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Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912)


These programs is designed by Murray Johannsen, a business owner and a professor at both Korea University and the University of California, Los Angeles (UCLA). Mr. Johannsen has an MBA from the University of Iowa and an M.A. in Psychology from Harvard University. Feel free to contact him through LinkedIn or by email


Develop Expertise Useful in the Real World

    • 04-Jun-2018
    • An On-line Short Course that lasts for 4 weeks.

    If you act to change the existing order of things, you are on the Quest of Heroes. This gives you a great and noble purpose, to fundamentally make your world a better place. For in the structure the hero's journey, we see our own struggles to achieve. 

    The story of the hero is ancient, yet still alive today. Many of our greatest works of literature and our most popular movies have as their fundamental focus the Quest of the Hero. 

    And in the story of the hero, we see our own story—or what might be your own story. For it is true today as it was in the past, that doing anything great is going to be difficult. 

    Yet, we can earn from those who have gone before, and make our own road easier, the journey quicker, the path less likely to end up in failure.

      Learning Objectives
      Level I: Knowledge and Understanding
        • Identify the essential elements needed to move from average to great.
        • Delve into the power of myth to understand the challenges you will face.
        • Get inspiration from the Hero archetype in the great stories from the past 
        • Understand the Four Core Competencies of Transformational Leaders
        • Know why transformational leaders and Great Founders need to act less like managers and more like heroes.
        Level II: Skills Development
        • Assess where you are on your Quest
        • Choose your path, construct your vision for what you will do next
        • Find two heroes that will serve as an example and source of inspiration
        • Delve into identifying flaws limiting your success

        Pallas Athena statue, in front of the building of the Parliament in Vienna, Austria. Image by: Zebulon

        We all face a choice, to strive to do something great or to die forgotten. Don't become just a name on a stone — unremembered after the children and grandchildren are gone. 

        For Heroes do great things, not mundane things. And because they do great things, they will not die forgotten.

        • 04-Jun-2018
        • A Six-Week On-Line Class (Concentration: Leadership Foundations). Ends: Dec. 17.


        "There are no dead-end jobs. There are only dead-end people." -- Thomas Sowell, writer

        Just as a house cannot stand without a strong foundation, so it is with leadership. To lead, one must study leadership. 

        A common failing of the business schools is to clearly distinguish between the role of manager and leader. Typically, professors teach that leadership is a small subset of management, all you have to do is "mange" people. Ya, sure. .

        It implies that all managers need to do is act like an orchestra director, wave the wand, and beautiful music will come forth. And of course, they assume that people want to be "managed."

        The truth is, people want someone who will lead them, someone they can follow. Instead, they suffer under managers who boss them around and manage them the same way they manage the work.

        Module 1: The Nature of Being a Manager and a Leader

        One of the sources of confusion even in the minds of the business professors, is the difference between functioning as a manager and acting like a leader. Both are critically important roles for those going into business and government. So while there are no lack of educational programs to teach management, there are fewer that focus on leadership.

        Module 2: Choosing the Right Leadership Style

        Image by Majorly

        A style differs from a trait in a very fundamental way. For while traits are difficult (some say impossible) in the short run to change, the choice of a style should be based on the situation (context). Of course, many leaders lack behavioral flexibility, they cannot change their style based on the situation. For example, autocratic leaders are typically stuck, it is the only style they know so they keep using it even when it doesn't make sense. The style one choose in a crisis is different than the one exercises in times of less stress. Knowing what style to choose and when to choose it is an extremely important aspect of leadership.

        Module 3: The Best Leadership Traits

        Edmund Leighton (1853–1922): Duty

        The focus here is on the focus on Expectancy Theory: how what the leader expects and what the followers expect become dominant factors. The focus in on both the expectations and the nature of the situation. Some aspects of this include: defining goals, clarifying the path, removing obstacles and providing support.

        Module 4: Leadership Skills — What to Develop and How to Development Them

        Image by Cruz

        The accounting profession has it work, people are not expenses on the income statement, they are really assets on the balance sheet. And assets appreciate or depreciate. If you want an human assets to appreciate, it's all about growing knowledge and skills. This session looks at the skills and knowledge leaders must build.

        Module 5: What Leaders Must Know About Power and Influence

        Image by: Mgiganteus

        For leaders to be effective, they must exert power, they must know how to influence. There are many different types of influence, and it is a smart leader who knows what type of influence to use in what situation. Learn about personal and positional power, selfish and social influence and nine different types of influence that you can cultivate and develop.

        Module 6: Why Followers Follow

        Image: Ali Mansuri

        Leaders don't operate in a vacuum, to understand leaders, you have to focus on followers. They have certain needs that leaders should be aware of, they can even cause a leader to do stupid things. Some followers choose leaders with virtues, others choose those with pathologies. It's important to understand why one is attracted to a certain type of leader since it tells you a great deal about yourself—both your good points and your bad ones. 

        • 04-Jun-2018
        • A Four-Week Short Course (Concentration: Verbal Communication)

        Module Description

        One never gets too good at the art of communication. Studies show that over 70% of our time is spent in some type of communication activity. It boils down to a simple rule: if you can’t communicate, you cannot get results. Enhancing the ability to communicate starts with understanding each of the components of the communication process. It means looking at the many sources of misunderstanding that can exist between you and another and taking appropriate action.

        Topics Covered

        • Communication In The Real World

        • Communication Models

        • Sender/Receiver Model

        • One and Two-Way Communication

        • The Full-Duplex Method 

        Learning Objectives

        Knowledge and Understanding

        Know a commonly used model of interpersonal communication.

        Understand that there are many barriers to understanding even in a conversation with two.

        Identify the communication processes necessary for functioning in a full-duplex mode.

        Skill Development

        Detect one and two-way communication patterns in a normal conversation.

        Be able to detect major states of mind such as confusion and understanding.

        Practice using techniques that turn confusion into understanding.

        "How well we communicate is determined not by how well we say things, but by how well we are understood." Andrew Grove, CEO, Intel Corp., One-on-One With Andy Grove, (G. P. Putnam's and Sons, 1987)

        • 04-Jun-2018
        • A Six-Module Full Class On-Line (Concentration: Digital Marketing: Track 1 Ends Nov 12)

        Image by lumaxart

        Today, you can seek financial independence by creating a personal brand. For once you have a  large following, you have a business model. And you can do that part-time until you want to go full-time. You don't have to be a employee in a corporation, you can be a superstar with fans. 

        The Six Modules in the Class will provide the roadmap of the journey toward greater success—whether you want to stay solo or pursue the dual branding opportunities presented by having a corporation or social enterprise.

        Learning Areas:

        Module 1: Opportunity and Peril: The Social Media Landscape

        Module 2: Must Know Truths about Personal & Organizational Branding

        Module 3: Getting Noticed — Choosing Your Positioning and Differentiation

        Module 4: Find Your Voice—How To Construct Powerful Messages

        Module 5: Choosing The Right Mix Channels and Mediums

        Module 6: Campaigning and Curating Essentials To Consistently Broadcast Your Message

        "I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn't know what it meant myself." — David Ogilvy

        Clearly, you have always had the ability to have a personal brand, to be a star on the stage of life. For the most part, these would be individuals in the performing arts, and great writers. In fact, the b-schools completely and still mostly ignore who to create a personal brand—preferring instead to focus on the corporate identity, In fact, few b-schools even have a class on publicity.

        • 04-Jun-2018
        • 15-Jul-2018
        • A Six-Week Full Class On-Line With Instructor (Transformational Leadership Concentration)

        “When the going gets tough, the tough get going.” --Kennedy Family Motto


        This class is about developing more insight into the kind of success required to deal to deal with difficult times and challenging situations. For example, to be resilient in the face of adversity is one of the most important elements of successful entrepreneurs.

        Learn, Practice and Improve of psychological pillars that help you to overcome challenge.

        See Full Class Description for "Tough as Nails"

        "Remember, anything worth doing, is going to be difficult." — M. Johannsen, Advice to future entrepreneurs

        • 18-Jun-2018
        • A 4-Week On-Line Short Course With Optional Coaching (Concentration: Digital Marketing: Track I)

        Grow Your Social Capital

        Not growing social capital is a hug mistake—like not saving for retirement, Sure you need to be competent but who you know matters. And have a large network matters when it comes to getting work.  

        For example, International and national business was much more difficult and expensive—fruitless hours prospecting, sitting in a planes cars and hotel rooms. Now you can generate national and international leads sitting at home.

        Today you may still have to travel, but you are traveling to meet someone who already knows you. More importantly, the issues of trust and credibility have been sorted out prior to the face-to-face. 

        Key Take Aways

         Benchmark individuals with really impressive profiles

         Discover the many ways you can project your expertise

         Define the essential attributes making up your “personal brand.”

        You have a two-week money back guarantee.

        • 18-Jun-2018
        • A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)

        Image by: Image by: Magic Fox Graphics

        The existence of the crowdfunding sites has created a new options for both individuals, social enterprises, and for profit start-ups to raise money free frees them from the the tyranny of bankers (who always require collateral) and investors (who desire excessive returns). Of course, you can still spend 4 months and hundreds of courses on an a business plan. 

        Or you can invest the time the real world business model: getting revenues, customers or and following. But to do so, you have to understand the nature of the game, But this course is NOT about equity and debt crowdfunding, it focuses on using reward (preorder) and donations. 

        This it is part of a series of classes on how to make crowdfunding work. But like many things, one has to understand that one can have a great site but still not reach your goals because other campaign tools where weak don't work. For example, it's one thing to make a video, it's a whole other thing to make one that converts viewers into backers.

        Class Modules

        Module 1: Must Know Essentials About the Crowdfunding

        Image by: Luxmart
        In the old days, anyone needing money had to beg, pleading to a banker or an investor to please give them money. Most of the time the answer was no. But today, there is another way. If you have an idea for a service or a prototype of a product that needs further develop you can have your backers (future customers) cover the costs. Not only are you getting income, but you are building followers, people who are committed and believe in your success. 

        Module 2: Must Know Internet Marketing Tools

        Image by: Bizking2u

        "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

        Let's be clear, you must be clear on what internet marketing and social media tools you are going to use. It's best to have these tools well in place before you start you campaign. You can't walk down a long road without shoes. One should expect to build an email list during the campaign, it's best to do it months prior. And just because you have thousands in the list, don't expect that many of them to ding their credit card for you if they haven't bought anything before. This module presents a set of options that you have to go think through to have a fast start when the campaign begins. 

        Module 3: Campaign Strategy & PreCampaign Actions

        Image by: Lumaxart

        Like many things in life, a good stare of your success is based on your plan. If the plan doesn't doesn't work, neither will the campaign. If you want to go on a journey, it's best to have a map or your likely to get lost. 

        Module 4. Benchmarking Successful (and Unsuccessful) Campaigns

        In college, we are supposed to do our individual work and not "borrow" from someone else. However, that's not the way the real world works. WE NEED TO BORROW from others and many others are more than willing to share. Strangely enough, successful people are more than will to share what makes them successful with those who are not. 

        Module 5: Executing the Campaign

        Image by lumaxart

        Now the hard part—time to walk the walk and talk the talk. Assuming the plan is good (a big assumption), the tools are sharp and ready to cut through the noise, now you have to make sure you are doing the right thing, at the right time. That's a lot of being right.  
        Module 6: Lessons Learned
        Let's face it, most people refuse to learn from experience. It teaches them them little that they do not ignore. And so, the school of life is never listened to, the same mistakes are made over and over again. This lack of learning applies to projects, an act in three plays: strategy, execution and lesson learned. It's use is made more important since most individuals and organizations refuse to do it. 

        A Six-Week Class With an Instructor
        • 25-Jun-2018
        • A Six-Module Full Class With Instructor On-Line (Concentration: Verbal Communication Skills & Leadership Foundations)


          "Just because you have two ears and a mouth, doesn't mean you know how to communicate." -- A Mother's Advice To Her Son.

        Despite it importance, few people spend the time to really understand it or to improve the component skills of interpersonal communication. So you might way, the competition is weak.

        Still, at some point in climbing the organizational latter, your skills in this area will either make you or break you. Make the  investment in interpersonal communication skills, it will pay off many times over.

        Not sure how to choose between your options?

        Consult our Guide To Choices


        TWO-WAY COMMUNICATION: Using the Full-Duplex Method to drastically reduce miscommunication

        LISTENING Skills: Six types of listening: Five that improve listening and one that doesn't

        NONVERBAL Communication: How to better read face and hear the meaning in tones and intonation

        The Use of QUESTIONS: Eight types of questions that shape a conversation

        Your RELATIONSHIPS: How to generate positive impressions, increase trust, & be better liked

        INTERVIEWING: Technically, the communication aspect of interviewing includes all the above elements. However, most people don't spend the time needed to polish their communication skills before the interview. And so, they lose the job. Don't let this happen to you.

        • 02-Jul-2018
        • A 6-Week On-Line Full Class With Instructor A 6-Week On-Line Full Class With Instructor (Digital Marketing Concentration: Track I)

        Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

        Class Modules

        This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

           • Develop both personal positioning
           • Put together your branding strategy
           • Develop more high quality leads
           • Take more effective conversion actions

        1. Building a Strong Foundation: The Essentials of Branding, Positioning and Differentiation

        Image by: Ivan Walsh

        You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

        3. Enhancing Your Personal Brand: Developing a Top-Drawer Profile

        "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx

        Image by: dodgers

        Getting found by the prospects such as head hunters involves the smart use of your profile. The issue is two-fold, first, being discovered during a search and second, once they are on the profile getting and keeping them interested.

        4. How to Properly Leverage Group Membership 

        Image by: Lumaxart
        There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

        5. Growing Your Network: Utilizing, Influencing and Boosting Social Capital

        It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

        6. Advanced Methods of Projecting Your Expertise

        "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source

        Image by lumaxart

        Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

        7. Managing Your Reputation
        Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

        • 09-Jul-2018
        • A 15-Week On-Line Full Class With Instructor (Concentrations: Entrepreneurial Digital Marketing: Track I & Enterprise Digital Marketing: Track 1)

        Image by: Image by: Brian Solis and JESS3.

        This is the overview full class the set the stage for for using the Internet as a means for generating revenues directly (as in business to consumer) or qualified leads (as in business to business). It overviews all the major tools and techniques, classic and evolving. 

        The assumption is that one is acting as a Great Founder who wishes to start a business part-time. It goes not cover the techniques used by large organizations to which lots of money to spend. More it assumes that you might be someone who wants to do gig work or grow a business through means other than by throwing large trounces of money on it.

        It will present the major techniques you need to develop to raise seed capital to crowdfund a business. For example, a major focus will be projects that apply grow a personal or corporate brand. And what it takes to build a large network. 

        It will give you the essentials of understanding the practical side of growing a business. 

        • Reward, donations and preorder Crowdfunding

        Linkedin for lead generation

        • Monetizing social media channels such as Facebook

        • Video marketing and channels such as YouTube

        • Must know techniques using Email and marketing automation

        • Key Trends

        Copywriting: Classic 

        • Conversion tactics

        The course will also have get you started on business creation by taking you have you do a project. 

        About the Instructor and Course Designer

        Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

        • 16-Jul-2018
        • A Six-Module On-Line Full Class (Concentration: Leadership Foundations). Ends Nov. 5.

        This is due to the fact that leadership is influence, and we don't influence things, we influence people. And the more you understand about how cognition affects behavior, the better you will understand what you see.

        Not sure how to choose between your options?

        Consult our Guide To Choices

        Module 1: How To Emerge as a Leader

        Edmund Leighton (1853–1922) God Speed

        Assume you have just been given a position with a new title—you are in charge of a group of strangers. The title and the position help, but you still have a challenge, you must emerge as there leader.

        Module 2: What Makes a Group a Group and a Team a Team

        Shea Smith drops back to pass. Image by BrokenSphere

        Another type of leader in demand in today's world is the one you can build teams. A team leader is difficult, much tougher than being a supervisor of a group. However, teams are worth going after since teams out perform groups. And companies that know how to develop teams and their leaders typically out perform those who don't.

        Module 3 Personality Disorders: Avoiding The Bad Leader

        Stalin Lenin Kalinin in 1919. Image by: E rulez

        We tend to focus on the good, but we also need to understand the bad. Bad leadership has two aspects to it: the first is the person who is not effective as a leader, who has little influence or who has to rely almost exclusively on authority. A second dimension is the person who has a great deal of influence who can cause people who can engage in unethical or immoral actions.

        Module 4: Personality Traits Associated with Success and Failure

        Traits are characteristics, patterns of behavior and thinking that are consist over time. They are also strong tendencies to act in a similar way across many different types of situations. For example, an introvert consistently will not say much, while the extrovert is continuously uses the voice. For leaders, traits are valuable in two ways. First, by identifying traits in another, one can predict how that person will act in the future. Secondly, it is reasonable to assume that certain traits associated with the being a leader and others associated with being a follower.

        Module 5: The Psychology of Success

        Viribus Unitis. Image by Tsui

        Success as a leader begins with understanding what goes on inside. For example, an entrepreneur must possess both management ability and leadership skills if the business is to grow. Learn what the psychologist's have identified some of the common aspects important in success.

        Module 6: Social Psychology — Understanding Organizational Culture

        Three Backfeet Chiefs, Image by MatGTAM

        Sad to say, one can succeed as a leader in one culture and miserably fail in another. It's important to understand the key organizational and national differences that impact leader influence. Rather than look at all national cultures, the focus is on East and West.

      Past events

      30-Apr-2018 Get Resilient: The Keys to Mental Toughness
      02-Apr-2018 SKILL MAPPING: How To Define The Skills Needed For Future Success
      02-Apr-2018 Using Facebook Ads To Drive Traffic and Leads (Short Course)
      02-Apr-2018 Be a Star Manager and Leader on the Stage of Work (Short Course)
      19-Mar-2018 Crafting Your Vision: The First Step Toward Constructing a Better Future (Short Course)
      19-Feb-2018 Running Effective Email Marketing Campaigns
      19-Feb-2018 Be a Great Founder: Succeeding at Influencer Marketing (Short Course)
      12-Feb-2018 Unlock the Power of REFLECTION: How To Learn From Experience (Short Course)
      15-Jan-2018 Leadership Communication Skills: What You Must Know to Influence a Group
      01-Jan-2018 Best Practices in Conversion Using Ads and Landing Pages
      11-Dec-2017 Motivation Essentials: Three Needs You Must Know (Video Program)
      23-Oct-2017 Seeing With the Minds Eye: How to Construct Potent Imagery
      09-Oct-2017 Develop Top Drawer Relationships: Proven Techniques That Work (Short Course)
      11-Sep-2017 The Psychology of Mindfulness
      11-Sep-2017 Copywriting Essentials: Creating Knock Your Socks Off Content
      02-Sep-2017 Creating and Implementing Your Master Plan
      28-Aug-2017 12 Timeless Marketing Concepts You Must Know and Master
      27-Aug-2017 Managing Performance Problems
      21-Aug-2017 Use What's Free: How To Use Publicity to Access The Media
      14-Aug-2017 PITCH PERFECT — The Secrets of Constructing Dynamite Presentations (Short Course)
      17-Jul-2017 VIDEO PUSH: Using Videos To Create Brand, Capture Leads and Generate Revenue
      10-Jul-2017 LEAD THE PACK: How To Build Teams and Facilitate Meetings
      06-Mar-2017 The ABCs of Performance Management
      06-Mar-2017 GREAT QUESTIONS: Powerful Ways To Use Queries To Influence (Short Course)
      27-Feb-2017 Play The Role: Communication Skills For Leading and Facilitating Better Meetings (Short Course)
      06-Feb-2017 What HR Doesn't Want You To Know—The Secrets To a Great Interview (Short Course)
      16-Jan-2017 Building an Essential Application Skill
      16-Jan-2017 POWERFUL THOUGHTS: Improving Your Performance With Self-Talk
      01-Jan-2017 Search Engine Optimization: How To Get Free Website Traffic
      12-Dec-2016 Skilled Practice: How To Boost Performance
      21-Nov-2016 Meditation: Learn It, Practice It, Experience It
      07-Nov-2016 Vices and Virtues — Spotting Flaws and Developing Strengths
      31-Oct-2016 Skill-Based Expertise: What You Must Know to Build Skills Faster
      30-Sep-2016 The Essence of Wisdom (Video Program)
      14-Sep-2016 INFLUENCE AT WORK: How to Enhance Your Personal Power
      05-Sep-2016 The Transformational Leadership Bootcamp
      09-Mar-2016 An Essential Guide to Doing Business With The Chinese (Elective)

      Walters Art Mueseum, Sappho and Alcaeus by Lawrence Alma-Tadema (1836–1912) 
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