“Our knowledge can only be finite, while our ignorance must necessarily be infinite." — Karl Popper

Build Deep Expertise. What’s in your long-term memory matters. 

For when we are ignorant, we can’t even use the search engines properly since we won't know what questions to ask. And you can’t Google it when the boss asks you a question. 

This is the level of understanding and knowledge. It means further developing your ability to memorize and recall.

"Those who can do. Those who can't do, consult. Those who can't consult, teach." —American Saying

Strive To Master Skills. The focus here is on moving from novice to mastery. Let's face it, you don’t just want theory wonk or a professor in the real world of business.

Organizations want someone with skillful means — someone who understands the theory, but turn it into action. 

Organizations don't teach it and individuals don't know it. That creates opportunity for those that do.