hero archetype in the great stories from the past 
        • Understand the Four Core Competencies of Transformational Leaders
        • Know why transformational leaders and Great Founders need to act less like managers and more like heroes.
        Level II: Skills Development
        • Assess where you are on your Quest
        • Choose your path, construct your vision for what you will do next
        • Find two heroes that will serve as an example and source of inspiration
        • Delve into identifying flaws limiting your success

        Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon

        We all face a choice, to strive to do something great or to die forgotten. Don't become just a name on a stone — unremembered after the children and grandchildren are gone. 

        For Heroes do great things, not mundane things. And because they do great things, they will not die forgotten.

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        • 16-Jul-2018
        • A Self-Paced On-Line Short Course

        Source: Marcimarc

        Course Description:

        Every time someone speaks in a group setting they are playing a role. These communication roles don’t last long -- from a minimum of a couple of seconds to a maximum of a couple of minutes. Yet these “microroles” greatly impact group effectiveness by determining how well the group handles information. In fact, these verbal patterns determine whether individuals even understand what’s going on.

        Topics include:

        • Understanding how to play the role

        • Playing the 10 task roles that insure the job gets done.

        • How to play 6 relationship roles to build bonds between individuals

        • Recognizing and controlling the 10 self-oriented roles that disrupt groups

        • Identifying four personality types that produce dysfunctional behavior.

        This is for managers, supervisor's, and service professionals such as health care professionals, accountants, trainers, and consultants.

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        • 16-Jul-2018
        • A Six-Module On-Line Full Class (Concentration: Leadership Foundations). Ends Nov. 5.

        This is due to the fact that leadership is influence, and we don't influence things, we influence people. And the more you understand about how cognition affects behavior, the better you will understand what you see.

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        Module 1: How To Emerge as a Leader

        Edmund Leighton (1853–1922) God Speed

        Assume you have just been given a position with a new title—you are in charge of a group of strangers. The title and the position help, but you still have a challenge, you must emerge as there leader.

        Module 2: What Makes a Group a Group and a Team a Team

        Shea Smith drops back to pass. Image by BrokenSphere

        Another type of leader in demand in today's world is the one you can build teams. A team leader is difficult, much tougher than being a supervisor of a group. However, teams are worth going after since teams out perform groups. And companies that know how to develop teams and their leaders typically out perform those who don't.

        Module 3 Personality Disorders: Avoiding The Bad Leader

        Stalin Lenin Kalinin in 1919. Image by: E rulez

        We tend to focus on the good, but we also need to understand the bad. Bad leadership has two aspects to it: the first is the person who is not effective as a leader, who has little influence or who has to rely almost exclusively on authority. A second dimension is the person who has a great deal of influence who can cause people who can engage in unethical or immoral actions.

        Module 4: Personality Traits Associated with Success and Failure

        Traits are characteristics, patterns of behavior and thinking that are consist over time. They are also strong tendencies to act in a similar way across many different types of situations. For example, an introvert consistently will not say much, while the extrovert is continuously uses the voice. For leaders, traits are valuable in two ways. First, by identifying traits in another, one can predict how that person will act in the future. Secondly, it is reasonable to assume that certain traits associated with the being a leader and others associated with being a follower.

        Module 5: The Psychology of Success

        Viribus Unitis. Image by Tsui

        Success as a leader begins with understanding what goes on inside. For example, an entrepreneur must possess both management ability and leadership skills if the business is to grow. Learn what the psychologist's have identified some of the common aspects important in success.

        Module 6: Social Psychology — Understanding Organizational Culture

        Three Backfeet Chiefs, Image by MatGTAM

        Sad to say, one can succeed as a leader in one culture and miserably fail in another. It's important to understand the key organizational and national differences that impact leader influence. Rather than look at all national cultures, the focus is on East and West.

        • 23-Jul-2018
        • A Four-Week Short Course (Concentration: Verbal Communication)

        Module Description

        One never gets too good at the art of communication. Studies show that over 70% of our time is spent in some type of communication activity. It boils down to a simple rule: if you can’t communicate, you cannot get results. Enhancing the ability to communicate starts with understanding each of the components of the communication process. It means looking at the many sources of misunderstanding that can exist between you and another and taking appropriate action.

        Topics Covered

        • Communication In The Real World

        • Communication Models

        • Sender/Receiver Model

        • One and Two-Way Communication

        • The Full-Duplex Method 

        Learning Objectives

        Knowledge and Understanding

        Know a commonly used model of interpersonal communication.

        Understand that there are many barriers to understanding even in a conversation with two.

        Identify the communication processes necessary for functioning in a full-duplex mode.

        Skill Development

        Detect one and two-way communication patterns in a normal conversation.

        Be able to detect major states of mind such as confusion and understanding.

        Practice using techniques that turn confusion into understanding.

        "How well we communicate is determined not by how well we say things, but by how well we are understood." Andrew Grove, CEO, Intel Corp., One-on-One With Andy Grove, (G. P. Putnam's and Sons, 1987)

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        • 30-Jul-2018
        • A 1-month Short Course On the Dual Track

        Image by fazen

        Flayed relationships are one of the leading factors causing promising careers to self-destruct. Top managers tend to be hard drivers who are task oriented. But this admirable strength can cover an important weakness -- a lack of focus on relationships. 

        Developing relationships present many benefits including: 

        Employees all want to work with someone they like. 

        They only listen to those they trust. 

        They want to work for someone who has credibility and integrity. 

        And they prefer to work with someone who has the empathic skills to deal with their less desirable emotions.

        And of course, one cannot exercise influence through persuasion if the relationship is not sound. 

        This session focuses on a key factor of success -- expanding social capital.

        Learning Areas:

        1. How to Form Positive First Impressions

        2. How To Get People to Like You — Six Ways to Establish Rapport

        3. Many wasys to Enhance Your Credibility

        4. Methods You Can Use To Develop Trust

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        • 30-Jul-2018
        • A 4-Week Program With a Master Instructor

        "When the going gets tough, the tough get going.”  — Kennedy Family Motto

        Many problems bedevil us. We face rejection, job loss, lost friends and love ones, but still we must go on. In psychology, resilience is the capacity of people to cope with problems, issues, and catastrophes. 

        Underlying all success is the mental toughness to overcome defeats, losses, problems, obstacles, mistakes, the critics, the naysayers, the pessimists, the complainers, and those who say it can’t be done. The fundamental truth: nothing rolls down the hill until after it long has been pushed up hill. 

        Anything really worth doing, is going to be difficult. 

        And since most everyone will face difficulties at some point of life, it is important to understand how resiliency works and how mental toughness can be enhanced.

        Learning Objectives

        • What resilience is — what it isn't
        • What it takes to increase your mental toughness
        • Why all great success rests on a foundation of resilience
        • The nature of control in achieving success — both internal locus and external.
        • How not to respond to adversity—the trap of learned helplessness.
        • Take assessments, perform exercises and do application assignments


        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        • 06-Aug-2018
        • A Six-Module Full Class On-Line (Concentration: Verbal Communication Skills & Leadership Foundations Ends Feb 26)
        • 10

        "When managers and other responsible persons in business organizations are asked how much of the work day is spent in communicating, the replies range from 85 to 99 percent." -- Harold Zelko and Frank Dance (1965)


        This course focuses on six essential leadership communication skills—the kind of skills that lead to increased levels of responsibility and increased pay. After all, one cannot be effect as a leader if one doesn't posses stellar communication skills. And one never gets too good at the art of communication.

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        Modules include:

        • 06-Aug-2018
        • A 4-Week self-paced course with optional coaching (Concentration: Communication Skills)

        There is probably no more important communication experience for college students and those who want to fast tack your career than that job interview. 

        While there are studies that say the interview is a poor predictor of future performance, it continues to be universally used — it's not something you are going to get good at. It's simple a question of whether you sink or swim. And swimming is easier than you think.

        Key Take Aways

        • 7 Interview mistakes one can take advantage of 
        • A powerful pattern to answer questions
        • Types of Questions interviews ask
        • How To Prepare
        • Great Openings: How to Nail the Positive First Impression
        • Cognitive biases that you could use to shine   
        • What you must do to stand out
        • Two common types of interview questions
        • Types of questions one can use during a conversation.
        • The three phases of the interview     
        • Understand how one can answer the questions one would likely be asked during an interview. 
        • Hear why the most valid methods of selecting employees are not the most commonly used.

        Stand out From the Crowd

        Stand Out From the Crowd

        You have a two-week money back guarantee.

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

        • 20-Aug-2018
        • An On-Line Self-Paced Short Course Within the Leadership Communication Skill-Set
        • 10

        Erik Pitti, Creative Commons Attribution 1.0 Generic, Steve Jobs at WWDC 2008 discussing language support included in iPhone OS

        Average speakers use a presentation to inform. Great leaders use the platform to persuade, motivate and to inspire. They know techniques one has to learn and practice to wow the audience. This course focuses on the positive and negative impact of: a. the content and b. the presenter. Discover proven tactics to increase persuasiveness and the wow factor.

        Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. They sweat over how to make a strong conclusion. They know how to embed use facts, statistics, stories and anecdotes, they are skills at framing questions questions, etc. Other important variables deal with the use of support material such as facts, statistics, stories and anecdotes, the ability to ask and answer questions, etc.

        Skilled presenters realize they must capture the audience’s interest in the first few minutes. They must make a positive impression based on nonverbal communication and subtle characteristics of the voice.

        When the best visuals are combined without a dynamic, credible speaker, there a magic in words. Be ready to learn how to cast a few spells.

        Not sure yet? Find Out More

                      Consult Our Guide                         Academy Polices and Procedures

      Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912) 
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